What Insurica does

INSURICA is a privately held, full-service independent insurance agency founded in 1959 and headquartered in Oklahoma City. The company operates a network of more than 35 US locations and sells commercial insurance, employee benefits, personal insurance, workers' compensation, surety and bonds, and Medicare/individual health coverage, distributed through field agents, broker networks, and the Assurex Global international partnership. Its core go-to-market is relationship-driven: producers develop comprehensive insurance management programs tailored to a client's entire business structure rather than placing individual policies.

The business model is commission-based, with pricing determined per quote and billed annually, supplemented by adjacent fee-based services such as alternative risk, captives, claims management, loss control, and background screening. INSURICA differentiates through deep vertical specialization across 17+ industries—construction, energy, healthcare, manufacturing, transportation, and others—with sub-brands INSURICA Direct (small business and individual/family health) and INSURICA Express (small business referral program) extending reach into lower-ticket segments. Technology stack is largely off-the-shelf: SimplePin for premium payments, CSR24 for client portal access, and third-party email marketing for newsletter distribution; no proprietary AI/ML or underwriting platform is disclosed.

Recent strategic activity is acquisition-led. The January 2026 acquisition of First Light Program Managers—the largest deal in company history—added 100+ employees in Florida and North Carolina and brought wholesale brokerage and delegated underwriting capabilities focused on transportation (trucking and marine). Earlier, the January 2023 Drew Smith & Associates partnership expanded healthcare expertise, and the 2022 launch of INSURICA Direct opened the small-business and individual health segments. Compliance posture spans HIPAA, HITECH, GLBA, CCPA, WCAG, and TCPA, consistent with handling health, financial, and consumer data across regulated lines.

Name

Insurica

Legal name

INSURICA

Website

https://insurica.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

501–1,000 employees

Short description

INSURICA is a privately held, full-service independent insurance agency founded in 1959, operating 35+ US locations and serving businesses and individuals across 17+ industry verticals through commission-based placement of commercial, employee benefits, personal, surety, and specialty insurance products.

Ownership category

akta.pro rank

Product category

Commercial Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Surety Insurance (6351), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

Keywords

• Commercial insurance agency
• Employee benefits programs
• Surety bonding services
• Workers compensation insurance
• Industry-specific risk management

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: INSURICA operates as a full-service insurance agency generating revenue through commissions on insurance policies placed with carrier partners. The company offers commercial insurance, employee benefits, personal insurance, and specialized coverage across multiple industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Insurica operates as an independent, full-service insurance agency that places commercial and personal insurance policies, employee benefits, surety bonds, workers' compensation, and Medicare/individual health coverage with carrier partners. The firm delivers tailored, industry-specific insurance management programs across 17+ verticals including construction, energy, healthcare, manufacturing, and transportation, supported by additional client services such as alternative risk, claims management, loss control, captives consulting, cyber insurance, and background screening.

Product overview

INSURICA is a full-service independent insurance agency offering a comprehensive portfolio of insurance products and services. The company operates as a platform-plus-modules architecture with core insurance products (Commercial Insurance, Employee Benefits, Personal Insurance, Medicare & Individual/Family Health, Surety and Bonds, Workers' Compensation, Global Reach) supported by add-on service modules (Alternative Risk, Background Screening, Captives, Claims Management, Cyber, Loss Control) and sub-brands (INSURICA Direct, INSURICA Express). The company specializes in 17+ industry verticals including Construction, Energy, Healthcare, Manufacturing, Transportation, and Agriculture. Recent acquisition of First Light Program Managers (January 2026) expanded transportation and wholesale insurance capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• INSURICA Direct: A division providing best-in-class health insurance services to individuals, families, and small groups in Kansas City and the surrounding areas.
• INSURICA Express

Products and services

• Commercial Insurance Comprehensive commercial insurance solutions for businesses, with specialized expertise in construction, energy, healthcare, manufacturing, and other core industries served by Insurica.
• Employee Benefits Employee benefits programs including health plans, pharmacy benefit management, wellness programs, and compliance solutions for employers.
• Personal Insurance Personal insurance coverage for individuals and families including home, auto, and personal property coverage.
• Medicare & Individual/Family Health Insurance Health insurance services for individuals and families including Medicare coverage options.
• Surety and Bonds Surety bonding services providing insight and strategies to protect companies while maximizing surety credit and business potential, particularly for construction industry clients.
• Workers' Compensation Workers' compensation insurance coverage for employers to protect against workplace injury and illness claims.
• Global Reach International insurance coverage leveraging partnership with Assurex Global to provide coverage through insurance leaders throughout the US and worldwide.
• INSURICA Direct Exclusive insurance program developed for small business owners providing best-in-class services to individuals, families, and small groups primarily in the Kansas City area.
• INSURICA Express Exclusive referral program developed for small business owners providing streamlined insurance access.

Segments19 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• First Light Program ManagersflagshipStrategic or Co-development Partner · 1 January 2026INSURICA completed acquisition of First Light Program Managers effective January 1, 2026, marking the largest acquisition in INSURICA's history. First Light is a wholesale insurance provider specializing in the transportation industry with focus on trucking and marine coverage, operating both traditional wholesale brokerage and delegated underwriting programs. The acquisition positions INSURICA to expand underwriting and program administration capabilities.
• Drew Smith & AssociatescoreStrategic or Co-development Partner · 1 January 2023As of January 1, 2023, Drew Smith & Associates partnered with INSURICA, furthering its experience and expertise in the healthcare sector. The partnership enhances INSURICA's healthcare practice capabilities.
• Assurex GlobalcoreStrategic or Co-development PartnerINSURICA leverages the expertise of other insurance leaders throughout the US and the world through partnership with Assurex Global, providing global reach capabilities beyond their own network.
• WoligominorStrategic or Co-development PartnerWoligo partners with INSURICA to provide business insurance for self-employed workers and small business owners.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hub International: Large North American insurance brokerage operating a hub-and-spoke branch model with deep mid-market commercial specialization, similar in structure to INSURICA's 35+ US office footprint and vertical industry approach.
• Brown & Brown: Publicly traded insurance brokerage with a decentralized regional-office model and significant specialty/industry practice exposure, directly comparable in go-to-market and product breadth to INSURICA.
• USI Insurance Services: Large US insurance brokerage and employee benefits firm emphasizing middle-market commercial clients across property/casualty, benefits and surety — directly overlapping INSURICA's core product mix and mid-market focus.
• Lockton Companies: World's largest independent insurance brokerage with strong vertical specialization (construction, energy, healthcare, manufacturing) and global reach via partnerships, highly comparable to INSURICA's industry-practice model.
• Alliant Insurance Services: Privately held specialty insurance brokerage serving commercial clients across diverse industries including construction, energy, healthcare and tribal — a very close comparable to INSURICA in size, ownership profile, and vertical specialization.
• Risk Strategies Company: National specialty insurance brokerage with deep vertical expertise (construction, healthcare, transportation, energy) and a multi-office US footprint — closely mirrors INSURICA's specialized industry practice model.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm offering the full spectrum of commercial, benefits, surety and personal lines — a much larger incumbent that competes with INSURICA across virtually every product line.
• Marsh McLennan: Global professional services firm and one of the largest insurance brokers, competing with INSURICA especially in mid-to-large commercial accounts and providing the global placement capability that INSURICA accesses through Assurex Global.
• Acrisure: Fast-growing, technology-enabled insurance brokerage roll-up platform that competes across all of INSURICA's commercial lines and benefits segments, with substantially greater scale and capital.

Others

• Assurex Global: Worldwide partnership network of independent insurance and risk-management brokers; INSURICA accesses international placement capability through Assurex, making it a strategic partner rather than a competitor but the closest comparable for global reach ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/INSURICA

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurica