Situ8ed
Situ8ed is a private France-based company founded in 2016 described as performing footfall campaigns from phone user behavior. Aggregated operational evidence centers on XO88, a London-headquartered online gambling and sports betting platform launched in 2022 serving Vietnamese players with 168+ games.
- Company typePrivate
- Founded2022
- HeadquartersMontbonnot-saint-martin, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Situ8ed does
Situ8ed is a privately held company founded in 2016 and headquartered in Montbonnot-Saint-Martin, France. Firmographic sources describe the company as performing footfall campaigns derived from phone users' real-world behavior, indicating a location-based marketing or proximity analytics orientation. The most substantive operational evidence associated with the aggregated data set, however, centers on XO88, an online gambling platform launched in June 2022 and headquartered in London, UK, offering sports betting, online casino, slots, lottery, card games, number games, cockfighting, and fish shooting entertainment.
The XO88 platform operates as a direct-to-consumer self-service website accessible via mobile and PC browsers, offering 168+ game titles and aggregating four third-party sportsbook providers (BTI-sports, IM-sports, SABA-sports, K-sports). Underlying technology includes SSL 256-bit encryption from Thawte for data security, MD5 hash verification for transparent game outcomes (notably Tai Xiu MD5), and a transaction-processing layer handling over 70,000 daily deposit/withdrawal transactions with a reported 98-99% success rate and sub-5-minute average processing time. The platform is licensed by CEZA (Cagayan Economic Zone Authority) and First Cagayan gaming authorities, with licenses issued in March 2022.
Revenue is generated on a transaction-based model through player deposits, betting margins on sports, and house edge across casino and lottery games. Customer acquisition relies on digital channels: a content blog with game guides and betting strategies, organic SEO targeting Vietnamese gaming queries, and aggressive promotional bonuses including a 100% first deposit match up to 11M VND, a 20% weekend deposit bonus, free 100k sports betting credits, and up to 888k VND P2P crypto deposit bonuses. The company reports 7,124,689 active accounts on the platform. Corporate information includes a 2019 funding round of approximately $1M from HUB612, leadership under founder and CEO Rodric Bark, and a small listed headcount of 1-10 employees.
Situ8ed firmographics
Firmographics- Name
- Situ8ed
- Legal name
- XO88
- Website
- https://situ8ed.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Situ8ed is a private France-based company founded in 2016 described as performing footfall campaigns from phone user behavior. Aggregated operational evidence centers on XO88, a London-headquartered online gambling and sports betting platform launched in 2022 serving Vietnamese players with 168+ games.
- Ownership category
- akta.pro rank
Situ8ed industry classification
Industry- Product category
- Location-Based Marketing & Analytics
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- akta.pro primary industry
- Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)
- akta.pro secondary industry
- Geocoding, Search & Place Data Platforms (BPAMANAC)
Keywords
Where Situ8ed is headquartered
LocationHeadquarters
- HQ city
- Montbonnot-saint-martin
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Situ8ed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Gaming and Betting Transactions: Platform generates revenue through player deposits and betting transactions across casino games, sports betting, lottery, and slot games. Players wager money on various games including slots, cards, sports, lottery, and number games.
- Sports Betting Margins: Revenue generated from odds margins in sports betting across multiple sportsbook providers (BTI-sports, IM-sports, SABA-sports, K-sports)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time | First Deposit Bonus - 100% match up to 11M VND |
| Transaction based/ take rate | Weekly | Weekend Deposit Bonus - 20% cashback |
| Freemium | One time | Free Sports Betting Credit - 100k |
| Transaction based/ take rate | Daily | P2P Crypto Deposit Bonus - up to 888k |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Situ8ed product offering
Product offeringCore offering
Situ8ed operates a footfall campaign platform that translates mobile phone users' real-world behavior into physical-visit-driving marketing activations. The company focuses on enabling brands and venues to reach consumers based on observed location and movement patterns rather than purely digital signals.
Product overview
XO88 is an online gambling platform launched in June 2022, headquartered in London, UK, offering a comprehensive suite of gaming products. The platform operates as a unified gambling portal with multiple product categories including sports betting, online casino, slot games, lottery, card games, number games, cockfighting, and fish shooting. With over 150+ game titles and partnerships with sportsbook providers BTI-sports, IM-sports, SABA-sports, and K-sports, the platform serves Vietnamese players with localized payment methods and promotions.
Differentiator
Problem solved
Functional benefit
Products and services
- Footfall Campaigns
Quantifiable outcome
- Average transaction time under 5 minutes
- +2 more outcomes
Companies that use Situ8ed
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Situ8ed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Situ8ed partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BTI-SportscoreSportsbook provider offering sports betting services including football, basketball, and other sports with live betting options and competitive odds on the XO88 platform.
- IM-SportscoreSports betting provider integrated into the XO88 platform offering various sports markets and betting options.
- SABA-SportscoreSportsbook integration providing sports betting coverage across multiple leagues and sports categories.
- K-SportscoreSports betting platform integrated for betting on various sports events and leagues.
- ThawtecoreSSL encryption security provider offering 256-bit SSL certificates for secure data transmission and user information protection.
- P2P/Cryptocurrency NetworkscoreCryptocurrency payment infrastructure enabling secure, anonymous deposits and withdrawals without exposing personal biometric information.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Situ8ed competitors and assessment
Company assessmentDirect peers
- Placer.ai: US-based footfall analytics platform using anonymized mobile location data to deliver audience and visitation insights. Direct functional overlap with Situ8ed's phone-user behavior-based footfall campaigns.
- Foursquare: Pioneer in location data and footfall analytics, providing visitation audiences and POI intelligence to advertisers and OOH buyers. Comparable in offering mobile-derived real-world behavioral segments.
- Vistar Media: Programmatic OOH ad platform integrating location data for audience targeting. Closely aligned with Situ8ed's positioning at the intersection of OOH media and footfall-based audience buying.
- Cuebiq: Location intelligence and footfall attribution provider with a strong privacy-compliant framework. Comparable on the data supply side and on serving OOH/retail media use cases.
- Blis: Location-powered programmatic advertising platform with footfall measurement and OOH activation capabilities. Directly comparable in the European market where Situ8ed operates.
- Hivestack: Programmatic DOOH ad exchange with audience targeting powered by location data. Comparable as a buy-side platform where mobile-behavior-derived segments activate OOH inventory.
Broad incumbents
- JCDecaux: World's largest OOH advertising company, increasingly building proprietary data and programmatic capabilities. Represents both a buyer of footfall-targeting layers and a competitive threat at scale.
- Lamar Advertising: Major US OOH operator with growing digital and data-driven inventory. Competes indirectly as the supply side of programmatic OOH campaigns that footfall targeting enables.
Emerging players
- Unacast: Location data and footfall insights provider with a focus on aggregated, privacy-safe mobility datasets. Comparable use case targeting retailers and OOH buyers, with a Nordic European footprint.
Others
- GeoSpark: Geospatial analytics infrastructure provider enabling location-based app experiences. Related as a technical peer in mobile-location data processing rather than a direct commercial competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Situ8ed social profiles
Digital presenceSitu8ed compliance and trust
Trust signalCompliance2 records
Situ8ed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Situ8ed leadership team
Management profileNumber of profiles
Profiles1 record
Situ8ed funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Situ8ed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Situ8ed
What does Situ8ed do?
Situ8ed operates a footfall campaign platform that translates mobile phone users' real-world behavior into physical-visit-driving marketing activations. The company focuses on enabling brands and venues to reach consumers based on observed location and movement patterns rather than purely digital signals.
Is Situ8ed a public or private company?
Situ8ed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Situ8ed founded?
Situ8ed was founded in 2022. It employs 1 to 10 people.
Where is Situ8ed based?
Situ8ed is headquartered in Montbonnot-saint-martin, France, in the Europe region.
How does Situ8ed make money?
Two revenue lines are on record. Gaming and Betting Transactions are the primary driver. The others are sports Betting Margins.
Who are Situ8ed's main competitors?
Direct peers on record are Placer.ai, Foursquare, Vistar Media, Cuebiq, Blis and Hivestack. Broad incumbents are JCDecaux and Lamar Advertising. Unacast is listed as an emerging player. GeoSpark is listed as an others.
Does Situ8ed have an API?
No public API is recorded for Situ8ed.
What industry is Situ8ed in?
Situ8ed's product category is Location-Based Marketing & Analytics. Its primary akta.pro industry code is BPAFALAE, Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings), with a secondary code of BPAMANAC, Geocoding, Search & Place Data Platforms. Its NAICS code is 54185.