Meals on Wheels PLUS

What Meals on Wheels PLUS does

Meals on Wheels PLUS of Manatee, Inc. is a 501(c)(3) nonprofit organization headquartered in Bradenton, Florida, that provides nutrition and supportive services to seniors, disabled residents, and food-insecure families across Manatee County. Founded in 1972, the organization operates four integrated core programs: home-delivered meals to homebound elderly and disabled individuals (delivered Monday-Friday by volunteer drivers), The Food Bank of Manatee (food pantry and emergency food distribution including the Food4Families summer program), Daybreak Adult Day Center (structured adult day care), and Friendship Dining Centers (congregate dining sites for adults 60+ offering one-third of the Recommended Daily Allowance per meal). The organization is governed by an independent board of directors, holds Florida Registration #CH1420, and is a member of the national Meals on Wheels America network.

The organization has no proprietary technology platforms and operates primarily as a direct-service provider using standard operational systems. Its underlying "infrastructure" is physical and human: meal delivery vans, a headquarters and warehouse facility at 811 23rd Avenue East in Bradenton, multiple congregate dining partner sites (Parrish United Methodist, Myakka Family Worship Center, Redeemer Lutheran Church), and a volunteer-driven delivery workforce.

Meals on Wheels PLUS generates revenue through four primary streams: individual donations (the dominant source, promoted through the website and matching gift programs), annual corporate sponsorships (four tiers from $2,500 Bronze to $10,000 Platinum), event sponsorships (Tropical Nights, Empty Bowls, Holiday Shoebox Drive ranging from $500 to $7,500), and government grants from the Florida Department of Elder Affairs and Senior Connection Center. All direct services to beneficiaries are provided free of charge. The organization maintains a diversified funding ecosystem of eight Platinum-tier corporate sponsors (including Aqua Plumbing & Air, Gettel Automotive Group, Lakewood Ranch Communities, HCA Florida Blake Hospital, Sunset Auto Group, Suncoast Credit Union, TDS Construction, and Woodruff & Sons), multiple media and institutional partners, and philanthropic foundations. Revenue and budget figures are not publicly disclosed.

Name

Meals on Wheels PLUS

Legal name

Meals on Wheels PLUS of Manatee, Inc.

Website

https://mealsonwheelsplus.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Meals on Wheels PLUS of Manatee is a 501(c)(3) nonprofit in Bradenton, Florida that delivers home-delivered meals, operates a food bank, runs an adult day center, and provides congregate dining for seniors and food-insecure families across Manatee County. Founded in 1972, funded by donations, sponsorships, and grants.

Ownership category

akta.pro rank

Product category

Senior Nutrition and Community Support Services

NAICS

Community Food Services (62421), Services for the Elderly and Persons with Disabilities (624120)

akta.pro primary industry

Meals, Nutrition & Congregate Dining Day Programs (HSABANAM)

akta.pro secondary industries

Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC), Eating & Feeding Assistance (HSABABAE)

Keywords

• Senior meal delivery
• Community nutrition services
• Food bank distribution
• Adult day care
• Nonprofit senior services

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Donations: Individual donors contribute to support the organization's mission of providing nutrition and supportive services to seniors and families in Manatee County. The organization promotes donations through its website with matching gift programs.
2. Annual Sponsorships: Corporate sponsorships at multiple levels (Platinum $10,000, Gold $7,500, Silver $5,000, Bronze $2,500) provide revenue and in-kind goods/services. Sponsors receive recognition through logo placement, event tickets, and community exposure.
3. Event Sponsorships: Sponsorship opportunities for specific events including Tropical Nights, Empty Bowls, and Holiday Shoebox Drive at various contribution levels.
4. Government Grants: Funding from government sources including Florida Department of Elder Affairs and Senior Connection Center Inc. for senior nutrition and support programs.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

Meals on Wheels PLUS of Manatee is a nonprofit organization that delivers nutritious meals and supportive services to elderly, disabled, and food-insecure residents of Manatee County, Florida. Its integrated service portfolio includes home-delivered meals, food bank distribution (Food Bank of Manatee plus the Food4Families summer program), congregate dining for seniors (Friendship Dining Centers), and adult day care (Daybreak Adult Day Center). All direct services to recipients are provided free of charge and sustained through donations, corporate sponsorships, and government grants.

Product overview

Meals on Wheels PLUS of Manatee is a nonprofit organization offering a portfolio of nutrition and supportive service programs for Manatee County residents. The core service programs include Home-delivered Meals (nutritious meals delivered to homebound seniors), The Food Bank of Manatee (food distribution and pantry services), Daybreak Adult Day Center (adult day care), and Friendship Dining Centers (congregate dining for seniors). Supporting programs include Food4Families summer food distributions, annual and event sponsorships, and volunteer opportunities. The organization functions as a service provider rather than a technology product company, offering direct care and nutrition services to the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Home-delivered Meals Nutritious meals delivered to homebound elderly and disabled residents of Manatee County, Florida, supporting independent living. Volunteer drivers deliver Monday through Friday across Bradenton, Palmetto, Parrish, Myakka City, and surrounding communities.
• The Food Bank of Manatee Food pantry and distribution program providing emergency food assistance to Manatee County residents in need, operated from the warehouse at the Bradenton headquarters.
• Food4Families Summer food distribution program providing multi-day food supplies (breakfasts, lunches, dinners) to Manatee County families; distributions feed a family of five for two or more days each.
• Daybreak Adult Day Center Facility-based adult day service providing structured activities, meals, and supervised care for adults needing daytime support, with respite benefits for family caregivers.
• Friendship Dining Centers Congregate dining sites in East and West Manatee County for people 60 and older, offering nutritious meals providing one-third of the Recommended Daily Allowance (approved by a registered dietitian), along with activities and social engagement. Locations include the main Bradenton center, Parrish United Methodist, Myakka Family Worship Center, and Redeemer Lutheran Church.
• Annual Corporate Sponsorships Annual corporate sponsorship program with four tiers (Platinum $10,000, Gold $7,500, Silver $5,000, Bronze $2,500) providing recurring community exposure via meal delivery van branding, warehouse signage, monthly e-newsletters, website listings, print advertising inclusion, and event tickets.
• Event Sponsorships Sponsorship opportunities for annual fundraising events — Tropical Nights, Empty Bowls, and Holiday Shoebox Drive — with tiered recognition (Golden Ladle $7,500, Bowl Presenting $5,000, Souper $2,500, Gumbo $1,500, Chowder $1,000, Spoon $500, Shoebox $500).

Quantifiable outcome

• Meals provide one-third of the Recommended Daily Allowance (RDA), approved by a registered dietitian
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Meals on Wheels AmericacoreStrategic or Co-development PartnerNational membership organization providing support, resources, and network connections for local Meals on Wheels programs. Meals on Wheels PLUS of Manatee is an official member of the national network.
• Florida Department of Elder AffairscoreStrategic or Co-development PartnerState government agency that partially funds Friendship Dining Centers. Provides regulatory oversight and programmatic guidance for senior nutrition programs.
• Senior Connection Center Inc.coreStrategic or Co-development PartnerRegional senior services organization that partially funds Friendship Dining Centers and provides coordination for senior care services in the region.
• WWSB ABC 7minorGTM or Marketing PartnerLocal television station (Community Champion sponsor) providing media exposure and community visibility for the organization.
• Sarasota Herald-TribuneminorGTM or Marketing PartnerLocal newspaper (Community Champion sponsor) providing media coverage and community visibility for nonprofit programs.
• Sara & Steve BayardminorGTM or Marketing PartnerIndividual philanthropists (Community Champion sponsors) who provided matching gift for Food4Families/Sack Summer Hunger campaign up to $50,000.
• Manatee Memorial HospitalminorStrategic or Co-development PartnerCommunity Champion sponsor and local hospital providing healthcare community connections.
• MosaicminorGTM or Marketing PartnerCommunity Champion sponsor from Mosaic community.
• PublixminorGTM or Marketing PartnerCommunity Champion sponsor and local grocery retailer.
• Aqua Plumbing & AirminorGTM or Marketing PartnerPlatinum sponsor providing community support and visibility.
• Gettel Automotive GroupminorGTM or Marketing PartnerPlatinum sponsor providing community support and visibility.
• Lakewood Ranch CommunitiesminorGTM or Marketing PartnerPlatinum sponsor providing community support and visibility.
• HCA Florida Blake HospitalminorGTM or Marketing PartnerPlatinum sponsor providing community support and visibility.
• Sunset Auto GroupminorGTM or Marketing PartnerPlatinum sponsor providing community support and visibility.
• Suncoast Credit UnionminorGTM or Marketing PartnerPlatinum sponsor providing community support and visibility.
• TDS ConstructionminorGTM or Marketing PartnerPlatinum sponsor providing community support and visibility.
• Woodruff & SonsminorGTM or Marketing PartnerPlatinum sponsor providing community support and visibility.
• Early Learning Coalition of Manatee CountyminorGTM or Marketing PartnerGold sponsor providing community support.
• Lakewood Ranch Medical CenterminorGTM or Marketing PartnerSilver sponsor providing community support.
• SynovusminorGTM or Marketing PartnerSilver sponsor providing community support.
• Observer Media GroupminorGTM or Marketing PartnerBronze sponsor providing community support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mom's Meals (PurFoods): For-profit nationwide provider of home-delivered meals paid by Medicaid managed care, Medicare Advantage, and insurance plans. Operates in the same end market (senior nutrition) with a tech-enabled, payer-funded model that represents the principal competitive threat to traditional volunteer-driven affiliates.
• God's Love We Deliver: New York-based nonprofit providing medically tailored home-delivered meals to people living with serious illness. Comparable in volunteer-driven home delivery model and nutrition mission, and represents a programmatic benchmark for healthcare-payer-funded meal delivery.

Broad incumbents

• Feeding America (national network): National umbrella organization coordinating 200+ member food banks including All Faiths and Suncoast. Meals on Wheels PLUS operates the Food Bank of Manatee as a sub-brand and is structurally adjacent to the Feeding America network's mission and supply-chain model.
• Meals on Wheels America: National membership organization of which Meals on Wheels PLUS is an official member. Provides advocacy, training, and program standards — comparable as the industry-association counterpart and potential expansion/franchising platform.

Regional players

• Senior Connection Center: Florida-based aging-services organization that partially funds Meals on Wheels PLUS's Friendship Dining Centers. Operates adjacent programs (case management, benefits enrollment) for the same 60+ population in overlapping Florida counties.
• Easterseals Southwest Florida: Regional nonprofit providing adult day services, senior programs, and disability support across southwest Florida. Comparable in adult day care service line and disabled-adult beneficiary population, with overlapping donor and government-grant funding sources.

Direct peers

• All Faiths Food Bank: Regional food bank serving Sarasota and DeSoto counties with overlapping food distribution, pantry, and nutrition programs. Closely comparable beneficiary population and donor/revenue model, with co-located geography in the same Florida Gulf Coast region.
• Meals on Wheels of Sarasota: Neighboring Meals on Wheels affiliate serving Sarasota County. Direct comparable in service mix (home-delivered meals, congregate dining) and operates in the same regional donor pool, creating direct competition for corporate sponsorships and grants.
• Suncoast Food Bank: Food bank and hunger-relief nonprofit serving Manatee, Sarasota, DeSoto, and Hardee counties. Directly comparable in food distribution mission and pantries, and likely a referral partner or competitor for food-insecure families in Meals on Wheels PLUS's footprint.
• Meals on Wheels of Tampa: Direct peer operating the same Meals on Wheels affiliate model in the adjacent Hillsborough County market. Highly comparable in mission (senior home-delivered meals), funding model (donations, sponsorships, grants), and operational structure (volunteer delivery).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MealsWheelsPLUS
• Facebookfacebook.com/mealsonwheelsplus

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meals on Wheels PLUS