THE NEWARK MUSEUM OF ART

What THE NEWARK MUSEUM OF ART does

The Newark Museum of Art (NMOA) is a 501(c)(3) public charity founded in 1909 in Newark, New Jersey, stewarding more than 300,000 artworks and scientific artifacts across seven collection areas (American Art, Arts of Global Africa, Arts of Global Asia, Arts of the Americas, Classical Arts, Decorative Arts, and Science) — the 12th largest museum collection in the United States and the largest combined art and science museum in New Jersey. NMOA operates a 3.1-acre campus at 49 Washington Street that integrates the historic Ballantine House (1885), Old Stone School House (1784), Ward Carriage House (1860), and Dreyfuss Planetarium (1954) alongside modern galleries, and is among the approximately 3% of U.S. museums holding American Alliance of Museums accreditation (re-accredited December 2022).

The institution generates revenue through a diversified mix of earned and contributed streams: general admission ($10 adult / $8 child-senior-teacher-student, free for Newark residents, members, military, and Newark college students), an eight-tier membership program ($60 Individual to $15,000 Leaders Circle), an annual Art Ball gala that recently raised nearly $1 million, philanthropic donations processed through Blackbaud, corporate sponsorships (Visionary $100K through Gold Ticket $2,500), venue rentals for weddings and corporate events, an on-site and online shop (shopnewarkmuseumart.org powered by UniteU), the PJ's at the NMOA café, and fee-based education programs including Camp NMOA, Junior Museum ($1), and school field trips. Digital infrastructure includes a Bloomberg-funded Mobile Digital Guide with virtual tours, an interactive teamLab "Animal Kingdom" installation (on view through 2026), and ticketing/e-commerce/CRM integrations through Tix.com, Eventbrite, Mailchimp, and Blackbaud NetSolutions. NMOA serves a broad audience spanning walk-in visitors, members, K–12 and college students, families, teenagers, Newark residents, military/veterans, and a corporate sponsor roster led by Prudential, Audible, Bank of America, Goldman Sachs, J.P. Morgan, Verizon, Wells Fargo, and others. The museum is currently executing a multi-year Campus Transformation ("The Next Chapter") that began January 2025, under the leadership of Director & CEO Lisa Funderburke (appointed February 2026).

Name

THE NEWARK MUSEUM OF ART

Legal name

The Newark Museum of Art

Website

https://newarkmuseumart.org

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

101–250 employees

Short description

The Newark Museum of Art is a 501(c)(3) public charity founded in 1909 in Newark, New Jersey, stewarding 300,000+ artworks and scientific artifacts (the 12th largest U.S. museum collection) across a 3.1-acre campus, and serving visitors, members, students, Newark residents, and corporate sponsors through exhibitions, education, rentals, retail, and philanthropy.

Ownership category

akta.pro rank

Product category

Art Museum / Cultural Institution

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

History Museums (THAJADAB)

Keywords

• Art museum services
• Museum education programs
• Cultural exhibitions
• Fine art collections
• Community arts programming

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. General Admission Fees: One-time ticket revenue from general museum visitors: $10 adults, $8 children/seniors/teachers/students; includes separate Dreyfuss Planetarium ticketing.
2. Membership Dues: Recurring annual membership revenue across tiers: Individual ($60), Family ($80), Library Pass ($100), Patron ($150), Benefactor ($500), Director's Circle ($2,500), President's Circle ($5,000), Leaders Circle ($15,000).
3. Philanthropic Donations: Charitable contributions processed through Blackbaud donation platform from individuals, foundations, and corporate donors.
4. Corporate Sponsorships and Partnerships: Corporate membership, Art Ball sponsorships (Visionary $100K, Leadership $50K, Sponsor $25K, Patron $10K, Gold Ticket $2,500), and program underwriting from major corporations.
5. Event Rentals and Private Hire: Rental of museum spaces for weddings, corporate events, film shoots, and private functions.
6. Retail and E-commerce Sales: Direct-to-consumer merchandise sales via on-site NMOA Shop and online storefront shopnewarkmuseumart.org, powered by UniteU.
7. Café and Food Service: On-site dining revenue from PJ's at the NMOA café.
8. Educational Programs and Camps: Fee-based programming including Camp NMOA, Junior Museum ($1), art classes, and school group visits.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Core offering

The Newark Museum of Art operates a 3.1-acre museum campus in Newark, NJ, stewarding 300,000+ artworks and artifacts across seven collection areas. It offers rotating exhibitions, a historic Ballantine House, the Dreyfuss Planetarium, and fee-based / free education programs (Camp NMOA, Junior Museum, Explorers, school field trips), supported by annual memberships, venue rentals, an on-site shop and café, and signature fundraising events.

Product overview

The Newark Museum of Art (NMOA) is a single integrated cultural-institution offering, not a modular SaaS platform. The "core product" is the physical and digital museum experience at 49 Washington Street, Newark, NJ — its 3.1-acre campus (Main Building, North Wing, South Wing, the National Historic Landmark Ballantine House, Dreyfuss Memorial Garden, Old Stone School House, and the Dreyfuss Planetarium), its permanent collection of more than 300,000 objects across seven collection areas (American Art, Arts of Global Africa, Arts of Global Asia, Arts of the Americas, Classical Arts, Decorative Arts, and Science), and its rotating special exhibitions such as Risham Syed: Destiny Fractured, Liberty & Legacy, Animal Kingdom, and Stay: The Black Women of 19th-Century Newark. Wrapped around this core are sub-products that function as modules of the overall experience: education programs (Camp NMOA, Junior Museum, Explorers Teen Program, School Field Trips, Professional Development, Residencies, Scouts), signature event series (Newark Black Film Festival, Art After Dark, Community Days & Nights, Family Programs), signature events (Art Ball annual gala), venue rentals (Weddings, Corporate Events, Birthday Parties, Filming in the Engelhard Court, Ballantine House, Dreyfuss Garden, and Billy Johnson Auditorium), digital extensions (the Mobile Guide app and Virtual Tours & Games), a retail layer (the NMOA Shop and PJ's at the NMOA café), a tiered NMOA Membership Program with the Founder's Society philanthropic tiers, and outbound services (Traveling Exhibitions and Rights & Reproductions / image licensing). The collections themselves are searchable online through the Collections Search portal, and e-commerce, ticketing, and donations are processed through third-party platforms (UniteU for shop, Tix.com/Eventbrite for tickets, Blackbaud NetSolutions for donations/memberships, Mailchimp for email). The Museum is currently executing a multi-year Campus Transformation ("The Next Chapter") beginning January 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• The Newark Museum of Art (NMOA) Museum Experience The flagship cultural institution offering at 49 Washington Street, Newark, NJ, stewarding 300,000+ artworks and artifacts (12th largest U.S. collection) across seven collection areas. Includes rotating special exhibitions, the permanent collection, the Dreyfuss Planetarium, the National Historic Landmark Ballantine House, and the Dreyfuss Memorial Garden. Open Thursday–Sunday, 12–5pm.
• Dreyfuss Planetarium On-campus planetarium venue offering scheduled public planetarium shows. Tickets are $10 for non-members and $8 for members. Programming is integrated into education, family programs, and special events.
• Mobile Digital Guide Downloadable digital guide app for in-museum wayfinding and content, plus virtual tours and games for off-site visits. Includes accessibility features (large print, audio guides) for self-paced exploration of exhibitions and the Ballantine House.
• Camp NMOA Six weeks of hands-on, project-based summer programming for children focused on art and science. Family-level museum members receive 10% off Camp NMOA registration.
• Explorers Teen Program High school program tailored for Newark-area students offering internships, leadership workshops, and cultural excursions. Builds college, career, and life readiness using the Museum's collections and resources, with participants earning compensation.
• Junior Museum Children's program originally active 1917–2010 serving over 60,000 children, relaunched Spring 2026 with age-grouped Saturday-morning courses. Membership is $1.00 for life.
• Newark Black Film Festival (NBFF) The longest-running Black film festival in the United States, now in its fifth decade and hosted at NMOA. Each summer presents a landmark celebration of Black cinematic excellence with independent films, classics, and panel discussions.
• Art After Dark Signature themed after-hours evening series for adults blending live music, immersive art experiences, cuisine, and beverages. Includes events such as the 7th Annual Pride Ball and Masterpieces & Mocktails.
• Art Ball (Annual Fundraising Gala) Annual signature gala and cornerstone of NMOA's cultural calendar with sponsorship tiers from Gold Ticket ($2,500) to Visionary ($100,000). Previous editions raised nearly $1 million.
• Event Rentals (Weddings, Corporate Events, Birthday Parties, Filming) Venue rental program offering the Engelhard Court, Ballantine House, Alice Ransom Dreyfuss Memorial Garden, and Billy Johnson Auditorium for weddings, corporate entertaining, conferences, birthday parties (ages 5-12, including exclusive Animal Kingdom access), and film/photo shoots.
• NMOA Shop On-site museum store with refreshable merchandise, plus 24/7 online shop (hosted on UniteU). Museum members receive a 10% discount (15% for Patron level).
• NMOA Membership Program Tiered membership program with digital membership cards: Individual ($60), Family ($80), Library Pass ($100), Patron ($150), Benefactor ($500). Includes free unlimited admission, member-only events, exhibition previews, reciprocal admission via MARP/NARM/ROAM, and discounts in the Shop and Planetarium. Founder's Society tiers from $2,500 to $15,000 add philanthropy, curator-led tours, and recognition.
• Education Programs (School Field Trips, Professional Development, Residencies, Scouts) K-12 and educator programming including on-site and virtual field trips, professional development workshops (certificates of continuing education), artist residencies, summer programs, and Scouts programs. Connects curriculum across subjects to the permanent collection, Planetarium, and special exhibitions.
• Traveling Exhibitions Program Outbound loan and traveling exhibition program. Past exhibitions have been hosted at venues such as Drumthwacket, Newark Liberty International Airport Terminal A, and other institutions.
• Rights & Reproductions (Image Licensing) High-resolution image licensing service for scholars, educators, and publishers, with pricing structured to be affordable. Some popular images are licensed externally through Art Resource (artres.com).
• Online Ticketing Portal Hosted ticketing portal (via Tix.com/Eventbrite) for admission, Planetarium shows, programs, memberships, donations, and birthday party bookings. All visitors must reserve tickets in advance.
• NMOA Collections (7 collection areas) More than 300,000 artworks and scientific artifacts across seven collection areas: American Art, Arts of Global Africa, Arts of Global Asia (over 30,000 objects), Arts of the Americas, Classical Arts, Decorative Arts, and Science. Searchable online via the Collections Search portal.
• PJ's at the NMOA (Café) On-site café serving coffee, beverages, sandwiches, soups, salads, and in-house baked pastries including the signature John Cotton Danish. Hours: Thursday & Friday 12–7pm; Saturday & Sunday 10am–5pm.

Quantifiable outcome

• 12th largest museum collection in the United States with 300,000+ artworks and artifacts
• +3 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• teamLabflagshipStrategic or Co-development PartnerCo-developed an interactive digital art installation (Animal Kingdom) at the museum, marking a flagship technology-driven art collaboration between the museum and the international digital art collective.
• Bank of AmericaflagshipGTM or Marketing PartnerCorporate Member and partner offering the Museums on Us program that provides free general admission to Bank of America cardholders, expanding visitor reach.
• Liberty Science CentercoreStrategic or Co-development PartnerReciprocal museum partnership allowing members of each institution to access benefits at the other, supporting the New Jersey cultural ecosystem.
• Gallery AferrocoreStrategic or Co-development PartnerCommunity arts partner collaborating on programming and supporting Newark's local artist ecosystem.
• Paul Robeson Galleries (Rutgers University–Newark)coreStrategic or Co-development PartnerCommunity/academic partner supporting collaborative programming and exhibitions in Newark.
• Newark ArtscoreGTM or Marketing PartnerLocal arts council partner supporting cross-promotion and community arts initiatives across Newark.
• Index Art CentercoreStrategic or Co-development PartnerCommunity arts partner collaborating on exhibitions and programming.
• Akwaaba GallerycoreStrategic or Co-development PartnerCommunity gallery partner supporting local artist engagement and programming.
• Express NewarkcoreStrategic or Co-development PartnerCommunity/academic partner (Rutgers University–Newark) supporting collaborative cultural programming.
• GlassRootscoreStrategic or Co-development PartnerCommunity arts partner supporting glass-art programming and youth engagement.
• BlackbaudcoreTechnology or IntegrationTechnology partner powering the museum's online donation platform for philanthropic giving.
• MailchimpcoreTechnology or IntegrationTechnology partner powering the museum's email newsletter and email marketing program.
• UniteUcoreTechnology or IntegrationTechnology partner powering the museum's online e-commerce storefront at shopnewarkmuseumart.org.
• ArtResourcecoreChannel Partner/ Reseller/ DistributorImage licensing partner distributing the museum's collection imagery to publishers and media worldwide.
• CharterUPminorChannel Partner/ Reseller/ DistributorGroup transportation partner facilitating bus rentals for school and group visits to the museum.
• New York Charter Bus RentalminorChannel Partner/ Reseller/ DistributorGroup transportation partner facilitating bus travel from New York City to the museum.
• Tix.com / EventbritecoreTechnology or IntegrationOnline ticketing platform powering museum ticket sales and event registration.
• Newark Light RailminorOthersPublic transportation partner providing visitor access to the museum.
• Channel 13 (WNET)minorGTM or Marketing PartnerMedia partner supporting public broadcasting coverage of the museum.
• NARM (North American Reciprocal Museum Association)coreStrategic or Co-development PartnerReciprocal museum network membership allowing NMOA members access to benefits at partner museums across North America.
• MARP (Museum Adventure Pass Reciprocal)minorStrategic or Co-development PartnerReciprocal museum network providing cross-institutional membership benefits.
• ROAM (Reciprocal Organization of Associated Museums)minorStrategic or Co-development PartnerReciprocal museum network providing cross-institutional membership benefits.
• PJ's at the NMOA (Café Operator)coreOthersOn-site café operator providing food and beverage service to museum visitors.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brooklyn Museum: Large encyclopedic art museum serving a major U.S. urban community with a comparable mix of permanent collection, educational programming, signature fundraising events, and free or low-cost admission. Closest scale and operating-model analog for NMOA outside of Newark.
• The Studio Museum in Harlem: Community-anchored art museum with a strong Black-arts focus, education programs, and free-admission model. Directly comparable to NMOA in mission emphasis on under-served communities and culturally specific programming.
• The Bronx Museum of the Arts: Free-admission contemporary art museum serving an urban community with strong education programming and corporate-sponsor support. Closely aligned with NMOA on access-driven mission, education, and corporate membership.
• Liberty Science Center: Jersey City-based science center and existing NMOA reciprocal-museum partner. Comparable on the science-and-education programming side (including a planetarium) and on New Jersey family-trip audience.

Broad incumbents

• The Metropolitan Museum of Art: The flagship encyclopedic art museum in the same NYC metro region with a multi-million object collection, ticketed admission, signature Costume Institute Gala, and traveling exhibitions program—relevant as an aspirational peer for programming, fundraising, and collection-scale benchmarks.
• Philadelphia Museum of Art: Major encyclopedic art museum with deep corporate-sponsor base, large permanent collection, and ticketed admissions. Relevant peer for NMOA's collection-scale ambitions and corporate membership benchmarking in the Mid-Atlantic region.
• The Cleveland Museum of Art: Mid-size U.S. encyclopedic art museum with free general admission, large collection, digital initiatives (ArtLens), and education programming. Comparable operating model and digital-investment trajectory to NMOA.
• The Whitney Museum of American Art: New York-based contemporary American art museum with strong corporate membership base, traveling exhibitions, and signature fundraising events. Comparable on corporate-sponsor engagement, contemporary-art programming, and event-driven revenue.

Regional players

• Montclair Art Museum: Largest U.S. museum founded by artists, located 13 miles from Newark. Comparable as a New Jersey regional art museum with education programs and collection focus, though smaller in scale and not in direct competition geographically.
• The New Jersey State Museum: State-operated museum in Trenton with combined art, natural history, and cultural collections—directly comparable to NMOA's art-plus-science positioning, but publicly funded and not in direct competition for Newark audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/NewarkMuseumArt1
• Facebookfacebook.com/NewarkMuseumArt
• LinkedInnewarkmuseumart.org/join-give/corporate-support
• Instagraminstagram.com/newarkmuseumart
• TikToktiktok.com/@newarkmuseumart
• Xx.com/NewarkMuseumArt

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE NEWARK MUSEUM OF ART