PureCars

What PureCars does

PureCars (legal entity PureCars Technologies, LLC; Delaware-incorporated) is a privately held B2B marketing technology company founded in 2007-2008 and headquartered in Atlanta, Georgia, that serves the automotive retail sector. The company has assembled a unified platform combining a Customer Data Platform (The AutoMiner CDP), PURE Identity resolution, an omnichannel media engine spanning paid search, social, CTV/OTT, display, streaming audio, direct mail, email and SMS, an AI suite (RylieAI, AI Audiences, RylieAI Conversations), and market intelligence (Pure Insights), with fintech (truPayments) and digital asset management (AutoSigma) capabilities added through acquisition. The platform is delivered via subscription licensing, managed digital advertising services, professional services, and OEM-certified dealer programs, with PureCars holding certifications for 20+ OEMs including Acura, Audi, BMW, General Motors, Honda, Hyundai, and Toyota.

The business operates a sales-led, OEM-anchored go-to-market: dedicated field sales teams target enterprise dealer groups and OEMs, inside sales serves mid-market dealerships, and an agency channel resells the platform. PureCars reports relationships with 65 of the top 100 dealer groups, manages over $250M in advertising media, employs 375+ people, and has been a Google Premier Partner continuously from 2022 through 2026. Revenue is generated primarily through recurring platform subscriptions bundled with managed media services and OEM-co-funded programs; pricing is custom and quote-based with annual billing cadence.

Since 2017 PureCars has executed five acquisitions — Showroom Logic (2017), truPayments (2021), AutoSigma (2022), The AutoMiner (2023), and AutoAlert (April 2026) — under the backing of Diversis Capital Partners and Stage 1 Ventures, evolving from a digital advertising vendor into a vertically integrated, AI-enabled data and marketing platform for automotive retail and adjacent powersports dealerships.

Name

PureCars

Legal name

PureCars Technologies, LLC

Website

https://purecars.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

PureCars is a privately held B2B marketing technology company that provides a unified platform — combining a customer data platform, omnichannel digital advertising, AI tools, and market intelligence — to automotive dealerships, dealer groups, and 20+ certified OEM manufacturers across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Subscription / Platform Licensing: PureCars generates revenue primarily through subscription-based access to its unified marketing platform, including the AutoMiner CDP, digital advertising tools, AI features, and market insights. Dealerships and dealer groups pay recurring fees to access and use the platform as part of their marketing technology stack.
2. Managed Digital Advertising Services: PureCars manages omnichannel advertising campaigns on behalf of dealerships, handling media buying across search, social, CTV, display, streaming audio, and direct mail. Revenue is generated through managed service fees combined with media spend markups, with the company reporting over $250M in media under management.
3. Professional Services & Consulting: PureCars provides high-touch, consultative support including strategy development, campaign optimization, onboarding, and training. This consultative approach is positioned as a key differentiator, with dedicated account teams and expert support bundled with platform access.
4. OEM Program Partnerships: As a certified digital provider for over 20 OEMs, PureCars generates revenue through OEM-sponsored dealer programs where manufacturers subsidize or co-fund digital marketing services for their dealer networks.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels9 records

Core offering

PureCars provides automotive dealerships, dealer groups, and OEM manufacturers with a unified digital marketing platform combining a proprietary Customer Data Platform (The AutoMiner CDP), AI-powered tools (RylieAI), omnichannel advertising execution, and market intelligence (Pure Insights). The company sells subscription-based platform licensing, managed advertising services across search, social, CTV/OTT, display, streaming audio, direct mail, email, and SMS, plus professional services and OEM-certified dealer programs. PureCars manages over $250M in media and serves as a certified digital provider for more than 20 OEMs and 65 of the top 100 dealer groups in North America.

Differentiator

Problem solved

Functional benefit

Brands

• The AutoMiner: Customer Data Platform (CDP) that consolidates and cleans customer data for effective marketing
• RylieAI
• Pure Insights
• truPayments
• AutoSigma
• AutoAlert

Products and services

• The AutoMiner Customer Data Platform (CDP) Customer Data Platform that consolidates, cleans, and enriches dealership customer data into a unified source of truth for targeted advertising, personalization, and cookieless-first-party data marketing. Designed for automotive dealerships, dealer groups, and OEM-certified programs.
• RylieAI (AI for Automotive) AI-powered digital assistant for automotive dealerships that streamlines operations and boosts marketing performance through AI Audiences (targeting) and RylieAI Conversations (24/7 AI customer engagement, automated outreach, and personalized responses).
• Pure Insights (Market Insights & Reporting) Market intelligence and reporting platform providing a unified view of marketing performance and local market dynamics, including model-level demand visibility, brand and geographic benchmarks, media mix performance, market share reporting, and competitive landscape analysis for dealerships and dealer groups.
• PureCars Digital Advertising (Omnichannel Media Engine) Managed omnichannel advertising service for automotive dealerships spanning paid search, social, OTT/CTV, display, streaming audio, direct mail, email, SMS, and BDC call lists, with campaigns powered by AutoMiner CDP data and optimized across leading platforms (Google, Meta, Microsoft, TikTok, Amazon, The Trade Desk, Disney/Hulu, Spotify). PureCars manages over $250M in advertising media for clients.
• truPayments Fintech Platform Fintech payment platform serving automotive and powersports dealerships, providing payment tools that reduce advertising costs and improve online shopping experiences for consumers.
• AutoSigma Digital Asset Management Digital asset management platform that improves the speed, accuracy, and efficiency of vehicle advertising deployment across multiple channels, benefiting dealerships and agencies.
• PureCars for Agencies Agency channel program that allows automotive marketing agencies to grow their client base and expand their solutions portfolio using PureCars' award-winning technology and services, including white-label or co-delivered platform access.
• PureCars OEM Programs Certified digital marketing provider programs for over 20 OEMs (Acura, Audi, BMW, GM, Honda, Hyundai, Toyota, Volkswagen, and others), enabling OEMs to deploy standardized, brand-aligned marketing solutions across their dealer networks with co-funding and dealer performance benchmarking.
• AutoAlert Data Mining & Customer Engagement Platform Automotive data mining, CRM, marketing engagement, and customer loyalty solutions provider acquired by PureCars in April 2026, extending the PureCars platform into customer lifecycle management, data mining, and loyalty.

Quantifiable outcome

• Dealerships using AutoMiner CDP and Meta advertising more than doubled vehicle sales with a 20% boost in ad efficiency
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability11 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core, key and supporting.

• AutoAlertcoreTechnology or Integration · 13 April 2026PureCars acquired AutoAlert in April 2026, combining PureCars' advertising technology, CDP, DMP, and agentic AI capabilities with AutoAlert's data mining, CRM, marketing engagement, and customer loyalty tools. The acquisition creates the most comprehensive AI-enabled data platform in automotive retail, with both companies now operating as part of the PureCars family.
• The AutoMinercoreTechnology or Integration · 11 January 2023PureCars acquired The AutoMiner, a data management platform, to enhance its digital marketing services for automotive dealers. The integration aims to improve data accuracy, security, and targeted advertising, particularly in preparation for a cookieless future. The AutoMiner became a core component of PureCars' CDP offering.
• AutoSigmakeyTechnology or Integration · 9 August 2022PureCars acquired AutoSigma, a digital asset management platform provider based in Kutztown, PA. The acquisition improved PureCars' ability to deploy vehicle advertising assets across multiple channels more efficiently and accurately, enhancing marketing technology capabilities for dealerships and agencies.
• truPaymentskeyTechnology or Integration · 12 July 2021PureCars acquired truPayments, a fintech platform serving automotive and powersports dealerships. The acquisition expanded PureCars' martech and services, leveraging truPayments' payment tools to reduce advertising costs and improve online shopping experiences for consumers. truPayments was recognized on Auto Remarketing's AR 500 list.
• Google (Premier Partner)coreTechnology or IntegrationPureCars is a Google Premier Partner (top 3% of Google partners globally), managing search, display, YouTube, and Performance Max campaigns for automotive dealerships. This partnership provides access to Google's advertising infrastructure and exclusive features such as Vehicle Feeds on Search Ads (VFSA).
• Meta (Facebook / Instagram)coreTechnology or IntegrationPureCars is a Meta Business Partner managing social advertising campaigns for dealerships on Facebook and Instagram. The AutoMiner CDP integrates with Meta's advertising platform, and PureCars studies demonstrate dealerships more than doubled vehicle sales with a 20% ad efficiency boost on Meta.
• The Trade DeskkeyTechnology or IntegrationPureCars partners with The Trade Desk for programmatic advertising, enabling dealerships to reach buyers across the open internet using multi-channel programmatic campaigns that accelerate buyer decision-making and reduce conversion timelines.
• Amazon AdvertisingkeyTechnology or IntegrationPureCars is an Amazon Advertising partner, enabling dealerships to advertise on Amazon's platform. The partnership allows PureCars to offer video advertising through Amazon, expanding its omnichannel media capabilities.
• TikTokkeyTechnology or IntegrationPureCars is a TikTok advertising partner, enabling dealerships to reach younger automotive shoppers through TikTok's platform. The partnership is part of PureCars' strategy to provide access to leading advertising partners across North America.
• Disney AdvertisingkeyTechnology or IntegrationPureCars partners with Disney Advertising, enabling dealerships to reach consumers through Disney's portfolio including streaming platforms (Hulu), connected TV, and other Disney media properties.
• Hulu / Disney StreamingkeyTechnology or IntegrationPureCars offers OTT (Over-the-Top) and CTV (Connected TV) advertising through Hulu and Disney's streaming platforms, providing dealerships with access to streaming video audiences as part of their omnichannel campaign strategy.
• Microsoft Advertising (Bing)keyTechnology or IntegrationPureCars is a Microsoft Advertising Partner, managing search and display campaigns on Bing and Microsoft properties for automotive dealerships.
• Spotify AdvertisingsupportingTechnology or IntegrationPureCars offers streaming audio advertising through Spotify, enabling dealerships to reach consumers through audio media as part of their omnichannel strategy.
• NinjaCat (Ad Reporting)supportingTechnology or IntegrationPureCars uses NinjaCat for advertising performance reporting and analytics, with NinjaCat's platform providing opt-out features for consumer privacy preferences.
• Google AnalyticssupportingTechnology or IntegrationPureCars uses Google Analytics and related Google advertising tools for campaign measurement and optimization, in addition to its proprietary Pure Insights platform.
• KnowtionsupportingTechnology or IntegrationPureCars has a technology partnership with Knowtion, a customer engagement and data solutions provider, for enhanced customer data and engagement capabilities.
• OEM Partners (Acura, Audi, BMW, GM, Genesis, Honda, Hyundai, Infiniti, Jaguar, KIA, Land Rover, Lexus, Maserati, Mazda, Mini, Nissan, Porsche, Stellantis, Subaru, Toyota, Volkswagen)coreChannel Partner/ Reseller/ DistributorPureCars serves as a certified digital marketing provider for over 20 OEM manufacturers. These OEM partnerships enable PureCars to offer its platform and services to the manufacturers' dealer networks, often with OEM endorsement or co-funding. OEMs include Acura, Audi, BMW, General Motors, Genesis, Honda, Hyundai, Infiniti, Jaguar, KIA, Land Rover, Lexus Canada, Maserati, Mazda, Mini, Nissan, Porsche, Stellantis, Subaru, Toyota Canada, and Volkswagen.
• Raycom Media / RaycomacquirespurecarskeyStrategic or Co-development PartnerPureCars was acquired by Raycom Media, a significant strategic transaction that positioned PureCars within a larger media and technology ecosystem. The acquisition by Raycom, a well-established name in automotive and media, provided additional scale and resources for PureCars' continued growth.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• LotLinx: LotLinx offers VIN-level digital merchandising and inventory marketing analytics for auto dealers; directly comparable to PureCars because both compete on AI-driven targeting and managed media to move dealer inventory more efficiently.
• AutoRaptor CRM: AutoRaptor is a dealership CRM and customer engagement platform with built-in texting, call, and follow-up automation; comparable to PureCars because it competes for the same dealer CRM and engagement budget, particularly with smaller single-rooftop stores.
• DealerInspire (Cox Automotive): DealerInspire builds dealer websites, digital advertising, and product/SEO solutions for OEM dealer networks; directly comparable because both companies are certified by major OEMs and compete for the same digital marketing budget at the dealership level.
• DealerSocket (Cox Automotive): DealerSocket offers CRM, digital retailing, and marketing solutions to automotive dealers; comparable to PureCars because both target the same mid-market and enterprise dealerships with subscription-based engagement and marketing automation.
• ELEAD1ONE: ELEAD1ONE provides automotive CRM, sales process tools, and digital marketing for dealerships; comparable to PureCars because both are subscription-based dealer marketing/CRM platforms targeting similar customer segments in the U.S. dealership market.
• VinSolutions (Cox Automotive): VinSolutions provides CRM, marketing automation, and desking tools to franchised auto dealers under Cox Automotive; directly comparable because both companies serve as dealer-side CDP/CRM/marketing platforms competing for the same enterprise dealer group budgets.

Emerging players

• Roadster (Dealer-FX / CDK): Roadster (formerly Dealer-FX) provides digital retailing and online automotive shopping tools integrated into dealer websites; comparable to PureCars because both touch the digital lead-conversion pipeline for franchised dealers and increasingly overlap on dealer website conversion tooling.
• Outsell: Outsell is an AI-driven automotive marketing automation platform that helps dealers personalize customer engagement across email, SMS, and social channels; comparable because it overlaps with PureCars' RylieAI and omnichannel engagement capabilities in the dealer vertical.
• ActivEngage (KENECT): ActivEngage provides automotive live-chat, text, and lead engagement tools layered on top of dealer websites; overlaps with PureCars' RylieAI Conversations and customer engagement features, serving the same dealers with conversation-driven conversion tools.

Broad incumbents

• Dealer.com (Cox Automotive): Dealer.com is a large automotive digital marketing and website platform owned by Cox Automotive; a broader incumbent that overlaps with PureCars on websites, paid media, and SEO services but also bundles listings and managed advertising at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PureCars
• Facebookfacebook.com/PureCars
• LinkedInlinkedin.com/company/purecars

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureCars