Solaray

What Solaray does

Solaray is a privately held, 50-plus-year-old dietary supplement brand founded in 1973 and headquartered in Salt Lake City, Utah, with a GMP-certified, NSF-certified manufacturing facility in Ogden, Utah where approximately 95% of its products are made and an ISO-accredited in-house laboratory conducts roughly 15,000 tests per month. The company sells a catalog of more than 640 SKUs across vitamins, minerals, herbs, and specialty supplements, organized into named sub-brands including UNLIMIT (longevity and cellular-health formulations such as NMN, Liposomal NAD+, Spermidine, Fisetin, PEAK ATP, and Creatine + MBP), Mycrobiome (3-in-1 pre/pro/postbiotic blends), ProSorb (phytosomal-delivery enhanced-absorption products with claimed up to 29x bioavailability), SharpMind Nootropics, her life Stages (perimenopause to postmenopause), and CranActin (urinary tract health).

The company's differentiation rests on three proprietary technology pillars: liposomal nutrient delivery, an in-house chelation process that the company states is the only one of its kind at a U.S. supplement finished product manufacturer, and the ProSorb phytosomal absorption platform. Solaray goes to market through a hybrid DTC and channel model: direct-to-consumer e-commerce on solaray.com with subscription options and a UNLIMIT30 promotional code, marketplace presence on Amazon, a claimed #1 Vitamin & Mineral Brand position in U.S. health food stores, international distribution through wholesalers including nutraceutical.com and iHerb, and a Shopify-based affiliate program. Certifications include GMP (NSF), ISO-accredited lab testing, Non-GMO Project Verification on specific products, and Proposition 65 compliance. The company serves a hybrid customer mix of longevity-focused consumers, men's and women's health segments, general wellness buyers, and gut-health seekers, with pricing spanning roughly $8.99 to $104.09 per SKU and a 20% bundle discount program.

Name

Solaray

Legal name

Solaray

Website

https://solaray.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Solaray is a 50+ year-old, privately held dietary supplement brand offering 640+ vitamins, minerals, herbs, and specialty supplements through DTC e-commerce, Amazon, and health food stores. The company manufactures 95% of products at its GMP-certified, NSF-certified Ogden, Utah facility.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Dietary supplements
• Vitamins and minerals
• Herbal supplements
• Nutritional supplements
• Probiotic supplements

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue from direct-to-consumer sales through solaray.com website, including both one-time purchases and subscription orders
2. Retail and Wholesale Distribution: Revenue from sales through health food stores, retail locations, and online marketplaces like Amazon
3. International Distribution: Revenue from international sales through distributors in countries worldwide

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Solaray manufactures and sells vitamins, minerals, herbs, and specialty dietary supplements, offering over 640 products across categories such as longevity (UNLIMIT), probiotics (Mycrobiome), enhanced-absorption formulas (ProSorb), nootropics (SharpMind), women's health (her life Stages), and cranberry-based urinary tract support (CranActin). Products are sold direct-to-consumer through solaray.com, through health food stores where the brand holds a #1 vitamin/mineral position, and via online marketplaces and international distributors.

Product overview

Solaray is a vitamin, mineral, and herbal supplement brand founded in 1973, offering over 640 products across multiple health categories. The product portfolio centers on core vitamins (B, C, D, E), minerals (Calcium, Magnesium, Zinc), herbs (Tongkat Ali, Maca, Yohimbe), and specialty supplements. Key product lines include: the UNLIMIT Longevity collection (NMN, Liposomal NAD+, Spermidine, Fisetin, Liposomal Glutathione, PEAK ATP, Creatine + MBP, NADH) targeting cellular health and aging; Mycrobiome Complete Probiotic line (formulations for Men, Adult 50+, Ultimate Potency, Active, Postnatal, Mood, Women's) delivering pre/pro/postbiotics in 3-in-1 capsules; ProSorb Enhanced Absorption line (Berberine 9x, CoQ10 9x, Quercetin 20x, Turmeric 29x) using phytosomal technology; SharpMind Nootropics (Focus, Sleep, Mood, Energy, Stress) for cognitive support; her life Stages women's health products for PMS through postmenopause; and CranActin cranberry line for urinary tract health. The company also offers targeted bundles (Women's Daily Wellness, Men's Strength & Balance, Men's Vitality, Winter Wellness) and liposomal multivitamins for enhanced nutrient delivery. Manufacturing occurs in a GMP-certified facility in Ogden, Utah with ISO-accredited lab testing.

Differentiator

Problem solved

Functional benefit

Brands

• UNLIMIT: Longevity-focused product line featuring supplements for cellular energy, muscle health, and bone density including NMN, Liposomal NAD+, Spermidine, Fisetin, Liposomal Glutathione, PEAK ATP, Creatine + MBP, and NADH.
• Mycrobiome
• ProSorb
• SharpMind Nootropics
• her life Stages
• CranActin

Products and services

• UNLIMIT Longevity Collection A sub-brand product line of longevity supplements including NMN, Liposomal NAD+, Spermidine, Fisetin, Liposomal Glutathione, PEAK ATP, Creatine + MBP, and NADH, designed for cellular energy, muscle health, and bone density support.
• Mycrobiome Complete Probiotic Line A probiotic product line delivering prebiotics, probiotics, and postbiotics in 3-in-1 capsule formulations, with demographic-specific variants for Men, Adult 50+, Ultimate Potency, Active, Postnatal, Mood, and Women's health.
• ProSorb Enhanced Absorption Line A sub-brand line using phytosomal delivery technology for improved bioavailability, including ProSorb Berberine (9x absorption), ProSorb CoQ10 (9x), ProSorb Quercetin (20x), ProSorb Turmeric (29x), and ProSorb Ashwagandha (18x).
• SharpMind Nootropics Line A nootropic supplement sub-brand targeting cognitive function and mental wellness, including SharpMind Focus, Sleep, Mood, Energy, and Stress formulations for brain health and mental alertness.
• her life Stages Women's Health Line A women's health sub-brand addressing different life stages from PMS/menstrual through perimenopause, menopause, and postmenopause, supporting mood, sleep, hot flashes, and hormonal balance.
• CranActin Cranberry Line A urinary tract health sub-brand featuring CranActin Cranberry Extract with bacterial anti-adherence formula, including D-Mannose combinations, chewables, and liquid formats.
• Liposomal Multivitamin Line A line of liposomal multivitamin formulas delivering 34-37 nutrients in protective liposomes for optimal absorption, with variants for Men, Women, Women 50+, Universal, and Prenatal use.

Quantifiable outcome

• Triple-tested every lot for identity, potency, and purity
• +3 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NOW Foods: Privately held mass-market vitamin, mineral, and herbal supplement manufacturer with broad health food store distribution. Closely comparable to Solaray on product breadth, channel mix (DTC + natural retail), and category leadership among health food store shoppers.
• Integrative Therapeutics: Professional-channel supplement brand owned by Schwabe North America, focused on condition-specific and women's health formulas. Comparable to Solaray on women's health (her life Stages) and quality positioning in the practitioner-adjacent segment.
• Thorne: Premium, science-forward supplement brand (acquired by Nestlé Health Science) with strong positioning in longevity, performance, and practitioner channels. Comparable to Solaray as a competitor in the premium tier and as a benchmark for where Solaray's UNLIMIT line could scale.
• Garden of Life: Certified-organic and Non-GMO Project Verified supplement brand (Nestlé Health Science) with strong health food store and DTC presence. Comparable to Solaray on certifications (Non-GMO, NSF GMP), category breadth, and certified-clean positioning.
• Nature's Way: Long-established herbal and vitamin supplement brand (founded 1969) sold across health food stores, mass retail, and DTC. Highly comparable to Solaray in heritage, channel mix, and category positioning across vitamins, minerals, and herbs.
• Jarrow Formulas: Specialty supplement brand with strong emphasis on probiotics, absorption technologies, and condition-specific formulations. Closely comparable to Solaray on Mycrobiome (probiotics) and ProSorb (absorption) positioning.
• Pure Encapsulations: Premium hypoallergenic supplement brand (Nestlé Health Science) widely dispensed through healthcare practitioners. Comparable to Solaray in quality positioning, NSF/GMP-grade manufacturing, and breadth across vitamins, minerals, and specialty condition formulas.
• Gaia Herbs: Vertically integrated herbal supplement brand with farm-to-capsule traceability and a strong women's health, sleep, and stress portfolio. Comparable to Solaray on herbal/botanical depth and overlap with her life Stages women's health line.
• Doctor's Best: Science- and ingredient-credentialed supplement brand featuring branded ingredients (BioPerine, SAMe, etc.) similar to Solaray's licensed BioPerine and PEAK ATP. Comparable on absorption-technology marketing and health food store distribution.
• Life Extension: Direct-to-consumer longevity and preventive-health supplement brand with clinical-grade positioning. Directly overlaps Solaray's UNLIMIT sub-brand on NAD+, resveratrol/nicotinamide, and cellular health categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Solaray
• Instagraminstagram.com/solarayvitamins
• TikToktiktok.com/@solarayvitamins
• Xx.com/solarayvitamins
• LinkedInlinkedin.com/company/about

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solaray