What CreativeCubes.Co does

CreativeCubes.Co Pty Ltd is an Australian privately-held flexible workspace operator founded in 2017 and headquartered in Richmond, Victoria. The company converts buildings into collaborative coworking communities, operating eight branded locations across Melbourne (Balaclava, Carlton, Collingwood, East Melbourne, Hawthorn, Richmond, South Melbourne) and Adelaide (30 Pirie St, CBD), with additional CorporateCubes.Co locations in Melbourne CBD, Sydney, Geelong and Footscray and a 2026 Adelaide expansion announced at 100 King William St. Core products include private offices (teams of 2-350+), dedicated desks, business lounge memberships, hot desks, virtual office plans, and on-demand day passes, supported by specialty spaces for meetings, conferences, events (MicDrop brand), podcast production, video/photography, wellness, and mediation.

The business runs on a subscription-led, usage-augmented revenue model with monthly recurring memberships, 6-month minimum terms on most tiered products, and pay-as-you-go pricing for day passes, meeting rooms, studios and event space. Premium pricing (private offices from $1,200/month, dedicated desks $650/month) and an all-inclusive amenity layer (cafes, printing, wellness, electric car club, 24/7 access at most sites) anchor a hospitality-led positioning distinct from commodity coworking. The technology stack is operational rather than AI-native: a custom mobile app (Happiness App, built on OfficerND), online booking platform, secure VLAN printing, device and server support, and event booking portals. GTM mixes self-serve online booking for SMB/individual buyers with direct field sales and tours for enterprise accounts.

Customers span freelancers, startups, SMEs, professional firms, remote workers, and a documented roster of enterprise members including Mattel, Porsche, Moet Hennessy, Uber, Uber Eats, KFC, PwC, Xero, Lululemon, Swisse and Menulog, alongside nonprofits such as FightMND, DrinkWise, Little Dreamers and EO (Entrepreneurs' Organization). The company is led by Group CEO Michael Benson and Executive Director Tobi Skovron, with Chief Futurist Dr Ben Hamer heading the Future of Work advisory practice. No external institutional investment or PE/VC backing is disclosed; the sole capital event in source data is a $24,700 LaunchVic grant in 2019, indicating the business has been funded primarily through operating cash flow.

Name

CreativeCubes.Co

Legal name

CreativeCubes.Co Pty Ltd

Website

https://creativecubes.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CreativeCubes.Co operates a portfolio of premium Australian coworking, private office, virtual office, meeting, and event spaces across Melbourne, Adelaide, Sydney and Geelong, serving freelancers, SMEs and enterprise clients through subscription memberships and on-demand bookings.

Ownership category

akta.pro rank

Product category

Coworking & Flexible Workspace Services

NAICS

Facilities Support Services (561210), Office Administrative Services (5611)

SIC

Services-Facilities Support Management Services (8744), Services-Management Consulting Services (8742)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

akta.pro secondary industries

Meeting & Conference Planning & Coordination (HSACADAA), Coworking Cafes / Work Cafes (THAFADAJ)

Keywords

• Flexible workspace solutions
• Coworking office spaces
• Virtual office services
• Meeting room rentals
• Enterprise workspace solutions

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Private Office Rentals: Monthly membership for dedicated private office spaces accommodating 2-350 people, with 24/7 access and all-inclusive amenities
2. Dedicated Desk Memberships: Permanent desk rentals in open-plan coworking spaces with various day packages from 5 days to unlimited monthly access
3. Business Lounge Access: Shared workspace access across all locations with meeting room bookings and networking benefits
4. Day Passes (Hot Desk & Business Lounge): Single-day access to hot desks or business lounges for flexible, no-commitment workspace usage
5. Virtual Office Plans: Business address, mail handling, phone answering, and workspace access ranging from $75-$385/month with 6-month minimum terms
6. Meeting Room Hire: Hourly or daily rental of professionally-equipped meeting rooms, conference rooms, and boardrooms at member rates
7. Event Space (MicDrop): Corporate and private event venue hire with AV technology, catering options, and multiple layout configurations
8. Studio Hire: Video and photography studio rentals at South Melbourne and Hawthorn locations, charged hourly, half-day, or full-day
9. Podcast Production Services: Full-service podcast production including multi-camera setup, pro audio, producer, editing, and social media clip creation
10. Catering Services: In-house catering for meetings and events with custom breakfast, lunch, and snack packages
11. Day Office for Teams: Private office rental for teams of 2+ people on a single-day basis

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

CreativeCubes.Co operates a network of flexible, hospitality-focused workspaces across Australia, offering private offices, dedicated desks, hot desks, virtual offices, meeting rooms, event spaces, podcast/video studios, wellness studios, and meditation rooms. The company combines premium physical coworking environments with proprietary technology (mobile app and booking platform) and value-added services such as catering, concierge support, and a Future of Work advisory practice serving freelancers through to enterprise clients.

Product overview

CreativeCubes.Co operates a platform-based flexible workspace ecosystem offering physical workspace solutions alongside digital tools. The core offering consists of workspace memberships (Private Office, Dedicated Desk, Business Lounge, Hot Desk) and on-demand services (Day Pass, Meeting Rooms, Event Spaces). Specialty spaces include Video/Photography Studios, Wellness Studios, Podcast Services, and Mediation Rooms. The platform also encompasses the MicDrop Event Space brand, the CreativeCubes.Co mobile App, a Coworking Technology Platform with printing and device support, and Future of Work Advisory services. Virtual Office solutions provide professional addresses without physical space requirements. Enterprise Solutions offer tailored workspace packages for larger organisations, while Project Spaces provide confidential environments for sensitive work. All physical products are supported by ancillaries including catering services and after-hours access options.

Differentiator

Problem solved

Functional benefit

Brands

• MicDrop: Signature event space brand for corporate and private occasions, available at multiple CreativeCubes.Co locations.
• CorporateCubes.Co
• Happiness App
• Rise Network

Products and services

• Private Office

Quantifiable outcome

• Flexible terms allowing businesses to scale up or down without long-term lease commitments
• +1 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sixers In BusinessminorGTM or Marketing PartnerCreativeCubes.Co Adelaide is a proud partner and contributor to the Sixers In Business community, a local business networking and support organization in Adelaide.

Scale indicators2 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• IWG (Regus / Spaces): Global flexible-workspace giant (Regus, Spaces, HQ) operating hundreds of centers worldwide including Australia; broader incumbent targeting the same SME and enterprise flexible-space demand as CreativeCubes.Co.
• Servcorp: ASX-listed provider of virtual offices, serviced offices, and meeting rooms — directly comparable on the virtual-office and meeting-room product lines that CreativeCubes.Co sells.
• WeWork: Global coworking pioneer operating (or having operated) major Australian sites; a comparable flexible-workspace offering with similar private office and on-demand meeting room products.
• Convene: US-based premium flexible-workspace, meeting, and event operator (with prior Australian exposure) — comparable on enterprise-grade meeting rooms and event/hospitality layering.

Direct peers

• Hub Australia: Australian premium flexible-workspace operator with multiple CBD and suburban locations, competing head-to-head with CreativeCubes.Co for enterprise and SME memberships in Melbourne and Sydney.
• Stone & Chalk: Australian coworking and startup-ecosystem operator with locations in Sydney, Melbourne, and Adelaide — overlapping on the startup and SME segment and on enterprise innovation-hub mandates.
• The Office of the Future (TOOF) / Quirky Workplaces: Australian independent flexible-workspace operator with a hospitality and design-led positioning closely mirroring CreativeCubes.Co's premium inner-suburban Melbourne focus.

Others

• Office Hub: Australian flexible-workspace marketplace and advisory; not a direct operator peer but a competing channel that routes SMB demand to competing coworking brands in the same geographies as CreativeCubes.Co.

Regional players

• Tank Stream Labs: Sydney-headquartered tech-focused coworking brand expanding nationally; competes in the startup and tech segment that is a primary customer persona for CreativeCubes.Co.
• Compass Offices: APAC-headquartered serviced-office operator with presence in Australia; an alternative premium-virtual-office and serviced-office provider competing for the same enterprise and SME wallet as CreativeCubes.Co.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/creativecubesco
• YouTubeyoutube.com/c/CreativeCubesCo
• Facebookfacebook.com/CreativeCubes.Co
• LinkedInlinkedin.com/company/creativecubes.co
• Instagraminstagram.com/creativecubesco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CreativeCubes.Co