What Galaxies does

Galaxies is a Brazilian AI company, founded in 2022 and headquartered in São Paulo, that builds synthetic-persona technology for consumer simulation and predictive market intelligence. Its core offering, Nexus: Galaxies Lab, is a strategic simulation operating system in which AI-generated virtual customers (Synthetic Personas) interact with brand stimuli—creative concepts, product prototypes, e-commerce journeys, and campaign assets—to predict market responses before real-world deployment. The platform supports text, structured data, and image modalities, combining generative AI for response generation, predictive analytics for outcome forecasting, and autonomous simulation agents to run continuous qualitative research. Galaxies claims to be the first company globally to commercialize synthetic personas for the market research and consumer insights industry.

The business is a quote-based enterprise SaaS operating on annual contracts. Go-to-market blends an enterprise field-sales motion (driven by demo booking through the website) with product-led self-service experimentation via the Nexus platform. Galaxies targets marketing and growth leaders, product and innovation teams, and e-commerce/digital experience organizations, with documented traction in the insurance vertical. The customer base is enterprise-focused but largely anonymized in public materials, with only one named testimonial (Isabela Akkari), and reported outcomes such as 52% CAC reduction, 70% faster creative testing, 10.5x faster product launches, and 93% cost reduction versus traditional research.

Galaxies operates within a curated ecosystem of technology partners: Google Cloud has accelerated platform development and featured the company as a published success case; NVIDIA has accepted Galaxies into its global Inception Program for AI startups; and Cubo Itaú has awarded the company its startup seal, anchoring it within Latin America's leading innovation hub. The company also won the 13th ITEC competition in China. Total disclosed funding is $800,000 in seed capital from Airborne Ventures (lead), Gvangels, and OutField Capital in October 2022, with an additional funding round initiated in October 2024 under undisclosed terms.

Name

Galaxies

Legal name

Galaxies

Website

https://galaxies.gg

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Galaxies is a São Paulo-based AI company that builds synthetic-persona simulation software (Nexus: Galaxies Lab) for enterprise marketing, product, and innovation teams to predict consumer responses, validate campaigns, and accelerate product launches.

Ownership category

akta.pro rank

Product category

AI Consumer Insights and Market Simulation Platform

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Electronic Computers (3571)

akta.pro primary industry

Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF)

Keywords

• Synthetic personas platform
• AI market research
• Predictive consumer intelligence
• Marketing simulation software
• Consumer insights platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Synthetic Persona Simulation Platform: SaaS platform subscription model providing access to synthetic persona simulation capabilities for market validation, creative testing, and strategic decision support. Likely tiered based on usage volume, simulation complexity, and feature access.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Galaxies offers a SaaS simulation platform called Nexus: Galaxies Lab, built on proprietary Synthetic Personas technology that generates AI-powered virtual customer profiles for market research and strategic validation. The platform enables marketing, product, and innovation teams at enterprises to simulate consumer behavior, A/B test creative concepts, validate product launches, and predict campaign outcomes before real-world deployment.

Product overview

Galaxies is a strategic simulation platform built around a core technology called Synthetic Personas (Personas Sintéticas) — AI-generated virtual customers that simulate real consumer behavior. The primary product is Nexus: Galaxies Lab, an operating system and insights laboratory that enables brands to simulate scenarios, test creative concepts, validate product launches, and predict campaign outcomes. The platform positions itself as an 'always-on decision engine' that replaces traditional market research with synthetic persona-based simulation, offering speed, scalability, and cost reduction for consumer insights.

Differentiator

Problem solved

Functional benefit

Brands

• Nexus: Galaxies Lab: A simulation and testing system and insights laboratory powered by Synthetic Personas, where brands can simulate scenarios and anticipate results.

Products and services

• Nexus: Galaxies Lab Strategic simulation operating system and insights laboratory powered by Synthetic Personas. Enables brands to model future scenarios, test journeys, concepts, and creatives, and anticipate market outcomes before real-world deployment. Sold via annual subscription to enterprise marketing, product, and innovation teams.
• Synthetic Personas (Personas Sintéticas) AI-generated virtual customer profiles that simulate real consumer behavior, preferences, and decision-making patterns. Enables rapid market research, concept validation, A/B creative testing, and strategic decision-making without traditional survey methods. Powers the Nexus: Galaxies Lab platform for marketing, product, and innovation teams.

Quantifiable outcome

• 52% reduction in customer acquisition cost
• +7 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Google CloudcoreTechnology or IntegrationTechnology development partnership where Google Cloud accelerated Galaxies' synthetic persona technology development. Technology published as a success case within the Google Cloud ecosystem, indicating strong operational integration and platform support.
• NVIDIAcoreTechnology or IntegrationActive participant in NVIDIA Inception Program, a global program for AI startups. This partnership provides access to NVIDIA's AI infrastructure, technical resources, and ecosystem support for advancing synthetic persona technology.
• Cubo ItaúsupportingStrategic or Co-development PartnerLatin America's leading innovation hub has recognized Galaxies with its startup seal. Cubo Itaú serves as the primary innovation hub for the region, providing ecosystem support, mentorship, and potential business development opportunities.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Synthetic Users: AI-generated synthetic research participants for product and concept testing. Closest direct competitor to Galaxies' Synthetic Personas, offering a similar simulation-based approach to consumer insights.
• Suzy: Real-time consumer insights platform connecting brands to panels for rapid research. Competes with Galaxies for marketing and product team budgets, though using real respondents rather than synthetic ones.
• Persona by Delve AI: Generates AI customer/persona profiles from real audience data for marketing and segmentation use cases. Comparable to Galaxies in using AI to build simulated customer profiles for strategic decisioning.
• Obviously AI: Provides synthetic data and synthetic user simulations for validating products and marketing decisions. Directly comparable in offering AI-generated virtual customers as a substitute for real-user research.
• Attest: Self-serve consumer research platform for brand tracking, concept testing, and audience insights. Targets the same marketing and growth buyer as Galaxies with a comparable rapid-research value proposition.
• Zappi: Consumer insights platform purpose-built for brand and creative testing, with AI-driven concept and ad evaluation. Directly comparable to Galaxies' creative A/B and campaign validation use cases.

Broad incumbents

• Qualtrics: Enterprise experience management and market research platform with deep customer base and broad portfolio. A scaled incumbent competing for the same strategic-validation budgets, with the resources to add AI/synthetic features.

Emerging players

• Maze: Continuous user research platform for product teams to run concept and prototype tests. Comparable in targeting product and innovation teams with rapid validation tooling.
• Kraftful: AI-powered user research analysis that synthesizes qualitative feedback at scale. Overlaps with Galaxies' goal of replacing slow, manual research workflows with faster AI-driven outputs.
• Hotjar: Digital experience insights (heatmaps, recordings, surveys) used by marketing and product teams for optimization. Adjacent to Galaxies' e-commerce and journey simulation use cases, though grounded in real-user telemetry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/galaxies_gg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galaxies