Nami El Paso
NAMI El Paso is a 501(c)(3) nonprofit and local affiliate of the National Alliance on Mental Illness, providing free mental health education, peer-led support groups, and community presentations to individuals, families, youth, employers, and underserved communities across the El Paso Borderplex region since 1986.
- Company typePrivate
- Founded1986
- HeadquartersEl Paso, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Nami El Paso does
NAMI El Paso is a 501(c)(3) nonprofit organization and the El Paso–based local affiliate of the National Alliance on Mental Illness, founded in 1986 by Elvia Rubalcava, Clifford J. Reuschlein, and Gregorio Luna. The organization delivers free mental health education, peer-led support groups, community presentations, and awareness events to individuals and families affected by mental health conditions in the Borderplex region (El Paso, Texas and surrounding areas). Its service portfolio includes evidence-based national NAMI programs — NAMI Family-to-Family, NAMI Basics, NAMI Peer-to-Peer, NAMI Ending the Silence, NAMI In Our Own Voice, NAMI Provider, NAMI Smarts, NAMI Homefront, and Sharing Your Story With Law Enforcement — supplemented by locally branded bilingual offerings such as NAMI Familia a Familia and Salud Mental 101 para Familias, plus workplace mental health workshops and crisis navigation resources. Programs are delivered in person at partner venues (El Paso Child Guidance Center, Family Service of El Paso, St. Mark Catholic Church, EPCC) and virtually via Zoom.
The organization is supported by a small paid staff of roughly five (Executive Director Isidro Torres, MBA; Executive Assistant; Program Manager; Program Coordinator; Communication Intern) plus a volunteer base that delivers the bulk of programming. It operates as a grassroots, community-led GTM motion rather than a traditional commercial sales motion: awareness and participation are driven through social media, the namiep.org website, email newsletters, community outreach presentations, and signature events such as NAMIWalks El Paso (the region's largest mental health awareness event) and the Annual Minority Mental Health Community Forum. Technology is limited to standard nonprofit tools (Zoom, Network for Good for donation processing, calendar integrations for Google/iCal); there is no proprietary software product, mobile app, API, or AI/ML component.
Revenue is generated through foundation grants (notably the Paso Del Norte Health Foundation's Think.Change Initiative, granted in 2013, and a $25,000 grant from Superior HealthPlan in December 2024), individual donations, optional annual memberships (Open Door $5, Regular $40, Household $60), and event proceeds from NAMIWalks El Paso. All core programs are provided at no cost to participants. Governance rests with a volunteer Board of Directors (2026–2027 board led by President Stephanie Antonetty) alongside the Executive Director.
Nami El Paso firmographics
Firmographics- Name
- Nami El Paso
- Legal name
- NAMI El Paso, Inc.
- Website
- https://namiep.org
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NAMI El Paso is a 501(c)(3) nonprofit and local affiliate of the National Alliance on Mental Illness, providing free mental health education, peer-led support groups, and community presentations to individuals, families, youth, employers, and underserved communities across the El Paso Borderplex region since 1986.
- Ownership category
- akta.pro rank
Nami El Paso industry classification
Industry- Product category
- Community Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG)
- akta.pro secondary industry
- Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)
Keywords
Where Nami El Paso is headquartered
LocationHeadquarters
- HQ city
- El Paso
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nami El Paso business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Grants and Donations: NAMI El Paso is funded primarily through grants from health foundations (such as Superior HealthPlan's $25,000 grant) and individual donations. The organization also receives support from the Paso Del Norte Health Foundation's Think.Change Initiative.
- Membership Fees: Optional membership program with three tiers: Open Door ($5/year), Regular ($40/year), and Household ($60/year). Members receive benefits including event notifications, conference discounts, NAMI magazine, and newsletter access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Open Door Membership |
| Subscription | Annual | Regular Membership |
| Subscription | Annual | Household Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Nami El Paso product offering
Product offeringCore offering
NAMI El Paso provides free mental health education programs, peer-led support groups, community presentations, and awareness events for individuals and families affected by mental health conditions in the El Paso/Borderplex region. Offerings include multi-session family education classes (Family-to-Family, Basics, Peer-to-Peer, Familia a Familia), peer-led recovery and family support groups, crisis prevention presentations, workplace mental health workshops, advocacy training, law enforcement education, and signature community events such as NAMIWalks El Paso and the Minority Mental Health Community Forum.
Product overview
NAMI El Paso is a non-profit mental health organization and local affiliate of the National Alliance on Mental Illness, offering a portfolio of free mental health programs and services. The organization operates as a service provider rather than a technology product. Its core offerings include educational classes (NAMI Family-to-Family, NAMI Basics, NAMI Peer-to-Peer), support groups (NAMI Connection Recovery Support Group, NAMI Family Support Group), seminars (NAMI Family & Friends Seminar), and specialized presentations (NAMI Ending the Silence, NAMI In Our Own Voice, NAMI Provider). Spanish-language programs include NAMI Familia a Familia and NAMI No Más Silencio. The organization also conducts workplace mental health workshops, advocacy training (NAMI Smarts), and law enforcement education (SYSLE). Annual signature events include NAMIWalks El Paso and the Minority Mental Health Community Forum. Programs are delivered in-person and virtually via Zoom, with calendar integration for Google Calendar and iCal exports.
Differentiator
Problem solved
Functional benefit
Products and services
- NAMI Family-to-Family A free 8-session educational program for family members, significant others, and friends of people with mental health conditions; a designated evidence-based program designed to improve coping and problem-solving abilities.
- NAMI Basics (NAMI Bases y Fundamentos) A free 6-session course for adult parents and caregivers of children and adolescents with or without formal mental health condition diagnoses such as ADD/ADHD, depression, and bipolar disorder.
- NAMI Connection Recovery Support Group A free, peer-led support group for adults who have experienced symptoms of a mental health condition, providing insight from the challenges and successes of others in recovery.
- NAMI Family Support Group A free, peer-led support group for adults with loved ones who have experienced symptoms of a mental health condition, providing insight from the challenges and successes of others facing similar experiences.
- NAMI Family & Friends Seminar A free 90-minute seminar that informs and supports family members, partners, friends, and significant others who have loved ones with a mental health condition.
- NAMI Ending the Silence (NAMI No Más Silencio) A free, evidence-based 50-minute session designed for middle and high school students to learn about mental health conditions through presentations, videos, and personal testimony from a young adult in recovery.
- NAMI In Our Own Voice (NAMI En Nuestra Propia Voz) A 40, 60, or 90-minute presentation featuring speakers' personal stories illustrating the reality of living with a mental health condition, offering insight into hope and the possibility of recovery.
- NAMI Peer-to-Peer (NAMI De Persona a Persona) A free 8-session course for adults with a mental health condition who want to better understand their condition and their recovery journey, taught by trained individuals living in recovery.
- NAMI Familia a Familia A free 8-session course in Spanish for adult family members, caregivers, and friends of adults living with a mental health condition, providing information and strategies for caregiving.
- NAMI Homefront A free 6-session educational program for families, caregivers, and friends of military service members and veterans with mental health conditions.
- Mental Health in the Workplace Workshops and materials developed for employers to bring mental health education, support, and awareness to their workforce.
- Navigating a Mental Health Crisis A free 60-minute presentation based on NAMI's handbook, designed to equip individuals, families, and caregivers with essential tools and knowledge to manage mental health emergencies effectively.
- NAMI Provider An in-service training that introduces mental health professionals to the unique perspectives of individuals living with mental illness and their families.
- NAMI Smarts for Advocacy A skill-building training that helps people affected by mental health conditions turn their passion and lived experience into skillful grassroots advocacy.
- NAMI Sharing Your Story With Law Enforcement A presentation program that prepares individuals and family members to share their stories of lived experience with mental illness to a law enforcement audience during CIT training or other events.
- Celebrating Our LGBTQIA+ Community A 60-minute presentation designed to help audiences better understand and support the LGBTQIA+ community, discussing history, statistics, and obstacles facing the community.
- Salud Mental 101 para Familias A 1-hour interactive session in Spanish designed for parents and caregivers of youth, covering topics such as recognizing warning signs, understanding mental health statistics, and fostering open conversations.
- NAMIWalks El Paso The region's largest mental health awareness event and NAMI El Paso's biggest fundraiser — a 5K walk that brings the community together to support mental health in the borderland.
- Minority Mental Health Community Forum An annual forum exploring the connection between mental, physical, and emotional well-being using the Biopsychosocial Model, featuring expert talks, a resource fair, and community connections.
- NAMIWalks El Paso Kickoff Dinner A free community launch event officially starting the annual mental health walk season, bringing together volunteers, families, community partners, and sponsors.
- Crisis Hotline and Resource Referrals Resource directory of 24/7 crisis support services including the local crisis line (988 or 915-779-1800), 211 for mental health services, Suicide Crisis Line, and Veterans Crisis Line.
Quantifiable outcome
- Free programs provided to community at no cost
- +1 more outcomes
Companies that use Nami El Paso
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Nami El Paso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nami El Paso partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- El Paso Child Guidance CenterminorVenue partner for NAMI Family-to-Family classes and other programs. Located at 2701 Yandell Dr., El Paso, TX 79903.
- Family Service of El PasominorVenue partner for NAMI Connection Recovery Support Group. Located at 6040 Surety Dr., El Paso, TX 79905.
- National Alliance on Mental Illness (NAMI)coreNAMI El Paso is the local affiliate of the National Alliance on Mental Illness. Access to national NAMI programs, curricula, and brand recognition.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Nami El Paso competitors and assessment
Company assessmentBroad incumbents
- National Alliance on Mental Illness (NAMI): The national parent organization of which NAMI El Paso is a local affiliate. NAMI develops the evidence-based program curricula (Family-to-Family, Peer-to-Peer, Ending the Silence, etc.) and brand standards that NAMI El Paso delivers at the local level.
- Mental Health America: National community-based nonprofit focused on mental health advocacy, education, and support. Operates a parallel affiliate model with similar educational programs and public awareness mission, making it a comparable peer in mental health community education.
- National Council for Mental Wellbeing: National advocacy organization representing mental health and substance use treatment providers. Comparable as a peer in national mental health community education and advocacy, though operating at a broader policy and provider-support level.
- BetterHelp: Large national tele-mental health platform providing affordable online therapy. Comparable only as an adjacent mental health support service; it does not directly compete but represents the alternative digital option El Paso residents may choose over community-based peer support programs.
Regional players
- NAMI Texas: State-level NAMI affiliate that coordinates and supports local NAMI affiliates across Texas, including NAMI El Paso. Operates as a peer in the same affiliate network model and shares the same mission and program portfolio.
- Emergence Health Network: El Paso-area local mental health authority providing behavioral health services. Operates in the same geographic market with overlapping mental health support and education missions, complementing NAMI El Paso's peer support focus with clinical services.
- NAMI Dallas: Another Texas-based NAMI local affiliate operating in a different metro area. Direct operational peer using identical national NAMI program portfolio, funding model, and community-based delivery approach.
- Mental Health Association of Oklahoma: State-level mental health advocacy and education nonprofit operating a community-based support and education model similar to NAMI affiliates. Comparable in mission, structure, and program delivery approach, though geographically distinct.
Others
- Family Service of El Paso: Local El Paso nonprofit providing family support services and serving as a venue partner for NAMI El Paso's Connection Recovery Support Group. Comparable as a local community social services organization serving the same El Paso population.
- El Paso Child Guidance Center: El Paso-based nonprofit providing mental health services to children and families. Serves as a venue partner for NAMI El Paso's Family-to-Family classes and addresses overlapping youth and family mental health needs in the same geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nami El Paso social profiles
Digital presenceNami El Paso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nami El Paso leadership team
Management profileNumber of profiles
Profiles5 records
Nami El Paso funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nami El Paso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nami El Paso
What does Nami El Paso do?
NAMI El Paso provides free mental health education programs, peer-led support groups, community presentations, and awareness events for individuals and families affected by mental health conditions in the El Paso/Borderplex region. Offerings include multi-session family education classes (Family-to-Family, Basics, Peer-to-Peer, Familia a Familia), peer-led recovery and family support groups, crisis prevention presentations, workplace mental health workshops, advocacy training, law enforcement education, and signature community events such as NAMIWalks El Paso and the Minority Mental Health Community Forum.
Is Nami El Paso a public or private company?
Nami El Paso is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Nami El Paso founded?
Nami El Paso was founded in 1986. It employs 1 to 10 people.
Where is Nami El Paso based?
Nami El Paso is headquartered in El Paso, United States, in the North America region.
How does Nami El Paso make money?
Two revenue lines are on record. Grants and Donations are the primary driver. The others are membership Fees.
Who are Nami El Paso's main competitors?
Broad incumbents on record are National Alliance on Mental Illness (NAMI), Mental Health America, National Council for Mental Wellbeing and BetterHelp. Regional players are NAMI Texas, Emergence Health Network, NAMI Dallas and Mental Health Association of Oklahoma. Others are Family Service of El Paso and El Paso Child Guidance Center.
Does Nami El Paso have an API?
No public API is recorded for Nami El Paso.
What industry is Nami El Paso in?
Nami El Paso's product category is Community Mental Health Services. Its primary akta.pro industry code is EDAKAHAG, Parent/Caregiver Training & Family Consultation (ABA), with a secondary code of HLALAEAK, Workplace Mental Health & EAP-Integrated Teletherapy Platforms. Its NAICS code is 62142 and its SIC code is 8300.