Como 1907

What Como 1907 does

Como 1907 is an Italian professional football club founded in 1907 and headquartered at Stadio Giuseppe Sinigaglia on the shores of Lake Como in Como, Italy. The club competes in Serie A, Italy's top-flight football league, after returning to the division in 2024 following a 21-year absence, and has qualified for the UEFA Champions League for the first time in club history in the 2026/27 season. Ownership sits with SENT Entertainment Ltd., an English media and entertainment company that acquired the club in April 2019, with Rhuigi Villaseñor (founder of RHUDE and RHU) serving as Chief Brand Officer and shareholder. Day-to-day operations are led by President Mirwan Suwarso and CEO Francesco Terrazzani, alongside a multi-disciplinary executive team including a dedicated Chief Revenue Officer (Ryan C. Shelton) and Chief Communications Officer (Alex Bell).

The club operates a multi-vertical commercial model spanning seven distinct revenue streams: matchday ticket sales (€349–€1,150 season tickets by sector), premium hospitality at five exclusive venues (Terrazza, Villa Carminati, Canottieri Lario, Yacht Club, and Luce Como, priced €150–€220 per person), merchandise retail through shop.comofootball.com (e.g., €125 home jerseys), tourism packages combining match attendance with Lake Como travel (from €490/person for 3 nights), media/broadcasting via its Como TV streaming platform, multi-club servicing (MCS) for other football organizations, and sponsorship/commercial partnerships with brands including adidas (Flagship kit supplier), Revolut (principal sponsor), Brioni, Uber, Neuberger Berman, and Pokerstars.

The core product offering is event-driven: 19 Serie A home matches plus Coppa Italia fixtures serve as the primary acquisition touchpoint for hospitality, tickets, and tourism packages. The club extends its brand through an integrated ecosystem including Fondazione Como ETS (community foundation running inclusivity, education, and sustainability programs), Como TV (original content and documentaries), BUILD BOLDLY/Como Ventures (startup VC program), the Como Cup (annual international pre-season tournament), the Como Lario Business Club (B2B networking), and Summer Camp youth programs. Distribution combines direct e-commerce (tickets.comofootball.com, shop.comofootball.com), partner retail (Tessabit, adidas stores, Goleador), the Stadio Sinigaglia box office, and Como TV streaming (free in Italy, pay-per-view internationally). The club's Lake Como lakeside stadium setting—consistently rated among the world's most scenic—is the central differentiator underpinning its premium hospitality, tourism, and brand-partnership strategy.

Name

Como 1907

Legal name

Como 1907

Website

https://comofootball.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Como 1907 is an Italian Serie A football club based at Lake Como, operating an integrated commercial ecosystem spanning matchday tickets, premium hospitality, merchandise, tourism packages, media (Como TV), multi-club servicing, and sponsorships with adidas and Revolut.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Serie a football
• Matchday hospitality
• Football merchandise
• Sports tourism packages

Headquarters

HQ city

Como

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue from ticket sales for Serie A matches, cup competitions, and international friendlies at Stadio Giuseppe Sinigaglia. Includes single-match tickets and season subscriptions.
2. Hospitality & Premium Experiences: Revenue from VIP hospitality packages including Terrazza, Villa Carminati, Canottieri Lario, Yacht Club, and Luce Como venues. Corporate box rentals, executive suites, and premium matchday experiences.
3. Merchandise & Retail: Sale of official club merchandise including jerseys, apparel, accessories through the official online shop (shop.comofootball.com) and physical retail locations.
4. Tourism & Travel Packages: The club operates as a tour operator offering travel packages combining match tickets with accommodation, experiences, and Lake Como tourism activities for international fans.
5. Media & Broadcasting: Revenue from Como TV streaming platform, broadcasting rights for Serie A and cup competitions, and content monetization through documentaries and match coverage.
6. Multi-Club Servicing (MCS): Through affiliated companies, the group provides services and expertise to other football organizations, generating revenue outside the club and extending methodology internationally.
7. Sponsorship & Commercial Partnerships: Kit supplier partnership with adidas, principal sponsor (Revolut), and various brand partnerships including Brioni, Uber, Pokerstars, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Como 1907 is a professional Italian football club that monetizes Serie A matchday experiences through ticket sales, premium hospitality packages, official merchandise, tourism packages, sponsorships, and media content. The club operates Stadio Giuseppe Sinigaglia on Lake Como and sells directly to fans (B2C) and corporate clients (B2B) via its own digital storefronts, physical retail, and direct sales teams.

Product overview

Como 1907 is an Italian professional football club offering a multi-platform fan engagement ecosystem centered around its Serie A team. The core product portfolio includes ticket sales (via tickets.comofootball.com), an official merchandise store (shop.comofootball.com), tourism experiences combining Lake Como visits with football, and premium hospitality services at Stadio Giuseppe Sinigaglia. Supporting products include Como TV (streaming platform with original content), summer camps for youth development, community initiatives through Fondazione Como ETS, corporate programs (Como Lario Business Club), and a venture capital initiative (BUILD BOLDLY/Como Ventures). The club operates a Multi-Club Servicing (MCS) model providing services to other football organizations internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Fondazione Como ETS: The club's foundation focused on community projects, CSR, social inclusion, education, sports for all, health and wellbeing, and environmental sustainability initiatives.
• Como TV
• Como 1907 Tourism Experiences
• Hospitality Experiences
• Summer Camp
• Como Cup

Products and services

• Tickets & Season Tickets Online ticket sales system for Serie A matches at Stadio Giuseppe Sinigaglia, including season ticket packages with various sectors and hospitality options for individual fans.
• Official Merchandise Store Official online store selling Como 1907 merchandise including jerseys, apparel, and accessories, featuring collaborations like the Retro Collection and Players' Collection, with worldwide shipping.
• Hospitality Services Premium hospitality experiences at Stadio Sinigaglia including Terrazza in-stadium, Villa Carminati historic villa, Canottieri Lario lakeside dining, Yacht Club networking, and Luce Como park setting, featuring gourmet dining and lake views.
• Tourism Experiences Club-operated tour operator selling travel packages combining football match tickets with Lake Como accommodations, Como Cup tournament access, and exclusive experiences (Standard from €490/person for 3 nights; Luxury 3–6 nights).
• VIP Matchday Experiences VIP matchday packages including Pitch Experience, VIP Matchday Experience, Distinti Elite, Backstage Cumasch, and Boat Hospitality featuring stadium tours, locker room access, lake hospitality, and premium field box seats.
• Como TV Streaming Platform Club's streaming platform offering interviews, documentaries, match highlights, and original content including the Discover Como series featuring players and Lake Como experiences. Free in Italy, pay-per-view internationally for Como Cup matches.
• Summer Camp Youth football summer camp programs for children, offering football training experiences aligned with the Como 1907 methodology.
• Community Projects (Fondazione Como ETS) Social responsibility initiatives operated through Fondazione Como ETS including inclusivity programs (Connect Me Too, Inclusivity Bus), education projects (Piscinin, Respect & Play), sport for all programs, health & wellbeing initiatives, environmental sustainability, and community engagement activities.
• Como Lario Business Club B2B networking program connecting companies through exclusive football experiences, offering networking opportunities and corporate hospitality at Como 1907 matches.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• adidasflagshipOEM/ Whitelabel/ Licensing Partner · 26 July 2026Global sportswear leader as official kit supplier for Como 1907. Produces and supplies all official match kits, training wear, and merchandise. adidas generates approximately €24.8 billion in annual revenue and is a world leader in football equipment, sponsoring top clubs including Real Madrid, Liverpool, and Juventus.
• RevolutflagshipGTM or Marketing PartnerDigital banking platform as official club partner for 2026/27 season. Brand logo appears on jersey front. Revolut partnership provides financial services and marketing support to the club.
• Neuberger BermancoreOthersInvestment management firm and official partner of Como 1907.
• BrionicoreGTM or Marketing PartnerLuxury Italian fashion house and official partner. Represents premium brand alignment with Como 1907's luxury positioning.
• UbercoreGTM or Marketing PartnerGlobal mobility platform as official partner providing transportation services for club operations and fan travel.
• PokerStarsminorGTM or Marketing PartnerOnline gaming platform and official partner of Como 1907.
• S.BernardominorOthersBeverage brand and official partner.
• OptimaminorOthersItalian utilities company and official partner.
• AcinqueminorOthersEnergy company and official partner supporting club sustainability initiatives.
• NoWatchminorOthersTechnology partner and official supplier.
• MWS (MatchWorn)minorChannel Partner/ Reseller/ DistributorOfficial match-worn merchandise supplier, selling authenticated game-used items to collectors and fans.
• TessabitminorChannel Partner/ Reseller/ DistributorLuxury retail partner distributing official Como 1907 merchandise through upscale boutique locations.
• FerrariminorOthersPremium sparkling wine and beverage partner.
• GoleadorminorChannel Partner/ Reseller/ DistributorSports retailer and official partner for merchandise distribution.
• HumanitasminorOthersHealthcare network and official partner supporting player health and community wellness programs.
• Rhuigi VillaseñorflagshipStrategic or Co-development PartnerFounder of RHUDE and RHU fashion brands, shareholder of Como Calcio, and Chief Brand Officer. Designed the 2026/27 home jersey and leads club's brand strategy, retail, and hospitality operations.
• Fondazione Como ETScoreStrategic or Co-development PartnerClub's charitable foundation managing community programs including inclusivity, education, sport for all, health, environment, and community engagement initiatives. Distributes autographed merchandise for fundraisers and supports local nonprofits.
• Connect Me ToominorStrategic or Co-development PartnerAccessibility technology provider enabling audio description services for blind and visually impaired fans, integrated into the club's inclusivity program.
• AUSERminorStrategic or Co-development PartnerVolunteer organization collaborating on the Inclusivity Bus program providing transportation for fans with motor disabilities to reach the stadium.
• Italian PackminorGTM or Marketing PartnerCorporate sponsor supporting the Inclusivity Bus accessibility transportation initiative.
• Telefono Donna ODVminorStrategic or Co-development PartnerWomen's support association partnered with Como 1907 for gender violence awareness campaigns through the '(R)Esistenze' project in schools, supported by the youth sector.
• Teatro Sociale di Como - AsLiCominorStrategic or Co-development PartnerHistoric Como theater company collaborating on cultural initiatives since 2021, combining football and opera/culture for community engagement.
• Bambini Senza SbarreminorStrategic or Co-development PartnerNational association enabling 'La partita con mamma e papà' project bringing children to watch matches from prison visiting rooms, partnered with Cooperativa Lotta contro l'Emarginazione.
• ANCE ComominorStrategic or Co-development PartnerConstruction industry association awarding 'Cantiere a Impatto Sostenibile' (CIS) recognition to the new Curva Ovest construction project.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bologna FC 1909: Italian Serie A club that recently rose from mid-table to UEFA Champions League qualification under American-led ownership (Saputo). Direct comparator for Como's small-city, brand-building, European-revitalization trajectory in the same league.
• Atalanta BC: Bergamo-based Serie A club with a similar profile of operating from a smaller market, achieving rapid sporting rise, and building commercial value through distinctive identity (Dea, Gewiss Stadium). Highly relevant benchmark for Como's small-stadium, big-ambition model.
• Brighton & Hove Albion FC: English Premier League club owned by Tony Bloom that followed a data-led, brand-focused rise from lower divisions. Closest international analogue to Como's private-equity-style ownership, rapid ascent, and differentiated commercial positioning.
• Girona FC: Spanish La Liga club with City Football Group ownership that achieved first-ever Champions League qualification in 2023/24. Direct comparator for a small-city club backed by sophisticated ownership executing rapid sporting and commercial uplift.
• US Lecce: Italian Serie A club from a smaller southern Italian city with similar stadium constraints and modest commercial scale. Comparable to Como's pre-Champions-League commercial baseline and local-market dynamics within the same league.
• Hellas Verona FC: Italian Serie A club from a mid-sized northern Italian city with comparable stadium capacity, modest fan base, and reliance on local commercial revenue. Useful benchmark for Como's smaller-market Serie A economics.
• Union Berlin: German Bundesliga club that rose rapidly from lower divisions to Champions League qualification in 2023/24. Strong analogue for a club transforming through infrastructure investment, fan engagement, and European competition exposure.
• Stade Brestois 29: French Ligue 1 club that qualified for its first-ever Champions League in 2024/25 from a smaller market. Direct comparator for the small-club-to-Champions-League commercial transformation that Como is now undergoing.
• Aston Villa FC: Premier League club owned by V Sports/Wes Edens that similarly rose from lower-mid table to European qualification via private equity-style ownership. Highly relevant for Como's investor-driven ascent and commercial scaling playbook.

Emerging players

• RB Salzburg: Austrian club operating within the Red Bull multi-club network with comparable expertise in developing methodology, talent, and exporting operational IP. Relevant comparator for Como's Multi-Club Servicing (MCS) vertical and group-of-clubs strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Como_1907

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Como 1907