Face Foundrie
Face Foundrie is a facial bar franchise founded in 2019 by Michele Henry, operating approximately 70 U.S. storefronts offering facials, lash and brow services, memberships, and proprietary skincare products to retail consumers, with revenue from both consumer services and franchise fees.
- Company typePrivate
- Founded2019
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Face Foundrie does
Face Foundrie is a facial bar franchise founded in 2019 by Michele Henry, headquartered in Minneapolis, Minnesota, with its original storefront in Edina, Minnesota. The company operates a franchise model delivering facials, lash and brow services, and skincare treatments through approximately 70 locations nationwide as of 2026, supported by recurring membership programs (Facial Maven and Hydrafacial) and a proprietary retail product line including the Foundrié Glow On The Go kit. The platform is built around a curated vendor stack of established skincare brands — Face Reality, BIOEFFECT, PCA SKIN, HydraFacial, and Procell — and a native mobile app on iOS and Android that handles booking and consumer engagement.
The business monetizes across two segments. At the consumer level, it sells individual services, prepaid memberships, and proprietary retail product. At the B2B level, it generates franchise fees, ongoing royalties, marketing fund contributions, and product sales to its franchise network, with initial franchise investment ranging from $255K to $670K per unit. Growth has been driven by multi-unit development deals in major metros (a 13-unit New Jersey/Miami agreement in late 2023 and a reported 10-unit Chicago deal), geographic expansion into California (first location in October 2024) and Texas (Southlake, May 2026), and brand-building press coverage in Forbes, Today, Cosmopolitan, Franchise Times, and Bustle.
Face Foundrie firmographics
Firmographics- Name
- Face Foundrie
- Legal name
- FACE FOUNDRIÉ, LLC
- Website
- https://facefoundrie.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Face Foundrie is a facial bar franchise founded in 2019 by Michele Henry, operating approximately 70 U.S. storefronts offering facials, lash and brow services, memberships, and proprietary skincare products to retail consumers, with revenue from both consumer services and franchise fees.
- Ownership category
- akta.pro rank
Face Foundrie industry classification
Industry- Product category
- Skincare Services
- NAICS
- Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)
- akta.pro secondary industries
- Classic/European Facials (HSALADAA), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where Face Foundrie is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Face Foundrie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Facial Services: In-store facial services including focused facials, enhancements, mini facials, and specialized treatments like Acne Agent, Hydrafacial, and Cryo Queen. Services are 40-50 minutes priced at $75-$79+
- Membership Subscriptions: Monthly membership programs (Facial Maven and Hydrafacial) offering one facial per month plus enhancements and 10% off additional services and products. Billed monthly on the 1st of each month
- Skincare Products: Proprietary skincare product line including cleansers, serums, moisturizers, and at-home facial kits sold in-store and via e-commerce. Products include Day + Night Lavish, True Grit exfoliant, Hydration Hero mask, The Blue Stuff serum, and Eye Dew
- Gift Cards: Digital gift cards redeemable for any products or services, available for purchase through the website
- Corporate Partnerships: Corporate events, benefit codes, and wellness gift card programs for businesses looking to offer skincare as employee perks
- Franchise Fees: Initial franchise investment ranging from $255,000-$670,000 with minimum franchisee qualifications of $250,000 liquidity and $550,000 net worth
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Facial Maven Membership - Monthly facial with enhancement and discounts |
| Subscription | Monthly | Hydrafacial Membership - Monthly Hydrafacial with product/service discounts |
| Unit Pricing | Pay-as-you-go | Focused Facials - 40-50 minute professional facial services |
| Unit Pricing | Pay-as-you-go | Foundrié Glow On The Go At-Home Facial Kit |
| Other | Multi-year contract | Franchise Initial Investment |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Face Foundrie product offering
Product offeringCore offering
Face Foundrie operates a franchise of facial bar locations delivering 40–50 minute focused facials, lash and brow services, facial waxing, and specialized treatments such as HydraFacial, cryotherapy, microchanneling, and acne facials. The company complements in-store services with a proprietary and third-party skincare product line sold through its e-commerce shop, a mobile app for booking and customer engagement, and monthly membership subscriptions.
Product overview
Face Foundrie is an all-inclusive focused facial bar franchise offering a unified platform of skincare services, proprietary products, and membership subscriptions. The core offering consists of focused facials (40-50 minutes) performed by trained estheticians in an open-air semi-private concept, supplemented by lash, brow, and waxing services. The product portfolio includes proprietary skincare products (Foundrié Glow On The Go kit, The Blue Stuff serum, Day + Night Lavish cleanser, True Grit exfoliant, Hydration Hero mask, Eye Dew, Day Dreamer moisturizer) and curated third-party professional brands (PCA SKIN, BIOEFFECT). Subscription offerings include Facial Maven and Hydrafacial memberships providing monthly facials with product discounts. Additional offerings include Face Parties for group events, Corporate Partnership programs, a mobile app for booking and tracking, and franchise opportunities. The company operates approximately 70 locations nationwide as of 2026.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Results visible after one service with skin refinement and even radiant tone
- +3 more outcomes
Companies that use Face Foundrie
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Face Foundrie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Face Foundrie partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and support.
- Face Reality®coreStrategic partnership to offer the Acne Agent Powered By Face Reality® facial treatment. This 50-minute service includes enzyme mask, extractions, and chemical peel designed specifically for acne-prone skin. The partnership combines Face Reality's science-backed acne clearing products with FACE FOUNDRIÉ's professional treatment services.
- BIOEFFECTcorePartnership with Icelandic sustainable skincare brand BIOEFFECT featuring products made with Barley EGF (Epidermal Growth Factor) bioengineered in barley plants. FACE FOUNDRIÉ offers BIOEFFECT products and treatments including EGF Serum, EGF Power Serum, EGF Power Cream, EGF Eye Serum, EGF Essence, and Imprinting Hydrogel Mask. Products are scientifically proven gluten-free.
- PCA SKINcoreLong-standing partnership since day one with #1 professional chemical peel brand among estheticians. PCA SKIN products are used in treatments and sold at FACE FOUNDRIÉ locations. The brand has been setting industry standards for 30+ years with over 1 million PCA SKIN chemical peels performed globally every year. PCA SKIN punch card program offers rewards for repeat customers.
- Shopify IncsupportE-commerce platform provider powering the online store at shop.facefoundrie.com for product sales including skincare products and at-home facial kits.
- ProCellsupportMicrochanneling technology provider powering professional skincare treatments at FACE FOUNDRIÉ locations.
- HydraFacialcoreHydradermabrasion technology brand offered as a membership option at FACE FOUNDRIÉ. Members receive one Hydrafacial facial per month plus 10% off products and additional services.
- Corporate PartnerssupportCorporate partnership program offering employee wellness benefits, corporate events, face parties, benefit codes ($10 off first service), and wellness gift cards with volume discounts. Suitable for networking events, holiday parties, and employee appreciation.
Scale indicators8 records
Recent moves10 records
Expansion highlights4 records
Face Foundrie competitors and assessment
Company assessmentDirect peers
- Hand & Stone Massage and Facial Spa: Largest US facial services franchise with 600+ locations offering facials, massages, and waxing. Directly comparable franchise-driven facial bar model serving the same mass-market consumer seeking affordable, accessible skincare.
- Massage Heights: Membership-based wellness franchise offering facials, massages, and skincare services. Operates with similar recurring membership model and target demographic of busy professionals seeking convenient, affordable wellness.
- Amazing Lash Studio: Franchise concept (~200 locations) focused exclusively on lash and brow services. Highly comparable franchise model, single-service category, mass-market positioning, and member-driven recurring revenue.
- Drybar: Franchise blowout bar concept (~150 locations) offering single-category beauty services in an open, accessible, affordable format. Closely analogous 'X-bar' service franchise targeting busy women who avoided traditional salons.
- Waxing the City: Franchise waxing and skincare services brand (~80 locations) owned by the same franchisor as Massage Heights. Comparable franchise-driven personal-care services model with overlapping facial service offerings.
Broad incumbents
- European Wax Center: Public franchisor (EWCZ) of ~1,000 waxing and skincare service locations. Comparable franchise-driven personal-care services model with similar unit economics, though narrower service menu (waxing-focused).
- Massage Envy: Largest US massage and skincare services franchise (~1,100 locations) with membership-based model. Overlaps on subscription-driven skincare services and franchise unit economics, though primary focus is massage.
Emerging players
- Heyday: Facial services concept with company-owned and franchise locations offering 30- and 50-minute facials. Direct overlap in facial bar category though smaller scale and historically company-owned before franchising.
- Restore Hyper Wellness: Franchise wellness services concept offering cryotherapy, IV therapy, facials, and recovery services. Comparable use of cryotherapy/facial modalities and franchise-driven expansion, though broader service portfolio.
- The Now Massage: Boutique massage and skincare franchise concept with locations in major US cities. Comparable modern, accessible design-forward positioning and franchise-driven scaling.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Face Foundrie social profiles
Digital presenceFace Foundrie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Face Foundrie leadership team
Management profileNumber of profiles
Profiles2 records
Face Foundrie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Face Foundrie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Face Foundrie
What does Face Foundrie do?
Face Foundrie operates a franchise of facial bar locations delivering 40–50 minute focused facials, lash and brow services, facial waxing, and specialized treatments such as HydraFacial, cryotherapy, microchanneling, and acne facials. The company complements in-store services with a proprietary and third-party skincare product line sold through its e-commerce shop, a mobile app for booking and customer engagement, and monthly membership subscriptions.
Is Face Foundrie a public or private company?
Face Foundrie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Face Foundrie founded?
Face Foundrie was founded in 2019. It employs 51 to 100 people.
Where is Face Foundrie based?
Face Foundrie is headquartered in Minneapolis, United States, in the North America region.
How does Face Foundrie make money?
Six revenue lines are on record. Facial Services are the primary driver. The others are membership Subscriptions, skincare Products, gift Cards, corporate Partnerships and franchise Fees.
Who are Face Foundrie's main competitors?
Direct peers on record are Hand & Stone Massage and Facial Spa, Massage Heights, Amazing Lash Studio, Drybar and Waxing the City. Broad incumbents are European Wax Center and Massage Envy. Emerging players are Heyday, Restore Hyper Wellness and The Now Massage.
Does Face Foundrie have an API?
No public API is recorded for Face Foundrie.
What industry is Face Foundrie in?
Face Foundrie's product category is Skincare Services. Its primary akta.pro industry code is HSALADAN, Medical-Grade / Clinical Facials (Dermatology & Med Spa), with a secondary code of HSALADAA, Classic/European Facials. Its NAICS code is 81211 and its SIC code is 2844.