NativePath

What NativePath does

NativePath is a direct-to-consumer nutrition supplement company founded on June 6, 2017 by Dr. Chad Walding, a Doctor of Physical Therapy, and headquartered in Austin, Texas. The company sells a portfolio of more than 80 products built around grass-fed bovine collagen peptides and ancillary supplements (protein, creatine, hydration, vitamins, gut health, and sleep support), targeting health-conscious adults seeking to offset age-related collagen decline, joint discomfort, and lifestyle-related nutritional gaps. Its core technology is hydrolyzed grass-fed bovine collagen Types 1 & 3, formulated for maximum bioavailability, with extension into bioactive peptide blends for bone and joint health, plus grass-fed beef protein isolate and creatine-based sports supplements. All products are manufactured in GMP-certified US facilities and third-party tested with Certificates of Analysis.

NativePath operates exclusively through its own e-commerce storefront at nativepath.com with no retail, marketplace, or third-party distribution. Revenue is generated through one-time purchases and a Subscribe-and-Save subscription model offering a 10% recurring discount, with free shipping on orders over $99. Pricing spans from $9.99 accessories to $99 for flagship Complete Protein, with core collagen peptide SKUs priced at $37.99 (25-serving jar) and $67.99 (56-serving bag). The company runs a product-led, content-driven go-to-market emphasizing community (a 50,000+ member private Facebook Group and a 1,000,000+ person broader community), affiliate partnerships, expert endorsements from MDs/DCs/PTs, and educational content marketing across blog, email newsletter, and social channels.

The company has sold over 5 million products since founding, with its Original Collagen Peptides product accumulating more than 9,000 five-star reviews. NativePath is privately held as a Texas LLC with no detected external institutional funding, bootstrapped from founder capital and operating cash flow. The company employs 11–50 people and targets primarily North American consumers while claiming global shipping reach.

Name

NativePath

Legal name

NativePath LLC

Website

https://nativepath.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

NativePath is a direct-to-consumer nutrition supplement company selling 80+ grass-fed collagen, protein, creatine, and ancillary supplement products via its own e-commerce site and subscription model to a community of over one million health-conscious consumers.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

akta.pro primary industry

Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

Keywords

• Collagen peptide supplements
• Grass-fed bovine collagen
• Nutritional supplements
• Sports nutrition products
• Hydration supplements

Headquarters

HQ city

Sonoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through nativepath.com. Products sold as one-time purchases or through subscribe-and-save subscription model offering 10% discount. Primary revenue stream from nutritional supplement sales.
2. Subscription (Subscribe & Save): Recurring subscription model offering 10% discount on regular orders. Encourages customer retention and predictable recurring revenue through automatic deliveries.
3. One-Time Product Purchases: Individual product purchases without subscription commitment. Customers can purchase single items or multiple products as needed.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

NativePath is a direct-to-consumer nutrition and wellness company that sells grass-fed bovine collagen peptides and a portfolio of science-backed nutritional supplements (protein powders, creatine, hydration mixes, vitamins, and targeted health formulas). Products are sold exclusively through the company's own e-commerce storefront at nativepath.com, available as one-time purchases or recurring subscribe-and-save orders. The brand emphasizes clean ingredients, optimal dosages, third-party testing, and an ancestral-health positioning.

Product overview

NativePath is a direct-to-consumer nutrition and wellness company offering a comprehensive portfolio of grass-fed collagen peptides, protein supplements, targeted health supplements, and beverage products. The core product line centers on Original Collagen Peptides (unflavored, flavored variants including chocolate, vanilla, peach, and wild berry, plus PM formulas with sleep support) which account for over 5 million units sold. Adjacent product lines include protein supplements (Complete Protein in chocolate and vanilla), sports nutrition (Native Creatine), hydration products (Native Hydrate electrolyte drinks), gut health supplements (Native Fiber baobab powder, Native NAC), and targeted formulas for bone health, joint health, sleep, and metabolism. The company also offers coffee creamers with collagen, matcha lattes, vitamins (D3+K2), and lifestyle accessories. All products are marketed as clean-label supplements free from gluten, dairy, soy, and artificial ingredients, with an emphasis on grass-fed sourcing and third-party testing. Products are manufactured in GMP-certified facilities in the USA with globally sourced ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Collagen Peptides Grass-fed bovine collagen powder with Types 1 & 3 collagen, 10g per scoop, supporting bone, joint, skin, hair, nails, and digestive health for individual adult consumers. Certified grass-fed and free from dairy, GMOs, gluten, and soy.
• Original Collagen Peptides - 56-Serving Value Bag Value-size grass-fed bovine collagen powder with 56 servings containing Types 1 & 3 collagen for bone, joint, skin, hair, nails, and digestive health support.
• Original Collagen Peptides - Stick Packs Convenience-format grass-fed collagen peptides in individual stick packs for on-the-go consumption by individual consumers.
• Bone Health Collagen Peptides Specialized collagen formula containing bioactive collagen peptides studied for bone health support, particularly in postmenopausal women.
• Joint Health Collagen Peptides Collagen supplement formulated for joint health support and cartilage tissue growth and repair.
• Chocolate Collagen Peptides Flavored collagen powder with creamy chocolate taste, sourced from pasture-raised cows.
• Peach Collagen Peptides Flavored collagen powder with sweet and fruity peach taste.
• Vanilla Bean Collagen Peptides Flavored collagen powder with creamy vanilla bean flavor.
• Wild Berry Collagen Peptides Flavored collagen powder with wild berry taste.
• Chocolate Collagen PM Collagen supplement with sleep support in chocolate flavor for nighttime use.
• Honey Chamomile Collagen PM Sleep-support collagen formula with honey and chamomile in soothing flavor.
• Lemon Collagen PM Sleep-support collagen supplement in lemon flavor for nighttime consumption.
• Chocolate Complete Protein Grass-fed beef protein isolate powder with 20g protein and 19 essential amino acids per scoop. 97% hormone-free protein from EU-origin cows, dairy-free formula for muscle growth, recovery, and bone health.
• Vanilla Complete Protein Grass-fed beef protein isolate powder in vanilla flavor with 20g protein and 19 essential amino acids per scoop.
• Native Creatine Blend of 5g creatine monohydrate, 2.5g L-Leucine, and 1.5g L-Carnitine to maximize muscle energy, strength, and recovery. Supports brain function and cellular energy production with a 99% absorption rate.
• Antarctic Krill Oil Pure, potent, sustainable omega-3 supplement from Antarctic krill without fishy aftertaste for brain, heart, and joint support.
• MCT Powder 100% coconut oil-based MCT powder providing fuel for brain, muscles, and tissues.
• Total Turmeric Turmeric-based supplement for anti-inflammatory and joint health support.
• Native Sleep Melatonin-free sleep supplement designed to support restful sleep.
• Vitamin D3+K2 Tincture Liquid vitamin D3 and K2 supplement in tincture form for bone and immune health support.
• Collagen Care+ Capsules Collagen supplement in capsule form for convenient daily consumption.
• Matcha Collagen Latte Organic matcha with MCT and collagen for smooth, naturally even-keeled energy.
• French Vanilla Coffee Creamer with Collagen Collagen-enriched coffee creamer in French vanilla flavor.
• Hazelnut Coffee Creamer with Collagen Collagen-enriched coffee creamer with hazelnut flavor.
• Mocha Latte Coffee Creamer with Collagen Collagen coffee creamer in mocha latte flavor.
• Vanilla Chai Coffee Creamer with Collagen Collagen coffee creamer with vanilla chai flavor.
• Native Balance Magnesium Supplement Premium magnesium supplement supporting over 300 bodily functions.
• Native Berberine 500mg Berberine HCL supplement with additional blood sugar support ingredients.
• Mixed Berry Native Hydrate Zero-sugar electrolyte and BCAA drink mix supporting hydration, energy, and muscle recovery in mixed berry flavor.
• Peach Mango Native Hydrate Zero-sugar electrolyte and BCAA drink mix in peach mango flavor.
• Tangerine Native Hydrate Zero-sugar electrolyte and BCAA drink mix in tangerine flavor.
• Native Hydrate Variety Stick Packs Convenience-format electrolyte and BCAA drink mix variety pack for on-the-go hydration.
• Native Fiber Baobab Powder Wild-harvested baobab fruit powder from Africa supporting gut health, constipation relief, and bloating reduction.
• Native NAC Zero-sugar drink mix combining NAC, glycine, and taurine for antioxidant support.
• Organ Complex Organ-based supplement providing nutrient-dense nutrition similar to what ancestors consumed.
• CoQ10 Complex Coenzyme Q10 supplement for cellular energy and cardiovascular health support.
• Bladder Health Supplement specifically formulated for bladder health support.

Quantifiable outcome

• Collagen production declines approximately 1% per year after age 20, resulting in 50% collagen loss by age 60
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Kion: Clean-label supplement brand focused on fitness and longevity (collagen, protein, electrolytes, aminos). Comparable SKU mix around collagen, creatine-adjacent performance, and hydration.
• Vital Proteins: The leading US collagen peptides and supplement brand, founded in 2013 and acquired by Nestlé Health Science. Direct head-to-head competitor in grass-fed collagen, beauty-from-within, and DTC subscription supplements.
• Ancient Nutrition: Multi-category supplements brand (collagen, protein, superfoods) co-founded by Dr. Josh Axe. Directly comparable product breadth, ancestral/natural positioning, and DTC + retail distribution model.
• Sports Research: DTC supplement brand with a flagship grass-fed collagen peptides product alongside vitamins, omega-3, and sports nutrition — closely overlapping NativePath's core SKUs and Amazon-led distribution.
• Further Food: Premium collagen and functional food brand emphasizing whole-food, clean-label ingredients. Comparable premium pricing, collagen-forward product mix, and direct-to-consumer subscription model.
• Bulletproof: DTC wellness brand offering collagen protein, MCT, and supplements with strong content/community positioning. Overlaps with NativePath on protein, MCT, and lifestyle/supplement bundles.
• Organifi: DTC plant- and lifestyle-focused supplement brand with green juice, protein, and collagen lines. Comparable content-led marketing, subscription model, and wellness-community orientation.

Broad incumbents

• Garden of Life: Large established organic/non-GMO supplement brand owned by Nestlé Health Science. Overlaps with NativePath on protein powders and supplements but competes primarily via retail and broader product portfolio.
• Thorne: Premium practitioner-grade supplement brand offering vitamins, minerals, and sports nutrition including collagen. Comparable premium pricing and clinical positioning, with broader product depth and practitioner channels.

Emerging players

• Primal Kitchen: Collagen-based products (collagen peptides, collagen bars, drinks) within a broader ancestral/clean-label brand. Partial overlap with NativePath on collagen and lifestyle positioning; smaller dedicated collagen catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NativePath
• Facebookfacebook.com/nativepath
• LinkedInlinkedin.com/company/nativepath
• Instagraminstagram.com/nativepath
• Pinterestpinterest.com/NativePath
• Xx.com/NativePath1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NativePath