Strickland Brothers 10 Minute Oil Change

What Strickland Brothers 10 Minute Oil Change does

Strickland Brothers 10 Minute Oil Change is a privately held, franchise-corporate hybrid quick-lube operator headquartered in Winston-Salem, North Carolina. Founded by Justin Strickland in 2016 in Thomasville, NC after his earlier Taterbugs venture, the company runs a standardized drive-thru service model in which customers remain in their vehicles while technicians complete oil changes in approximately ten minutes without an appointment. The service platform uses Valvoline-branded lubricants exclusively, including the premium Restore & Protect synthetic line, and adds a complimentary multi-point courtesy check covering seven vehicle health indicators to every visit. The system has scaled from a single shop to nearly 300 locations across 27 U.S. states by mid-2026 through a combination of corporate-owned openings, franchising (165+ licenses awarded by 2021), and acquisitions including Trademark Car Wash and Quick Shine Car Wash (2022) and LOF Xpress Oil Change (2025).

The business generates revenue primarily through transaction-based per-visit pricing with tiered oil products (Economy, Premium High Mileage, Premium Full Synthetic, Premium Full Synthetic High Mileage, Restore & Protect), supplemented by state-mandated safety and emissions inspections in select states (GA, MO, NC, VA, TX), volume-tiered fleet programs for commercial and municipal accounts (10-25% discounts at 3+ vehicles), and ancillary products such as filters, wipers, and tire rotations. Customer segments are dominated by individual vehicle owners served through physical retail bays, with fleet services representing a smaller but higher-value B2B stream; the company performs approximately 1.7 million oil changes annually system-wide. Marketing emphasizes convenience and community ties through digital coupons, SMS/email programs, and regional sponsorships including Wake Forest Athletics and the German National Team FIFA World Cup 2026 training camp.

Capital structure and ownership reflect private-equity sponsorship: Princeton Equity Group made a strategic investment in May 2021, Audax Strategic Capital added structured equity in January 2026, and Golub Capital provided a $270 million senior credit facility alongside the Audax investment as part of a $360 million total committed financing package. Founder Justin Strickland remains CEO; CFO Aaron Sage joined from the LOF Xpress acquisition in July 2025, and COO Aaron Jansen was honored at the 2025 Triad C-Suite Awards. The company has appeared on the Inc. 5000 list for five consecutive years through 2025, when it ranked #634 with 658% three-year revenue growth.

Name

Strickland Brothers 10 Minute Oil Change

Legal name

Strickland Brothers 10 Minute Oil Change

Website

https://sboilchange.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Strickland Brothers operates a drive-thru quick-lube service platform with nearly 300 franchised and corporate locations across 27 U.S. states. The company serves individual vehicle owners and commercial fleets with 10-minute oil changes, state inspections, and ancillary maintenance services using Valvoline products.

Ownership category

akta.pro rank

Product category

Quick Lube Oil Change Services

NAICS

Automotive Oil Change and Lubrication Shops (811191)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Quick lube services
• Drive-thru oil change
• Automotive maintenance
• Fleet vehicle services
• State vehicle inspection

Headquarters

HQ city

Thomasville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Oil Change Services: Primary revenue stream from drive-thru oil changes. Customers pay per transaction based on oil type (economy/conventional, high mileage, full synthetic) and vehicle oil capacity. Pricing varies by location and market. No appointment required; walk-in model.
2. Fleet Services: B2B fleet servicing for commercial and municipal fleets. Fleet accounts require minimum 3 vehicles. Discounts of 10-25% based on fleet size (3-14 vehicles: 10%; 15-29: 15%; 30-49: 20%; 50+: 25%). Both centrally billed and pay-at-shop options available.
3. State Inspection & Emissions Testing: State- and locally-defined vehicle safety inspections and emissions testing at select locations in GA, MO, NC, VA (safety inspections) and GA, NC, TX (emissions). Fees set by state government, typically starting around $13.60 for safety-only and up to $30 for full emissions and safety.
4. Ancillary Products: Additional services and products including air filters, cabin air filters, wiper blades installed, tire rotations (select locations), and fuel additives. Offered as add-on purchases during or separate from oil change visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Strickland Brothers 10 Minute Oil Change operates drive-thru quick-lube service centers where technicians perform oil changes in approximately 10 minutes while customers remain in their vehicles, with no appointment necessary. The company offers multiple oil types (conventional, high mileage, full synthetic, and Valvoline Restore & Protect), complimentary multi-point courtesy checks, state safety inspections and emissions testing at select locations, ancillary products (filters, wipers, tire rotations), and a tiered fleet servicing program for businesses with 3+ vehicles.

Product overview

Strickland Brothers 10 Minute Oil Change operates a quick-lube service platform built around a drive-thru oil change model, allowing customers to remain in their vehicles while technicians complete full-service oil changes in approximately 10 minutes without appointments. The core product, the Drive-Thru Oil Change service, is supplemented by State Inspection & Emissions Services (available in GA, MO, NC, VA, and TX), Fleet Solutions (tiered fleet discounts for 3+ vehicles), and add-on services including air filter and wiper blade replacement and tire rotation at select locations. The company carries Valvoline products including the premium Restore & Protect line. Strickland Brothers has expanded through acquisitions, including Trademark Car Wash and Quick Shine Car Wash (2022), and the LOF Xpress Oil Change brand (2025, three Iowa locations). The company also maintains community engagement through Wake Forest Athletics sponsorships and NIL partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Drive-Thru Oil Change Flagship drive-thru oil change service allowing customers to stay in their vehicle while technicians complete the oil change in approximately 10 minutes without an appointment. Offers multiple oil types including Valvoline Restore & Protect, full synthetic, high mileage, and conventional options. Available to individual vehicle owners across all locations.
• Fleet Solutions Flexible fleet servicing program for commercial and municipal businesses with a minimum of three vehicles. Offers tiered volume discounts (10-25% based on fleet size: 10% for 3-14, 15% for 15-29, 20% for 30-49, 25% for 50+ vehicles) and centralized billing options at all Strickland Brothers locations.
• State Inspection & Emissions Services Vehicle safety inspections and emissions testing offered at select Strickland Brothers locations in Georgia, Missouri, North Carolina, Virginia (safety/state inspections) and Georgia, North Carolina, Texas (emissions). Completed in approximately 15-30 minutes with fees set by state government, typically starting around $13.60 for safety-only and up to $30 for full emissions and safety.
• Additional Services and Products Supplemental offerings available at Strickland Brothers locations including air filter replacement, cabin air filter replacement, wiper blade installation, tire rotation (at select locations), and fuel system additives available for purchase alongside or separate from oil change visits.
• Valvoline Restore & Protect Oil Premium synthetic motor oil offering from Valvoline featuring Active Clean technology that removes up to 100% of engine deposits and Restore & Protect technology preventing future deposit formation, with 79% stronger anti-wear protection versus GF-6 qualified oil. Available in SAE 0W-20, SAE 5W-20, and SAE 5W-30 grades as a top-tier oil change option.

Quantifiable outcome

• Oil changes completed in approximately 10 minutes
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor, major and core.

• German Men's National Football Team / FIFA World Cup 2026minorStrategic or Co-development Partner · 10 June 2026Gold-Level Sponsor of Germany's FIFA World Cup 2026 training camp base in Winston-Salem, NC. Germany selected Winston-Salem as its home base during the tournament, utilizing facilities at Wake Forest University. The sponsorship reflects Strickland Brothers' commitment to its hometown community and provides brand visibility tied to one of the world's largest sporting events.
• Wake Forest University AthleticsmajorStrategic or Co-development Partner · 3 December 2025Community partnership including game sponsorship for Wake Forest men's basketball (March 7 home game vs. California Golden Bears), NIL partnership with rising star Jaylen Cross (company's first NIL deal), Gold Rush Childhood Cancer Game sponsorship with Wake Forest Football (raised $12,745 in 2025 for Brenner Children's Hospital), and scholarship commitment through Strickland Legacy Group.
• LOF Xpress Oil ChangecoreStrategic or Co-development Partner · 15 July 2025Acquisition of Iowa-based LOF Xpress Oil Change, including all three locations (Ames, Ankeny, Waukee) and its staff, effective July 15, 2025. Former LOF Xpress CEO Aaron Sage joined Strickland Brothers' executive leadership team as CFO. LOF Xpress locations will remain branded through end of 2025 with future integration planned. The acquisition expanded Strickland Brothers' footprint into Iowa.
• Trademark Car Wash and Quick Shine Car WashminorStrategic or Co-development Partner · 1 June 2022Acquisitions completed in June 2022 to expand service offerings to include car wash capabilities alongside oil change services. These acquisitions were part of the company's strategy to provide customers with a high-quality car wash experience and diversify revenue streams.
• ValvolinecoreOthersStrickland Brothers uses Valvoline branded oil products exclusively. Valvoline Restore & Protect (premium synthetic with Active Clean technology) is offered as a top-tier product. Valvoline is a well-established motor oil brand that provides Strickland Brothers with a recognized, high-quality product to differentiate its service offering.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Speedee Oil Change & Tune Up: Drive-thru quick-lube franchise with locations across the Southeast and Midwest offering 15-20 minute oil changes. Comparable service model, customer base, and franchise structure to Strickland Brothers.
• Take 5 Oil Change: Drive-thru quick-lube chain with ~1,000 locations across the U.S. and Canada, owned by Driven Brands. Closely mirrors Strickland Brothers' stay-in-your-car model with 10-minute oil changes and is one of the most direct head-to-head competitors in the segment.
• Grease Monkey: Franchised quick-lube and light automotive repair chain with several hundred U.S. locations. Overlaps directly with Strickland Brothers on oil change services and franchise-driven growth model.
• Jiffy Lube: Shell-backed quick-lube franchise network with ~2,000+ locations in North America. Long-established incumbent offering drive-thru oil changes, filters, and fluid services with comparable customer profile and service mix.
• Valvoline Instant Oil Change: Valvoline's franchised/corporate quick-lube chain with ~1,700 locations offering 15-20 minute drive-thru oil changes and related services. Most direct competitor to Strickland Brothers' drive-thru 10-minute model, and notably uses the same Valvoline-branded oil products.
• Express Oil Change & Tire Engineers: Regional Southeastern U.S. quick-lube chain with drive-thru 10-minute oil changes and expanded tire and maintenance services. Direct competitor in many of Strickland Brothers' core Southeast markets.

Broad incumbents

• Firestone Complete Auto Care: Bridgestone-owned national automotive service network offering oil changes alongside tires, alignments, and repairs. Competes with Strickland Brothers for the same time-constrained consumer and fleet customers at many retail locations.
• Meineke Car Care Centers: Franchised automotive service chain offering oil changes alongside broader repair services. Overlaps with Strickland Brothers' service mix and franchise-led growth model, but with a wider portfolio and a heavier repair-shop footprint.
• Driven Brands: Public franchisor of multiple automotive service brands including Take 5 Oil Change, Meineke, Maaco, and CARSTAR. Operates broadly across the automotive aftermarket and represents a strategic peer to a multi-brand, multi-location service rollup play.

Emerging players

• Mister Car Wash: Largest U.S. car wash operator with Tuned Express-branded quick-lube services at select locations. Adjacent competitor that already overlaps with Strickland Brothers' acquired car-wash brands (Trademark, Quick Shine) and could compete on combined wash/maintenance bundling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@stricklandbrothersoilchange?sub_confirmation=1
• Facebookfacebook.com/stricklandbrothersoilchange
• LinkedInlinkedin.com/company/stricklandbrothersoilchange
• Instagraminstagram.com/stricklandbrothersoilchange
• Xx.com/sboilchange

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strickland Brothers 10 Minute Oil Change