ClarityPay

What ClarityPay does

ClarityPay is a U.S.-based financial technology company that operates a cloud-based point-of-sale credit platform connecting merchants with bank-issued installment loans. Loans are originated by DR Bank (FDIC member), with ClarityPay Program Services, LLC providing the technology, compliance, and servicing infrastructure under NMLS ID 2624183. The platform supports BNPL (Pay-in-4/Pay-in-6), True 0% installments with no deferred interest, fixed payment plans with APRs of 0%–36% and terms from 6 weeks to 84 months, and no-interest promotions covering purchases from $50 to $50,000. Integration is delivered via API or major commerce and lending platforms across online, in-store, telesales, mobile, international, and at-sea environments, with merchant-private-label branding and dedicated repeat-purchase credit lines.

The company serves mid-market and enterprise merchants across retail, health and wellness, home improvement, auto repair, travel, and professional services — including Diamonds International (125+ cruise line and port stores), Club Wyndham, Margaritaville Vacation Club, Sage Dental, Removery, LaseyAway, Safe Streets, and MedSpa partners. End customers span super-prime to sub-prime credit tiers, with reported 'up to 85%' full-purchase approval rates, a +91 Net Promoter Score, and 5-star Google reviews.

ClarityPay generates revenue through transaction-based fees on merchant-integrated POS financing, supplemented by integrated marketing services. Capital is sourced from DR Bank for origination, with Neuberger Berman committed to purchase up to $1 billion in loans over several years; the company reached profitability in 2025 and is venture-backed by TTV Capital, Outpost Ventures, TAU Capital, and Vesey Ventures. Headquartered in New York with a stated global team of 100+ technology and financing professionals, the company has issued $1.2B+ in credit across 1,900+ merchants and reports 25% month-over-month customer growth.

Name

ClarityPay

Legal name

ClarityPay Program Services, LLC

Website

https://claritypay.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

ClarityPay is a New York-based fintech that operates a cloud-based point-of-sale credit platform connecting mid-market and enterprise merchants with bank-issued installment loans originated by DR Bank, offering BNPL, True 0% installments, and fixed payment plans across retail, health, home, auto, travel, and professional services verticals.

Ownership category

akta.pro rank

Product category

Point-of-Sale Lending Platform

NAICS

Sales Financing (52222), Activities Related to Credit Intermediation (5223)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Point-of-sale lending
• Buy now pay later
• Merchant financing
• Embedded credit platform
• Installment loans

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Point-of-Sale Financing / Transaction Fees: ClarityPay provides a technology platform connecting merchants with bank-issued credit programs. Revenue is generated through transaction fees paid by merchant partners for point-of-sale financing services. The company takes a cut of financed transactions through its merchant-integrated POS model.
2. Program Lender Partnership (DR Bank): Loans are provided by DR Bank, member FDIC. ClarityPay earns revenue as a platform and technology services provider facilitating the lending relationship between DR Bank (program lender) and merchants/customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ClarityPay operates a cloud-based point-of-sale credit platform that connects program lenders (including DR Bank, FDIC member) with merchants through API integrations. It delivers configurable pay-over-time financing products — including BNPL, true 0% installments, no-interest promotions, and fixed payment plans — across omnichannel commerce (online, in-store, telesales, mobile) for retail, health and wellness, home improvement, auto repair, travel, and professional services merchants. Merchants can run the program under their own brand with dedicated credit lines for repeat purchases.

Product overview

ClarityPay is a point-of-sale credit solutions provider operating as a platform-plus-modules architecture. The core platform provides tailored pay-over-time financing that integrates via API or major commerce and lending platforms for omnichannel commerce. The product portfolio includes BNPL (Pay-in-4/Pay-in-6), True 0% Installments, Fixed Payment Plans, and No Interest Promotions, all configurable by customer segment from super-prime to sub-prime. Additional modules include Dedicated Credit Lines for repurchase, AutoPay & Scheduling Tools, and Integrated Marketing services for merchant loyalty programs. Plans range from 6 weeks to 84 months covering purchases from $50 to $50,000, with APRs from 0% to 36%. Loans are originated by DR Bank, member FDIC. The platform serves merchants across retail, health and wellness, home improvement, auto repair, travel, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Point-of-Sale Credit Platform A tailored point-of-sale credit platform enabling merchants to offer flexible pay-over-time financing options including BNPL, installments, and revolving credit. Integrates via API or major commerce platforms for omnichannel commerce (online, in-store, telesales, mobile). Designed to serve merchants across retail, health and wellness, home improvement, auto repair, travel, and professional services. Configurable plans range from 6 weeks to 84 months, purchases from $50 to $50,000, and APRs from 0% to 36%.
• Diamonds International Financing Account A branded private-label financing program for Diamonds International's 125+ fine jewelry stores on cruise lines and international ports. Offers instant approvals up to $50,000 and True 0% financing across all customer segments, with integrated marketing throughout the customer travel journey.

Quantifiable outcome

• Up to 85% approval rate at the full requested amount for eligible applicants
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Diamonds InternationalcoreStrategic or Co-development Partner · 9 June 2026ClarityPay partnered with Diamonds International (fine jewelry retailer with 125+ stores on cruise lines and international ports) to launch a branded financing program called 'Diamonds International Financing Account.' The program offers instant approvals up to $50,000 and True 0% financing across all customer segments. Companies collaborate on integrated marketing before, during, and after voyages, with plans to expand alongside leading cruise line partners.
• American Fintech CouncilminorOthersClarityPay is listed as a proud member of the American Fintech Council, suggesting membership in a fintech industry association for regulatory advocacy and industry standards participation.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sezzle: Public BNPL provider with pay-in-4 and longer-duration installment offerings, plus subscription and premium products; competes directly for merchant integrations and consumer wallet share.
• Sunbit: POS financing specialist focused on verticals such as automotive repair, healthcare, dental, and home services; closest peer in vertical-specific POS credit coverage strategy.
• Afterpay (Block): Pay-in-4 BNPL pioneer owned by Block; competes on merchant checkout integrations and consumer pay-over-time value proposition in retail and adjacent verticals.
• Affirm: Largest US-listed POS/BNPL lender offering pay-over-time installment and pay-in-4 products at merchant checkout; directly comparable business model across retail, travel, and vertical-specific use cases.
• Klarna: Global BNPL leader with pay-in-4 and longer-term installment products, including interest-bearing plans; competes in the same omnichannel merchant POS financing category as ClarityPay.
• Zip (Point Checked Out): Global BNPL provider with pay-in-4 and installment offerings for online and in-store merchants; directly comparable omnichannel POS financing model.

Broad incumbents

• Synchrony Financial: Largest US store-credit and private-label card issuer; competes for branded credit programs with merchants across retail, health, and travel verticals.
• Bread Financial: Large, scaled private-label credit card and BNPL provider serving major retailers; broader portfolio but directly overlaps with ClarityPay's merchant-branded credit programs.

Emerging players

• Splitit: Installment payments provider utilizing existing card networks; overlaps with installment POS credit in retail and travel use cases.
• Perpay: Employer-integrated BNPL/payroll-linked installment lender focused on credit-building consumers; intersects with ClarityPay's transparent, full-spectrum credit positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/claritypay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClarityPay