pH-D Feminine Health
pH-D Feminine Health is a woman-founded, privately held US consumer wellness company that pioneered commercial boric acid vaginal suppositories in 2014 and sells a portfolio of 13-plus feminine care and supplement products direct-to-consumer and through nine major US retailers including Walmart, CVS, and Target, serving women seeking solutions for vaginal odor, menopause symptoms, and clean feminine wellness.
- Company typePrivate
- Founded2014
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What pH-D Feminine Health does
pH-D Feminine Health is a privately held, woman-founded consumer wellness company established in 2014 and headquartered in Nashville, Tennessee, with manufacturing operations in Nebraska and Tennessee. The company pioneered the commercial boric acid vaginal suppository category and has since built a portfolio of 13-plus feminine wellness products spanning suppositories, rinses, foam washes, wipes, lubricants, moisturizers, and oral supplements, organized into categories including boric acid suppositories, vaginal odor, menopause, lubricants and moisturizers, cleansers, probiotics, and a newer brain health line. Its flagship offering is a 600mg boric acid vaginal suppository in a small gelatin capsule, with adjacent products layering in coconut oil, vitamin E, and hyaluronic acid for moisture positioning. The company markets itself as the #1 doctor-recommended boric acid brand and clinical advisors Dr. Jackie Walters and Dr. Erica Montes provide medical credibility.
The business operates a direct-to-consumer e-commerce channel at phdfemininehealth.com with subscription and one-time purchase options, alongside broad retail distribution through nine major US chains (Publix, CVS, Walmart, Walgreens, Kroger, Target, HEB, Meijer) and the Amazon marketplace. Pricing spans $4.50 to $29.99 per SKU. The company targets three overlapping consumer segments: women seeking solutions for vaginal odor and pH imbalance, women aged 35-60 navigating perimenopause and menopause symptoms, and health-conscious women seeking clean, doctor-trusted feminine care. The company does not offer international ordering and operates exclusively in the United States.
In 2025, pH-D launched the first FDA-cleared randomized, placebo-controlled, double-blinded Phase 3 clinical trial for boric acid suppositories (enrolling at nearly 20 sites nationwide, expected to complete June 2026) and secured a California Senate Bill 39 exemption under the Cosmetic Safety Act to preserve retail availability of its products. The company has no disclosed external institutional funding, no parent company, and no disclosed subsidiaries, indicating founder-controlled ownership under Co-Founder and CEO Deeannah Seymour.
pH-D Feminine Health firmographics
Firmographics- Name
- pH-D Feminine Health
- Legal name
- pH-D Feminine Health, LLC
- Website
- https://phdfemininehealth.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- pH-D Feminine Health is a woman-founded, privately held US consumer wellness company that pioneered commercial boric acid vaginal suppositories in 2014 and sells a portfolio of 13-plus feminine care and supplement products direct-to-consumer and through nine major US retailers including Walmart, CVS, and Target, serving women seeking solutions for vaginal odor, menopause symptoms, and clean feminine wellness.
- Ownership category
- akta.pro rank
pH-D Feminine Health industry classification
Industry- Product category
- Feminine Wellness Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Food (Health) Supplement Retailers (456191)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH)
- akta.pro secondary industries
- Vaginal Moisturizers & Lubricants (CRABAIAI), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)
Keywords
Where pH-D Feminine Health is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
pH-D Feminine Health business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales through company website with subscription/recurring purchase options for regular customers.
- Retail/Distribution Sales: Products sold through major retail chains including Publix, CVS, Walmart, Walgreens, Kroger, Target, HEB, Meijer, and Amazon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Boric Acid Suppositories |
| Unit Pricing | Pay-as-you-go | Moisturizing Boric Acid Suppositories |
| Unit Pricing | Pay-as-you-go | Boric Acid Foam Wash |
| Unit Pricing | Pay-as-you-go | Instant Odor Rinse |
| Unit Pricing | Pay-as-you-go | Vaginal Moisturizing Gel |
| Unit Pricing | Pay-as-you-go | Women's Oral Probiotics |
| Unit Pricing | Pay-as-you-go | Hyaluronic Acid Vaginal Suppositories |
| Unit Pricing | Pay-as-you-go | Creatine Menopause Relief |
| Unit Pricing | Pay-as-you-go | Femme Glide Personal Lubricant |
| Unit Pricing | Pay-as-you-go | Nourishing Vulva Balm |
| Unit Pricing | Pay-as-you-go | Vaginal Suppository Applicators |
| Unit Pricing | Pay-as-you-go | Boric Acid Body Wipes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
pH-D Feminine Health product offering
Product offeringCore offering
pH-D Feminine Health manufactures and sells a comprehensive line of boric acid-based feminine wellness products including vaginal suppositories, moisturizers, lubricants, cleansers, body wipes, and oral supplements targeted at vaginal odor control, pH balance, intimate comfort, and menopause symptom relief. The company sells direct-to-consumer through its website with subscription options and distributes through major US retail chains and Amazon, positioning itself as the #1 doctor-recommended boric acid brand.
Product overview
pH-D Feminine Health is a woman-founded, doctor-trusted feminine wellness brand that pioneered commercial boric acid vaginal suppositories in 2014. The company offers a comprehensive portfolio of intimate health products organized into core feminine care (Boric Acid Suppositories, Moisturizing Boric Acid Suppositories, Instant Odor Rinse, Hyaluronic Acid Vaginal Suppositories, Vaginal Moisturizing Gel, Femme Glide Personal Lubricant, Nourishing Vulva Balm), cleansers (Boric Acid Foam Wash, Boric Acid Body Wipes), accessories (Vaginal Suppository Applicators), and oral supplements (Women's Oral Probiotics, Creatine Menopause Relief, Menopause Sleep Relief, Creatine Cognitive Clarity). The Brain Health line extends beyond feminine wellness into cognitive support. All products are made in the USA at company-owned facilities in Nebraska and Tennessee, with the core boric acid products being the #1 doctor-recommended brand in their category.
Differentiator
Problem solved
Functional benefit
Products and services
- Boric Acid Vaginal Suppositories 600mg boric acid vaginal suppositories in small gelatin capsules for vaginal odor control, recommended for overnight use. The flagship and original commercial boric acid suppository product in the category.
- Moisturizing Boric Acid Suppositories 600mg boric acid suppositories with added Vitamin E and Coconut Oil for dual-action moisture and odor control. Designed for daily comfort and menopause relief.
- Instant Odor Rinse Boric acid vaginal rinse for immediate odor neutralization. Made with two simple ingredients: water and boric acid. Provides instant freshness before or after intimacy or during periods.
- Hyaluronic Acid Vaginal Suppositories Ultra-moisturizing vaginal suppositories with Hyaluronic Acid, Vitamin E, and Coconut Oil for intimate comfort and lasting hydration. Non-hormonal formula.
- Boric Acid Foam Wash Daily feminine cleanser with boric acid and lavender. Plant-based, gentle formula for daily cleansing. Available in 6oz and 1.5oz travel sizes.
- Boric Acid Body Wipes Convenient feminine hygiene wipes with boric acid for freshness on-the-go. Portable format for post-gym or travel use.
- Vaginal Moisturizing Gel with Hyaluronic Acid Vaginal moisturizer with hyaluronic acid for everyday comfort. Provides hydration and moisture support with applicator.
- Femme Glide Personal Lubricant Water-based personal lubricant for effortless intimacy. Designed for comfort during intimate activities.
- Nourishing Vulva Balm Topical balm for external vulva comfort. Provides comfort and confidence for everyday use.
- Women's Oral Probiotics Daily probiotic supplement with 4 billion CFU, cranberry extract, and prebiotic/probiotic blends. Supports gut, urinary, and vaginal health. Vegetarian, dairy-free, and gluten-free.
- Creatine Menopause Relief Daily oral supplement with Creatine HCl, Siberian Rhubarb Extract, and Black Cohosh. Supports clarity, comfort, and energy; helps reduce hot flashes, night sweats, and vaginal dryness. Vegan and Non-GMO.
- Menopause Sleep Relief Supplement designed to support calm nights and restful sleep during menopause.
- Creatine Cognitive Clarity Daily brain support supplement with creatine for cognitive function, focus, energy, and mood. Part of the Brain Health product line.
- Vaginal Suppository Applicators Reusable applicators for comfortable insertion of vaginal suppositories. Dishwasher safe, can be boiled for sterilization.
Quantifiable outcome
- Products sold every 15 seconds
- +1 more outcomes
Companies that use pH-D Feminine Health
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
pH-D Feminine Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
pH-D Feminine Health partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- PublixcoreMajor retail grocery chain distributing pH-D Feminine Health products in their stores
- CVScorePharmacy retail chain distributing pH-D Feminine Health products in their stores and online
- WalmartcoreMass retailer distributing pH-D Feminine Health products nationwide
- WalgreenscorePharmacy retail chain distributing pH-D Feminine Health products
- KrogercoreGrocery retail chain distributing pH-D Feminine Health products
- TargetcoreMass retailer distributing pH-D Feminine Health products
- HEBcoreTexas-based grocery retail chain distributing pH-D Feminine Health products
- MeijercoreMidwest-based retail chain distributing pH-D Feminine Health products
- AmazoncoreE-commerce marketplace partner for pH-D Feminine Health products
- Dr. Jackie WalterscoreClinical advisor - renowned OB-GYN, author, and TV personality (Bravo's Married to Medicine). Two-time breast cancer survivor and founder of 50 Shades of Pink nonprofit.
- Dr. Erica MontescoreClinical advisor - Board-Certified OB/GYN, Fellow of ACOG, founder of The Modern Mujer Women's Health Blog. Bilingual in English and Spanish, dedicated to reducing healthcare disparities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
pH-D Feminine Health competitors and assessment
Company assessmentDirect peers
- RepHresh: RepHresh sells boric acid vaginal suppositories and other vaginal pH-balancing products directly comparable to pH-D's flagship boric acid line; both target women seeking over-the-counter solutions for odor and pH balance.
- Kindra: Kindra focuses on perimenopause and menopause vaginal and hormonal symptom relief with estrogen-free products, overlapping with pH-D's menopause-focused supplements and moisturizing suppositories.
- The Honey Pot Company: The Honey Pot is a feminine care brand offering washes, wipes, and suppositories at major retailers (Target, Walmart), directly comparable to pH-D's cleansers, wipes, and boric acid suppository line for the same consumer.
- Good Clean Love: Good Clean Love makes clean, pH-balanced vaginal moisturizers, lubricants, and washes, positioning against pH-D's Hyaluronic Acid Suppositories, Vaginal Moisturizing Gel, and Femme Glide lubricant.
- Love Wellness: Love Wellness markets a comprehensive feminine wellness portfolio including cleansers, probiotics, and boric acid suppositories via DTC and retail, directly competing with pH-D's full product range.
- Lola (feminine care): Lola offers a DTC feminine care portfolio including wipes, washes, and supplements sold at Target and via subscription, comparable to pH-D's DTC-plus-retail, multi-product feminine wellness model.
- Bonafide Health: Bonafide sells doctor-developed, non-hormonal menopause and vaginal health products (cremes, supplements, Ristela) through DTC and clinicians, directly comparable to pH-D's menopause and intimate wellness positioning.
Broad incumbents
- Vagisil: Vagisil is an established mass-market brand from Church & Dwight selling washes, wipes, and anti-itch creams in the same intimate care category as pH-D, with broader portfolio and national distribution.
Emerging players
- Uquora: Uquora offers d-mannose and cranberry-based supplements for urinary tract and vaginal health, an adjacent women's wellness SKU set that overlaps with pH-D's Women's Oral Probiotics targeting urinary and vaginal health.
- De Lune: De Lune sells menstrual and perimenopause supplements and cramp relief products, partially overlapping with pH-D's menopause and probiotic SKUs and broader women's wellness positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
pH-D Feminine Health social profiles
Digital presencepH-D Feminine Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
pH-D Feminine Health leadership team
Management profileNumber of profiles
Profiles1 record
pH-D Feminine Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pH-D Feminine Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pH-D Feminine Health
What does pH-D Feminine Health do?
pH-D Feminine Health manufactures and sells a comprehensive line of boric acid-based feminine wellness products including vaginal suppositories, moisturizers, lubricants, cleansers, body wipes, and oral supplements targeted at vaginal odor control, pH balance, intimate comfort, and menopause symptom relief. The company sells direct-to-consumer through its website with subscription options and distributes through major US retail chains and Amazon, positioning itself as the #1 doctor-recommended boric acid brand.
Is pH-D Feminine Health a public or private company?
pH-D Feminine Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pH-D Feminine Health founded?
pH-D Feminine Health was founded in 2014. It employs 11 to 50 people.
Where is pH-D Feminine Health based?
pH-D Feminine Health is headquartered in Madison, United States, in the North America region.
How does pH-D Feminine Health make money?
Two revenue lines are on record. E-commerce Product Sales are the primary driver. The others are retail/Distribution Sales.
Who are pH-D Feminine Health's main competitors?
Direct peers on record are RepHresh, Kindra, The Honey Pot Company, Good Clean Love, Love Wellness, Lola (feminine care) and Bonafide Health. Vagisil is listed as a broad incumbent. Emerging players are Uquora and De Lune.
Does pH-D Feminine Health have an API?
No public API is recorded for pH-D Feminine Health.
What industry is pH-D Feminine Health in?
pH-D Feminine Health's product category is Feminine Wellness Products. Its primary akta.pro industry code is CRADAMAH, Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests), with a secondary code of CRABAIAI, Vaginal Moisturizers & Lubricants. Its NAICS code is 32561 and its SIC code is 2844.