Link Mobility

What Link Mobility does

Link Mobility is a Norwegian-headquartered Communications Platform as a Service (CPaaS) provider, founded in 2001 and listed on the Oslo Stock Exchange (OB:LINK). The company delivers mobile messaging and omnichannel communication solutions — including SMS, WhatsApp, email, voice, RCS and push notifications — through APIs, a self-serve portal and a suite of branded products (MyLINK Connect, MarketingPlatform, Studio, Engage). It serves more than 50,000 customers across 18 countries via 29 offices and 650 employees, processing over 40 billion messages per year. Named enterprise customers span logistics (DHL), FMCG (L'Oreal) and financial services (Storebrand), alongside a long tail of SMB users on the self-serve portal.

The underlying technology stack combines telecom operator interconnects and direct routing with proprietary software including the Xenioo conversational AI platform, acquired from Matelab in 2021, which provides generative AI campaign authoring and autonomous conversational flows. Link operates official Meta Business Partner and Google Partner integrations, enabling RCS, WhatsApp Business and Gmail-based messaging channels. Revenue is generated primarily on a per-message / usage-based CPaaS pricing model, supplemented by platform subscriptions for MarketingPlatform and Studio, with growing enterprise contracts in regulated verticals including UK public sector following the FireText acquisition.

The business model is a roll-up-augmented organic CPaaS operator: eight acquisitions between 2021 and 2026 (AMM, Matelab/Xenioo, Net Real Solutions, SMS Works, FireText, SMSPortal, Web2SMS, KPM Solutions) have expanded geographic reach into Iberia, Latin America, the UK, Eastern Europe and Southern Africa while layering AI and public-sector capabilities. Q4 2025 gross profit reached NOK 461M (up 6% YoY) with record quarterly contract wins of NOK 175M (up 17% versus 2024), and Q3 2025 adjusted EBITDA was NOK 195M, indicating margin expansion concurrent with M&A integration.

Name

Link Mobility

Legal name

Link Mobility Group Holding ASA

Website

https://linkmobility.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Link Mobility is a Norwegian CPaaS provider delivering SMS, WhatsApp, email and omnichannel messaging APIs plus the MyLINK product suite to 50,000+ enterprise and SMB customers across 18 countries, with proprietary Xenioo conversational AI capabilities.

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (CPaaS)

NAICS

Telecommunications (517)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)

Keywords

• CPaaS communications platform
• Multichannel messaging APIs
• Conversational AI messaging
• SMS WhatsApp RCS delivery
• Mobile marketing automation

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CPaaS API Services: Revenue generated from API usage for sending messages across SMS, WhatsApp, RCS, and Email channels. Customers pay based on message volume and channel type, with pricing varying by destination country and message type (transactional vs marketing).
2. Platform Subscriptions: Subscription revenue from MyLINK platform products including Connect, MarketingPlatform, Studio, and Engage. Enterprise customers pay for platform access with additional per-message fees.
3. Professional Services: Implementation, consulting, and custom development services for enterprise customers requiring specialized integrations or dedicated support.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Link Mobility is a Communication Platform as a Service (CPaaS) provider that enables businesses to send and receive multichannel messages (SMS, WhatsApp, RCS, Email, Viber) through REST APIs and a unified MyLINK platform suite. The platform combines conversational AI, marketing automation, bulk messaging, and developer APIs to power customer engagement, transactional notifications, authentication, and payment workflows for more than 50,000 business customers across 18 countries.

Product overview

LINK Mobility is a Communication Platform as a Service (CPaaS) provider offering a unified platform architecture with multiple integrated products and modules. The core offering revolves around the MyLINK platform suite, which includes: MyLINK Connect (conversational automation and chatbot builder), MyLINK MarketingPlatform (multichannel campaign management), MyLINK Studio (visual template creation), and MyLINK Engage (bulk messaging and analytics). These are complemented by specialized APIs for SMS, Email, WhatsApp, Payment, Lookup, and Multichannel messaging. The platform supports communication across SMS, WhatsApp, Email, RCS, and 20+ additional channels. Conversational AI capabilities are powered by the acquired Xenioo technology, enabling AI chatbots and natural language processing across messaging channels.

Differentiator

Problem solved

Functional benefit

Brands

• MyLINK Connect: Conversational messaging platform supporting communication across multiple messaging channels including SMS, WhatsApp, RCS, and web chat while integrating AI, customer support workflows, CRM systems, and automation tools.
• MyLINK MarketingPlatform
• MyLINK Engage
• MyLINK Studio
• MyLINK SMS API
• MyLINK Email API
• MyLINK WhatsApp API
• MyLINK Payment
• Xenioo

Products and services

• MyLINK Connect A conversational automation platform and chatbot builder that enables businesses to manage customer interactions across multiple messaging channels including SMS, WhatsApp, RCS, and web chat, with conversational AI, CRM integration, and automation tools within one unified platform.
• MyLINK MarketingPlatform A multichannel marketing campaign platform for creating, managing, and delivering marketing campaigns at scale, with audience segmentation, campaign automation, email marketing, and performance analytics for tracking ROI, open rates, and click rates.
• MyLINK Studio Visual messaging tools for creating branded message templates using drag-and-drop functionality, allowing users to build pre-approved message templates with text, images, buttons, and videos for faster sends across messaging channels.
• MyLINK Engage A messaging engagement platform providing bulk messaging, scheduling, and analytics capabilities, enabling businesses to send targeted campaigns, promotions, and alerts at scale with real-time performance tracking.
• MyLINK SMS API A REST API for sending and receiving SMS messages reliably and securely at scale, supporting time-critical SMS and high-load purposes with features for API credential management, traffic configuration, delivery monitoring, and message logs.
• MyLINK Email API A REST-based API for sending transactional and marketing emails at scale, integrated with MyLINK Portal for managing API credentials, configuring sending domains, authenticating via SPF/DKIM, tracking delivery metrics, and accessing detailed logs.
• MyLINK WhatsApp API A REST-based API for sending and managing WhatsApp messages through verified business channels, supporting both session and template-based messaging with features for managing sender profiles, creating message templates, and monitoring delivery stats.
• MyLINK LookUp Address and phone number lookup API for performing address lookups based on phone number (MSISDN), social security number (SSN), or queries, used for verification and data enrichment purposes.
• MyLINK Payment Payment API for accepting and integrating mobile invoice and payment capabilities into apps or websites, providing Mobile Invoice API for seamless payment processing through messaging channels.
• MyLINK Multichannel API Public API for sending messages across multiple channels including SMS, RCS, Viber, WhatsApp and other channels, also supporting management of message templates, downloading traffic files, and configuring account settings.
• Xenioo Conversational AI Platform Acquired conversational AI and NLP software platform known for its advanced AI-driven chatbots and customer support automation, integrated into MyLINK Connect as the underlying chatbot engine for omnichannel messaging capabilities.
• Umbrella Permission API Programmatic access to manage permission databases of mobile numbers (MSISDNs) for creating and managing databases, defining custom metadata fields, and adding, updating, or deactivating permissions at scale including bulk import.

Quantifiable outcome

• 99% delivery rate with 99.92% uptime over past 90 days
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor and core.

• DLA PiperminorImplementation/ SI/ Consulting Partner · 15 October 2024International law firm DLA Piper advised LINK Mobility Spain on the acquisition of Net Real Solutions, handling legal aspects of the transaction.
• Meta (Facebook)coreTechnology or IntegrationMeta Business Partner for WhatsApp Business API, enabling LINK Mobility to provide verified WhatsApp messaging capabilities to customers with approved sender profiles and template messaging.
• GooglecoreTechnology or IntegrationGoogle Partner for RCS (Rich Communication Services) messaging, enabling branded business messaging through Google's messaging infrastructure.
• Mobile Ecosystem Forum (MEF)minorStrategic or Co-development PartnerActive membership in the global industry association for trusted mobile communications, contributing to industry standards and best practices.
• Juniper ResearchminorStrategic or Co-development PartnerIndustry analyst relationship with leading digital technology market research firm; LINK recognized as Leading Challenger in Conversational AI report 2026.
• NETOPIA GroupminorStrategic or Co-development PartnerRomanian technology group that sold Web2SMS to LINK Mobility in Q2 2026; enables LINK's local Romanian presence and enterprise communications expansion.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sinch AB: Swedish-headquartered CPaaS leader offering SMS, WhatsApp, RCS, voice, and email APIs globally. Sinch is the most direct comparable to Link Mobility given overlapping European roots, similar product breadth (CPaaS APIs + conversational platform), and comparable enterprise customer focus, though Sinch is larger by revenue and market cap.
• Twilio: US-listed CPaaS pioneer and global category leader offering programmable SMS, WhatsApp, voice, and email APIs plus Segment CDP. Twilio competes head-to-head with Link Mobility for enterprise messaging workloads and is the dominant benchmark for CPaaS revenue scale, though Twilio's developer-first go-to-market differs from Link's local-enterprise hybrid.
• Infobip: Croatia-based CPaaS platform offering SMS, WhatsApp, RCS, voice, email, and a conversational AI platform across 200+ countries. Infobip is highly comparable to Link on geography (European HQ, global reach), product breadth, and enterprise focus, and is a frequent head-to-head competitor in European enterprise deals.
• Bird (formerly MessageBird): Netherlands-based omnichannel CPaaS provider offering SMS, WhatsApp, email, voice, and in-app messaging plus Flow Builder automation. Bird competes directly with Link Mobility across mid-market and enterprise European customers, with overlapping product positioning in conversational messaging.
• CM.com: European (Dutch) CPaaS and customer engagement platform offering SMS, WhatsApp Business API, RCS, voice, email, and payments alongside conversational AI (Mobile Service Cloud). CM.com is a close European comparable to Link Mobility in mid-market and enterprise segments, with similar multi-channel messaging focus.
• Plivo: US-based CPaaS provider offering SMS, voice, and WhatsApp APIs targeting SMB and mid-market customers with developer-first positioning. Plivo competes with Link Mobility in cross-border messaging and is comparable on API-first product model, though Plivo has less European local presence.

Broad incumbents

• Vonage (Ericsson): CPaaS and UCaaS provider acquired by Ericsson in 2022, offering SMS, voice, video, and number management APIs globally. Vonage competes with Link in CPaaS API workloads but sits within Ericsson's broader telecom portfolio, giving it greater scale and telco-carrier relationships than Link.
• Telesign: Communications platform specializing in identity, verification, and messaging APIs, owned by BICS (Proximus). Telesign competes with Link Mobility in OTP/2FA and SMS authentication workflows for financial services and digital platforms, with stronger telco-carrier heritage.

Emerging players

• Brevo (formerly Sendinblue): European (French) marketing and CRM platform expanding into SMS and WhatsApp transactional messaging alongside its core email offering. Brevo overlaps with Link Mobility's MyLINK MarketingPlatform and email API products, targeting similar SMB and mid-market customers.
• Bandwidth Inc. US-based CPaaS and communications platform offering messaging APIs, voice, and 911 services with its own network infrastructure. Bandwidth is a comparable CPaaS API provider but with US-centric focus and stronger direct carrier relationships, making it a partial overlap rather than head-to-head competitor to Link in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/linkmobility
• Facebookfacebook.com/Linkmobilitygroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A33 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Link Mobility