Brainlabs

Name

Brainlabs

Legal name

Brain Labs Digital LTD

Website

https://brainlabsdigital.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• Digital media services
• Performance marketing agency
• Search engine optimization
• Paid media management
• Marketing measurement services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Media Agency Services: Full-service media agency providing digital and traditional media services including SEO, paid search, paid social, programmatic, influencer marketing, and more. Revenue generated through service fees and media commissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Brainlabs is a full-service, data-led media agency that plans, buys, and measures digital and traditional media across paid search, paid social, programmatic/CTV, SEO, influencer marketing, performance creative, retail media, and AI visibility for enterprise brands. Service delivery is powered by Cortex AI, a proprietary platform with 32 AI tools trained on Hippocampus, a repository of 2,500+ logged experiments, enabling revenue-based planning and incrementality-measured media execution.

Product overview

Brainlabs is a full-service media agency offering a unified platform of services and proprietary AI technology. The core offering centers on Cortex AI, an AI platform with 32 proprietary tools trained on Hippocampus (2,500+ experiments), which powers execution across all services. Service portfolio includes: AI Visibility (AI search optimization), SEO, Paid Search, Paid Social, Programmatic & CTV, Influencer Marketing, Digital Partnerships, Performance Creative, Data Services, Retail Media, and Google Marketing Platform management. Supporting proprietary tools include InsightsMix (automated MMM), GeoBoost (incrementality testing), Bytesights (trend intelligence), Digital Signals Analyzer, NeuroGen, Proteus, and Cerebro account structure. The company has grown from 2 people in 2012 to 1,000+ Brainlabbers managing $1.5B+ in media spend across five continents.

Differentiator

Problem solved

Functional benefit

Brands

• Sparro by Brainlabs: Combined entity operating under Sparro brand following acquisition by Brainlabs

Quantifiable outcome

• +400% YoY site traffic growth for Microsoft GitHub
• +6 more outcomes

Named customers18 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability12 records

Feature12 records

Partnerships

18 partnerships are on record, tiered major, general, flagship and core.

• Exverus MediamajorStrategic or Co-development Partner · 1 July 2025Acquired Exverus Media in July 2025 to expand digital and traditional media capabilities. Los Angeles-based media agency recognized for full-funnel media expertise and awards, managing over $100 million in annual media spend. Exverus maintains independent and client-focused approach while leveraging Brainlabs' global reach.
• SparomajorStrategic or Co-development Partner · 1 January 2024Acquired Australian digital agency Sparro in January 2024 to expand APAC presence. Sparro founded in 2013 with 120 staff managing over AUD$200 million in annual media spend for clients like Estée Lauder, eBay, and Spotify. Includes subsidiary Jack Nimble. Operates as Sparro by Brainlabs.
• FanbytesmajorStrategic or Co-development Partner · 1 May 2022Acquired influencer marketing agency Fanbytes in May 2022 to enhance performance channels offering. Specializes in platforms including TikTok, Instagram, YouTube, and Snapchat with clients like Samsung and Nike. Enables expansion of influencer marketing services and integration of performance marketing.
• MolzigeneralStrategic or Co-development Partner · 1 September 2021Acquired Amazon agency Molzi in September 2021 as third purchase of the year. Founded in 2017 with expertise in Amazon and ecommerce. Continues to operate under founder Chris Mole and expands international presence.
• MediaNetgeneralStrategic or Co-development Partner · 1 August 2021Acquired Toronto-based MediaNet in August 2021, a specialist in programmatic advertising and Google Marketing Platform services. Led by North American CEO Jeremy Cornfeldt and MediaNet CEO Julia Amorim to expand North American operations.
• GoogleflagshipTechnology or IntegrationPremier partner status with Google. Collaborates on Google Marketing Platform services, Performance Max, and measurement solutions including MMM, incrementality testing, and GA4 implementations.
• MetacoreTechnology or IntegrationPreferred partner status with Meta (Facebook/Instagram). Provides paid social services across Meta platforms including TikTok Spark Ads and Meta Partnership Ads for influencer amplification.
• TikTokcoreTechnology or IntegrationCertified partner for TikTok advertising and influencer marketing services. Manages TikTok Spark Ads and creator partnerships on the platform.
• LinkedIncoreTechnology or IntegrationPartner status for LinkedIn advertising and B2B marketing services targeting professionals and enterprise buyers.
• The Trade DeskcoreTechnology or IntegrationTechnology partnership for programmatic advertising and unified CTV buying using The Trade Desk DSP platform.
• MicrosoftcoreTechnology or IntegrationPremier partner with Microsoft for advertising and technology integrations including Microsoft Advertising and LinkedIn.
• AmazoncoreTechnology or IntegrationPremier partner for Amazon advertising including retail media, Amazon DSP, and sponsored ads services.
• SnapchatgeneralTechnology or IntegrationCertified partner for Snapchat advertising services.
• RedditgeneralTechnology or IntegrationPartner for Reddit advertising and community-based marketing strategies.
• ShopifygeneralTechnology or IntegrationTechnology partner for e-commerce integrations enabling retail and DTC brand capabilities.
• BigCommercegeneralTechnology or IntegrationTechnology partner for e-commerce platform integrations supporting online retail clients.
• AttentivegeneralTechnology or IntegrationTechnology partner for SMS marketing and customer engagement integrations.
• SEMrushcoreTechnology or IntegrationCertified partner for SEO and AI visibility tools. Won 1st place at SEMrush AI Visibility Awards 2025 for work with Microsoft GitHub.

Scale indicators17 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• GroupM (WPP): World's largest media investment group, part of WPP, managing $60B+ in media spend. Direct competitor for global enterprise media-buying and measurement RFPs, though GroupM operates a holding-company model with multiple agency brands rather than an independent, founder-led structure.
• Publicis Media (Publicis Groupe): Media arm of Publicis Groupe, one of the 'big four' holding companies, offering full-service media, data, and digital services. Competes head-to-head with Brainlabs on enterprise media pitches and has a much larger global footprint, though as a network-owned entity it lacks Brainlabs' founder-led independence positioning.
• Omnicom Media Group: Media services division of Omnicom Group, competing on the same enterprise media-buying and analytics RFPs as Brainlabs. Provides similar SEO, paid search, paid social, and programmatic services as part of a broader holding-company portfolio spanning creative, PR, and consulting.
• Dentsu International: Japanese-headquartered global media and creative network, fourth-largest holding company. Competes with Brainlabs on enterprise media, programmatic, and data services globally, though Dentsu's traditional-network structure and broader service scope differ from Brainlabs' data-led, AI-centric positioning.

Direct peers

• Stagwell: Publicly traded, PE-founder-led marketing-services network explicitly built as an 'independent alternative' to the big-four holding companies. Most structurally comparable peer to Brainlabs in terms of PE backing, independence positioning, and digital-first service mix, though substantially larger and broader in scope.
• Tinuiti: Independent, PE-backed digital media agency (backed by New Mountain Capital) specializing in paid search, paid social, SEO, and Amazon/retail media. Closest US comparable in scale, ownership structure, and digital-first service mix to Brainlabs.
• PMG: Independent, founder-led digital media agency offering paid search, paid social, SEO, programmatic, and analytics. Most direct US-headquartered independent peer to Brainlabs in terms of service mix and target customers, and similarly positions against the big-four holding companies.
• Croud: UK-headquartered, data-driven digital media agency using proprietary technology and a global 'Croudie' network model. Direct competitor to Brainlabs in the UK enterprise market with similar data-led, technology-enabled positioning, though smaller in scale.
• Jellyfish (Brandtech Group): Global digital media agency and founding agency of the Brandtech Group, offering media, creative, and data services. Comparable to Brainlabs in service mix and enterprise client base, with a similar technology-forward, independent positioning.
• Dept: Global digital agency combining technology, marketing, and creative services across paid media, SEO, data, and engineering. Similar full-service digital scope to Brainlabs with PE backing (The Carlyle Group) and comparable positioning as an independent alternative to the big-four holding companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brainlabs-digital
• Xx.com/brainlabs
• Facebookfacebook.com/brainlabsdigital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainlabs