The Autominer

What The Autominer does

The Autominer is a privately held data-mining platform founded in 2015 and headquartered in Port Orange, Florida, that develops customer-data and marketing-intelligence tools for automotive sales and service operators in the United States. The company operates with a small team (11-50 employees per firmographic data) and positions its offering to enable dealerships to surface actionable sales and service intelligence from fragmented customer, inventory, and market data.

The Autominer's flagship offering is a customer-data-platform product that consolidates and cleans dealer customer records into identity-resolved profiles. Capabilities referenced in the available source material include identity resolution (sub-component "PURE Identity"), third-party audience enrichment, AI-assisted audience segmentation through "RylieAI Audiences," and AI-driven conversational engagement through "RylieAI Conversations." The platform fits into a broader three-stage dealer-marketing workflow (Plan, Identify, Reach), with adjacent components for market-insight reporting and omni-channel advertising execution across social, OTT/video, email, direct mail, and BDC call lists.

The business model is subscription-based with quote-priced contracts and no publicly disclosed price tiers; a "Lifetime Bundle Discount" call-out appears on the marketing site. Revenue streams comprise digital advertising services, the customer data platform itself, AI-powered automotive tools, and market-insights reporting. Distribution is conducted through direct enterprise sales targeting dealerships of all sizes, augmented by certified OEM partnerships (25+ manufacturers) and an agency reseller channel. The supporting source data primarily describes a larger, similarly-named entity called PureCars (founded ~2007, ~375 employees, Atlanta, GA) that markets a product called "The AutoMiner" as part of its four-product platform; the precise corporate relationship between The Autominer (Port Orange, 11-50 employees) and PureCars is not explicitly clarified in the available input.

Name

The Autominer

Legal name

PureCars

Website

https://theautominer.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Autominer is a privately held data-mining and customer-intelligence platform founded in 2015 that develops marketing and sales analytics tools for automotive dealerships and retail operators in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Digital Advertising Services: Omni-channel advertising campaigns deployed for dealerships across digital and offline channels including social media, video, direct mail, and email marketing.
2. Customer Data Platform (The AutoMiner): Customer data consolidation and management platform providing unified customer profiles for effective marketing targeting.
3. AI for Automotive (RylieAI): AI-powered solutions for dealership advertising and operations, including digital assistant and conversation capabilities.
4. Market Insights & Reporting: Market insights, competitive data, and analytics reporting to support dealership marketing decisions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Autominer is a customer data platform for the automotive retail sector that consolidates, cleans, and unifies dealership customer data into actionable marketing profiles. It combines identity resolution (PURE Identity), third-party audience enrichment, and AI-generated audience segmentation (RylieAI Audiences) to enable targeted omni-channel marketing campaigns and data-driven advertising decisions.

Product overview

PureCars is an automotive digital marketing and business intelligence platform for dealers offering a unified platform-plus-modules architecture. The core product ecosystem includes The AutoMiner (Customer Data Platform) for consolidating and cleaning customer data with PURE Identity resolution, RylieAI for automotive-specific AI assistance and audience targeting, Digital Advertising for omni-channel campaign deployment, and Market Insights & Reporting including Pure Insights for competitive intelligence. The three-step process (Plan, Identify, Reach) integrates market data, identity resolution, and multi-channel marketing execution across social media, OTT/video, direct mail, email, and BDC call lists. Additional offerings include OEM Programs for manufacturer partnerships and agency solutions.

Differentiator

Problem solved

Functional benefit

Brands

• The AutoMiner: Customer Data Platform - consolidates and cleans customer data for effective automotive marketing
• RylieAI
• Pure Insights
• PURE Identity

Products and services

• Customer Data Platform (The AutoMiner) A customer data platform that consolidates, cleans, and unifies automotive dealership customer data into marketing-ready profiles. Enables identification, enrichment, and segmentation of known and anonymous customers via PURE Identity and Third-Party Audiences for effective targeted marketing.
• AI for Automotive (RylieAI) An AI-powered digital assistant for the automotive sector that streamlines dealership operations and boosts marketing performance through AI-generated audience segmentation (RylieAI Audiences) and AI-driven customer conversations (RylieAI Conversations). Designed for automotive dealerships seeking to automate lead nurturing and customer engagement.
• Digital Advertising Omni-channel digital advertising service that deploys campaigns for automotive dealerships across paid social media, OTT & video, direct mail, email marketing, and BDC call lists to attract quality traffic to dealership websites through partner platforms including TikTok, Disney, Hulu, Meta, Google, Microsoft/Bing, Amazon, and Spotify.
• Market Insights & Reporting Market intelligence and reporting service providing dealerships with exclusive market data, competitive intelligence, and advertising analytics to support impactful marketing decisions, vehicle inventory movement analysis, and budget allocation based on data rather than instinct.
• OEM Programs Manufacturer partnership programs providing automotive OEMs with certified dealer advertising support, market-specific campaigns, and dealer-network marketing coordination. Includes 25+ certified OEM partnerships spanning major brands such as Acura, Audi, BMW, GM, Genesis, Honda, Hyundai, INFINITI, Jaguar, KIA, Land Rover, Lexus, Maserati, Mazda, and Mini.
• Agencies Partner Program A program designed for marketing agencies to grow their automotive client base and expand their solutions portfolio, providing access to award-winning automotive marketing technology and dedicated service for dealership clients.

Quantifiable outcome

• $7M+ monthly dealership revenue supported by the platform

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

23 partnerships are on record, tiered core.

• TikTokcoreGTM or Marketing PartnerMajor advertising platform partner providing access to TikTok's user base for dealership advertising campaigns.
• DisneycoreGTM or Marketing PartnerAdvertising partner enabling dealerships to reach Disney's audience through Disney advertising platforms.
• HulucoreGTM or Marketing PartnerStreaming advertising partner providing access to Hulu's viewer base for targeted automotive advertising.
• Meta Business Partner (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner status enabling deep integration with Facebook and Instagram advertising platforms for dealership campaigns.
• Google PartnercoreTechnology or IntegrationPremier Google Partner providing access to Google Ads, YouTube, and other Google advertising products.
• Microsoft Advertising Partner (Bing)coreTechnology or IntegrationMicrosoft Advertising Partner providing access to Bing search advertising audience.
• Amazon AdvertisingcoreGTM or Marketing PartnerAdvertising partner enabling dealerships to reach Amazon shoppers through Amazon advertising solutions.
• SpotifycoreGTM or Marketing PartnerAudio advertising partner providing access to Spotify's podcast and music listener audience for dealership campaigns.
• AcuracoreStrategic or Co-development PartnerCertified OEM Partnership providing PureCars advertising solutions to Acura dealerships.
• AudicoreStrategic or Co-development PartnerCertified OEM Partnership providing PureCars advertising solutions to Audi dealerships.
• BMWcoreStrategic or Co-development PartnerCertified OEM Partnership including BMW Fixed Ops programs for aftersales marketing support.
• General MotorscoreStrategic or Co-development PartnerCertified OEM Partnership including GM Canada CSSR Choice program for dealership marketing support.
• GenesiscoreStrategic or Co-development PartnerCertified OEM Partnership providing PureCars advertising solutions to Genesis dealerships.
• HondacoreStrategic or Co-development PartnerCertified OEM Partnership providing PureCars advertising solutions to Honda dealerships.
• HyundaicoreStrategic or Co-development PartnerCertified OEM Partnership providing PureCars advertising solutions to Hyundai dealerships.
• INFINITIcoreStrategic or Co-development PartnerCertified OEM Partnership with AI Lead Nurturing programs for INFINITI dealerships.
• JaguarcoreStrategic or Co-development PartnerCertified OEM Partnership providing PureCars advertising solutions to Jaguar dealerships.
• KIAcoreStrategic or Co-development PartnerCertified OEM Partnership for KIA USA and KIA Canada dealership marketing programs.
• Land RovercoreStrategic or Co-development PartnerCertified OEM Partnership providing PureCars advertising solutions to Land Rover dealerships.
• Lexus (Canada)coreStrategic or Co-development PartnerCertified OEM Partnership providing PureCars advertising solutions to Lexus Canada dealerships.
• MaseraticoreStrategic or Co-development PartnerCertified OEM Partnership providing PureCars advertising solutions to Maserati dealerships.
• MazdacoreStrategic or Co-development PartnerCertified OEM Partnership providing PureCars advertising solutions to Mazda dealerships.
• MinicoreStrategic or Co-development PartnerCertified OEM Partnership providing PureCars advertising solutions to Mini dealerships.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cox Automotive: Cox Automotive owns the largest portfolio of dealer technology brands (VinSolutions, Dealertrack, Autotrader, Kelley Blue Book, Xtime, vAuto). It competes broadly with PureCars across CRM, marketing, and inventory intelligence as part of a much larger suite.
• Salesforce (Automotive Cloud): Salesforce's Automotive Cloud provides dealer and OEM CRM, marketing, and customer-experience tooling. As a horizontal incumbent with vertical automotive offerings, it represents both an integration partner and a long-term competitive threat to PureCars.
• Podium: Podium is a customer communication and lead-conversion platform with a strong automotive vertical. It competes with PureCars' RylieAI Conversations and BDC call-list capabilities as a broader messaging/AI layer for dealers.

Direct peers

• LotLinx: LotLinx is an AI-driven digital marketing platform purpose-built for automotive dealers, focused on VIN-level targeted advertising across major platforms. It competes directly with PureCars' digital advertising and audience-targeting capabilities.
• DealerCenter: DealerCenter offers dealer management, CRM, and digital marketing tools to independent and franchise dealers. It competes with PureCars primarily in the independent/smaller-dealer segment with bundled SaaS offerings.
• DealerOn: DealerOn provides automotive dealer websites, digital marketing, and SEO/SEM services. It overlaps with PureCars in digital advertising and website-driven lead generation for franchised auto dealers.
• VinSolutions (Cox Automotive): VinSolutions is a leading automotive CRM and marketing platform for franchised dealers, now part of Cox Automotive. It is the most direct competitor to PureCars in dealer-facing CRM, lead management, and marketing automation, and frequently competes head-to-head on dealer rooftops.
• DealerSocket (CDK Global): DealerSocket, part of CDK Global, is a CRM, marketing, and desking platform for auto dealers. It competes directly with PureCars on CRM, equity mining, and digital marketing functionality for franchised and independent dealerships.
• Flick Fusion: Flick Fusion provides automotive video marketing, digital advertising, and lead-response tools to dealers. It is a direct peer in the dealer digital advertising sub-segment, often pairing with PureCars-adjacent ecosystems.

Emerging players

• Tekion: Tekion is a cloud-native dealer management system with built-in CRM and customer engagement tools. It represents the next generation of dealer platforms and increasingly competes with PureCars for the dealer marketing/CRM wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Autominer