Qlang

What Qlang does

Qlang is an online language learning platform headquartered in Almaty, Kazakhstan (legally registered in Astana), founded in 2018 as a Товарищество с ограниченной ответственностью (limited liability company). It teaches Kazakh and English to both individual learners (from age 5 upward) and corporate clients, claiming to be the first Kazakh platform for both languages. The product is delivered through a proprietary web-based online classroom that bundles video conferencing, an interactive whiteboard, note-taking, an electronic dictionary, progress tracking, and chat, removing the need for third-party tools such as Zoom or Skype.

The platform operates a two-sided marketplace of more than 10,000 active tutors and 11,000+ trained students, supported by a content library of 1,000+ courses and a free 30-question level assessment quiz used as a funnel entry point. Offerings include individual one-on-one lessons, group lessons, and a self-study track, with a separate mobile/web app for Kazakh-language learners (kazakh.qlang.kz). Pricing is denominated in Kazakhstani Tenge across three tiers — Basic (8 lessons at KZT 47,000), Advanced (16 lessons at KZT 84,000), and Intensive (32 lessons at KZT 156,000) — with 100% prepayment required.

Qlang monetizes via per-lesson/package sales to individuals, B2B corporate training contracts (logos include Halyk Bank, Tele2, Danfoss, Metro, Robocash, Amway, and others), and likely a commission on tutor earnings, paid monthly. Distribution combines a self-serve product-led website, tutor-led referral of students, direct corporate outreach, and paid acquisition via Google Ads and Yandex.Direct. The technology stack integrates HalykBank epay and Cloudpayments for payments, AmoCRM for CRM, AWS Frankfurt for data hosting, and Google Analytics/Firebase/Appsflyer for analytics. The company has raised only $50,000 in disclosed funding (a September 2020 seed round) and is led by founder Konstantin Orlov.

Name

Qlang

Legal name

Товарищество с ограниченной ответственностью "Qlang"

Website

https://qlang.kz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Qlang is a Kazakhstan-based online language learning platform teaching Kazakh and English via a proprietary video classroom, connecting 10,000+ tutors with 11,000+ students and corporate clients such as Halyk Bank and Tele2.

Ownership category

akta.pro rank

Product category

Online Language Learning

NAICS

Language Schools (61163), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Tutoring, Conversation Exchange & Language Coaching Platforms (EDAFAOAB)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Live Online Language Tutoring & Small-Group Classes (EDAMAFAD), Language Learning Tutoring Marketplaces (Conversation & Exam-Oriented) (EDANAGAG), Online Language Learning Platforms (Self-Paced) (EDAMAFAC)

Keywords

• Online language learning
• English tutoring platform
• Corporate language training
• Video-based education
• Kazakh english courses

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Individual Lesson Sales: Per-lesson and lesson package sales directly to students. Three pricing tiers with bundled lessons at discounted rates. Payment via bank card with 100% prepayment required.
2. Corporate Training: English language training programs for company employees including tutor selection, group and individual lessons, and reporting for company HR.
3. Tutor Commission/Platform Access: Tutors earn money on the platform; platform likely takes a commission on lessons conducted. Tutors paid monthly until the 10th.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Qlang is an online language learning platform that delivers live one-on-one and group lessons in Kazakh and English through a proprietary in-browser video classroom (interactive whiteboard, notes, progress scale, electronic dictionary, chat). The platform serves individual learners aged 5+ (children and adults) as well as corporate clients with customized English training programs that include tutor matching, scheduling, and HR-level reporting.

Product overview

Qlang is an online language learning platform operating as a unified product offering Kazakh and English instruction. The platform is built around a proprietary online classroom that delivers live video-based lessons through multiple formats: individual one-on-one tutoring, group instruction, and self-study with access to exercises and educational content. The ecosystem includes a dedicated teacher portal for instructors to manage courses and student relationships, a mobile app for Kazakh language learning, corporate language training programs, and a level assessment quiz for student placement. The platform connects students with teachers from Kazakhstan's leading schools and does not require external video conferencing tools like Skype or Zoom.

Differentiator

Problem solved

Functional benefit

Products and services

• Qlang Online Language Platform
• Kazakh Language Mobile App
• Corporate Language Training
• Teacher Portal

Quantifiable outcome

• 11,000 people completed training on the platform
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• HalykBank (epay)coreOthersPayment processing partner handling online card transactions through their Epay system. Processes Visa and Mastercard payments for lesson packages and subscriptions.
• CloudpaymentssupportingTechnology or IntegrationBilling and payment processing infrastructure used for accepting and processing customer payments.
• Amazon Web Services (AWS)supportingTechnology or IntegrationData storage on protected servers with database backups to AWS Frankfurt, Germany data center.
• AmoCRMsupportingTechnology or IntegrationCRM platform for processing user requests and working with existing and potential customers.
• Google Analytics / Firebase / Appsflyer / Yandex MetricasupportingTechnology or IntegrationWeb analytics and platform usage analysis tools for understanding user behavior and improving service.
• Facebook / VKontakte / GooglesupportingTechnology or IntegrationSocial login providers for user registration and authentication. Also used for advertising pixel tracking (Facebook Pixel, VK Retargeting Pixel, Google Ads).
• Google Ads / Yandex DirectsupportingGTM or Marketing PartnerPaid advertising platforms for driving targeted traffic and new customer acquisition.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Novakid: Online English school for kids (ages 4–12) using certified tutors on a proprietary platform. Comparable to Qlang in live-tutor online delivery and proprietary classroom stack, but focused on the children's segment globally.

Direct peers

• Verbling: Online marketplace for language tutors with built-in video classroom, group classes, and corporate offerings — directly comparable product set and B2B2C focus.
• Cambly: Online English tutoring marketplace pairing students with native-speaker tutors via video — same live-video tutoring value proposition as Qlang, with global reach.
• iTalki: Global online marketplace for language tutors with live 1-on-1 and group lessons — same two-sided tutor marketplace model as Qlang, but operating globally and well-funded.
• Lingoda: Online language school offering live group and individual classes with certified teachers and corporate training packages — overlaps with Qlang's corporate English training line.
• Preply: Online language tutoring marketplace connecting students with tutors across many languages. Directly comparable to Qlang in marketplace mechanics, tutor-led GTM, and per-lesson pricing model.

Regional players

• Englishdom: Online English school focused on CIS/Russian-speaking learners with live tutors and corporate training — regional peer with overlapping customer base and product model.
• Skyeng: Leading online English-language school across the CIS/Russia region with live tutors, own platform, and B2B corporate training — same regional customer base and product overlap as Qlang.

Broad incumbents

• EF Education First: Global incumbent language education company with online and in-person English programs, including corporate training — overlaps with Qlang's enterprise English training offering.
• Duolingo: Global language-learning platform with AI-driven self-study and now live tutoring products — adjacent competitor to Qlang's self-study tier and increasingly the lower-funnel entry point for English learners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/qlangschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qlang