Select Home Warranty
Select Home Warranty is a privately held, Phoenix-based home warranty service contract provider founded in 2012, selling tiered Bronze, Gold and Platinum protection plans across 45+ U.S. states to homeowners, buyers, sellers and realtors via a 10,000+ contractor network.
- Company typePrivate
- Founded2012
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Select Home Warranty does
Select Home Warranty (legal entity Select Home Warranty of CA Inc.) is a Phoenix-headquartered, privately held home warranty service contract provider founded in 2012. The company sells subscription-based protection plans covering repair and replacement of household systems (HVAC, electrical, plumbing, heating) and major appliances due to normal wear and tear, structured into three tiers — Bronze Care (appliances), Gold Care (systems), and Platinum Care (combined systems and appliances with free first-year roof leak coverage). Plans start at $29.99/month and are augmented by more than ten add-on coverages (pool/spa, septic, well pump, sump pump, lawn sprinkler, additional refrigerators and freezers, central vacuum, ice maker, plumbing/lighting fixtures) plus a Select Benefits Club discount program offering 10–75% off at national retailers including LG, Walmart, Home Depot, Instacart, Uber Eats and others.
The company operates two customer-facing portals: a Customer Portal for 24/7 self-service claims filing and account management, and a Realtor Portal that enables real estate agents to enroll clients, edit plans and track closings. Service delivery is fulfilled by a nationwide network of more than 10,000 independent licensed contractors across 45+ U.S. states, supported by what the company describes as data-driven scheduling and contractor performance analytics. In March 2026 SHW added LG Factory Service Technicians to this network as a strategic partnership.
Revenue mechanics combine recurring subscription premiums (monthly or annual billing), per-claim service fees charged on dispatch, and add-on subscription revenue. Go-to-market is dual: direct-to-consumer via website quote flow and 1-855 phone sales, paired with a realtor channel partner program that embeds the warranty into real estate transactions for homeowners, buyers and sellers. The company has processed over 1 million lifetime service requests and operates as a founder-owned, bootstrapped business with 11–50 employees, no disclosed funding rounds, and no public listing. Brand is anchored by the Forbes Advisor #1 ranking in 2026, the Dallas Cowboys Official Home Warranty sponsorship, and 2,500+ five-star Shopper Approved reviews.
Select Home Warranty firmographics
Firmographics- Name
- Select Home Warranty
- Legal name
- Select Home Warranty of CA Inc.
- Website
- https://selecthomewarranty.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Select Home Warranty is a privately held, Phoenix-based home warranty service contract provider founded in 2012, selling tiered Bronze, Gold and Platinum protection plans across 45+ U.S. states to homeowners, buyers, sellers and realtors via a 10,000+ contractor network.
- Ownership category
- akta.pro rank
Select Home Warranty industry classification
Industry- Product category
- Home Warranty Services
- NAICS
- Appliance Repair and Maintenance (811412)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)
- akta.pro secondary industry
- Appliance Service Plans, Extended Warranties & Maintenance Retail (CRACACAK)
Keywords
Where Select Home Warranty is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Select Home Warranty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Home Warranty Subscription Plans: Annual and monthly subscription plans covering repair and replacement of home systems and appliances due to normal wear and tear. Customers pay a monthly/annual premium plus a service fee per claim when repairs are needed.
- Service Call Fees: Per-claim service fees charged when a technician is dispatched to the customer's home, regardless of whether the claim is granted, excluded, or denied
- Add-On Coverage Options: Optional additional coverage for pools/spas, well pumps, septic systems, lawn sprinkler systems, additional refrigerators, and roof leak coverage available for purchase beyond base plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible home warranty plans starting from $29.99/month |
| Subscription | Annual | Bronze Care - Appliance-only coverage |
| Subscription | Annual | Gold Care - Systems coverage (Most Popular) |
| Subscription | Annual | Platinum Care - Complete systems and appliance coverage |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Select Home Warranty product offering
Product offeringCore offering
Select Home Warranty provides annual home warranty service contracts that cover the repair or replacement of major home systems and appliances (HVAC, electrical, plumbing, kitchen appliances) when they break down from normal wear and tear. Plans are offered in three tiers (Bronze Care, Gold Care, Platinum Care) with optional add-on coverages, and service is delivered through a nationwide network of 10,000+ independent contractor technicians across 45+ U.S. states. The company targets individual homeowners, home buyers and sellers, and real estate professionals as both customers and referral partners.
Product overview
Select Home Warranty is a home warranty service provider offering three tiered protection plans (Platinum Care, Gold Care, Bronze Care) that cover repair and replacement of home systems and appliances due to normal wear and tear. The Platinum Care plan is the most comprehensive, combining systems and appliance coverage with free first-year roof leak protection. Gold Care focuses on major home systems (HVAC, electrical, plumbing), while Bronze Care covers kitchen and laundry appliances. The company also offers an extensive portfolio of add-on coverages including pool/spa, septic systems, well pumps, sump pumps, central vacuum, additional refrigerators, freezers, lawn sprinklers, ice makers, and plumbing/lighting fixtures. Additional offerings include the Select Benefits Club (member discount program), a Customer Portal for claims management, a Realtor Portal for agents, and a Contractor Network for service technicians. Plans are available for homeowners, home buyers, home sellers, and realtors, covering all 45+ U.S. states.
Differentiator
Problem solved
Functional benefit
Products and services
- Bronze Care Plan Basic-tier home warranty plan covering essential home systems and appliances, designed for homeowners seeking affordable protection against major repair costs.
- Gold Care Plan Mid-tier home warranty plan offering broader coverage of home systems and appliances than the Bronze plan, targeted at homeowners seeking more comprehensive protection.
- Platinum Care Plan Premium-tier home warranty plan with the most comprehensive coverage of home systems and appliances, including additional benefits and higher coverage limits.
- Roof Leak Coverage Optional add-on coverage for repair of roof leaks, supplementing a base home warranty plan.
- Pool/Spa Coverage Optional add-on coverage for pool and spa filtration systems and heaters, available to homeowners with pool or spa equipment.
- Septic System Coverage Optional add-on coverage for septic tank pumping and related components, for homes not connected to municipal sewer.
- Well Pump Coverage Optional add-on coverage for well pump units, designed for homes relying on private well water.
- Sump Pump Coverage Optional add-on coverage for sump pump units, for homes with basement water management systems.
- Central Vacuum Coverage Optional add-on coverage for central vacuum systems installed in the home.
- Additional Refrigerator Coverage Optional add-on coverage for an additional refrigerator unit beyond the standard covered refrigerator.
- Standalone Freezer Coverage Optional add-on coverage for standalone freezers not built into kitchen appliances.
- Lawn Sprinkler System Coverage Optional add-on coverage for in-ground lawn sprinkler systems.
- Select Benefits Club Membership club bundled with home warranty plans that provides additional perks, discounts, and value-added benefits to plan holders.
Quantifiable outcome
- 85% of customers reported no unexpected charges (Forbes Advisor 2025 survey of 1,800 homeowners)
- +4 more outcomes
Companies that use Select Home Warranty
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Select Home Warranty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Select Home Warranty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LG ElectronicscoreIntegration of LG Factory Service Technicians into Select Home Warranty's authorized service network across the United States. Collaboration provides homeowners with factory-trained expertise, faster diagnoses, genuine replacement parts, and higher first-call completion rates for covered LG appliance repairs. Partnership includes data-driven scheduling and contractor performance analytics.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Select Home Warranty competitors and assessment
Company assessmentBroad incumbents
- American Home Shield (Frontdoor): The largest U.S. home warranty provider, operated by Frontdoor, Inc. Directly comparable to Select Home Warranty in product (annual service contracts covering HVAC, plumbing, appliances) and target customer (residential homeowners, buyers, sellers, real estate agents), but at vastly greater scale with public-company resources.
- First American Home Warranty: A long-established home warranty provider (part of First American Financial) offering single-family and multi-family service contract plans. Comparable product offering, deep realtor-channel relationships, and national footprint, but backed by a much larger parent with broader title and real-estate services.
- Cinch Home Services: Multi-product home protection company (warranties, plumbing/electrical/HVAC membership plans) acquired by CrossCountry Mortgage. Comparable in core home warranty product and real estate channel focus, but with broader adjacent service offerings and a larger institutional backer.
- Old Republic Home Protection: Long-standing U.S. home warranty provider offering tiered appliance and systems coverage plus add-ons. Comparable in plan structure, real estate channel relationships, and nationwide service network, with the backing of Old Republic International (a large insurance holding company).
Direct peers
- Choice Home Warranty: Privately held home warranty company offering very similar tiered (Basic, Total, Optional add-ons) annual service contract plans to U.S. homeowners. Closely comparable in business model, pricing band (~$35-50/month), GTM (DTC + realtor channel), and target customer segments.
- Liberty Home Guard: Direct-to-consumer home warranty provider with similar tiered plans (Appliances, Systems, Total Home) and add-on structure. Closely comparable in pricing, customer reviews positioning, and online quote-driven GTM.
- 2-10 Home Buyers Warranty (2-10 HBW): Provider of home warranties and structural warranties for new construction. Comparable core product (systems and appliances service contracts) and target segments (buyers, sellers, realtors), with a strong new-home construction focus that overlaps with Select's buyer/seller plans.
- Home Warranty of America (HWA): U.S. home warranty provider offering comprehensive appliance and systems coverage with similar add-on options. Comparable pricing tiers, realtor channel distribution, and customer demographic focus.
- Landmark Home Warranty: Regional U.S. home warranty provider with similar tiered plan structure (Basic, Standard, Premier) and real estate agent partnerships. Closely comparable product offering and customer base, primarily competing in similar price points and segments.
Emerging players
- AHS Warranty (All Home Services): Smaller-scale U.S. home warranty provider with comparable appliance and systems coverage plans. Less established than Select with a smaller technician network, but operating in the same category and competing for similar realtor and homeowner customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Select Home Warranty social profiles
Digital presenceSelect Home Warranty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Home Warranty leadership team
Management profileNumber of profiles
Profiles2 records
Select Home Warranty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Home Warranty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Home Warranty
What does Select Home Warranty do?
Select Home Warranty provides annual home warranty service contracts that cover the repair or replacement of major home systems and appliances (HVAC, electrical, plumbing, kitchen appliances) when they break down from normal wear and tear. Plans are offered in three tiers (Bronze Care, Gold Care, Platinum Care) with optional add-on coverages, and service is delivered through a nationwide network of 10,000+ independent contractor technicians across 45+ U.S. states. The company targets individual homeowners, home buyers and sellers, and real estate professionals as both customers and referral partners.
Is Select Home Warranty a public or private company?
Select Home Warranty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Select Home Warranty founded?
Select Home Warranty was founded in 2012. It employs 11 to 50 people.
Where is Select Home Warranty based?
Select Home Warranty is headquartered in Phoenix, United States, in the North America region.
How does Select Home Warranty make money?
Three revenue lines are on record. Home Warranty Subscription Plans are the primary driver. The others are service Call Fees and add-On Coverage Options.
Who are Select Home Warranty's main competitors?
Broad incumbents on record are American Home Shield (Frontdoor), First American Home Warranty, Cinch Home Services and Old Republic Home Protection. Direct peers are Choice Home Warranty, Liberty Home Guard, 2-10 Home Buyers Warranty (2-10 HBW), Home Warranty of America (HWA) and Landmark Home Warranty. AHS Warranty (All Home Services) is listed as an emerging player.
Does Select Home Warranty have an API?
No public API is recorded for Select Home Warranty.
What industry is Select Home Warranty in?
Select Home Warranty's product category is Home Warranty Services. Its primary akta.pro industry code is FSAJALAG, Home Warranty / Residential Service Contracts (Systems & Appliances), with a secondary code of CRACACAK, Appliance Service Plans, Extended Warranties & Maintenance Retail. Its NAICS code is 811412 and its SIC code is 7600.