Cookies

What Cookies does

Cookies Creative Productions & Consulting, Inc. is a privately held, multi-brand cannabis lifestyle company founded in San Francisco in 2010 by Billboard-charting rapper and entrepreneur Berner (Gilbert Anthony Milam Jr.) and Bay Area breeder Jai. The company is built on a proprietary genetic library of over 70 cannabis cultivars, including the iconic Girl Scout Cookies strain, developed through traditional breeding and phenotyping programs anchored at the One Log R&D and cultivation campus in Humboldt County's Emerald Triangle. Its commercial footprint spans more than 2,000 SKUs across flower, pre-rolls, vapes, concentrates, edibles, and capsules, sold through a combination of company-owned and licensed retail dispensaries in over 20 markets across 6 countries.

The company operates a hybrid revenue model combining direct-to-consumer retail sales through owned and licensed dispensaries with brand licensing and royalty agreements with licensed operators globally. Distribution is anchored by 70+ Cookies-branded retail locations, with international licensing extending to medical cannabis distribution in EU-GMP-certified markets through a partnership with Portugal-based SOMAI Pharmaceuticals and consumer brand extensions through collaborations such as the Muha Meds Muha Members platform. The corporate portfolio extends beyond cannabis through sub-brands including Lemonnade (flavor-focused cannabis), grandiflora (genetics), Cookies SF (streetwear and accessories), Adios Spirits (ready-to-drink tequila), and ancillary brands (Vibes, Santa Cruz Shredders, Hemp2o Water, Social Club), supported by the 12/12 Ventures fund co-founded by Berner.

The company has received notable recognition as the first cannabis brand named to AdAge's America's Hottest Brands (2021) and as a Forbes cover feature (2022) at a reported $250 million valuation. As of November 2025, Cookies faced significant financial distress when a San Francisco judge ordered it to divert 100% of royalty revenue from its licensed stores to satisfy an $8.4 million judgment owed to former retail partner Cole Ashbury Group, threatening near-term insolvency pending appeal; the company is simultaneously pursuing its own $22.7 million collection from licensee TRP Co.

Name

Cookies

Legal name

Cookies Creative Productions & Consulting, Inc.

Website

https://cookies.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Cookies is a privately held, multi-brand cannabis lifestyle company founded in San Francisco in 2010, built on 70+ proprietary cultivars and 2,000+ SKUs sold through 70+ retail dispensaries across 6 countries via direct retail and a global brand licensing model.

Ownership category

akta.pro rank

Product category

Cannabis Consumer Products

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ)

akta.pro secondary industries

Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG), Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)

Keywords

• Cannabis products
• Cannabis retail dispensaries
• Cannabis brand licensing
• Proprietary cannabis genetics
• Cannabis lifestyle brand

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Dispensary Sales: Cookies operates company-owned and licensed retail dispensary locations selling cannabis flower, pre-rolls, vapes, concentrates, edibles, and accessories directly to consumers. The company generates revenue through in-store and online sales at over 70 retail locations globally.
2. Brand Licensing and Royalties: Cookies licenses its brand, proprietary genetics, and product formulations to licensed retail partners and cultivators globally. The company collects royalty revenue from licensed stores across the United States, Canada, Israel, and Thailand. An $8.4 million judgment against Cookies related to Cole Ashbury Group highlights the company's reliance on royalty-based revenue from licensed operations.
3. International Licensing Partnerships: Partnership with SOMAÍ Pharmaceuticals to transform Cookies' signature terpene and flavonoid profiles into pharmaceutical-grade medical cannabis extracts for distribution in international markets under EU-GMP certification.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cookies is a multi-brand cannabis lifestyle company that develops, brands, and sells cannabis products built on its proprietary genetic library of 70+ cultivars. The company sells flower, pre-rolls, vapes, concentrates, edibles, capsules, and accessories across a global network of 70+ retail dispensaries in 20+ markets across 6 countries, while also generating royalty revenue by licensing its brand and genetics to licensed operators worldwide. Beyond core cannabis, the company operates ancillary lifestyle brands in streetwear, beverages, and accessories under the Cookies ecosystem.

Product overview

Cookies is a multi-brand cannabis lifestyle company built around its flagship Cookies cannabis brand — offering over 70 proprietary cannabis cultivars and more than 2,000 products including flower, pre-rolls, vapes, concentrates, edibles, and capsules. The company operates a growing retail dispensary network of 70+ stores across 20+ markets in 6 countries, anchored by its first retail store opened in Los Angeles in 2018. Beyond the core brand, Cookies manages a portfolio of sub-brands including Lemonnade (flavor-focused cannabis), grandiflora (cannabis genetics), Cookies SF (streetwear and accessories), Adios Spirits (ready-to-drink tequila), and several ancillary lifestyle brands (Vibes rolling papers, Santa Cruz Shredders, Social Club, Hemp2o Water). The company also runs the Humboldt Grown program and One Log R&D/cultivation campus to support proprietary genetics development, while its Seeds division and the 12/12 Ventures investment fund round out the ecosystem. The retail stores serve as the primary point of sale for all cannabis products, with the online shop.redirecting to in-store pickup.

Differentiator

Problem solved

Functional benefit

Brands

• Lemonnade: A cannabis brand focused on flavor, potency, and smooth smoke designed to fit seamlessly into a lifestyle. Lemonnade is weed grown for smokers who care about taste above all else.
• Cookies SF
• Hemp2o Water
• Santa Cruz Shredders
• Social Club
• Vibes
• Adios Spirits
• Dialed & Defend

Products and services

• Cookies Cannabis Brand (Flower, Pre-rolls, Vapes, Concentrates, Edibles, Capsules) The flagship Cookies cannabis brand offering 70+ proprietary cultivars and 2,000+ products including flower, pre-rolls, vapes, concentrates, edibles, and capsules, sold through 70+ Cookies-owned and licensed dispensary locations and via online ordering for in-store pickup to adult-use consumers aged 21+.
• Lemonnade A flavor-focused cannabis sub-brand of Cookies emphasizing taste, potency, and smooth smoke, offering vapes (all-in-one and 510 cartridges), infused pre-rolls, and gummies to cannabis consumers who prioritize flavor.
• grandiflora A cannabis genetics brand co-founded by Jai, focused on developing and preserving cannabis genetics and proprietary strains.
• Adios Spirits A ready-to-drink tequila brand launched by Cookies CKS Distro and LTNC featuring premium Casa Rica Tequila in four bold flavors, extending the Cookies brand portfolio into alcoholic beverages.
• Cookies SF A global streetwear and accessories brand founded by Berner, operating 4 retail locations across San Francisco, Los Angeles, New York City, and Vienna, Austria.
• Cookies Seedbank A global wholesale seedbank operated by Cookies, offering genetics and seeds for commercial and home cultivation.
• Cookies Retail Dispensary Network Cookies' brick-and-mortar retail dispensary network comprising 70+ retail locations across 20+ markets in 6 countries, offering the full range of Cookies cannabis products and related accessories to adult-use and medical consumers, with online ordering available for in-store pickup.

Quantifiable outcome

• Celebrity cannabis brands outsold traditional brands in 2025, with top brands averaging $27.86/item vs national average of $20.77

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Cole Ashbury GroupminorChannel Partner/ Reseller/ Distributor · 20 November 2025Former retail partner of Cookies. A San Francisco judge ordered Cookies to divert 100% of royalty revenue from licensed stores to satisfy an $8.4 million judgment owed to Cole Ashbury Group. The relationship was adversarial, resulting in litigation rather than ongoing partnership.
• TRP Co.minorChannel Partner/ Reseller/ Distributor · 20 November 2025Retail partner that failed to pay royalties to Cookies. Cookies is pursuing collection of its own $22.7 million award from TRP Co., indicating a failed licensing relationship with legal disputes.
• SOMAÍ PharmaceuticalscoreStrategic or Co-development Partner · 12 November 2025Portugal-based EU-GMP-certified SOMAÍ Pharmaceuticals partnered with Cookies to introduce standardized medical cannabis extracts to international markets. The collaboration transforms Cookies' signature terpene and flavonoid profiles into pharmaceutical-grade products manufactured, distributed, and commercialized worldwide.
• Muha MedscoreStrategic or Co-development Partner · 10 October 2024Muha Meds launched Muha Members lifestyle platform on October 30, 2024, featuring a product collaboration with Cookies brand including a 2-gram disposable vape shaped like an actual cookie. The partnership launched first in Michigan on October 10, 2024, before expanding to California and other states. The collaboration represents a co-branded product development and lifestyle ecosystem integration.
• National Hispanic Cannabis Council (NHCC)coreStrategic or Co-development Partner · 15 September 2023Cookies Social Impact partnered with NHCC to launch 'Latino-owned shelves' at Cookies stores across California during Latin Heritage Month (September 15 - October 15). The program showcases Latino-owned cannabis brands including Casa Flor, Dope Flavors, Humo, La Familia/POLA, Luchador, Sanctuary Farms, SeventhWave, and SyncSF.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stiiizy: Premium California-based cannabis brand with strong vape and dispensary presence — competes head-to-head with Cookies on shelf space and premium-pricing positioning.
• Leafs by Snoop: Snoop Dogg's branded cannabis line — comparable as a celebrity-anchored cannabis brand competing in the same premium, lifestyle-positioned shelf space as Cookies.
• Willie's Reserve: Willie Nelson's celebrity cannabis brand — directly comparable as another musician-founded premium cannabis brand pursuing dispensary distribution and licensed retail.
• Monogram (TSG / Jay-Z): Jay-Z-affiliated premium cannabis brand — comparable as a high-prestige celebrity cannabis entrant with similar cultural positioning and dispensary-led go-to-market.
• Garcia Hand Picked: Jerry Garcia-anchored cannabis lifestyle brand carried in Cookies' premium celebrity-cannabis cohort. Explicitly referenced as a top performer in the Headset pricing benchmark Cookies is benchmarked against.
• MUHA Meds: Disposable-vape brand that Cookies partnered with on the cookie-shaped 2-gram disposable and Muha Members lifestyle platform — directly competes in vapes while overlapping in brand-license collaborations.

Broad incumbents

• MedMen: Multi-state cannabis retail and brand operator — comparable as a broader-based retail-led cannabis platform competing for premium dispensary real estate alongside Cookies.
• Planet 13: Cannabis retail operator with flagship superstore concept and multi-state expansion — comparable as an experiential dispensary-led cannabis operator with brand-portfolio monetization.
• Cresco Labs: Multi-state cannabis operator with national brand portfolio (including High Supply, Mindy's Edibles) — relevant as an established branded-cannabis competitor for shelf space and dispensary relationships.
• Glass House Brands: California-focused vertically integrated cannabis operator with cultivation, manufacturing, and retail — a scaled incumbent comparable to Cookies' combined cultivation (One Log) + retail strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cookiescbdstore
• Facebookfacebook.com/cookiesenterprises
• LinkedInlinkedin.com/company/cookiescalifornia
• Instagraminstagram.com/cookiesimpact

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cookies