Sportsnet

What Sportsnet does

SportsNet Inc. is a small, privately held software company founded in 2010 and headquartered in Albuquerque, New Mexico, that builds web-based registration, clearance, and compliance management software for K-12 and high school athletic programs. The platform addresses athlete eligibility, coach certification, and risk management workflows for athletic directors, coaches, administrators, and parents, with named customer references at the individual high school level (Aragon High, Burlingame High). The company operates with 1–10 employees and reaches customers via a demo-driven direct sales motion, with subscriptions sold to schools and districts on terms that are not publicly disclosed.

The product portfolio centers on two applications built on a shared central database. The Athlete Management System handles online athlete registration, eligibility clearance, and communication across administrators, coaches, and parents, and integrates with school Student Information Systems (SIS) to power data-driven clearance decisions. The Coach Management System automates verification of employee and volunteer coach certifications, applies job-specific clearance rules, tracks expiration dates, and emails administrators when items lapse. Both products share user roles, emphasize industry-standard data security, and are delivered as a single web-based platform.

SportsNet monetizes via school and district subscriptions and supports customers through dedicated account representatives, live phone support during regular school hours, and email support. Sales are initiated through personalized demo requests on the company website (sportsnetinc.com), with subscription options discussed during the demo process. The firm's small scale, niche focus on athletics compliance, and integration with core school data systems position it as a workflow specialist rather than a broad SIS or student-data platform.

Name

Sportsnet

Legal name

Sportsnet Inc.

Website

https://sportsnetinc.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

SportsNet Inc. is a small Albuquerque-based software company that provides web-based registration, clearance, and certification management software for K-12 and high school athletic programs, serving athletic directors, coaches, administrators, and parents.

Ownership category

akta.pro rank

Product category

Athletic Compliance Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Athletics Compliance, Eligibility & Governance (EDALAIAJ)

akta.pro secondary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Athletic clearance software
• Student registration system
• Coach certification management
• School compliance software
• Athlete eligibility tracking

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports Broadcasting Rights & Subscriptions: Revenue generated from sports broadcasting rights deals including NHL ($11 billion Rogers deal), NBA ($76 billion deal), and other sports properties, combined with subscriber fees from cable and streaming platforms
2. Advertising Revenue: Traditional advertising revenue from broadcast television commercials during live sports events and studio programming
3. Blue Jays Media Rights & Team Ownership: Rogers Communications benefits from Toronto Blue Jays ownership through increased ticket revenue, merchandise sales, and television viewership. The Blue Jays' 2025 World Series run generated record Canadian TV viewership (10.9 million for Game 7)

Pricing tiers

Distribution channels4 records

Marketing channels3 records

Core offering

SportsNet Inc. provides registration and clearance software for high schools and school districts, offering two integrated web-based solutions: Athlete Management (for student-athlete registration, clearance, and eligibility tracking) and Coach Management (for verifying and clearing coaches and volunteers). The platform consolidates paper-based athletic compliance workflows into a centralized system that integrates with school Student Information Systems (SIS) and coordinates responsibilities among administrators, coaches, and parents.

Product overview

SportsNet provides a unified platform with two core products for schools and districts: the Athlete Management System and Coach Management System. The Athlete Management System handles student athlete registration and clearance, while the Coach Management System manages employee and volunteer coach certifications and clearance. Both products share a central database, integrate with school Student Information Systems (SIS), and coordinate the responsibilities of administrators, coaches, and parents through a single web-based platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlete Management System
• Coach Management System

Quantifiable outcome

• Record 10.9 million Canadian viewers for Blue Jays vs Dodgers Game 7
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NESNcoreImplementation/ SI/ Consulting Partner · 17 April 2026NESN manages Sportsnet Pittsburgh, which is owned by the Pittsburgh Penguins and Pittsburgh Pirates. NESN provides operational and production expertise for the regional sports network broadcasting Penguins playoff games.
• QuebecorcoreStrategic or Co-development Partner · 2 April 2026Quebecor's sports division in talks with NHL and Rogers to renew French-language broadcast deal. This partnership involves potential French-language rights for NHL games, which would expand Sportsnet's reach into Quebec's French-speaking market.
• PWHLminorStrategic or Co-development Partner · 18 November 2025Sportsnet returns as Canadian broadcast partner for Professional Women's Hockey League alongside TSN, RDS, CBC/Radio-Canada, and Prime Video. The partnership covers over 96 million homes in the US and Canada with 120 regular season games.
• FA Cup BroadcastersminorChannel Partner/ Reseller/ DistributorSportsnet holds Canadian rights for FA Cup soccer broadcasts, part of international broadcast consortium for quarterfinal, semifinal, and final matches including Chelsea vs Leeds, Man City vs Liverpool, West Ham vs Leeds.
• NHLcoreStrategic or Co-development PartnerSportsnet holds major Canadian broadcast rights for NHL under Rogers' $11 billion deal. Broadcasts include regular season games, playoffs, Stanley Cup Final, and NHL's return to Olympic Games with simulcast on CBC, TSN, and Sportsnet.
• MLB/Toronto Blue JayscoreStrategic or Co-development PartnerSportsnet produces made-in-Canada World Series broadcasts for Toronto Blue Jays, marking first time MLB allowed a team broadcaster to produce all postseason games. Rogers owns the Blue Jays and benefited from record viewership.
• UFCminorChannel Partner/ Reseller/ DistributorSportsnet holds Canadian rights for UFC content including PPV events at $69.99 each. Events include UFC 326 (Holloway vs Oliveira 2) and UFC 327 (Prochazka vs Ulberg).
• NBAcoreStrategic or Co-development PartnerSportsnet broadcasts NBA content including 2026 All-Star Game (US vs World format at Intuit Dome) and playoffs. Rogers' NBA deal is valued at $76 billion over 11 years.
• MLB (General)minorChannel Partner/ Reseller/ DistributorSportsnet provides Canadian MLB broadcast coverage including 2026 World Baseball Classic (Canada vs Puerto Rico game) and regular season baseball content alongside MLB local media ecosystem.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FinalForms: FinalForms provides online athletic registration and clearance software for K-12 schools, offering forms management, eligibility tracking, and parent communication. It is the closest direct competitor to SportsNet's Athlete Management System in the same niche and customer segment.
• Frontline (Arbiter / Big Teams): Frontline's ArbiterSports and Big Teams products serve K-12 athletic departments with scheduling, eligibility, registration, and roster management. They overlap directly with SportsNet's clearance, roster management, and schedule management functionality for the same athletic-director buyer.
• Rank One Sport: Rank One Sport offers athletic department management software for K-12 schools, including eligibility, physical, and coach clearance compliance tools. It competes head-to-head with SportsNet's compliance focus for the same high school athletic director use cases.
• Register My Athlete: Register My Athlete is an online athletic registration and clearance platform for K-12 schools, providing digital forms, eligibility verification, and SIS-friendly workflows. It serves the same high school athletic departments as SportsNet with a comparable feature set.
• rSchoolToday: rSchoolToday provides athletic department management tools including online registration, eligibility, scheduling, and roster management for K-12 schools. It overlaps broadly with SportsNet's Athlete Management product in both feature scope and target buyer.
• FamilyID: FamilyID is a registration and clearance platform used by schools and youth programs to manage online forms, eligibility, and compliance workflows. It is comparable to SportsNet's clearance-oriented product for school athletic departments and youth organizations.
• Snap! Mobile (Snap! Raise): Snap! Mobile provides team and athletic program management tools for K-12 schools including registration, communication, and team store functionality. It targets the same athletic-director buyer with overlapping registration and clearance workflow features.

Broad incumbents

• MAXPreps: MAXPreps is the leading high school sports media and data platform in the US, owned by Paramount. While its core offering is stats and content rather than compliance software, it sits with the same athletic-department relationships and could expand into adjacent registration/clearance use cases.
• TeamSnap: TeamSnap is a broad team-management platform used by youth and high school sports organizations for roster, registration, scheduling, and communication. It overlaps with SportsNet's roster management and registration functionality, but serves a wider market.

Emerging players

• ActivityReg: ActivityReg is an online registration platform for school activities and athletics providing form management and clearance workflows. It is a smaller niche competitor in the same K-12 athletic compliance space as SportsNet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sportsnetinc
• Facebookfacebook.com/sportsnetinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsnet