Animeta

What Animeta does

Animeta is a Singapore-headquartered AI-powered creator technology platform and influencer marketing company providing end-to-end campaign execution for enterprise consumer brands. The company, operating through Animeta Pte Ltd (Singapore) and Animeta Brandstar India Pvt Ltd (Mumbai regional hub), delivers creator-driven content campaigns across India and Southeast Asia for clients including McDonald's, Amazon Fashion, Starbucks, Croma, Lakme, Fastrack, Tanishq, Mufti, and BBQ Nation.

The company's core platform is built around CreatorDiscovery, an AI-based creator matching engine that identifies and onboards verified creators based on audience demographics, engagement metrics, and campaign objectives. Supporting technologies include real-time campaign optimization with authentic Google and Meta data integration, an industry-first anti-coupon pilferage solution developed for Croma, and a multilingual creator database spanning regional Indian markets and Southeast Asia. The platform is complemented by a "GenZ Squad" providing campaign strategy, content direction, creative scripts, and execution oversight.

Animeta generates revenue through transaction-based, CPV (Cost Per View) pricing on influencer marketing campaigns, with disclosed case study rates ranging from $0.14 (McDonald's) to $0.50 (Margo) per view, supported by multi-year enterprise contracts. Go-to-market is sales-led via direct outreach, WhatsApp-based client engagement, and case-study-driven demand generation. The company raised a seed round in February 2023 from investors Rajesh Kamat and Sameer Manchanda, and in October 2025 formed a strategic partnership with Google Cloud for AI infrastructure supporting its creator tech platform and the Vision Machina AI-native filmmaking initiative in Southeast Asia.

Name

Animeta

Legal name

Animeta Brandstar India Pvt Ltd / Animeta Pte Ltd

Website

https://animeta.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Animeta is a Singapore-headquartered AI-powered creator tech and influencer marketing company that delivers end-to-end campaign execution for enterprise consumer brands across India and Southeast Asia, serving clients including McDonald's, Starbucks, Amazon Fashion, and Lakme via its CreatorDiscovery platform.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAHAA

Influencer Strategy & Campaign Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

SECONDARYBPAFAAAG

Influencer & Creator Marketing

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAHAJ

Influencer Compliance, Contracts & Rights Management

Business & Public Services/Marketing, Advertising & PR Services/Influencer & Creator Marketing

Keywords

• Influencer marketing services
• Creator marketing platform
• AI creator tech
• Content marketing solutions
• Creator campaign management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Influencer Marketing Campaigns: Animeta generates revenue by managing influencer marketing campaigns for brands, charging based on campaign performance metrics such as Cost Per View (CPV). Case studies demonstrate CPV-based pricing with guarantees on performance outcomes.
2. Content Creation Services: Provides end-to-end content creation including script development, outfit selection, editing, and creative direction support as part of comprehensive campaign execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Animeta is an influencer and content marketing company that runs end-to-end creator-led campaigns for enterprise consumer brands. Its services span campaign and content strategy, creator discovery and onboarding through its proprietary CreatorDiscovery platform, 360-degree execution (scripting, outfit selection, editing, creative direction), live performance tracking, and authentic Google/Meta analytics. Campaigns are priced on a guaranteed Cost Per View (CPV) basis, with case studies showing CPV between 0.14 and 0.50 and reach figures up to 13.8M views.

Product overview

Animeta is an Influencer and Content Marketing Company that operates as a unified platform offering end-to-end creator marketing solutions. The core platform is built around CreatorDiscovery (creator identification and onboarding), Efficient & Scalable Tech (technology infrastructure), 360° Execution (campaign management), and Campaign & Content Strategy (strategic planning). These are complemented by Human Managed Services for creative guidance, Authentic Google & Meta Data for analytics, and Live Performance Tracking for real-time reporting. The company delivers measurable ROI through targeted reach, engagement optimization, and platform-agnostic solutions across major social media platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• CreatorDiscovery Platform AI-powered creator tech platform that identifies, matches, and onboards suitable creators for brand influencer marketing campaigns using audience demographics, engagement metrics, and campaign objectives, with a verified multilingual creator database and live campaign performance tracking.
• End-to-End Influencer Marketing Campaign Management Full-service influencer marketing campaign delivery for enterprise consumer brands covering campaign and content strategy, creator discovery, 360-degree execution, content creation, human managed services, and authentic Google/Meta data-backed live performance tracking, priced on guaranteed CPV outcomes.

Quantifiable outcome

• Guaranteed CPV ranging from 0.14 to 0.50 across campaigns
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Google CloudcoreTechnology or Integration · 13 October 2025Singapore's Animeta partnered with Google Cloud for AI infrastructure and cloud computing capabilities to power its AI-native filmmaking and creator tech platform. This partnership supports Vision Machina in Southeast Asia and positions Animeta among notable AI-centric film studios globally.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• One Impression: India-based influencer marketing platform connecting brands with creators at scale. Direct competitor to Animeta in the India enterprise-brand influencer segment, offering similar creator-discovery and campaign-management tooling.
• Obviously: Full-service influencer and creator marketing agency working with major consumer brands. Comparable end-to-end campaign-execution service and marquee-brand client roster to Animeta.
• Captiv8: Global creator-marketing platform offering discovery, campaign execution, and performance tracking. Comparable AI-led creator tech approach to Animeta, with a similar enterprise-brand customer profile.
• Wink (now part of One Impression ecosystem): India-focused influencer marketing agency serving enterprise brands with creator campaigns. Competes head-to-head with Animeta for brand mandates across F&B, beauty, and consumer categories.
• Chtrbox: Indian creator-marketing platform offering influencer discovery, analytics, and campaign execution to enterprise brands. Closest functional analogue to Animeta's CreatorDiscovery and campaign-execution stack in the same geography.
• Influencer.com (acquired by Later): Global influencer marketing platform combining creator discovery, campaign management, and analytics. Comparable SaaS-plus-services offering to Animeta, with similar enterprise-brand target customer.

Emerging players

• Social Beat: India-based digital and influencer marketing agency serving enterprise brands across performance and brand campaigns. Overlaps with Animeta's India enterprise customer base and content+media service mix.

Regional players

• Plixxo: Indonesia-based influencer marketing platform with a strong SEA creator network. Comparable technology-led, creator-discovery model to Animeta, but operates primarily in Southeast Asia rather than India.

Broad incumbents

• GroupM Influencer (INCA): WPP/GroupM's influencer marketing practice serving global enterprise advertisers. Competes with Animeta for large brand budgets but operates as part of a much broader media-buying portfolio rather than as a specialist.
• Publicis Performix (and Publicis Influencer offerings): Global advertising holding company with influencer and content marketing capabilities inside Performix and content practices. Competes with Animeta on enterprise RFPs but as part of a much wider services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animeta