MedAdvisor International

What MedAdvisor International does

MedAdvisor International (ASX:MDR) is an Australian digital health company that builds software for personal medication management, headquartered in Camberwell with operations in Australia and the United States. Its core product is a mobile and web application that connects patients, pharmacists, and prescribers through a virtual pharmacist persona ('Pharmacist Phil'), with features including automatic medication list updates on script fill, tap-to-refill prescription ordering, scheduled dose reminders, and Carer Mode for managing family members' medications. The platform extends into prescriber-facing services (GP Connect for owing-script management in aged care, DAA, and private facilities; GP Link for remote script renewals) and into pharmacy-focused tools via the PlusOne module.

The company operates a two-geography business model. In Australia, MedAdvisor earns revenue from pharmaceutical manufacturers and other industry partners for adherence programs, disease-awareness campaigns, clinical-trial recruitment, and patient insights delivered through a network of 3,100+ pharmacies and 1M+ connected users. In the United States, its Adheris Health business unit runs an AI-enabled patient-engagement platform across 25,000+ pharmacies and partnerships with nine of the ten largest U.S. pharmacy chains, reaching approximately 170M patients with personalized medication-support services for global pharmaceutical manufacturers. The consumer app is free for patients, who onboard via activation codes from network pharmacies, while enterprise B2B revenue is predominantly subscription- or program-based.

MedAdvisor has executed three acquisitions (HealthNotes in 2016, Ozdocs Online in 2017, Adheris in 2020) and four disclosed funding rounds totaling approximately AUD 32M from 2017 through 2021, including strategic investment from HMS in 2019. Leadership comprises Robert Read (CEO), Josh Swinnerton (Founder & Chief Product Officer), and Victor Kovalev (CTO & Global Head of Product). Reported customer outcomes include a 30%+ improvement in long-term medication adherence for platform users.

Name

MedAdvisor International

Legal name

MedAdvisor International Pty Ltd

Website

https://medadvisor.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

MedAdvisor International (ASX:MDR) is an Australian digital health company building medication-management software that connects patients, pharmacists, and prescribers, serving 1M+ Australian users, 3,100+ Australian pharmacies, and, via Adheris Health, 170M patients across 25,000+ U.S. pharmacies.

Ownership category

akta.pro rank

Product category

Digital Health Medication Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG)

akta.pro secondary industries

Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL), Chronic Condition Medication Programs (e.g., diabetes, hypertension) with Integrated Prescribing (HLALAIAH)

Keywords

• Medication management software
• Patient engagement platform
• Pharmacy digital solutions
• Medication adherence tools
• Digital health platform

Headquarters

HQ city

Camberwell

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pharmacy Network Services: Pharmaceutical manufacturers pay MedAdvisor to reach patients through the pharmacy network for adherence programs, disease awareness campaigns, and pharmacist interventions
2. AI-Enabled Patient Engagement: Adheris Health business unit generates revenue through partnerships with global pharmaceutical manufacturers and pharmacy chains for personalized medication support services
3. Clinical Trial Recruitment: Pharmaceutical companies pay to recruit suitable patients for clinical trials through targeted messaging on the platform
4. Patient Insights & Analytics: Pharma partners pay for insights about patient therapy areas and medication usage patterns

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MedAdvisor International develops an AI-enabled digital health platform that connects patients, pharmacists, and prescribers for medication management. Its core offering is the MedAdvisor mobile and web application featuring a virtual pharmacist ('Pharmacist Phil'), automatic medication lists, tap-to-refill ordering, scheduled reminders, and Carer Mode for managing family medications. The company also operates Adheris Health, a U.S. pharmacy-led patient engagement business unit serving pharmaceutical manufacturers and major U.S. pharmacy chains.

Product overview

MedAdvisor International offers a unified medication management platform anchored by its core MedAdvisor mobile and web application, which features a virtual pharmacist assistant ('Pharmacist Phil') and tools including automatic medication lists, tap-to-refill, medication reminders, and Carer Mode. The platform extends through specialized sub-products: GP Connect enables pharmacists and prescribers to manage owing scripts for aged care and facility patients, while GP Link facilitates patient-doctor communication for prescription renewals. The company also operates Adheris Health, a U.S.-focused pharmacy-led patient engagement business leveraging AI-enabled technology to serve pharmaceutical manufacturers and major pharmacy chains. PlusOne represents an add-on pharmacy-focused module within the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• PlusOne: Pharmacy-focused medication adherence platform and services
• GP Connect
• GP Link
• Carer Mode
• Pharmacist Phil

Products and services

• MedAdvisor (Core App) AI-enabled medication management mobile and web application that acts as a virtual pharmacist connecting users with their local pharmacy. Features include automatic medication lists, tap-to-refill prescriptions, medication reminders, and carer mode. Free for patients with activation code from network pharmacy.
• GP Connect Secure service for pharmacists and prescribers (GPs) to manage owing scripts for aged care, Dose Administration Aids (DAA), and private facility patients, allowing secure access, approval, and printing of prescriptions.
• GP Link Service connecting patients with their regular doctor for complete medication management assistance, enabling remote prescription renewals and patient-doctor medication coordination.
• Adheris Health Pharmacy-led patient engagement business unit operating an AI-enabled platform that delivers personalized medication support services to global pharmaceutical manufacturers and major U.S. pharmacy chains. Serves approximately 170 million patients through more than 25,000 pharmacies, including relationships with nine of ten largest U.S. pharmacy chains.
• PlusOne by MedAdvisor Pharmacy-focused offering providing additional tools and features for pharmacies to enhance patient engagement, script management, and practice efficiency.

Quantifiable outcome

• 30%+ improvement in long-term medication adherence
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Major U.S. Pharmacy Chains (9 of 10 largest)coreChannel Partner/ Reseller/ DistributorAdheris Health, MedAdvisor's business unit, maintains relationships with nine of the ten largest U.S. pharmacy chains to deliver AI-enabled patient engagement and medication support services to approximately 170 million patients across more than 25,000 pharmacies.
• Global Pharmaceutical ManufacturerscoreStrategic or Co-development PartnerMedAdvisor partners with global pharmaceutical manufacturers through its Adheris Health unit to deliver personalized medication support, adherence programs, clinical trial recruitment, and patient insights services.
• Australian Pharmacy Network (3,100+ pharmacies)coreChannel Partner/ Reseller/ DistributorMedAdvisor's Australian network of over 3,100 pharmacies provides patient activation codes and serves as the primary distribution channel for acquiring and serving the 1 million+ connected users on the platform.
• Australian GP PracticescoreTechnology or IntegrationGP Connect and GP Link services connect MedAdvisor's pharmacy network with GP practices for secure script management and remote medication management assistance for aged care, DAA, and private facility patients.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AdhereHealth: U.S.-based medication adherence and pharmacy-led patient engagement platform that partners with health plans, PBMs, and pharmacy chains to improve adherence outcomes. Direct peer to MedAdvisor's Adheris Health business unit, operating the same pharmacy-driven adherence model in the U.S. market.
• Medisafe: Direct-to-consumer medication management app with reminders, refill support, and caregiver features, similar to MedAdvisor's core app. Comparable product offering targeting the same patient use cases of adherence, refill ordering, and family member medication management.
• TrialCard (Mercalis): Patient access and adherence platform serving pharmaceutical manufacturers with hub services, copay assistance, and clinical trial recruitment. Highly comparable revenue model to MedAdvisor's pharma monetization streams, including clinical trial recruitment and patient insights.
• ScriptDrop: Prescription delivery and medication adherence platform connecting patients, pharmacies, and couriers. Comparable as a pharmacy-network-driven patient engagement platform with focus on improving medication access and adherence.
• CareZone: Consumer medication management app with reminders, refill ordering, and caregiver features (acquired by Walmart). Comparable direct-to-consumer product offering to MedAdvisor's core app with similar patient use cases and design philosophy.

Emerging players

• RxAnte: Medication adherence analytics platform working with PBMs, health plans, and providers to predict and improve adherence. Overlaps with MedAdvisor's data and insights offering for pharma partners, though more focused on predictive analytics than direct patient engagement.
• mPulse Mobile: Healthcare consumer engagement platform using mobile messaging and AI for medication adherence, chronic condition management, and pharma campaigns. Comparable in digital patient engagement use cases though with a broader healthcare focus beyond medication management.

Broad incumbents

• PillPack (Amazon Pharmacy): Amazon-owned pharmacy medication management service with pre-sorted dose packaging, automatic refills, and a consumer app. Overlaps with MedAdvisor's medication list, refill, and adherence use cases, but as part of Amazon Pharmacy's broader retail and logistics offering.
• CVS Health: Major U.S. pharmacy chain and healthcare conglomerate with its own digital pharmacy tools and Caremark PBM. Provides comparable pharmacy-led medication management at massive scale and represents both a partner (via Adheris) and potential competitive threat.
• Walgreens Boots Alliance: Large global pharmacy retailer with digital pharmacy tools and patient engagement capabilities built in-house. Comparable as a vertically integrated pharmacy operator investing in adherence and patient engagement, competing for the same pharma and patient relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/medadvisor_au
• YouTubeyoutube.com/channel/UCc1gk7WD4srtQg73L81KSrQ
• Facebookfacebook.com/MedAdvisorAustralia
• LinkedInlinkedin.com/company/medadvisor-international-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedAdvisor International