What Granot Central Cooperative does

Granot Central Cooperative (קבוצת גרנות) is Israel's largest regional agricultural organization, founded in 1940 and owned by 43 kibbutzim and cooperative moshavim spread across the Sharon plain and Carmel foothills. It operates as an integrated agricultural platform spanning roughly 20 plants and corporations and 70+ farms producing avocado, citrus, mango, persimmon, peppers, bananas, onions, and field crops on 50,000+ dunams. Its core production division (Tzomeach Granot) operates one of the world's largest and most advanced avocado packaging houses at Gan Shmuel, processing 50,000+ tons per season with optical sorting, controlled-atmosphere refrigeration, and precision pulsed-irrigation systems.

The cooperative monetizes produce through a multi-channel model: Haklai Granot markets directly to all major Israeli retail chains (Shufersal, Rami Levy, Osher Ad, Tiv Taam, Yohananof, Hatzi Hinam) and to the Tzarifin wholesale market; Granot Fresh exports citrus and avocado to Europe, Japan, Korea, China, Russia and Ukraine; the Marlog logistics center distributes ~270 SKUs to restaurants and shops; Marcolbo operates a rural minimarket chain in kibbutzim and moshavim; and Ambar runs the animal-feed mill. Beyond produce, Granot runs a corporate venture and incubation arm (GFF) investing in indoor, insect, precision, algae and biotech farming; a 2021 joint venture with SMP called Granot International that exports Israeli agronomic know-how to overseas markets including a 4,500-dunam avocado project in Kenya; and NIBBANA, a greenhouse-gas reduction platform with consulting, project development, and carbon-credit trading arms.

Granot's revenue model spans transaction-based produce sales (domestic and export), licensing/royalties (JAFFA citrus brand, proprietary clementine varieties Or/Ori/Mur, Sharon Fruit persimmon), professional services through Granot International, and data/credit monetisation via NIBBANA. The cooperative is privately held, not listed, with no external institutional shareholder and no parent company; Granot Ltd. (Israeli company number 5770004440) serves as the principal legal vehicle. Strategic activity over 2021–2023 (GI founding, Kenya expansion, GFF launch, NIBBANA platform, Japan market opening) signals a coordinated push into new geographies, agritech, and climate services on top of its core cooperative produce business.

Name

Granot Central Cooperative

Legal name

Granot Ltd.

Website

https://granot.co.il

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Granot Central Cooperative is Israel's largest regional agricultural cooperative, owned by 43 kibbutzim and moshavim, operating ~20 plants and 70+ farms producing and exporting avocado, citrus and vegetables to Israeli retailers, European and Asian markets, and rural consumers via its Marcolbo store chain.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative / Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Grain and Field Bean Merchant Wholesalers (42451), Farm Supplies Merchant Wholesalers (42491)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Farm Product Raw Materials (5150), Agricultural Production-Crops (100)

akta.pro primary industry

Local / Farm-to-Wholesale Produce Aggregation & Distribution (AFAIACAG)

akta.pro secondary industry

Broadline Grocery & General Line Wholesale (AFAIABAA)

Keywords

• Agricultural cooperative
• Fresh produce distribution
• Avocado packaging services
• Animal feed production
• Agricultural export trading

Headquarters

HQ city

Hadera

HQ country

Israel

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Produce Sales (Domestic): Sale of fresh fruit and vegetables (avocado, citrus, mango, peppers, onions, bananas, persimmons, etc.) grown on ~50,000+ dunams via Granot Agriculture to Israeli retail chains, wholesale markets, and end consumers. Continuous supply of ~270 SKUs from Marlog logistics center.
2. Export Sales (Granot Fresh): Export arm Granot Fresh markets and exports Israeli-grown produce (avocado, citrus, mango, peppers, persimmon) to Europe (UK, France, Netherlands, Germany), Japan, South Korea, China, Russia, and Ukraine. Granot Fresh exported ~60 tons of fresh agricultural produce. Approximately 20,000 tons of citrus exported annually.
3. Retail Sales via Marcolbo Chain: Chain of rural minimarkets selling produce, groceries and household goods directly to kibbutz and moshav members and rural consumers across Israel.
4. Animal Feed (Ambar): Ambar is Granot's feed mill subsidiary in the Animals division - producing and selling animal feed products.
5. International Consulting & Project Development (GI): Granot International (founded 2021, JV with SMP/Meir Car and Truck Company) exports Israeli agricultural know-how abroad - develops, manages, supports and consults on national and international projects across animals, plants and technology/innovation. Examples: 4,500-dunam avocado project in Kenya, packaging facility expansion.
6. Venture Capital & Direct Investments (GFF): Granot Future Farming (GFF) makes direct investments in agritech startups, venture capital funds and other ventures synergistic to agriculture of the future (Hortica, GreenOnyx, NRGene, Entoprotech, Black Soldier Fly consortium, Neolytics, Dairyx, Endrip, Baralgae).
7. Environmental Credits & Carbon Consulting (NIBBANA): NIBBANA platform includes a consulting firm supporting food companies from environmental footprint measurement to environmental balance plan implementation, a project company promoting emissions-reduction projects, and a trading company that trades environmental credits.
8. Brand Licensing (JAFFA): Israel licenses the JAFFA citrus brand to growers in other countries (Brazil, Spain, South Africa) for citrus exports.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Granot Central Cooperative is an Israeli agricultural cooperative owned by 43 kibbutzim and cooperative moshavim that aggregates, packages, markets and distributes fresh produce (avocado, citrus, mango, peppers, bananas, persimmons, onions) and animal feed from its member farms. It operates one of the world's largest and most advanced avocado packaging houses at Gan Shmuel (over 50,000 tons per season) and runs the Marlog logistics center supplying ~270 produce SKUs daily, the Granot Fresh export arm, the Marcolbo rural retail chain, the Ambar animal-feed mill, the GFF agritech innovation arm, and the Granot International overseas consulting JV.

Product overview

Granot Central Cooperative (קבוצת גרנות) is a diversified agricultural cooperative platform rather than a single product. At its core, the Tzomeach Granot (Granot Plantations) division operates the production, packaging and export value chain for Israeli produce — Haklai Granot handles domestic marketing to retail chains and wholesalers, Granot Fresh (גרנות פרש) handles exports and international marketing (including a 4,500-dunam avocado project in Kenya with Granot International), the Granot Marlog logistics center supplies ~270 produce SKUs to B2B customers, and the Gan Shmuel avocado packaging house packs 50,000+ tons per season. Complementing these operations, GFF (Granot Future Farming) is the innovation and technology arm investing in startups and ventures across indoor farming (Hortica, GreenOnyx, NRGene), insect farming (Entoprotech, Black Soldier Fly consortium), climate farming (NIBBANA), precision farming (Neolytics, Dairyx, Endrip), algae farming (Baralgae), and biotechnology. Granot International (GI), founded in 2021, extends the model overseas together with SMP, while Ambar anchors the animal-feed business. Marcolbo is the consumer-facing retail chain of minimarkets, and the "Finance, Holdings and More" arm manages the group's broader corporate holdings.

Differentiator

Problem solved

Functional benefit

Brands

• Granot Fresh (גרנות פרש): Export and international marketing arm for Granot's fresh produce (avocado, citrus, mango, peppers).
• Haklai Granot (חקלאי גרנות)
• Marcolbo (מרכולבו)
• GFF - Granot Future Farming
• NIBBANA
• Ambar (אמבר)

Products and services

• Tzomeach Granot (Granot Plantations) Granot's plant agriculture division managing the entire growth and marketing process for Israeli produce (avocado, citrus, bananas, mango, peppers, onions) from seedling to shelf, operating tens of thousands of dunams of orchards and citrus groves and one of the world's largest and most advanced avocado packaging houses at Gan Shmuel.
• Haklai Granot (Granot Agriculture) The domestic Israeli marketing organization that sells quality Israeli produce from Granot farmers directly to retail chains and wholesalers in large volumes with efficiency, fairness and transparency. Combines farmer coordination, logistics (Marlog) and packaging activities for the Israeli market.
• Granot Fresh Export and sales arm of the Granot Group responsible for marketing, exporting and selling fruits and vegetables from Granot farms and Israeli farmers to global markets, exporting avocado, citrus, mango, peppers and persimmon to Europe (~80% of avocado exports to EU), Japan, South Korea, China, Russia and Ukraine.
• Granot Avocado Packaging House (Beit Eretz Avocado Granot, Gan Shmuel) One of the largest and most advanced avocado packaging houses in the world, located in Gan Shmuel, equipped with advanced optical camera-based sorting technology and packing over 50,000 tons of avocado per season for distribution through Granot's marketing companies.
• Granot Marlog Logistics Center Granot Group's logistics center supplying approximately 270 different types of fruits and vegetables to customers on a daily, continuous basis (fruit and vegetable shops, restaurants, institutional kitchens, retail), with full assortment and door-delivery wholesale service.
• Marcolbo Minimarket Chain Granot's chain of small-format minimarkets operating in rural areas throughout Israel, primarily in kibbutzim, selling Israeli produce, groceries and household items to members of small kibbutzim and moshavim with a real shopping experience.
• Ambar Animal Feed Mill Animal-feed milling subsidiary within Granot Group's Farm Animals division, producing and supplying animal feed products for livestock operations. Includes related entities A. Bar, M. Mazon and A.T. covering inputs, food, breeding, technology and equipment for animal agriculture.
• Granot International (GI) International consulting and project-development subsidiary (founded 2021 as JV with SMP of Meir Car and Truck Company) that develops, manages, supports and consults on overseas agricultural projects in animals, plants, and technology/innovation, including a ~4,500-dunam avocado project in Kenya with a planned packaging facility for European markets.
• NIBBANA Greenhouse Gas Reduction Platform Platform for reducing greenhouse gas emissions in the food sector, comprising three activities: a consulting firm supporting food companies from environmental footprint measurement to environmental balance plans; a project company promoting emissions-reduction projects; and a trading company that trades environmental credits.

Quantifiable outcome

• Over 50,000 tons of avocado packaged per season at the Gan Shmuel packaging house; ~35,000 tons per year processed through the most advanced facility
• +7 more outcomes

Named customers11 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

22 partnerships are on record, tiered flagship, minor and moderate.

• SMP - Meir Car and Truck Company Ltd. (מאיר חברה למכוניות בע"מ)flagshipStrategic or Co-development Partner · 1 January 2021Joint venture partner with Granot Group in founding Granot International (GI) in 2021. The purpose of the JV is to export Israeli agricultural know-how and capabilities to overseas markets. GI develops, manages, supports and consults on national and international projects in Animals, Plants, and Technologies/Innovation in collaboration with local partners worldwide.
• HorticaminorStrategic or Co-development PartnerPortfolio company in GFF's Indoor Farming vertical. Granot's GFF arm invests in and co-develops controlled-environment agriculture technologies with Hortica.
• GreenOnyxminorStrategic or Co-development PartnerPortfolio company in GFF's Indoor Farming vertical. Granot's GFF arm invests in GreenOnyx for controlled-environment agriculture solutions.
• NRGeneminorStrategic or Co-development PartnerPortfolio company in GFF's Indoor Farming vertical. Granot's GFF arm invests in NRGene, a genomics company active in agricultural biotechnology.
• EntoprotechminorStrategic or Co-development PartnerPortfolio company in GFF's Insect Farming vertical. Granot invests via GFF in Entoprotech for insect-based protein production.
• Black Soldier Fly Consortium (מאגד זבוב החייל השחור)minorStrategic or Co-development PartnerGranot is part of the Black Soldier Fly consortium for insect farming; BSF converts organic material into protein (FCR) efficiently for animal feed and human food.
• Neolytics (נאוליטיקס)minorStrategic or Co-development PartnerPortfolio company in GFF's Precision Farming vertical. Granot invests via GFF in Neolytics for precision agriculture solutions.
• Dairyx (דייריקס)minorStrategic or Co-development PartnerPortfolio company in GFF's Precision Farming vertical. Granot invests via GFF in Dairyx for precision farming/dairy analytics.
• Endrip (אנדריפ)minorStrategic or Co-development PartnerPortfolio company in GFF's Precision Farming vertical. Granot invests via GFF in Endrip for precision agriculture solutions.
• Baralgae (בראלג'י) - Project BaralgaeminorStrategic or Co-development PartnerGranot's algae farming project under GFF. Algae grow 10x faster than terrestrial plants on non-productive soil, transforming CO2, sunlight and water into food for animals, biofuel, water purification, etc.
• Greenhouse Ecological Project at Ein Shemer (החממה האקולוגית בעין שמר)minorGTM or Marketing PartnerAvocado Granot sponsors and partners with the Ein Shemer Ecological Greenhouse educational project (~40,000 NIS/year plus professional staff - Shahar Shakked, Eylon Brenes, Udi Gafni). Students conduct agricultural research on real Granot issues, e.g., effect of "Canon" preparation on avocado trees infected with Botryosphaeria fungus.
• Volcani Institute (מכון וולקני) - Israeli agricultural research institutemoderateStrategic or Co-development PartnerGranot collaborates with the Volcani Institute, which developed the Or and Ori clementine varieties that became the flagship premium Israeli easy-peeler citrus brands exported worldwide. Volcani scientists also had to perform inspections after foreign farmers tried to steal the Or variety from Israeli orchards.
• Beekeepers / Honey bee providers (דבוראים)minorImplementation/ SI/ Consulting PartnerGranot coordinates with beekeepers for avocado orchard pollination. Recommendation: one hive per two dunams. Beekeepers must ensure sufficient and healthy bee populations. Key challenge: bees prefer citrus and wildflower bloom that overlaps with avocado flowering.
• Research and academic institutions (Israeli and international)moderateStrategic or Co-development PartnerGFF (Granot Future Farming) invests in and establishes new companies in collaboration with research and academic institutions, startup companies, government agencies, food and agricultural corporations, and the farmers themselves.
• Local partners in KenyamoderateStrategic or Co-development PartnerGranot International and Granot Fresh have planted ~4,500 dunams of avocado in Kenya together with local partners. Plans to expand the project and build a large packaging facility to accommodate the produce on its way to Europe.
• Ambar Feed Mill (אמבר)flagshipOthersAmbar is Granot's subsidiary in the Animals division - a feed mill serving as Granot's animal agriculture arm. Granot also has other animal subsidiaries: א.בר (A. Bar), מ.מזון (M. Mazon), א.ת. (A.T.).
• Marcolbo (מרכולבו)flagshipOthersMarcolbo is the chain of rural minimarkets owned by Granot. Operates in rural areas across Israel, especially kibbutzim, to bring fresh Israeli produce to consumers and to the shelf. Provides genuine shopping experience for members of small kibbutzim and moshavim.
• Agrostudies (אגרוסטאדיס)minorOthersAgrostudies is mentioned as one of Granot's affiliated entities (contact line on Granot's contact page). Granot's contact directory lists Agrostudies as part of the group.
• HaTzmura Emek Hefer (התנועה עמק חפר)minorOthersHaTzmura Emek Hefer is mentioned in Granot's contact directory as one of the affiliated entities.
• Granot Fresh (גרנות פרש)flagshipOthersGranot Fresh is the export arm of the Granot group - responsible for all marketing, export and sale of fruit and vegetables from Granot farms to global markets. Markets avocado, citrus, mango, peppers and more. With GI, planted ~4,500 dunams in Kenya for counter-seasonal supply.
• Avocado Granot (אבוקדו גרנות)flagshipOthersAvocado Granot is the cooperative agricultural society serving Granot members for over 50 years - runs the avocado orchards, packaging house at Gan Shmuel, and quality policy. Works in collaboration with the new "Mataei Granot" (Granot Plantations) cooperative.
• Mataei Granot (מטעי גרנות)flagshipOthersMataei Granot is a cooperative agricultural society established by Granot members to assist with planting and professionally managing new avocado and citrus orchards. Works alongside Avocado Granot cooperative.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Mission Produce: Largest global avocado grower, packer, and distributor with operations in California, Mexico, Peru, Colombia, and South Africa. Direct peer in avocado-specific supply chain integration, year-round sourcing strategy, and global distribution — a model that competes directly with Granot's Israel + Kenya strategy.
• Hadiklaim: Israeli date-growers cooperative marketing Medjoul and other premium dates under the King Solomon brand. Direct peer in the kibbutz/moshav cooperative model, integrated value chain, and premium Israeli agricultural exports.
• Tnuva: Israel's largest dairy and food cooperative, owned by kibbutzim and moshavim, operating an integrated production-processing-marketing value chain. Tnuva is the closest direct analog to Granot in cooperative structure, scale, and integrated agribusiness model, though focused on dairy and broader food rather than fresh produce.
• Calavo Growers: US-based cooperative-style avocado grower and packer, publicly listed, with global sourcing and distribution. Closest international peer in the avocado-specific cooperative business model, including grower aggregation, packaging, and global distribution.
• Mehadrin: Israeli agricultural cooperative that grows, packages, and exports citrus, avocados, and other fresh produce. Direct overlap with Granot in produce categories, export markets, and cooperative supply model; historically one of Granot's primary domestic competitors for Israeli produce exports.

Broad incumbents

• Westfalia Fruit: South African-headquartered global avocado and subtropical fruit supplier with vertically integrated operations across multiple continents. Comparable as a broad incumbent in the international avocado trade, with multi-region sourcing that competes with Granot's Israel + Kenya approach.
• Driscoll's: Largest berry marketer globally, operating on a cooperative/specialist-grower model similar to Granot's integrated agribusiness approach. Relevant peer in the model of aggregating independent growers, marketing under a unified premium brand, and distributing globally.
• Ocean Spray: US agricultural cooperative owned by 700+ cranberry and grapefruit farmers, marketing branded juices and dried fruit globally. A benchmark for the cooperative-owned, vertically integrated, branded-produce business model that Granot operates in an Israeli context.

Emerging players

• NatureSweet: Premium greenhouse-grown tomato and snacking vegetable producer with vertically integrated controlled-environment agriculture. Emerging player comparable to Granot's GFF indoor-farming and precision-agriculture investments, with a focus on premium branded fresh produce.

Regional players

• Bonduelle: French cooperative and global leader in canned and frozen vegetables, with farmer-owned cooperative origins. Comparable as a European agricultural cooperative that processes and markets large volumes of produce globally, though focused on processed vegetables rather than fresh produce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Grnwt
• LinkedInlinkedin.com/company/granot-fresh
• Instagraminstagram.com/granot.agriculture

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granot Central Cooperative