Landmark Home Warranty

What Landmark Home Warranty does

Landmark Home Warranty is a regional home warranty service provider founded in 2004 and based in South Jordan, Utah, serving residential property owners across six U.S. states: Arizona, Idaho, Nevada, Oregon, Texas, and Utah. The company offers subscription-based warranty plans covering repair and replacement of major home systems (heating, cooling, electrical, plumbing) and appliances, with plans starting at approximately $35/month for single-family residences under 5,000 square feet and customizable service call fees on top of the monthly premium. Its primary customer segments are homeowners (post-30-day ownership), home buyers purchasing through real estate transactions within 30 days, and the real estate professionals who order warranties on their behalf at closing; a licensed contractor network provides the repair and replacement labor.

The company operates a technology platform consisting of a contractor portal integrated with Dispatch.me for service request and work order management, a homeowner dashboard for coverage, claims, and renewal, and a video chat service connecting customers to "Video Experts" for remote troubleshooting. Landmark employs over 200 full-time staff and currently protects more than 70,000 homeowners, replacing over 5,000 appliances and system components in the most recent reported year with an average of approximately $200 in customer savings per approved claim. The company is recognized as "Best Home Warranty in the Region" by Home Warranty Reviews in multiple years (2014, 2015, 2016, 2019, 2020) and holds BBB and Consumer Affairs accreditations, plus licensure through the Texas Real Estate Commission.

Landmark is a brand subsidiary of Frontdoor, Inc. (NASDAQ: FRTD), a publicly traded home services company whose portfolio also includes American Home Shield, HSA Home Warranty, OneGuard Home Warranty, and 2-10 Home Buyers Warranty. Its go-to-market combines three channels: a direct-to-consumer website (landmarkhw.com) and 24/7 phone support, a dedicated real estate professional ordering portal with a 90-second checkout flow, and local field representatives embedded in each served state. The company has stated intent to expand nationwide beyond its current six-state regional footprint.

Name

Landmark Home Warranty

Legal name

Frontdoor, Inc.

Website

https://landmarkhw.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Landmark Home Warranty is a regional home warranty provider (founded 2004) serving over 70,000 residential homeowners across Arizona, Idaho, Nevada, Oregon, Texas, and Utah with subscription plans covering major systems and appliances, operating as a brand subsidiary of Frontdoor, Inc. (NASDAQ: FRTD).

Ownership category

akta.pro rank

Product category

Home Warranty Services

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

akta.pro secondary industry

Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

Keywords

• Home warranty plans
• Appliance repair coverage
• HVAC system protection
• Residential service contracts
• Home buyer warranty

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home Warranty Subscription Plans: Monthly subscription-based home warranty plans providing coverage for repair and replacement of home systems and appliances. Plans are customizable with different coverage levels and property types.
2. Service Call Fees: Service call fees paid by customers when opening a claim for repair or replacement. These fees are customizable based on the plan selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Landmark Home Warranty sells monthly subscription home warranty plans that protect residential property owners from the cost of repairing or replacing major home systems (HVAC, plumbing, electrical) and major appliances. Plans are offered to existing homeowners, home buyers in real estate transactions, and real estate professionals, with service fulfilled through a network of independent licensed contractors dispatched via the company's portal. Plans are available in Arizona, Idaho, Nevada, Oregon, Texas, and Utah, starting at $35/month.

Product overview

Landmark Home Warranty is a home warranty service provider offering protection plans for residential properties. The core product portfolio consists of Homeowner Warranty Plans (for homeowners who have owned their home for more than 30 days) and Home Buyer's Warranty Plans (for home buyers in real estate transactions within 30 days). The company also operates a Contractor Network Program, connecting homeowners with independent licensed contractors for repairs. Real estate professionals can order and manage warranties through dedicated services. Plans cover major home systems (HVAC, plumbing, electrical) and appliances, with add-on coverage options available. Plans are available in Arizona, Idaho, Nevada, Oregon, Texas, and Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowner Warranty Plans Subscription home warranty plans for homeowners who have owned their home for more than 30 days, covering repair or replacement of major home systems (HVAC, plumbing, electrical) and major appliances. Customizable coverage levels and service call fees, available in Arizona, Idaho, Nevada, Oregon, Texas, and Utah.
• Home Buyer's Warranty Plans Home warranty plans designed for home buyers purchasing property within 30 days through a real estate transaction, ordered by real estate professionals on behalf of their clients. Includes welcome call, rekey service for new homeowners, HVAC tune-ups, and repairs/replacements on major systems and appliances.
• Contractor Network Program Program that allows licensed contractors (electricians, plumbers, HVAC technicians, appliance repair) to join Landmark's service network and receive home warranty service calls. Benefits include access to the contractor portal with Dispatch.me, payment for parts and labor, and year-round work opportunities.
• Home Warranty Plan Add-Ons Optional add-on coverage modules that homeowners can attach to their base warranty plan to expand protection to additional systems, appliances, or items not included in the standard plan.

Quantifiable outcome

• Over 70,000 homeowners protected annually
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Frontdoor, Inc.coreOthersFrontdoor, Inc. is the parent company and operator of Landmark Home Warranty along with other brands including American Home Shield (AHS), HSA Home Warranty (HSA), OneGuard Home Warranty (OneGuard), and 2-10 Home Buyers Warranty (2-10). Landmark is one of the subsidiary brands under the Frontdoor corporate umbrella.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Liberty Home Guard: Growing national home warranty provider with comparable customizable plans and direct-to-consumer distribution. Less established than Landmark but increasingly overlapping in coverage states.

Direct peers

• Old Republic Home Protection: Long-standing home warranty company providing similar residential systems and appliance coverage with real estate channel focus. Comparable business model serving the same customer segments across overlapping states.
• Choice Home Warranty: National home warranty competitor offering appliance and systems plans with similar subscription pricing and contractor dispatch model. Direct competitor for both consumer and real estate channels outside Frontdoor's portfolio.
• HSA Home Warranty: Another Frontdoor sister brand providing home warranty plans for homeowners and home buyers. Comparable to Landmark as a regional/national home warranty provider with the same product, distribution, and claims infrastructure.
• American Home Shield: Sister brand under Frontdoor, Inc., offering home warranty plans with similar coverage of systems and appliances. Direct comparison because it shares identical operating model, customer segments, and product structure as Landmark within the same parent.
• OneGuard Home Warranty: Frontdoor sister brand offering home warranty plans with customizable coverage, real estate partnerships, and subscription pricing. Overlap with Landmark across product, customer base, and operational model.
• 2-10 Home Buyers Warranty: Frontdoor-owned home warranty brand focused on real estate transaction warranties. Direct peer because it sells into the same real estate professional channel and offers nearly identical homeowner coverage plans.
• First American Home Warranty: Established home warranty provider serving multiple states with comparable coverage plans and real estate agent partnerships. Competes for the same homeowner and home buyer segments with similar pricing tiers.
• Cinch Home Services: Multi-state home warranty provider competing in appliance and systems coverage with subscription plans and contractor networks. Similar value proposition to Landmark targeting homeowners and home buyers.

Others

• Frontdoor, Inc. Public parent company (NASDAQ: FRTD) operating Landmark as a subsidiary brand. Included as a peer because the consolidated platform sets the strategic, financial, and operational context for Landmark's competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/landmark-home-warranty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landmark Home Warranty