The Better Packaging
The Better Packaging designs and sells sustainable shipping mailers, garment bags, and labels under its proprietary POLLAST!C Ocean Bound Plastic and comPOST home-compostable lines, serving eCommerce, fashion, and cosmetics brands globally via six regional D2C storefronts and custom branding services.
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Better Packaging does
Better Packaging Co, operating as The Better Packaging, is a sustainable packaging provider founded in 2018 and headquartered in Auckland, New Zealand, with a legal entity domiciled in Australia. The company designs, produces, and sells eco-friendly shipping mailers, poly garment bags, compostable poly bags, protective packaging (compostable bubble pockets and ziplock bags), labels, and tape. Its proprietary POLLAST!C material is a world-first, award-winning packaging made from rescued Ocean Bound Plastic pollution sourced from Southeast Asia, complemented by a comPOST line of certified home-compostable, plant-based mailing satchels and poly bags, plus bamboo retail bag and sugarcane waste packaging offerings.
The business operates a direct-to-consumer e-commerce model with six region-specific storefronts covering Rest of World, Australia, NZ & Pacific, North America, China, and the European Union, each supporting localized currency and shipping. Revenue is generated through two streams: self-serve stock products (one-time unit pricing via the Shopify storefronts) and custom branded packaging sold via quote-based enterprise sales. The customer base spans eCommerce and direct-to-consumer brands, fashion and apparel companies (including Ripcurl, Billabong, Volcom, Fila, Diesel, Skins, and Untouched World), and cosmetics brands (L'Oreal, Maybelline).
The company is privately held, has 11-50 employees, is B Corp certified, and has raised modest dilutive capital including a 2022 round of approximately $398K with Katapult as a disclosed investor. Operations are run by co-founders Kate Bezar and Rebecca (Becs) Percaskey, with no parent company, subsidiaries, or institutional ownership disclosed.
The Better Packaging firmographics
Firmographics- Name
- The Better Packaging
- Legal name
- Better Packaging Co
- Website
- https://row.betterpackaging.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Better Packaging designs and sells sustainable shipping mailers, garment bags, and labels under its proprietary POLLAST!C Ocean Bound Plastic and comPOST home-compostable lines, serving eCommerce, fashion, and cosmetics brands globally via six regional D2C storefronts and custom branding services.
- Ownership category
- akta.pro rank
The Better Packaging industry classification
Industry- Product category
- Sustainable Packaging
- NAICS
- Plastics Bag and Pouch Manufacturing (326111), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)
- SIC
- Plastics, Foil & Coated Paper Bags (2673)
- akta.pro primary industry
- Envelopes & Mailing Products (mailers, padded envelopes) (IMAMAHAD)
- akta.pro secondary industries
- Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM), Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC)
Keywords
Where The Better Packaging is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices5 records
Markets served
The Better Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Stock Packaging: Sale of stock eco-friendly packaging products including POLLAST!C poly mailers, compostable mailers, garment bags, protection packaging, and labels. One-time purchase model through e-commerce platform.
- Product Sales - Custom Branded Packaging: Sale of custom branded sustainable packaging solutions for brands. Quote-based pricing, typically higher margin custom work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stock packaging products available for immediate online purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
The Better Packaging product offering
Product offeringCore offering
The Better Packaging designs, manufactures and sells sustainable shipping and retail packaging — including POLLAST!C mailers and garment bags made from rescued Ocean Bound Plastic, certified home-compostable mailers and poly bags, bamboo and sugarcane-based packaging, glassine garment bags, protection products and labels. Both stock items (self-serve online purchase) and custom-branded versions (quote-based) are offered to e-commerce, fashion/apparel and cosmetics brands worldwide.
Product overview
Better Packaging Co is an e-commerce sustainable packaging company offering two primary product lines: POLLAST!C (Ocean Bound Plastic-based packaging) and Compostable (plant-based home compostable packaging). The portfolio includes mailers, satchels, garment bags, poly bags, extra protection (bubble pockets, ziplock bags), and labels/tape. Both stock and custom branding options are available across the range. The POLLAST!C line features mailers and garment bags made from rescued ocean-bound plastic pollution, while the Compostable line includes certified home compostable mailing satchels and poly bags made partly from plants. Custom packaging services allow brands to personalize sustainable packaging with their branding.
Differentiator
Problem solved
Functional benefit
Brands
- POLLAST!C: World-first, award-winning packaging made from rescued Ocean Bound Plastic pollution. The POLLAST!C range includes poly mailers, poly garment bags, and custom branded options made from ocean-bound plastic that has been diverted from entering oceans.
- comPOST
Products and services
- POLLAST!C Poly Mailers
Quantifiable outcome
- Over 1.4 million kg of plastic pollution prevented from entering oceans
- +3 more outcomes
Companies that use The Better Packaging
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
The Better Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Better Packaging partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Untouched WorldcoreUntouched World is a fellow B Corp fashion brand that uses POLLAST!C packaging to divert plastic pollution from oceans. They describe the partnership as working with a fellow local BCorp and reusing what already exists while protecting garments during transit.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Better Packaging competitors and assessment
Company assessmentDirect peers
- EcoEnclose: EcoEnclose is a US-based sustainable shipping packaging supplier offering recycled, recyclable, and compostable mailers, boxes, and labels to e-commerce and DTC brands. It directly competes with Better Packaging on the same sustainable mailer product category and customer base of online retailers.
- TemperPack: TemperPack manufactures sustainable insulated and protective packaging solutions for e-commerce and cold-chain shippers. It overlaps with Better Packaging in the broader sustainable protective packaging category serving direct-to-consumer and enterprise brands.
- noissue: noissue provides custom-branded sustainable packaging including compostable mailers, tissue, and tape to fashion, beauty, and lifestyle brands worldwide. Its custom branding + compostable mailer offering closely mirrors Better Packaging's POLLAST!C and comPOST custom product lines.
- BioBag International: BioBag produces certified compostable bags and films for retail, foodservice, and packaging applications. Its compostable bag and film range is comparable to Better Packaging's comPOST line for sustainability-certified plastic replacement.
Broad incumbents
- Sealed Air: Sealed Air is a global packaging incumbent offering protective and food packaging, including sustainable mailer and bubble solutions. As a broad incumbent, it competes with Better Packaging across multiple sustainable packaging categories and has the scale to undercut niche players on price.
- Amcor: Amcor is a global packaging giant with a growing portfolio of recyclable and recycled-content flexible packaging. Its flexible plastic packaging business directly overlaps with POLLAST!C poly mailers, and its scale and customer relationships pose competitive risk.
- Mondi Group: Mondi is a major paper-based packaging producer with sustainable and recyclable mailer and e-commerce packaging products. It competes as an incumbent offering paper-based alternatives to Better Packaging's poly-based sustainable mailers.
Emerging players
- LimeLoop: LimeLoop offers reusable shipping mailers designed for e-commerce brands, particularly in fashion and apparel. It intersects with Better Packaging's garment and apparel packaging focus, though it competes on a reusable rather than recycled-plastic or compostable model.
- Returnity Innovation: Returnity designs reusable shipping packaging for apparel and e-commerce brands, an alternative model to Better Packaging's single-use recycled or compostable mailers. Its apparel focus and brand-driven positioning make it a partial overlap in the same customer segment.
Others
- Sustainable Packaging Industries: Sustainable Packaging Industries manufactures compostable and bio-based packaging materials including films and bags. It operates as an upstream material producer adjacent to Better Packaging's finished packaging value chain and a potential partner or competitor depending on vertical integration moves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Better Packaging social profiles
Digital presenceThe Better Packaging compliance and trust
Trust signalCompliance1 record
The Better Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Better Packaging leadership team
Management profileNumber of profiles
Profiles2 records
The Better Packaging funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Better Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Better Packaging
What does The Better Packaging do?
The Better Packaging designs, manufactures and sells sustainable shipping and retail packaging — including POLLAST!C mailers and garment bags made from rescued Ocean Bound Plastic, certified home-compostable mailers and poly bags, bamboo and sugarcane-based packaging, glassine garment bags, protection products and labels. Both stock items (self-serve online purchase) and custom-branded versions (quote-based) are offered to e-commerce, fashion/apparel and cosmetics brands worldwide.
Is The Better Packaging a public or private company?
The Better Packaging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Better Packaging founded?
The Better Packaging was founded in 2018. It employs 11 to 50 people.
Where is The Better Packaging based?
The Better Packaging is headquartered in Auckland, New Zealand, in the Oceania region.
How does The Better Packaging make money?
Two revenue lines are on record. Product Sales - Stock Packaging is the primary driver. The others are product Sales - Custom Branded Packaging.
Who are The Better Packaging's main competitors?
Direct peers on record are EcoEnclose, TemperPack, noissue and BioBag International. Broad incumbents are Sealed Air, Amcor and Mondi Group. Emerging players are LimeLoop and Returnity Innovation. Sustainable Packaging Industries is listed as an others.
Does The Better Packaging have an API?
No public API is recorded for The Better Packaging.
What industry is The Better Packaging in?
The Better Packaging's product category is Sustainable Packaging. Its primary akta.pro industry code is IMAMAHAD, Envelopes & Mailing Products (mailers, padded envelopes), with a secondary code of IMALAJAM, Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable). Its NAICS code is 326111 and its SIC code is 2673.