Azova, Inc

What Azova, Inc does

Azova, Inc is a privately held digital health company headquartered in Alpine, Utah, founded in 2015 by board-certified dermatologist and former NIH scientist Cheryl Lee Eberting, M.D. It operates a HIPAA-secure, 50-state virtual healthcare platform that combines on-demand urgent care, integrative primary care, behavioral health, dermatology, sleep care, maternal care, functional medicine, and health coaching, delivered through web and iOS/Android applications with a single physical clinic in Alpine. The platform is anchored by the HEALTHBOX Virtual Preventive Exam — a CLIA-certified, CAP-accredited at-home finger-prick blood test measuring 16 biomarkers, paired with a virtual consultation that produces a trademarked Health Vitality Index Report — and is supported by proprietary, FDA-cleared sleep testing (Wesper Lab at 95.6% accuracy), patented CLMD TrueLipids/TrueCider skin-barrier formulations, and ResMed CPAP fulfillment via ScriptedWell. The ExpertDerm fellowship and ClinicKit extend the platform into provider training and turnkey teledermatology enablement.

Azova monetizes through a hybrid revenue model: per-visit fee-for-service across specialties (urgent care $59, therapy $69-$99, psychiatry $108-$289, dermatology $95, sleep $159, functional medicine $130-$249), direct-to-consumer sale of at-home diagnostic kits (e.g., sleep test $269), three subscription tiers of Whole Health membership (Basic $19/mo, Premium $19/mo + $385 signup, VIP $79/mo + $385 signup) bundled with coaching and the preventive exam, higher-priced subscription programs such as birth doula support at $2,400, and B2B contracts with employers and health plans sold via direct enterprise sales and benefits consultant/broker channels. Customer segments include individual consumers, employers seeking wellness benefits, health plans, and a network of physicians, NPs, PAs, and therapists. The company claims to have shipped more than 30 million at-home test kits and served over one million individuals across all 50 states, and operates without disclosed external funding rounds.

The company has assembled a broad portfolio of granted US patents (Nos. 11,289,189; 11,636,947; 18,138,624; 18,640,324) and trademarks (HEALTHBOX, Health Vitality Index Report, Core Four Health Coaching, ExpertDerm) and holds LegitScript and CLIA/CAP accreditations, but management team disclosures beyond the founder-CEO, CFO, and an EVP of Business Development are limited, and no revenue figures, funding rounds, or institutional investors are identified in the source material.

Name

Azova, Inc

Legal name

Azova, Inc

Website

https://azova.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Azova, Inc operates a 50-state virtual healthcare platform combining on-demand urgent care, integrative primary care, behavioral health, dermatology, sleep care, maternal care, and at-home diagnostics (HEALTHBOX) for individual consumers, employers, and health plans, supported by patented skin-barrier and FDA-cleared sleep technologies.

Ownership category

akta.pro rank

Product category

Telehealth and Virtual Healthcare Services

NAICS

Medical and Diagnostic Laboratories (62151), Offices of Physicians, Mental Health Specialists (621112), Home Health Care Services (62161)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Multi-Specialty Telehealth Provider Marketplaces (HLALALAA)

akta.pro secondary industries

Dermatology Telemedicine Platforms (HLALAGAA), Pulmonology & Sleep Medicine Telemedicine Platforms (HLALAGAF), Diagnostic/Lab & Imaging Referral Marketplaces (HLALALAG), Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)

Keywords

• Telehealth services
• Virtual primary care
• At-home diagnostic testing
• Preventive health programs
• Employer wellness benefits

Headquarters

HQ city

Alpine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Whole Health Membership Subscriptions: Monthly subscription memberships (Basic $19/mo, Premium $19/mo+$385 signup, VIP $79/mo+$385 signup) providing virtual urgent care access, member discounts on services, and for higher tiers, the HEALTHBOX preventive exam and health coaching
2. Fee-for-Service Virtual Visits: Individual telehealth visits charged per encounter: Urgent Care $59, Behavioral Health Therapy $69-99, Psychiatry $108-289, Dermatology $95, Sleep Care $159, Functional Medicine $130-249
3. At-Home Diagnostic Tests: Direct sale of HEALTHBOX at-home test kits including comprehensive wellness tests, sleep tests ($269), hormone panels, fertility tests, and preventive screening kits with 20% discount for members
4. B2B Employer Health Plans: Enterprise contracts with employers providing Whole Health membership access to employees as an employee benefit, with services including preventive exams, virtual care, and health coaching
5. Birth Doula Support Membership: Comprehensive doula support membership at $2,400 including prenatal visits, in-person labor support, and postpartum visits
6. ExpertDerm Fellowship Program: Year-long dermatology training fellowship for healthcare providers (physicians, NPs, PAs) with teledermatology clinic setup, offering continuing education and revenue generation through telemedicine practice

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Azova, Inc operates a HIPAA-secure telehealth platform that delivers virtual urgent care, behavioral health, dermatology, sleep care, maternal care, functional medicine, and primary care across all 50 U.S. states, combined with the HEALTHBOX line of at-home finger-prick diagnostic test kits processed by CLIA-certified labs. The company sells these services directly to consumers through a website, mobile app, and multi-tier subscription memberships, and to employers and health plans via Whole Health B2B wellness programs. It also trains dermatology providers through the ExpertDerm fellowship and offers the ExpertDerm ClinicKit teledermatology platform.

Product overview

Azova, Inc operates a multi-sided virtual healthcare platform delivering virtual care, at-home diagnostics, and whole-person wellness programs across a nationwide provider network. The platform is structured as a unified ecosystem with a core mobile app, provider network, and integrated care pathways, supplemented by branded product lines and B2B employer solutions. The core product stack includes: (1) the HEALTHBOX Virtual Preventive Exam — a CLIA-certified, 16-biomarker at-home blood test combined with a virtual primary care consultation producing a personalized Health Vitality Index Report; (2) the Whole Health Membership — a three-tiered (Basic, Premium, VIP) integrative primary care program combining 24/7 virtual urgent care, primary care visits, at-home lab testing, and Core Four health coaching; (3) Virtual Urgent Care — on-demand 24/7 telehealth for adults and children; and (4) a suite of specialty care programs including Behavioral Health (psychiatry and therapy), Dermatology (with CLMD Sensitive Skincare integration), Sleep Care (Wesper Lab at-home testing and ResMed CPAP therapy), Maternal Care (birth/postpartum doula, lactation), Functional Medicine, and Health Coaching. The AZOVA mobile app serves as the unified patient portal for all services. At-home diagnostic products under the HEALTHBOX brand include the Comprehensive Wellness Test, Women's Heart Health and Inflammation Test, and Insulin and Diabetes Test, sold both direct-to-consumer and through employer wellness programs. The ExpertDerm Fellowship trains providers in protocol-driven teledermatology and provides graduates with the ExpertDerm ClinicKit teledermatology platform. Business solutions include employer wellness programs, health plan engagement tools, virtually proctored drug testing, and B2B functional medicine. The company has shipped over 30 million at-home test kits and serves over 1 million individuals.

Differentiator

Problem solved

Functional benefit

Brands

• HEALTHBOX: At-home diagnostic testing product line including Virtual Preventive Exam and comprehensive wellness tests.
• ExpertDerm
• CLMD Sensitive Skincare

Products and services

• HEALTHBOX Virtual Preventive Exam An at-home preventive exam combining a finger-prick blood test of 16 biomarkers (HbA1c, LDL, HDL, cholesterol, triglycerides, eGFR, creatinine, AST, ALT, VLDL, TSH, hsCRP, Vitamin D) processed by a CLIA-certified lab, blood pressure and body measurements, structured risk assessments, and a virtual primary care consultation producing a personalized Health Vitality Index Report with actionable recommendations. Sold to individual consumers and deployed at the population level through employer wellness programs.
• AZOVA Whole Health Membership An integrative primary care membership delivered virtually in all 50 states and in-person in Alpine, Utah, offering 24/7 virtual urgent care, primary care visits, at-home lab testing, Core Four health coaching, and access to specialty services including dermatology, psychiatry, therapy, sleep medicine, and functional medicine. Available in Basic ($19/month), Premium ($19/month + $385 sign-up), and VIP ($79/month + $385 sign-up) tiers.
• AZOVA Virtual Urgent Care On-demand virtual urgent care available 24/7/365 in all 50 U.S. states for adults and children, connecting patients with certified providers via secure video or messaging for non-emergency conditions such as allergies, UTIs, flu, and rashes. Visits start at $59 per encounter.
• HEALTHBOX Comprehensive Wellness Test An at-home finger-prick blood test providing a comprehensive view of heart, kidney, liver, and immune health, measuring Total Cholesterol, HDL, LDL, VLDL, cholesterol/HDL ratio, LDL/HDL ratio, Glucose, HbA1c, AST, ALT, eGFR, Creatinine, Vitamin D, and hsCRP. Sold directly to consumers and offered with a 20% discount to Whole Health members.
• HEALTHBOX Women's Heart Health and Inflammation Test An at-home test for women that measures cholesterol and inflammation markers (including hsCRP) to assess cardiovascular disease risk.
• HEALTHBOX Insulin and Diabetes Test An at-home test measuring fasting insulin, HbA1c, and glucose levels to assess diabetes risk and blood sugar regulation.
• AZOVA Sleep Care A comprehensive sleep care program offering at-home sleep testing using FDA-approved Wesper Lab technology ($269 per kit), virtual consultations with board-certified sleep physicians, and CPAP therapy through ScriptedWell with ResMed devices including virtual setup, fitting, coaching, and ongoing sleep data monitoring.
• AZOVA Behavioral Health Virtual mental health services including therapy (adults and children, $69 follow-up / $99 new patient) and psychiatry medication management (adults 18+, children 12+ in select states, $108 follow-up / $289 new patient), treating anxiety, depression, OCD, PTSD, ADHD, and bipolar II across all 50 states.
• AZOVA Dermatology Virtual dermatology consultations with board-certified providers offering personalized treatment plans including custom prescription compounds and CLMD Sensitive Skincare (TrueLipids/TrueCider) product recommendations for acne, eczema, rosacea, psoriasis, perioral dermatitis, and melasma. Visits start at $95.
• AZOVA Functional Medicine Functional medicine consultations with clinical pharmacists, physicians, and nurse practitioners trained in root-cause medicine, including comprehensive health history, functional lab testing (gut biome, food sensitivity, hormone testing), and personalized nutrition, supplement, and lifestyle plans. New patient visit $249; follow-up visit $130.
• AZOVA Core Four Health Coaching A functional-medicine-based health coaching program focused on exercise, nutrition, sleep, and emotional wellness, including chronic condition management for prediabetes, diabetes, hypertension, cardiovascular cholesterol, COPD, CHF, obesity, asthma, smoking cessation, kidney care, insomnia, and medication management. Delivered via one-on-one virtual sessions with dedicated certified health coaches.
• AZOVA Maternal Care Comprehensive maternal support including Birth Doula Support membership ($2,400) with prenatal visits, in-person labor support, and postpartum visits; virtual postpartum doula consultations; and lactation support memberships.
• ExpertDerm Online Dermatology Fellowship A year-long online dermatology fellowship for physicians, NPs, and PAs teaching protocol-driven dermatology diagnosis and treatment, including ExpertDerm Clinical Intensives, IQ textbook review (Andrews' Diseases of the Skin, 14th Ed.), live mentorship, cosmetic and procedural training, and ExpertDerm certification. Over 300 providers trained.
• AZOVA Virtually Proctored Drug Testing Video-proctored saliva drug testing for employers delivering 30-minute preliminary results for negative tests, with optional lab confirmation and Medical Review Officer (MRO) services available as point-of-care or lab-based testing.
• HEALTHBOX Virtual Preventive Exam for Business Employer-facing HEALTHBOX Virtual Preventive Exam offering population-level preventive screening, HIPAA-compliant aggregated health reports, Health Vitality Index Reports for individual employees, and data-driven workforce health insights, including blood pressure cuff, measuring tape, at-home blood test, and 24/7 live support.
• AZOVA Whole Health for Business (B2B) An employer wellness platform combining the HEALTHBOX Virtual Preventive Exam, Whole Health Membership, unlimited virtual urgent care, Core Four health coaching, an integrated specialty care network (dermatology, psychiatry, therapy, sleep, functional medicine, maternal care), and advanced care navigation, designed to reduce healthcare costs and improve employee productivity.
• AZOVA Functional Medicine for Business A B2B functional medicine program using clinical pharmacists, physicians, and nurse practitioners trained in functional medicine to help members with autoimmune diseases and complex chronic conditions reduce reliance on expensive biologic medications through personalized root-cause protocols, gut health optimization, and deprescribing strategies.

Quantifiable outcome

• 30 million at-home test kits shipped demonstrating testing program scale
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Wesper LabcoreTechnology or IntegrationWesper Lab provides FDA-approved wearable sleep tracking technology used in AZOVA's at-home sleep testing program. The Wesper device achieves 95.6% accuracy and captures 11 sleep factors. AZOVA offers this technology at less than 10% of traditional sleep lab costs.
• CLMD Sensitive Skincare / CherylLeeMDcoreTechnology or IntegrationCLMD provides patented TrueLipids and TrueCider skin barrier formulations used in AZOVA's dermatology protocols. Dr. Cheryl Lee Eberting developed the formulations through NIH research. The partnership combines telemedicine with prescription compounds and CLMD products.
• ScriptedWellcoreTechnology or IntegrationScriptedWell provides ResMed CPAP therapy equipment shipped directly to patients' doors. AZOVA sleep care patients can access CPAP machines, masks, and supplies through this partnership, with virtual setup and coaching included.
• CLIA-certified and CAP-accredited Laboratory PartnerscoreTechnology or IntegrationAZOVA partners with CLIA-certified and CAP-accredited laboratories for processing at-home diagnostic tests including HEALTHBOX blood panels. This ensures quality standards for the 30 million+ test kits shipped.
• ResMedsupportingTechnology or IntegrationResMed CPAP therapy equipment is provided through the ScriptedWell partnership for AZOVA sleep care patients requiring positive airway pressure treatment.
• Elsevier (Andrews' Diseases of the Skin)supportingStrategic or Co-development PartnerElsevier provides the Andrews' Diseases of the Skin, 14th Edition textbook as the foundation for ExpertDerm fellowship curriculum. Fellows use coupon code 70547AZOVA for exclusive pricing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Teladoc Health: Teladoc Health is the largest multi-specialty telehealth platform in the US, offering virtual care across primary care, mental health, dermatology, and chronic condition management across all 50 states. Directly comparable to AZOVA in multi-specialty virtual care delivery, though at significantly larger scale and with public market access to capital.
• Amwell: Amwell (American Well) is a leading enterprise telehealth platform serving health systems, health plans, and employers with multi-specialty virtual care. Comparable to AZOVA in B2B distribution model and multi-specialty virtual care delivery, with similar focus on integrated platform offerings.
• Ro: Ro is a direct-to-consumer telehealth company offering virtual care across men's health, women's health, dermatology, and primary care, plus pharmacy and at-home diagnostics. Closely comparable to AZOVA in DTC telehealth model, multi-specialty offering, and integration of diagnostics with virtual care.
• Hims & Hers Health: Hims & Hers is a multi-specialty telehealth platform offering virtual care across dermatology, mental health, primary care, sexual health, and weight loss. Comparable to AZOVA in DTC virtual care model, specialty breadth, and integrated care delivery approach.
• Sesame: Sesame is a healthcare marketplace connecting patients with providers for both virtual and in-person care across multiple specialties, with a cash-pay focus. Directly comparable to AZOVA in cash-pay telehealth marketplace model and multi-specialty offering.
• Everlywell: Everlywell is a leading direct-to-consumer at-home diagnostic testing company offering a broad panel of tests with telehealth follow-up consultations. Directly comparable to AZOVA's HEALTHBOX at-home diagnostic testing business, with similar DTC and employer channel distribution.
• Parsley Health: Parsley Health is a functional medicine and integrative primary care platform offering virtual and in-person care with a membership-based model. Closely comparable to AZOVA's functional medicine and Whole Health VIP membership offerings.
• Doctor on Demand: Doctor on Demand is a multi-specialty telehealth platform offering virtual urgent care, behavioral health, and chronic condition management, with strong enterprise and health plan distribution. Directly comparable to AZOVA in multi-specialty virtual care and B2B health plan partnerships.

Broad incumbents

• One Medical (Amazon): One Medical, acquired by Amazon, operates a multi-specialty primary care platform combining virtual and in-person care with a membership-based model serving consumers and employers. Comparable to AZOVA in integrated care delivery and employer channel focus, though with much larger physical footprint and Amazon's capital backing.

Emerging players

• Function Health: Function Health is an emerging at-home diagnostics platform offering comprehensive biomarker testing with virtual care integration, targeting health-conscious consumers. Comparable to AZOVA's HEALTHBOX Virtual Preventive Exam and at-home diagnostic testing approach, though with narrower clinical service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/azovaUS
• Facebookfacebook.com/AZOVAHealth
• Instagraminstagram.com/azova_health
• TikToktiktok.com/@azova.health
• LinkedInlinkedin.com/company/azova-healthcare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azova, Inc