Blume Global

What Blume Global does

Blume Global provides cloud-based supply chain execution and visibility software for ocean carriers, railroads, manufacturers, logistics service providers, and terminal operators across 170+ countries. The company's Blume Digital Operating Platform is an API-enabled, cloud-first infrastructure that captures and cleans data from carriers, terminals, IoT sensors, and TMS/ERP systems, processing 181 million annual events and 1.3 million IoT events per day. Core product lines include Blume Visibility (multimodal shipment tracking), Blume Asset Management (equipment lifecycle management inherited from the 1994 REZ-1 product), LiveSource (supplier collaboration and BOM-level order management, acquired 2022), CarrierGo and Equipment Repair (dispatch and maintenance workflows), and the Cognitive Command Center (control tower capabilities launched 2023). The architecture supports REST APIs and EDI integration to 70+ TMS systems and integrates with hyperscaler infrastructure through Google Cloud.

The platform monetizes via enterprise SaaS subscriptions sold through direct field sales and a global partner network that includes system integrators (Infosys, TCS), technology partners (Oracle, Google Cloud), and consulting firms. Pricing is quote-based with annual billing cadence; terms are negotiated per customer rather than publicly disclosed. Anchor customer logos span all major North American Class-1 railroads (Union Pacific, BNSF, CSX, CPKC, Norfolk Southern, CN), the four largest global ocean carriers (Maersk, CMA CGM, ONE, Hapag-Lloyd), large 3PLs (CH Robinson, Expeditors), and manufacturers (Dana), with a long tail of 300+ Intermodal Marketing Companies and 10,000+ motor carriers connected via the platform.

Blume operates as a wholly-owned subsidiary of WiseTech Global (ASX:WTC) following a 2023 acquisition that combined Blume's landside logistics capabilities with CargoWise's global forwarding platform, backed by parent-level R&D investment exceeding $1.1 billion. Prior to WiseTech, the company was owned by Apollo Global Management funds (acquired 2019 from EQT Infrastructure, which retained a 20% minority stake). Founded in 1994 as REZ-1 for intermodal chassis management, Blume rebranded in 2018 to reflect its expanded digital supply chain portfolio and has subsequently invested in IoT infrastructure, AI-driven optimization, and platform integrations.

Name

Blume Global

Legal name

Blume Global, Inc.

Website

https://blumeglobal.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Blume Global provides cloud-based supply chain execution and visibility software for ocean carriers, railroads, manufacturers, and logistics service providers. Its platform unifies real-time shipment tracking, asset management, and supplier collaboration across 170+ countries.

Ownership category

akta.pro rank

Product category

Supply Chain Visibility and Logistics Execution Software

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro industry

PRIMARYTLAEAKAC

Real-Time Operational Visibility & Exception Management

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Supply Chain Control Towers & Logistics Analytics

SECONDARYTLAEADAF

Ocean Container Visibility (Vessel, Container, Demurrage/Detention)

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Freight Visibility, Tracking & Predictive ETA Platforms

Keywords

• Supply chain visibility
• Logistics execution software
• Transportation management system
• Intermodal asset management
• Supplier collaboration platform

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to Blume Digital Operating Platform with modules for visibility, asset management, order management, and logistics execution. Access subject to subscriber fees agreed between parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Blume Global provides a cloud-first, API-enabled digital operating platform that connects and orchestrates the global logistics supply chain ecosystem. Its solutions span real-time shipment visibility across all transportation modes, intermodal asset lifecycle management, supplier collaboration and order management, and logistics execution with IoT-enabled tracking. The platform serves ocean carriers, rail carriers, manufacturers, terminal operators, and logistics service providers across 170+ countries.

Product overview

Blume Global is a multimodal supply chain orchestration platform that unites end-to-end visibility, supplier management and logistics execution. The offering is a platform-plus-modules architecture centered on the Blume Digital Operating Platform, a cloud-first infrastructure that provides single-connection access to carriers, terminals, and logistics networks. The platform powers distinct product lines: (1) Blume Visibility and Blume Maps for real-time shipment tracking and visualization, (2) Blume Asset Management (formerly REZ-1, launched 1994) for asset lifecycle management including Street Turns, Domestic Reload, and Intelligent Container Selection optimization modules, (3) LiveSource (acquired 2022) for supplier collaboration encompassing sourcing, quality, risk, and order management with BOM/item-level granularity, (4) CarrierGo and Dispatch Manager for trucking dispatch operations, (5) Equipment Repair for maintenance and repair workflow management, and (6) Cognitive Command Center for advanced control tower capabilities. These solutions process over 181 million annual events across 10,000+ motor carriers, 1,100+ terminals/depots/rail ramps in 133 countries, with connectivity to 70+ TMS systems.

Differentiator

Problem solved

Functional benefit

Brands

• Blume Visibility: Real-time shipment visibility platform for tracking shipments across supply chains
• Blume Maps
• Blume Asset Management
• CarrierGo
• Equipment Repair
• LiveSource

Products and services

• Blume Digital Operating Platform Cloud-first, secure, API-enabled, real-time platform that connects and uplifts the entire logistics supply chain ecosystem, capturing and cleaning data from network sources into a single virtual data layer to power logistics and supply chains globally.
• Blume Asset Management Asset lifecycle management solution (formerly REZ-1) that optimizes asset yield, placement, and utilization through machine learning, AI, and IoT. Creates an asset management marketplace for transportation asset classes including containers, chassis, and intermodal equipment.
• LiveSource Comprehensive supplier management platform enabling manufacturers to manage sourcing, quality, risk, and order management across product lifecycles. Provides BOM-level granularity for order collaboration, supplier scorecards, and supply chain resilience.
• Blume Visibility Real-time shipment visibility platform providing end-to-end tracking across ocean, air, rail, parcel, LTL, and truckload carriers with proof of delivery, related documents, photos, and IoT-enabled status updates.
• Blume Cognitive Command Center Next-generation control tower providing advanced visibility, analytics, and decision support for supply chain orchestration and disruption management.
• Ocean Terminal Appointment and Payment Platform Specialized solution for ocean terminal operators providing appointment scheduling and terminal fee payment capabilities with TOS integration, designed to reduce congestion and optimize container flow.
• Blume Maps Interactive mapping solution providing real-time visualization of supply chain assets, shipment locations, and network status across the global logistics ecosystem.
• CarrierGo (Dispatch Manager) Dispatch management solution for trucking companies enabling digital management of carrier operations, equipment bookings, and driver coordination.
• Equipment Repair Cloud-based communication and equipment management platform that modernizes the maintenance and repair process for ocean carriers, equipment lessors, and repair vendors, with operational data visibility.
• Blume Source Strategic sourcing solution enabling manufacturers to initiate and manage workflows across direct bill-of-materials supply chains from strategic sourcing through quality preparation.

Quantifiable outcome

• 99.99% billing accuracy
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and major.

• CPKCcoreTechnology or Integration · 11 September 2023CPKC chose Blume Asset Management solution to expand market equipment availability in North America, integrating with CPKC's rail operations.
• KinaxiscoreTechnology or Integration · 13 June 2022Partnership connects Blume Global's logistics visibility and TMS shipment data with Kinaxis RapidResponse concurrent planning platform, enabling better alignment between supply chain planning and execution.
• TCS (Tata Consultancy Services)majorImplementation/ SI/ Consulting Partner · 30 March 2022Business alliance with TCS for implementing Blume solutions and digital transformation services.
• LiveSourcecoreStrategic or Co-development Partner · 4 January 2022Blume Global acquired LiveSource, a supply chain business network, to expand its logistics and procurement capabilities and provide LiveSource customers with access to additional supply chain management solutions.
• Fenix Marine ServicesmajorStrategic or Co-development Partner · 22 July 2019Co-innovation partnership to develop VIP platform for FMS terminal customers at Port of Los Angeles (second largest container terminal in Western Hemisphere), designed to expedite cargo movement.
• Google CloudmajorTechnology or Integration · 14 March 2019Blume Global joined Google Cloud partner program as technology partner to leverage Google Cloud's advanced AI, ML capabilities, and scalable cloud infrastructure for near real-time visibility platform.
• InfosysmajorImplementation/ SI/ Consulting Partner · 20 December 2018Strategic global partnership where Infosys implements Blume's platform and digital transformation solutions for logistics service providers, retailers, and manufacturers. Infosys leverages its enterprise software expertise and client relationships.
• OraclemajorTechnology or Integration · 23 October 2018Blume Global became Oracle PartnerNetwork Platinum Level Partner, extending value to Oracle Transportation Management Cloud customers with supply chain insights, data, and network capabilities.
• WiseTech GlobalcoreStrategic or Co-development PartnerIn 2023, Blume Global was acquired by WiseTech Global (ASX:WTC), developer of the world's leading logistics execution software CargoWise. This acquisition brought Blume's landside logistics solutions together with CargoWise's global forwarding strength.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Turvo: Cloud-based TMS and collaboration platform for shippers, brokers, and carriers — comparable to Blume in serving LSPs, 3PLs, and asset-based carriers with execution and visibility tools.
• FourKites: Dynamic ETA and supply chain visibility platform for shippers, carriers, and 3PLs across global transportation modes — directly competes with Blume Visibility and the Cognitive Command Center.
• project44: Real-time transportation visibility platform serving shippers, carriers, and LSPs across ocean, road, rail, and air — a direct competitor to Blume Visibility in the RTTVP market Gartner also tracks.
• MercuryGate: Multimodal TMS provider for shippers, 3PLs, and carriers — direct overlap with Blume's execution capabilities across truckload, LTL, intermodal, and ocean.
• Kinaxis: Concurrent supply chain planning platform partnered with Blume to integrate TMS shipment data into RapidResponse; comparable in serving manufacturers needing real-time supply chain orchestration.

Broad incumbents

• Oracle Transportation Management: Enterprise TMS within Oracle's SCM Cloud — Blume is an Oracle PartnerNetwork Platinum Level Partner extending OTM with visibility and network data, making Oracle both a competitor and a partner.
• E2open: Large supply chain orchestration platform combining demand/supply planning, logistics, and global trade management — broader portfolio than Blume but overlapping on visibility, order management, and execution.
• Descartes Systems Group: Logistics technology and global trade compliance platform serving LSPs, carriers, and shippers — overlaps with Blume on ocean container visibility, customs, and route execution.
• Manhattan Associates: Long-standing TMS and supply chain solutions provider whose TMS and end-to-end visibility products overlap with Blume Asset Management and Visibility; Blume's CEO and CTO previously held leadership roles there.
• SAP Transportation Management: Global TMS within SAP's supply chain suite serving large shippers and LSPs — broader platform footprint but overlapping with Blume's execution and visibility capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blume-global
• Xx.com/Blume_Global
• Facebookfacebook.com/BlumeGlobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blume Global