amoCRM
amoCRM (operating as Kommo) is a private SaaS company that provides an AI-powered messenger-based CRM platform for small and mid-sized businesses, unifying sales pipelines and customer conversations across WhatsApp, Instagram, TikTok, and other messaging channels.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What amoCRM does
amoCRM, now operating as Kommo, is a private SaaS company founded in 2009 and headquartered in San Francisco under the legal entity QSOFT LLC. The company provides an AI-powered, messenger-based CRM platform designed to help small and mid-sized businesses unify sales pipelines and customer conversations across WhatsApp, Instagram, TikTok, Facebook Messenger, Telegram, and Facebook. The platform consolidates messaging channels into a single inbox, automates pipeline progression with AI, and embeds an AI Agent for 24/7 autonomous response and an AI Booking Agent for appointment scheduling. The company reports 100,000+ active customers across 100+ countries and holds official Meta partner status for WhatsApp Business integration.
The product portfolio is delivered as a cloud-based, multi-tenant platform with a public API and developer marketplace. Its AI capabilities span autonomous agents, natural language processing (including real-time language switching), process automation for pipeline and follow-ups, recommendation engines for catalogue suggestions, and predictive lead scoring. Monetization is per-user SaaS subscription across four tiers: Base ($15/user/month), Advanced ($25/user/month), Pro ($45/user/month), and Enterprise (custom, multi-year). Distribution combines a product-led growth motion (14-day free trial, no credit card required) with a global expert partner channel for implementation and enterprise sales. The company was co-founded by Mike Tokovikin (CEO) and Denis Mitrofanov (COO), and acquired Tranzaptor in 2018 to extend sales automation functionality.
amoCRM firmographics
Firmographics- Name
- amoCRM
- Legal name
- QSOFT LLC
- Website
- https://amocrm.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- amoCRM (operating as Kommo) is a private SaaS company that provides an AI-powered messenger-based CRM platform for small and mid-sized businesses, unifying sales pipelines and customer conversations across WhatsApp, Instagram, TikTok, and other messaging channels.
- Ownership category
- akta.pro rank
amoCRM industry classification
Industry- Product category
- Customer Relationship Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where amoCRM is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
amoCRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Per User: SaaS subscription model with per-user pricing across four tiers (Base, Advanced, Pro, Enterprise). Billing available monthly or on 6-month terms. Enterprise pricing is custom based on business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base - For small teams with AI essentials |
| Subscription | Monthly | Advanced - For growing teams with smarter AI tools |
| Subscription | Monthly | Pro - For mature teams with advanced AI automation |
| Subscription | Multi-year contract | Enterprise - Custom AI CRM with security and support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
amoCRM product offering
Product offeringCore offering
amoCRM (now branded as Kommo) provides an AI-powered messenger-based customer relationship management (CRM) platform that unifies sales pipeline management, a multi-channel chat inbox, sales-bot automation, and AI agents for autonomous customer response and booking. The product integrates natively with WhatsApp, Instagram, TikTok, Messenger, Telegram, and Facebook to consolidate customer conversations and automate sales workflows for small and medium businesses as well as enterprise customers.
Product overview
Kommo (formerly amoCRM) is an AI-powered messenger-based CRM platform that provides a unified system for sales and messaging automation. The core platform integrates CRM pipeline management, a unified chat inbox, Salesbot automation, and AI agents, while supporting multiple messaging channels including WhatsApp, Instagram, TikTok, Messenger, Telegram, and Facebook. The product portfolio includes four pricing tiers (Base, Advanced, Pro, Enterprise) ranging from $15 to custom pricing per user per month, plus free tools (WhatsApp Link Generator, QR Generator, Pricing Calculator) and a developer API for marketplace integrations. AI capabilities are delivered through the AI Agent for autonomous responses and FAQ handling, and the AI Booking Agent for appointment scheduling automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Kommo AI-powered messenger-based CRM platform that combines sales pipeline management, unified chat inbox, sales-bot automation, and AI agents into a single system. Enables sales teams to manage customer relationships across WhatsApp, Instagram, TikTok, Messenger, Telegram, and Facebook channels, with AI-driven pipeline automation, lead scoring, predictive ad attribution, and 24/7 autonomous customer response.
Quantifiable outcome
- Sales increase of up to 67% with AI agent automation (Benexia case study)
- +2 more outcomes
Companies that use amoCRM
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
amoCRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature6 records
amoCRM partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MetacoreOfficial Meta partner with WhatsApp Business integration. Kommo is certified and featured as a WhatsApp Business solution provider. Enables native WhatsApp sales automation, broadcasting, and bot capabilities.
- Expert PartnerscoreGlobal network of certified implementation and customization partners. Partners provide premium help, implementation services, and custom development. Partner program includes find-a-partner and become-a-partner paths.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
amoCRM competitors and assessment
Company assessmentBroad incumbents
- Salesforce (Sales Cloud / Starter Suite): Salesforce is the dominant enterprise CRM incumbent with Einstein AI capabilities. While its core is enterprise, Salesforce Starter Suite targets SMBs and overlaps with Kommo on pipeline, AI-assisted selling, and now messaging integrations.
Direct peers
- Insightly: Insightly is a CRM and pipeline management platform for small and mid-sized businesses with built-in marketing automation. It is a direct peer in the SMB CRM category, with similar lead, pipeline, and customer communication workflows to Kommo.
- Freshsales (Freshworks): Freshsales is the AI-powered CRM arm of Freshworks targeting SMB and mid-market segments. It competes directly with Kommo on AI-driven sales automation, lead scoring, and multichannel engagement, and has significantly greater enterprise reach.
- ActiveCampaign: ActiveCampaign is a customer experience automation platform combining CRM, email marketing, and messaging automation. It is highly comparable to Kommo for SMBs seeking unified messaging, sales automation, and AI-assisted customer engagement.
- Pipedrive: Pipedrive is an SMB-focused sales CRM with visual pipeline management. It is a direct competitor to Kommo for small sales teams looking for affordable, easy-to-deploy pipeline and lead management, though it lacks Kommo's messenger-first positioning.
- HubSpot: HubSpot is a leading CRM and marketing automation platform serving SMBs and mid-market companies. It directly competes with Kommo across inbound sales, pipeline management, and marketing automation, with broader marketing hub capabilities and significant scale.
- Copper: Copper is a Google Workspace-native CRM focused on relationship management and pipeline tracking for SMBs. It competes with Kommo in the SMB CRM segment with strong integration-driven differentiation, although without Kommo's messenger-channel emphasis.
- Bitrix24: Bitrix24 is a CRM and collaboration platform with native messenger (Bitrix24 Messenger) and social channel integrations, historically strong in Russia/CIS and Latin America. It directly overlaps with Kommo on SMB CRM with built-in messaging and social selling features.
- Zoho CRM: Zoho CRM is a long-established SMB and mid-market CRM with broad automation and channel integrations. It competes with Kommo across pipeline management, multichannel communication, and AI-assisted selling, often at lower price points.
Emerging players
- Respond.io: Respond.io is a messaging-first customer conversation management platform with WhatsApp, Instagram, and Messenger integrations. It overlaps with Kommo's messenger-led sales positioning and increasingly competes in the same SMB and mid-market segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
amoCRM social profiles
Digital presenceamoCRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
amoCRM leadership team
Management profileNumber of profiles
Profiles2 records
amoCRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
amoCRM M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about amoCRM
What does amoCRM do?
amoCRM (now branded as Kommo) provides an AI-powered messenger-based customer relationship management (CRM) platform that unifies sales pipeline management, a multi-channel chat inbox, sales-bot automation, and AI agents for autonomous customer response and booking. The product integrates natively with WhatsApp, Instagram, TikTok, Messenger, Telegram, and Facebook to consolidate customer conversations and automate sales workflows for small and medium businesses as well as enterprise customers.
Is amoCRM a public or private company?
amoCRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was amoCRM founded?
amoCRM was founded in 2009. It employs 101 to 250 people.
Where is amoCRM based?
amoCRM is headquartered in San Francisco, United States, in the North America region.
How does amoCRM make money?
One revenue line is on record: subscription - Per User.
Who are amoCRM's main competitors?
Salesforce (Sales Cloud / Starter Suite) is listed as a broad incumbent. Direct peers are Insightly, Freshsales (Freshworks), ActiveCampaign, Pipedrive, HubSpot, Copper, Bitrix24 and Zoho CRM. Respond.io is listed as an emerging player.
Does amoCRM have an API?
Yes. Public API available for developers to customize their account or build integrations for the Kommo marketplace. Developers can access documentation at the Developer Center. Developer documentation is at developers.kommo.com/docs/kommo-for-developers.
What industry is amoCRM in?
amoCRM's product category is Customer Relationship Management Software. Its primary akta.pro industry code is BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541511 and its SIC code is 7372.