XpresSpa Group
XpresSpa Group, operating as XWELL, Inc. (NASDAQ: XWEL), is a public wellness services company operating airport and urban spa locations under the XWELL, Xpres Spa, Naples Wax Centers, and XpresCheck brands, currently divesting legacy operations to pivot toward national security sector services.
- Company typePublic
- Founded2006
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What XpresSpa Group does
XpresSpa Group, now operating as XWELL, Inc. (NASDAQ: XWEL), is a U.S.-based public wellness services company founded in 2006 and headquartered in New York. The company operates multi-brand physical retail locations delivering massage, waxing, facials, stretch therapy, LED light therapy, meditation, nail services, aromatherapy, anti-aging treatments, and compression therapy. Its brand portfolio comprises XWELL Health Wellness Beauty (the core umbrella), Xpres Spa (airport spa services), Naples Wax Centers (specialized waxing), and XpresCheck (COVID-19 testing at airports), supplemented by curated retail wellness product sales.
The business model is direct-to-consumer, one-time transactional: services are delivered in person at airport concessions (notably JFK), transit hubs (Penn Station), and urban/suburban centers (Waterford Lakes, Brandon, Cape Coral). Distribution relies on physical foot traffic and concession-agreement location rights rather than e-commerce. The 2022 acquisition of HyperPointe (a digital healthcare and data analytics firm, up to $14M) built out the digital infrastructure supporting XpresCheck's COVID-19 testing operations and now provides the analytics foundation the company is attempting to redeploy.
In 2025–2026 the company executed a strategic pivot. It entered a CDC partnership for a biosecurity initiative in 2025, then in 2026 announced the $13M sale of XpresSpa Holdings and XpresTest to an affiliate of Face Haus, LLC, repositioning the parent toward the federal/national security sector. Fiscal 2025 results show approximately $29.2 million in revenue against a ~$17.0 million net loss, signaling ongoing operational stress during the transition.
XpresSpa Group firmographics
Firmographics- Name
- XpresSpa Group
- Legal name
- XWELL, Inc.
- Website
- https://xpresspagroup.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- XpresSpa Group, operating as XWELL, Inc. (NASDAQ: XWEL), is a public wellness services company operating airport and urban spa locations under the XWELL, Xpres Spa, Naples Wax Centers, and XpresCheck brands, currently divesting legacy operations to pivot toward national security sector services.
- Ownership category
- akta.pro rank
XpresSpa Group industry classification
Industry- Product category
- Airport and Retail Wellness Services
- NAICS
- Hair, Nail, and Skin Care Services (81211), Personal Care Services (8121), Ambulatory Health Care Services (621)
- SIC
- Services-Health Services (8000), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
- akta.pro secondary industry
- Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)
Keywords
Where XpresSpa Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
XpresSpa Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wellness Services: Revenue generated from providing on-site wellness services including massage, waxing, facials, stretch therapy, LED light therapy, meditation, manicures, pedicures, aromatherapy, anti-aging treatments, compression therapy, and massage chair sessions. Services are delivered at physical locations including airports and retail centers.
- COVID-19 Testing Services: Revenue from XpresCheck COVID-19 testing operations at airports, including PCR and rapid testing services for travelers. The company developed testing infrastructure in partnership with HyperPointe for digital healthcare and data analytics.
- Retail Products: Sale of curated retail wellness products including nutrition, beauty essentials, skincare, and innovative wellness solutions to complement service offerings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
XpresSpa Group product offering
Product offeringCore offering
XWELL, Inc. (formerly XpresSpa Group) operates physical health, wellness, and beauty service locations delivering massage, waxing, facials, stretch therapy, LED light therapy, meditation, manicures, pedicures, aromatherapy, anti-aging treatments, compression therapy, and massage chair sessions under brands including XWELL Health Wellness Beauty, Xpres Spa, Naples Wax Centers, and XpresCheck (COVID-19 testing). Service delivery is complemented by curated retail wellness products (nutrition, beauty essentials, skincare) sold on-site at airports and urban/suburban centers.
Product overview
XpresSpa Group (now operating as XWELL, Inc.) operates a multi-brand wellness platform comprising XWELL Health Wellness Beauty as the core product (offering massage, waxing, facials, stretch therapy, LED light therapy, meditation, nail services, aromatherapy, anti-aging treatments, compression therapy, and massage chairs), along with sub-brands Xpres Spa (airport spa services), Naples Wax Centers (specialized waxing), and XpresCheck (COVID-19 testing services). The company also offers complementary retail products including nutrition, beauty essentials, and skin care solutions. The portfolio is designed to make self-care accessible through physical locations at airports, stations, and retail areas.
Differentiator
Problem solved
Functional benefit
Brands
- Xpres Spa: Airport wellness and spa services offering massage, facials, and other relaxation treatments.
- Naples Wax Centers
- XpresCheck
- XWELL Health Wellness Beauty
Products and services
- XWELL Health Wellness Beauty Primary wellness brand offering comprehensive health, wellness and beauty services including massage, waxing, facials, stretch therapy, LED light therapy, meditation, nail services, aromatherapy, anti-aging treatments, compression therapy, and massage chairs, delivered at dedicated XWELL Health Wellness Beauty locations such as Penn Station, Waterford Lakes, Brandon, and Cape Coral.
- Xpres Spa Spa services brand operating primarily at airport locations, providing massage, skincare, and wellness treatments to business and leisure travelers as part of the company's wellness portfolio.
- Naples Wax Centers Specialized waxing services brand offering professional hair removal and body care treatments at dedicated waxing center locations under the Naples Wax Centers name.
- XpresCheck COVID-19 testing services brand providing testing infrastructure at airports and travel hubs, developed with digital healthcare and data analytics expertise acquired through HyperPointe to support traveler testing needs.
- Retail Wellness Products Curated selection of retail products including nutrition items, beauty essentials, skin care products, and innovative wellness solutions sold on-site at XWELL service locations to complement and extend the in-person wellness service offering.
Companies that use XpresSpa Group
Customer profileSegments2 records
Ideal customer profiles2 records
XpresSpa Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
XpresSpa Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Face Haus, LLC (Express Wellness Group, LLC)coreXWELL agreed to sell its XpresSpa Holdings LLC and XpresTest Inc. businesses to an affiliate of Face Haus, LLC (doing business as Express Wellness Group, LLC) for $13 million. This divestiture facilitates XWELL's strategic restructuring toward the national security sector.
- CDC (Centers for Disease Control and Prevention)coreXWELL entered into a strategic partnership with the CDC for a biosecurity initiative, reflecting the company's pivot toward national security sector services and leveraging its healthcare testing infrastructure capabilities developed through XpresCheck.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
XpresSpa Group competitors and assessment
Company assessmentDirect peers
- Ideal Image: Ideal Image is a U.S. aesthetics and personal-care services chain spanning skin, laser, and wellness treatments. Comparable to the broader wellness-and-beauty menu XWELL offers.
- Be Relax: Be Relax operates airport-based spa and wellness locations globally. Direct competitor to XpresSpa in the airport wellness niche.
- Woodhouse Spa: Woodhouse Spa is a U.S. luxury day spa chain offering massage, skincare, and body services. Comparable service breadth and target customer to XWELL Health Wellness Beauty.
- Massage Heights: Massage Heights is a membership-based therapeutic massage and wellness franchise. Comparable to XWELL's recurring-service wellness model.
- Hand & Stone Massage and Facial Spa: Hand & Stone is a growing franchise of massage, facial, and waxing services. Directly comparable to XWELL's core menu of massage, skincare, and waxing services.
- Spavia Day Spa: Spavia is a membership-based day spa franchise offering massage, skincare, and body treatments. Comparable positioning to XWELL's integrated multi-modality wellness services.
- Elements Massage: Elements Massage is a franchise-based therapeutic massage studio chain. Directly comparable to XWELL's massage and stretch therapy offerings.
- Massage Envy: Massage Envy is the largest U.S. franchise-based massage and skincare services chain. Directly comparable to XWELL's wellness service offering across massage, facials, and stretch therapy.
- European Wax Center: European Wax Center is a specialty waxing services franchise and a direct comparable to XWELL's Naples Wax Centers brand for body waxing services.
Broad incumbents
- Plaza Premium Group: Plaza Premium operates airport lounges and wellness services globally. Broad incumbent that overlaps with XWELL's airport distribution and traveler-focused wellness offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
XpresSpa Group social profiles
Digital presenceXpresSpa Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
XpresSpa Group leadership team
Management profileNumber of profiles
Profiles4 records
XpresSpa Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
XpresSpa Group funding detail
Funding detailFunding overview
Funding rounds10 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XpresSpa Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XpresSpa Group
What does XpresSpa Group do?
XWELL, Inc. (formerly XpresSpa Group) operates physical health, wellness, and beauty service locations delivering massage, waxing, facials, stretch therapy, LED light therapy, meditation, manicures, pedicures, aromatherapy, anti-aging treatments, compression therapy, and massage chair sessions under brands including XWELL Health Wellness Beauty, Xpres Spa, Naples Wax Centers, and XpresCheck (COVID-19 testing). Service delivery is complemented by curated retail wellness products (nutrition, beauty essentials, skincare) sold on-site at airports and urban/suburban centers.
Is XpresSpa Group a public or private company?
XpresSpa Group is a public company. It is classified as public and is currently operating.
When was XpresSpa Group founded?
XpresSpa Group was founded in 2006. It employs 501 to 1,000 people.
Where is XpresSpa Group based?
XpresSpa Group is headquartered in New York, United States, in the North America region.
How does XpresSpa Group make money?
Three revenue lines are on record. Wellness Services are the primary driver. The others are COVID-19 Testing Services and retail Products.
Who are XpresSpa Group's main competitors?
Direct peers on record are Ideal Image, Be Relax, Woodhouse Spa, Massage Heights, Hand & Stone Massage and Facial Spa, Spavia Day Spa, Elements Massage, Massage Envy and European Wax Center. Plaza Premium Group is listed as a broad incumbent.
Does XpresSpa Group have an API?
No public API is recorded for XpresSpa Group.
What industry is XpresSpa Group in?
XpresSpa Group's product category is Airport and Retail Wellness Services. Its primary akta.pro industry code is THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages), with a secondary code of THAJAHAI, Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs). Its NAICS code is 81211 and its SIC code is 8000.