What Mehadrin Tnuport Export does

Mehadrin Tnuport Export (L.P.) is Israel's largest grower and exporter of citrus, avocado, dates, and other fruits and vegetables, operating from its headquarters in Beerot Yitzhak, Israel since 1951 and listed on the Tel Aviv Stock Exchange. The company controls more than 4,000 hectares of agricultural holdings across Israel and abroad, and is fully vertically integrated — managing every stage from cultivation and packing through export and in-country distribution, the latter delivered through wholly-owned sales and distribution branches in France, the United Kingdom, the Netherlands, Sweden, and Switzerland staffed by local employees. Its core product lines are avocado (Hass, Reed, Pinkerton, Fuerte, Ettinger), a broad citrus portfolio (including Orri easy peelers, Sunrise and White Marsh grapefruit, Sweetie, red and white pomelo, Navel and Shamouti oranges, Eureka lemons, Kumquat, and Suntina) under the world-renowned JAFFA brand, and three date varieties (Medjoul, Barhi, Deglet Noor); secondary products include potatoes, sweet potatoes, carrots, litchi, and Sharon fruit. The company is also a leading global supplier of the JAFFA brand and holds a comprehensive stack of international certifications — GlobalG.A.P., Tesco Nurture, BRC, SEDEX/SMETA, SA8000, GRASP, Carbon Trust PAS 2050, and BioSuisse — that satisfy European retailer compliance requirements.

Mehadrin generates revenue through B2B sales of fresh produce on a quote-based pricing model, with the majority (over 70%) of output exported globally to all continents. Commercial coverage is organized around an enterprise field-sales motion: dedicated regional account managers cover the Far East, the Americas, East Europe and Russia, and the dates segment, while European branches handle import, storage, marketing, and distribution. Customers are Europe's top retail chains, served through annual work plans and ad-hoc orders; Tesco is specifically named through the Tesco Nurture certification. The company has invested in operational sustainability since 2010 via photo-voltaic solar on its packing houses and was the first Israeli firm to receive Carbon Trust PAS 2050 certification for product carbon-footprint measurement using Life Cycle Analysis. In July 2023, Israeli energy conglomerate Delek Group acquired a controlling 44.48% stake for approximately $68 million, and in 2020 Mehadrin committed approximately $8 million to a 455-hectare avocado plantation in Morocco following the Abraham Accords, establishing a non-Israeli origin for European supply. Disclosed annual sales are approximately $350 million.

Name

Mehadrin Tnuport Export

Legal name

Mehadrin Tnuport Export (L.P.)

Website

https://mehadrin.co.il

Company type

Public

Founded year

1951

Operating status

Operating

Headcount range

251–500 employees

Short description

Mehadrin Tnuport Export is Israel's largest grower and exporter of citrus, avocado, and dates, fully vertically integrated across more than 4,000 hectares and serving Europe's top retail chains through its own European branch network. The publicly listed company reports approximately $350 million in annual sales.

Ownership category

akta.pro rank

Product category

Fresh Produce Export

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Orange Groves (11131), Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

akta.pro secondary industries

Fresh Fruit Wholesale (AFAIACAA), Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH), Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF)

Keywords

• Fresh produce export
• Citrus cultivation
• Avocado farming
• Date production
• Agricultural distribution

Headquarters

HQ city

Beerot Yitzhak

HQ country

Israel

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Mehadrin generates revenue through the sale of fresh produce including citrus, avocado, dates, and other fruits and vegetables. Over 70% of produce is exported globally to all continents. The company operates on a B2B model selling primarily to European retail chains through its branch network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mehadrin is a fully vertically integrated grower, packer, exporter, and distributor of fresh produce—primarily citrus, avocados, dates, and other fruits and vegetables—operating across more than 4,000 hectares of agricultural holdings in Israel and other countries. The company controls the entire supply chain from growing and packing to export and distribution in destination countries, with over 70% of produce exported globally to all continents. It maintains an extensive European branch office network staffed by local employees handling import, storage, marketing, and distribution, and is a leading global supplier of the world-renowned JAFFA citrus brand.

Product overview

Mehadrin Tnuport Export is a fully vertically integrated agricultural company operating as Israel's largest grower and exporter of citrus, avocado, dates, and other fruits and vegetables. The company controls the entire supply chain from growing and packing to export and distribution through its European branch network. Core products include Avocado (Hass, Reed, Pinkerton, Fuerte, Ettinger varieties), Citrus (Orri, Sunrise Grapefruit, Sweetie, Pomelos, Navel/Shamouti oranges, Eureka lemon, Kumquat, Suntina), and Dates (Medjoul, Barhi, Deglet Noor). Additional products include Potatoes, Sweet Potatoes, Carrots, Litchi, and Sharon Fruit. The company also operates JAFFA brand citrus globally and manages approximately 4000 hectares of agricultural holdings with annual sales of approximately $350 million, exporting over 70% of produce to all continents.

Differentiator

Problem solved

Functional benefit

Brands

• JAFFA: World-renowned citrus brand, particularly known for JAFFA oranges (Shamouti variety)
• MTEX

Products and services

• Avocado Mehadrin grows and exports multiple avocado varieties including Hass, Reed, Pinkerton, Fuerte, and Ettinger, marketed as a superfood rich in antioxidants, vitamins, and minerals. Sold to European retail chains, wholesalers, and distributors.
• Citrus Mehadrin produces and exports a wide range of citrus fruits including Orri easy peelers, Sunrise and White Marsh grapefruit, Sweetie, Red and White Pomelo, Navel and Shamouti oranges, Eureka lemons, Kumquat, and Suntina. Marketed globally under the JAFFA brand to retail chains and wholesale distributors.
• Dates Mehadrin grows and markets three date varieties: Medjoul (marketed as 'nature candy'), Barhi (sweet and juicy), and Deglet Noor (long, solid with smooth texture), supplied in various package sizes to retail and wholesale customers.
• Potatoes Mehadrin supplies potatoes with varying starch content across different varieties, giving different cooking properties, packaged for wholesale and retail distribution.
• Sweet Potatoes Mehadrin supplies the Georgia Jet variety of sweet potato, characterized by an orange/pink color and special sweet flavor, that grows well in Israel's climate. Supply season runs from August to January.
• Carrots Mehadrin supplies high-quality carrots in different varieties and sizes according to customer requirements, with the season running from January to June and packaging ranging from 1.5kg to 18kg and 1t big bags.
• Litchi (Lychee) Mehadrin supplies Litchi, an exotic fruit from the Sapindaceae family with fragrant, sweet, and juicy flesh rich in Vitamin C, Vitamin B, and Phosphorous. Israeli Litchi ripens between July and August.
• Sharon Fruit (Persimmon) Mehadrin supplies Sharon Fruit (Persimmon), characterized by high sugar content, delicious flavor, orange-red hue, and distinct texture. Ripens in October or November and can be kept in cold storage well into February.

Quantifiable outcome

• 70%+ produce exported globally to all continents ensuring year-round supply capability
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Morocco (Government/Land Partners)minorStrategic or Co-development PartnerFollowing the 2020 Abraham Accords, Mehadrin announced a 455-hectare avocado plantation in Morocco backed by approximately $8 million investment. Partnership enables Israeli agricultural operations to bypass European boycott campaigns by labeling produce as 'Made in Morocco.'

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jaffa (Citrus Marketing Board / Plants Production & Marketing Board): Israeli citrus marketing organization associated with the JAFFA brand. Highly comparable given overlap with Mehadrin's signature JAFFA-branded citrus business and similar Israeli-origin supply.
• Granot Avocado: Israeli agricultural cooperative with significant avocado and citrus operations. Comparable Israeli grower-exporter operating in the same categories (avocado, citrus) with similar export-oriented business model serving European markets.
• Mission Produce: Global avocado producer and distributor with vertically integrated operations across California, Mexico, Peru, Colombia, and South Africa. Comparable to Mehadrin's avocado business in terms of product category, vertical integration, and global export distribution.
• Sun Pacific: US-based grower and packer of citrus (Navel oranges, mandarins) and avocados under the MARIANI and Bravante brands. Comparable to Mehadrin in citrus and avocado category overlap and similar grower-packer-marketer model.
• Capespan: South African-headquartered global fresh produce grower-exporter distributing citrus, grapes, and other fruits to European and global retail chains. Comparable to Mehadrin's export-driven model supplying European retailers.
• Wonderful Citrus: US-based citrus grower and packer (part of The Wonderful Company) producing oranges, mandarins, lemons, and grapefruit. Comparable to Mehadrin's citrus business in terms of scale, branded fresh citrus, and major retail customer base.
• Hadiklaim Israel Dates Growers' Cooperative: Israeli cooperative representing date growers, producing Medjoul and other date varieties. Direct comparable to Mehadrin's date segment with overlapping customer base in European retail and similar growing/export model from Israel.
• Westfalia Fruit: South Africa-headquartered global avocado and subtropical fruit producer with vertically integrated supply chain. Direct peer to Mehadrin in avocado production, ripening technology, and global retail distribution.

Broad incumbents

• Dole plc: One of the world's largest fresh produce companies with diversified portfolio across bananas, pineapples, citrus, berries, and avocados. Broader incumbent that overlaps with Mehadrin across multiple produce categories and global retail distribution.

Regional players

• Citrosuco/Alicante: Brazil-based and one of the world's largest orange juice producers with citrus growing operations. Regional player with comparable citrus production but focused on processing (juice) rather than fresh fruit export, distinguishing from Mehadrin's fresh produce focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mehadrin
• Instagraminstagram.com/mehadrin
• Xx.com/MehadrinTnuport
• LinkedInlinkedin.com/company/mehadrin-tnuport-export-l-p-

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mehadrin Tnuport Export