Movio

What Movio does

Movio provides marketing data analytics and campaign management software for the global cinema industry, operating as a brand of Vista Group International Ltd (NZX: VGL). Founded in 2010 and headquartered in Auckland, New Zealand, the company serves two primary customer segments: cinema chains and exhibitors (Movio Cinema EQ, Madex), and film studios and distributors (Movio Media, Madex), with a secondary research-oriented audience served through Movio Research. Movio's core platform ingests near-real-time ticketing and loyalty data from leading cinema exhibitors in the US and UK, aggregating profiles of over 10 million moviegoers linked to 350 million transaction records across 4,600 films.

Movio's product portfolio comprises four distinct solutions. Movio Cinema EQ delivers propensity scoring, real-time triggered customer journeys, and dynamic content personalization for cinema marketing teams. Movio Media is a studio marketing solution providing audience profiling, media optimization, and box office measurement across digital, TV, and social channels. Movio Research functions as a theatrical audience research platform for marketing planning and content development. Madex is a digital advertising platform that connects exhibitors and distributors and is integrated with Facebook, Snap, and Twitter for targeted ad delivery. The technology stack is cloud-native on AWS with containerization via Docker and Kubernetes, big data infrastructure using Hadoop and Kafka, a Go backend, and a React/Redux frontend, monitored via Prometheus.

Movio monetizes primarily through enterprise subscription contracts for Cinema EQ and Movio Media, supplemented by transaction-based fees from the Madex digital advertising platform. Go-to-market is direct enterprise field sales with global coverage through offices in Auckland, Beverly Hills, London, Amsterdam, Cape Town, Mexico City, and Kuala Lumpur. The company is registered as Vista Group (NZ) Limited in New Zealand and operates a US subsidiary (Vista Group (US), Inc, California) under the Movio brand.

Name

Movio

Legal name

Vista Group (NZ) Limited

Website

https://movio.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Movio provides marketing data analytics and campaign management software for cinema exhibitors and film studios, leveraging a proprietary dataset of 10 million moviegoers and 350 million transactions. Operating as a subsidiary of Vista Group International Ltd, it sells enterprise subscriptions and digital advertising services globally across four continents.

Ownership category

akta.pro rank

Product category

Cinema Marketing Analytics Software

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Creator Analytics, Measurement & Attribution Platforms (MPACABAJ)

Keywords

• Cinema marketing analytics
• Campaign management software
• Moviegoer data analytics
• Studio marketing platform
• Audience research software

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Movio Cinema EQ Subscription: Intelligent data analytics and campaign management solution for cinemas offered as a subscription-based software service.
2. Movio Media Platform: Studio marketing solution leveraging industry-leading tools and insights to maximize box office revenue for film studios and distributors.
3. Madex Digital Advertising Platform: Digital advertising platform enabling Distributors and Exhibitors to run targeted digital advertising campaigns directed at particular audiences on online channels (Facebook, Snap, Twitter). Revenue derived from advertising campaign management fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Movio provides marketing data analytics and campaign management software for the cinema industry, built on what it describes as the world's most comprehensive source of moviegoer data. Its portfolio includes Movio Cinema EQ (analytics and campaign management for cinemas), Movio Media (studio marketing tools for distributors), Movio Research (theatrical audience research), and Madex (digital advertising platform connecting exhibitors and distributors). The platform uses proprietary propensity algorithms and AI-based recommendation engines to enable targeted audience engagement and box office optimization.

Product overview

Movio is a global leader in marketing data analytics and campaign management solutions for the cinema industry, operating as a brand of Vista Group. The product portfolio consists of three core solutions—Movio Cinema EQ (intelligent data analytics and campaign management for cinemas), Movio Media (studio marketing solution), and Movio Research (theatrical audience research platform)—all powered by Movio's comprehensive moviegoer data. The Madex digital advertising platform connects cinema Exhibitors with Distributors (movie producers, studios, distributors) to enable targeted digital advertising campaigns to moviegoers.

Differentiator

Problem solved

Functional benefit

Brands

• Movio Cinema EQ: Intelligent data analytics and campaign management solution for cinemas.
• Movio Media
• Movio Research

Products and services

• Movio Cinema EQ Intelligent data analytics and campaign management solution for cinemas, leveraging over a decade of movie marketing expertise. Offers propensity algorithm analysis, real-time triggered customer journeys, conditional personalized content, and enhanced reporting for cinema marketers.
• Movio Media Studio marketing solution with tools and insights that maximize box office revenue. Provides access to over 10M moviegoers in US & UK linked to 350M transaction records, enabling targeted advertising campaigns and box office performance measurement across digital, TV, and social media channels.
• Movio Research The movie industry's definitive theatrical audience research platform containing the most comprehensive audience data. Powers marketing planning, media optimization, and creative development decisions with near real-time ticket purchase data of millions of moviegoers across 4,600 films.
• Madex Digital Advertising Platform Digital advertising platform used by cinema companies (Exhibitors) and movie producers, studios, and distributors (Distributors) which allows Distributors to advertise their movies to people based on data provided by the Exhibitors. Campaigns run across online channels including Facebook, Snap, and Twitter.

Quantifiable outcome

• 18% uplift in clicks and 28% uplift in revenue
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Vista Group International LtdflagshipStrategic or Co-development PartnerMovio is a brand of Vista Group, which brings a comprehensive film industry software offering covering cinema management software, box office data analytics, and film distribution software. Vista Group provides the broader ecosystem within which Movio operates as a specialized marketing analytics and campaign management solution.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Comscore: Comscore is a leading audience measurement and analytics company that tracks movie box office performance and cross-platform audience behavior, directly comparable to Movio's box-office-linked audience data and analytics offerings for studios and exhibitors.
• Samba TV: Samba TV provides cross-screen viewership data and audience analytics for entertainment advertisers and content owners, overlapping directly with Movio's AI-based moviegoer recommendation engine and audience-targeting capabilities.
• Box Office Mojo: Box Office Mojo (an IMDb/Amazon property) tracks theatrical box office performance and audience trends, comparable to Movio Research's theatrical audience research platform and the box-office analytics layer in Movio Media.
• The Numbers: The Numbers provides detailed box office data and film-industry analytics for studios and researchers, serving the same moviegoer-insight and release-strategy use cases that Movio Research addresses.

Emerging players

• Cinelytic: Cinelytic applies AI-driven predictive analytics to greenlight, casting, and release decisions for film studios. It is an emerging, partially-overlapping player in film-industry audience modeling and predictive analytics compared to Movio's propensity and research products.

Broad incumbents

• National CineMedia (NCM): NCM is the largest cinema advertising network in the U.S., selling in-theater and digital ad inventory to national advertisers and studios. It competes for the same studio marketing budgets that Movio Media addresses, but through media ownership rather than analytics software.
• LiveRamp: LiveRamp provides identity resolution and data connectivity that powers cross-channel audience activation, comparable to the pseudonymous identity and audience-segmentation layer behind Movio's Madex digital advertising platform.
• Epsilon: Epsilon is a large data-driven marketing services and audience platform with identity, analytics, and activation capabilities. It is a broad incumbent in the same audience-data and campaign-execution space where Movio operates for the cinema vertical.
• Acxiom: Acxiom operates a large-scale consumer data and identity infrastructure used by marketers for audience targeting and campaign analytics. It addresses the same marketing-data and segmentation use cases that underpin Movio's audience-prediction engine.
• Numerator: Numerator provides consumer-panel and purchase-based audience insights for brands and agencies, comparable to Movio's transaction-data-driven audience analytics, but across a broader set of categories beyond entertainment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/movio
• LinkedInlinkedin.com/company/movio
• Xx.com/moviohq

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movio