What Enterprise Management Associates Inc does

Enterprise Management Associates (EMA) is a Boulder, Colorado-based IT research and consulting firm founded in 1996 that serves two client groups: Enterprise IT Professionals (IT executives, operations leaders, enterprise architects, automation and observability teams, and technology strategists) and IT Vendors (IT and data management product companies). The firm operates across six coverage areas: Cloud Development, Cloud Management, Data & Analytics, IT Service/Operations (ServiceOps), Information Security/Risk/Compliance, and Intelligent Automation, plus Network Infrastructure/Operations. Its product portfolio includes subscription research, Radar Reports, the biennial Network Management Megatrends report (now in its 2026 edition), the annual Vendor Vision report (fifth year, released at RSA Conference), PRISM Reports, Top 3 Buyer's Guides, three podcast series (Cybersecurity Awesomeness, Mean Time to Insight, Enterprise Automation Excellence), and an online resource library.

Revenue is generated through Premium Research Subscriptions, Consulting Engagements, Sponsored Research, Advisory Services with customizable analyst hours, Speaking Engagements, and Buyer Guides, blending recurring subscription with project-based professional services. Distribution is primarily direct sales to enterprise buyers and vendors, supported by an online resource library, a webinar engine with lead generation, social and email marketing, and presence at marquee industry events such as RSA Conference (43,500+ attendees). EMA is privately held with no disclosed institutional investors, parent company, or M&A activity, and is led by President and COO Dan Twing, with VPs of Research Chris Steffen (Security) and Shamus McGillicuddy (Network), and Research Directors Ken Buckler (federal security), Parker Hathcock (IT/business services), and Herb Blecher (Data & Analytics, most recent hire).

Name

Enterprise Management Associates Inc

Legal name

Enterprise Management Associates, Inc.

Website

https://enterprisemanagement.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Enterprise Management Associates (EMA) is a Boulder-based IT research and consulting firm founded in 1996, serving enterprise IT professionals and IT vendors with subscription research, Radar and Megatrends reports, consulting, and sponsored research across cloud, security, network, automation, and data analytics.

Ownership category

akta.pro rank

Product category

IT Research and Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

akta.pro secondary industry

Enterprise Risk Management (ERM) Advisory (BPAHAFAA)

Keywords

• IT research consulting
• Enterprise technology research
• Vendor evaluation reports
• Industry analyst services
• Custom IT research

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Research Reports and Subscriptions: EMA generates revenue through Premium Research Subscriptions that provide full access to end-user content in their resource library, including research reports, white papers, case studies, podcasts, webinars, and e-books.
2. Consulting Services: EMA offers consulting engagements that combine proven research methodologies with industry expertise to help clients achieve their strategic objectives.
3. Sponsored Research: EMA conducts sponsored research projects where vendors sponsor research to gain insights and drive ROI.
4. Advisory Services: EMA provides advisory services including resource library access with customizable analyst hours for personalized guidance.
5. Speaking Engagements: EMA analysts provide speaking engagements at industry events and conferences to share research insights.
6. Top 3 Buyer's Guide: EMA produces Buyer's Guides that help IT professionals identify top solutions by specific categories, with vendors potentially sponsoring or participating.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Enterprise Management Associates (EMA) is an independent IT research and consulting firm that sells premium research subscriptions, advisory services, custom and sponsored research, and consulting engagements to enterprise IT buyers and IT vendors. Its deliverables include Radar Reports, Vendor Vision, Network Management Megatrends, PRISM Reports, Top 3 Buyer's Guides, webinars, podcasts, white papers, and case studies covering cloud, security, automation, network operations, data analytics, and ServiceOps.

Product overview

Enterprise Management Associates (EMA) is an IT research and consulting firm offering a portfolio of research products and advisory services rather than a traditional technology product platform. The core offering is the EMA Research Library providing access to comprehensive research content including white papers, case studies, webinars, podcasts, and e-books. EMA publishes major research reports including the Network Management Megatrends (biennial), Radar Reports, Vendor Vision Reports, PRISM Reports, and Top 3 Buyer's Guides. Their analyst team produces thought leadership through multiple podcast series: Cybersecurity Awesomeness, Mean Time to Insight, and Enterprise Automation Excellence. Services include Premium Research Subscriptions, Advisory Services with customizable analyst hours, Consulting Services, Custom Research projects, and Sponsored Research programs. The company serves both Enterprise IT professionals and IT vendors with tailored research and consulting offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Cybersecurity Awesomeness Podcast: A podcast hosted by EMA analysts exploring cybersecurity topics, featuring episodes on AI agents, mainframes, and enterprise security challenges.
• Mean Time To Insight Podcast
• Enterprise Automation Excellence Podcast
• EMA Vendor Vision
• EMA Radar Report
• EMA PRISM Report

Products and services

• EMA Research Library A comprehensive resource library containing research reports, white papers, case studies, podcasts, webinars, and e-books covering IT and data management topics, serving as the primary content hub for enterprise IT professionals and IT vendors.
• Premium Research Subscription Annual subscription granting full access to all end-user content in EMA's resource library, including research reports, webinars, and analyst insights for enterprise IT buyers.
• Advisory Services Resource library access combined with customizable analyst hours, providing personalized technology guidance to enterprise IT buyers on a subscription basis.
• EMA Consulting Services Consulting engagements that combine proven research methodologies with industry expertise to help enterprise IT clients and IT vendors achieve strategic objectives.
• Custom Research Expert-led custom research projects tailored to specific client needs and technology questions, delivered to enterprise IT buyers and IT vendors.
• Sponsored Research Research sponsored by technology vendors to gain insights and drive ROI, providing market intelligence for product development and positioning.
• Top 3 Buyer's Guide Research-backed guides that help IT professionals identify top solutions by specific technology categories, evaluating leading vendors using a rigorous analyst methodology.
• Vendors to Watch A program identifying and highlighting innovative vendors in the IT market to help clients discover emerging technology solutions.
• Network Management Megatrends Report Biennial benchmark report examining enterprise network operations practices, tools, processes, and challenges based on surveys of IT professionals; published since 2008.
• EMA Radar Report Comprehensive scoring and evaluation reports assessing enterprise technology vendors across multiple dimensions including functionality, architecture, deployment, cost-efficiency, and vendor strength.
• Vendor Vision Report Annual report identifying top security innovators ahead of the RSA Conference, serving as a curated guide for cybersecurity professionals navigating major industry gatherings.
• EMA PRISM Report Comprehensive overview reports of particular technology product sets designed to provide practitioners and business leaders with a starting point for evaluating solutions.
• EMA Glossary Research-backed definitions spanning enterprise IT, networking, security, data, automation, and AI technologies, used as a reference resource for IT professionals.

Quantifiable outcome

• 55% of organizations are moving to cross-functional team approaches or aligning IT to business services
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• BroadcomcoreStrategic or Co-development Partner · 23 June 2026EMA partners with Broadcom for webinars on enterprise automation and AI operations. Broadcom's Automic Automation V26 is featured in EMA research on agentic AI and workload automation. Joint webinars feature EMA President Dan Twing and Broadcom's Automic Product Manager Kaj Wierda discussing governed orchestration and enterprise AI adoption.
• CoevolveminorStrategic or Co-development Partner · 12 May 2026EMA partnered with Coevolve for research webinar on SD-WAN to SASE transition best practices. Coevolve executives participated as panelists discussing AI-driven network architectures and strategies for balancing performance and security in cloud-first environments.
• Versa NetworksminorStrategic or Co-development Partner · 12 May 2026EMA partnered with Versa Networks for research webinar on SD-WAN to SASE transition. Versa executives participated as panelists discussing best practices for transitioning from SD-WAN to Secure Access Service Edge (SASE).
• ZscalerminorStrategic or Co-development Partner · 12 May 2026EMA partnered with Zscaler for research webinar on SD-WAN to SASE transition. Zscaler executives participated as panelists discussing strategies for balancing performance and security in cloud-first environments.
• DynatracecoreStrategic or Co-development Partner · 28 April 2026EMA partners with Dynatrace for webinars on AI-driven observability connecting IT performance to real business outcomes. Dynatrace participates in EMA research exploring how organizations use observability platforms to gain real-time visibility into customer journeys and align IT operations with business performance.
• DXC TechnologycoreStrategic or Co-development Partner · 28 April 2026EMA partners with DXC for webinars on AI-driven observability and business impact. DXC participates in research presentations exploring how organizations align IT performance with measurable business outcomes using AI-driven observability platforms.
• BMC SoftwarecoreStrategic or Co-development Partner · 5 February 2026EMA partners with BMC for research on workload automation and orchestration. BMC Control-M earned recognition in EMA's 2025 Radar Report for Workload Automation and Orchestration for mission-critical orchestration capabilities. Joint webinar featured BMC VP Guy Eden presenting findings.
• OryminorStrategic or Co-development PartnerEMA published research commissioned by Ory examining AI adoption in financial services and legacy IAM challenges. Research found financial institutions adopting AI at slower rates than other industries due to IAM infrastructure limitations.
• StonebranchcoreStrategic or Co-development PartnerStonebranch was recognized in EMA's 2025 Radar Report for Workload Automation and Orchestration as a Value Leader and received Recognition for Excellence in Event-Driven Orchestration. Stonebranch participated in EMA's comprehensive scoring model redesign that redefines evaluation criteria around Agentic AI, Observability, and Orchestration maturity.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IDC (International Data Corporation): Global market intelligence firm providing syndicated research, custom consulting, and vendor advisory; directly comparable to EMA's research and advisory offerings across cloud, security, automation, and network operations.
• ISG (Information Services Group): Global technology research and advisory firm covering IT services, automation, and sourcing; competes with EMA on enterprise IT operations research and vendor benchmarking, with a heavier services orientation.
• Forrester Research: Major global research and advisory firm serving CIOs, enterprise architecture, and technology vendors; overlaps directly with EMA's dual buyer/vendor model and coverage areas such as AI, security, and cloud.
• Gartner: The largest global IT research and advisory firm; competes with EMA across all IT coverage areas (security, cloud, automation, networking) but operates at vastly greater scale with syndicated research, enterprise-wide contracts, and global geographic reach.

Emerging players

• KuppingerCole: European-based analyst firm specializing in identity and access management, cybersecurity, and AI; overlaps with EMA's security/risk/compliance coverage and competes for vendor-sponsored research in adjacent categories.

Direct peers

• 451 Research: Enterprise technology research division of S&P Global, covering cloud, security, data, and infrastructure for both IT buyers and vendors; comparable in dual-side coverage model and mid-tier scale relative to the mega-analysts.
• HFS Research: Boutique research and analyst firm focused on business operations, IT services, and emerging technology; comparable subscription-plus-advisory model with similar dual-audience approach to EMA.
• Enterprise Strategy Group (ESG): Now part of TechTarget, ESG produces IT research, validation reports, and buyer guides targeted at enterprise IT professionals and technology vendors—closely mirroring EMA's Radar Reports and Top 3 Buyer's Guides approach.
• Nucleus Research: Boutique IT research firm focused on ROI-based technology analysis and case studies for enterprise buyers and vendors; similar size and dual-side model to EMA, with emphasis on measurable technology outcomes.
• Constellation Research: Boutique advisory and research firm covering disruptive enterprise technologies (AI, cloud, customer experience); competes with EMA on advisory hours, subscription research, and vendor benchmarking engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ema_research
• Facebookfacebook.com/enterprisemanagementassociates
• LinkedInlinkedin.com/company/enterprise-management-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Management Associates Inc