Grupo Promesa

What Grupo Promesa does

Grupo PROMESA (legal entity: Promotora de un Mejor Entorno Social y Ambiental, S.A. de C.V.) is a Mexico City-based environmental services and education company founded in 2009 that operates a multi-segment recycling and sustainability platform. Its portfolio comprises five branded programs targeting distinct customer segments: Escuela PROMESA (school-based environmental education and recycling collection), Empresa PROMESA (corporate ESG, B Corp, and ESR certification support), Vivienda PROMESA (residential sustainability), Restaurantes PROMESA (food service waste management), and Economía Circular (brand waste recovery with consumer engagement campaigns). The core operational asset is a network of more than 100 physical 'Urnas Verdes' collection points anchored at schools and major retailers (Walmart, Soriana, Chedraui) across 40+ Mexican cities, including Mexico City, Guadalajara, Monterrey, and Hermosillo.

The business model is a hybrid of professional services and recurring program fees. Corporate sustainability and certification work (Empresa PROMESA) is delivered as consulting engagements supporting B Corp, ESG, and ESR certification processes. Circular economy work with consumer brands (Persil, Dolce Gusto, Danone, Walmart, and others) operates on a campaign basis recovering brand-specific waste. Schools pay for environmental education programs and serve as community collection hubs, while a website-driven self-serve channel supports residential enrollment. The company tracks and publicly reports cumulative impact metrics (6,855,852 kg recycled, 17,247 tonnes CO2 avoided, 132,504,808 liters of water saved, 29,761,091 kWh of energy saved, 86,549 trees preserved) as evidence-based outputs to corporate partners and program subscribers. Marketing is primarily content- and community-driven, using an educational blog plus Instagram, TikTok, Facebook, YouTube, and a monthly email newsletter.

Core technology is limited to waste collection logistics and an environmental education content library; no proprietary AI/ML, software platform, or technology IP is disclosed. The organization has raised minimal external capital, with only $200,000 from Toro Ventures recorded in January 2017, and operates with a headcount of 11–50. A separate private assistance foundation, Fundación PROMESA (promesaiap.org), complements the operating company and supports the social and environmental mission. The founder is Francisco Velasco.

Name

Grupo Promesa

Legal name

Promotora de un Mejor Entorno Social y Ambiental, S.A. de C.V.

Website

https://grupopromesa.mx

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo PROMESA is a Mexico City-based environmental services company operating school, corporate, residential, and restaurant recycling programs through 100+ collection points across Mexico, serving multinational brands including Amazon, Walmart, Danone, Pfizer, and Mars.

Ownership category

akta.pro rank

Product category

Environmental Services

NAICS

Solid Waste Collection (562111), Materials Recovery Facilities (56292), Waste Treatment and Disposal (5622)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Product Take-Back & Reverse Logistics Programs (EUAIANAA)

akta.pro secondary industries

Consumer E-waste Collection & Take-Back Programs (EUAIAIAA), Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF), Consumer Electronics Recycling (TVs, AV, Small Electronics) (BPALAIAH), ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF)

Keywords

• Environmental education services
• Waste recycling programs
• Corporate sustainability consulting
• Circular economy campaigns
• Community collection networks

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Environmental Education Services: Services to schools, companies, and residential communities including recycling programs, environmental courses, workshops, and sustainability certifications (B Corp, ESG, ESR)
2. Corporate Sustainability Programs: Company programs to meet environmental indicators and obtain certifications like B Corp, ESG, and ESR with organizational accompaniment
3. Circular Economy Campaigns: Waste recovery services for brands with scalable recycling campaigns connecting brands with environmentally conscious consumers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grupo PROMESA operates physical recycling collection infrastructure (100+ Urnas Verdes collection points) at schools and retail locations across Mexico, combined with environmental education programs for schools, companies, households, and restaurants. It also delivers corporate sustainability services that help companies meet environmental indicators and obtain B Corp, ESG, and ESR certifications, and runs circular economy campaigns that help brands recover waste and connect with conscious consumers.

Product overview

Grupo PROMESA operates as a comprehensive environmental education and recycling organization in Mexico, offering multiple interconnected programs: Escuela PROMESA (school-based environmental education), Empresa PROMESA (corporate sustainability and ESG certification support), Vivienda PROMESA (residential sustainability), Restaurantes PROMESA (food service sector), and Economía Circular (brand waste recovery and circular economy implementation). The organization runs Recicla Aquí, a physical recycling collection network operating in Mexico City, Monterrey, and Guadalajara with hundreds of collection points (Urnas Verdes) across the country. Additional initiatives include Reciclando x un Techo, Día Cero Basura, and Bye Bye Ewaste. The organization tracks environmental impact through reported metrics on recycled waste, CO2 avoided, water and energy saved, and trees preserved.

Differentiator

Problem solved

Functional benefit

Products and services

• Escuela PROMESA National environmental education program for sustainable development that transforms environmental culture in school communities through recycling programs, courses, and environmental awareness workshops for children and young people. Schools serve as community collection hubs accepting recyclable waste. The 2026-2027 school cycle enrollment is open.
• Empresa PROMESA Business sustainability program that helps companies implement actions to meet environmental indicators and obtain certifications such as B Corp (Sistema B), ESG, and ESR with organizational accompaniment.
• Vivienda PROMESA Residential sustainability program that brings environmental actions to homes and residential areas, enabling economic savings and reducing environmental footprint.
• Restaurantes PROMESA Restaurant sustainability program focused on implementing environmental practices and recycling programs in the food service sector.
• Economía Circular PROMESA Circular economy program that helps brands recover waste and connect with conscious consumers through scalable recycling campaigns in Mexico.
• Recicla Aquí - Recycling Collection Service Waste collection service operating in Mexico City, Monterrey, and Guadalajara, with a network of green collection points (Urnas Verdes) across numerous retail locations throughout Mexico.
• Fundación PROMESA Associated private assistance foundation supporting the organization's social and environmental mission, operating at promesaiap.org.

Quantifiable outcome

• 6,855,852 kg of waste recycled
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor.

• PersilminorGTM or Marketing PartnerConsumer goods brand partnering with Grupo PROMESA for recycling programs. Brand appears in the customer logos section indicating commercial partnership for environmental initiatives.
• AmazonminorGTM or Marketing PartnerE-commerce platform partnering with Grupo PROMESA for corporate recycling initiatives. Brand appears in customer logos section.
• AT&TminorGTM or Marketing PartnerTelecommunications company partnering with Grupo PROMESA for environmental programs. Appears in customer logos section.
• DanoneminorGTM or Marketing PartnerFood and beverage company partnering with Grupo PROMESA for recycling and sustainability programs.
• Dolce GustominorGTM or Marketing PartnerCoffee brand with active capsule recycling program through Grupo PROMESA, including dedicated blog content explaining the recycling process.
• WalmartminorChannel Partner/ Reseller/ DistributorMajor retailer hosting collection points (TDA locations) for Grupo PROMESA recycling services in their stores across Mexico.
• HerdezminorGTM or Marketing PartnerMexican food company partnering with Grupo PROMESA for recycling programs.
• PfizerminorGTM or Marketing PartnerPharmaceutical company partnering with Grupo PROMESA for corporate environmental initiatives.
• EcoeminorGTM or Marketing PartnerEnvironmental certification organization appearing in customer logos section.
• GrisiminorGTM or Marketing PartnerPersonal care brand partnering with Grupo PROMESA for environmental programs.
• CEMEFIminorOthersMexican Center for Philanthropy appearing in logos section - organization supporting corporate social responsibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• TerraCycle: Global circular economy platform running brand-funded recycling programs (similar to Dolce Gusto / Persil-type partnerships) — directly analogous to Grupo PROMESA's Economía Circular offering serving conscious-consumer brand campaigns.
• ReciclaNet: Mexican recycling tech platform connecting waste generators with collectors — operates in adjacent recycling collections logistics space with corporate ESG reporting, comparable to Grupo PROMESA's Recicla Aquí service in CDMX, Monterrey, and Guadalajara.
• GreenCo Sustainability Software: Latin America-focused ESG and sustainability reporting software enabling corporates to track environmental indicators — complements Group PROMESA's Empresa PROMESA B Corp/ESG certification support work for Mexican enterprises.

Regional players

• Ecoembes: Spanish non-profit packaging recovery scheme running EPR-backed brand recycling programs at national scale — closest international analog to Grupo PROMESA's school/retail collection + brand recovery model, though operating under different geography and regulation.

Broad incumbents

• Veolia México: Mexican arm of global environmental services major; provides municipal and industrial waste management, recycling, and circular economy solutions — overlapping with Grupo PROMESA's collection and circular economy programs but at much larger scale.
• Waste Management (WM) México: U.S.-headquartered waste management giant with Mexican operations providing collection, recycling, and sustainability services — broad incumbent competing for both household and corporate recycling programs.
• GFL Environmental: Canadian diversified environmental services company with North American recycling and solid waste operations — broad incumbent that competes in cross-border corporate sustainability contracts similar to those pursued by Grupo PROMESA's multinational brands.
• Stericycle México: Specialized waste services provider offering regulated waste and recycling programs to enterprises in Mexico — competes for the same corporate ESG/ESR customer wallet as Grupo PROMESA's Empresa PROMESA segment.

Direct peers

• PASA (Promotora Ambiental / Vesta): Mexico's largest publicly listed waste management and environmental services company operating collection, treatment, and disposal services across major Mexican cities — directly comparable to Grupo PROMESA's recycling collection footprint and corporate waste services.

Others

• CEMEX México (Vertua): Mexican multinational operating Vertua, a circular economy and emissions-reduction platform — adjacent comparator given Vertua's enterprise sustainability services and CO2/waste reporting, though anchored in building materials rather than consumer recycling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@grupopromesamx
• YouTubeyoutube.com/channel/UCcsICzbcPfIoohpsHWqyydg
• Facebookfacebook.com/Grupo-Promesa-134442919990717
• Instagraminstagram.com/grupopromesamx
• LinkedInlinkedin.com/company/grupo-promesa

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Promesa