SatisMeter
SatisMeter provides NPS, CSAT, CES, and PMF customer feedback surveys as a self-serve SaaS platform for product, marketing, and customer success teams at SaaS and B2B companies. It is now a Productboard subsidiary following its May 2022 acquisition.
- Company typePrivate
- Founded2015
- HeadquartersPrague, Czechia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SatisMeter does
SatisMeter is a customer feedback collection platform that provides a unified suite of survey tools — Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), Product-Market Fit (PMF), Research, and Customer Journey Surveys — distributed through a self-serve, product-led growth SaaS model. The platform supports in-app, email, public link, and native mobile (iOS/Android) survey deployment, with a customizable Survey Designer offering multiple question types, conditional logic, multilingual support, throttling, sampling, and event-triggered delivery. Its technical core is an integration-heavy architecture connecting responses natively into Segment (claimed bi-directional), Productboard, Salesforce, HubSpot, Intercom, Slack, Mailchimp, Customer.io, Amplitude, Mixpanel, Zapier, Make, and others via API and Webhooks, enabling survey data to flow into CRM records, product roadmaps, communication channels, and analytics tools.
The company was founded in 2015 in Prague, Czech Republic, by Ondrej and Jakub Sedlacek, and operated with 1–10 employees as a bootstrapped entity with only $33,379 in disclosed seed funding from StartupYard in February 2016. In May 2022, SatisMeter was acquired by Productboard and now operates as a subsidiary within Productboard's product management ecosystem, with the legal entity SatisMeter s.r.o. registered in Prague and a US entity (SatisMeter, Inc.) in San Francisco. The business model is subscription SaaS with a freemium entry point (first 100 responses free, no credit card required) and an all-inclusive plan offering unlimited projects, users, and surveys; publicly disclosed paid pricing is not available. Customer base spans enterprise and mid-market SaaS and B2B companies across diverse verticals — Calendly, Hunter.io, Meltwater, Aircall, Instapage, Mention, Agorapulse, Planable, Orderchamp, Livestorm, MailPoet, Riskalyze, Schoox, Zenchef — with documented outcomes including a 50% reduction in churn (Mention), a 3x increase in third-party reviews (Instapage), and NPS scores doubling from 27 to 50 in six months (MailPoet).
SatisMeter firmographics
Firmographics- Name
- SatisMeter
- Legal name
- SatisMeter s.r.o.
- Website
- https://satismeter.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SatisMeter provides NPS, CSAT, CES, and PMF customer feedback surveys as a self-serve SaaS platform for product, marketing, and customer success teams at SaaS and B2B companies. It is now a Productboard subsidiary following its May 2022 acquisition.
- Ownership category
- akta.pro rank
SatisMeter industry classification
Industry- Product category
- Customer Feedback & Survey Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
Keywords
Where SatisMeter is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
SatisMeter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: SatisMeter operates as a SaaS subscription platform. Pricing is based on an all-inclusive plan with unlimited projects, users, and surveys. The first 100 responses are free. Fees are quoted and payable in US dollars with monthly or annual billing. The service includes a free trial period before charges begin. The platform offers different subscription tiers as described on the pricing page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial with 100 free responses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SatisMeter product offering
Product offeringCore offering
SatisMeter is a SaaS survey platform that enables businesses to collect customer feedback through Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES), and Product-Market Fit (PMF) surveys delivered in-app, via email, mobile (iOS/Android), or shareable public links. The platform includes a customizable survey designer with conditional logic, multilingual support, survey throttling and sampling, and pushes responses into CRMs, product management tools, communication apps, and analytics platforms via deep integrations (including a claimed bi-directional Segment integration).
Product overview
SatisMeter is a customer feedback collection platform that provides a unified suite of survey tools including NPS Survey, CSAT Survey, CES Survey, PMF Survey, Research Surveys, and Customer Journey Surveys. The core platform enables businesses to collect, analyze, and act on customer feedback across multiple touchpoints. Features include the Survey Designer with customizable templates and conditional logic, public link surveys for multi-channel deployment, and integrations with CRM, communication, and analytics tools. The platform is offered as an all-inclusive plan with unlimited projects, users, and surveys.
Differentiator
Problem solved
Functional benefit
Products and services
- NPS Survey Net Promoter Score survey tool that measures customer loyalty by asking how likely users are to recommend a service on a 0-10 scale, categorizing respondents as Promoters (9-10), Passives (7-8), or Detractors (0-6). Used by product, customer success, and marketing teams.
- CSAT Survey Customer Satisfaction Score survey tool measuring satisfaction with a specific interaction or transaction using yes/no, star ratings, numerical scores, or emoji responses. For teams tracking satisfaction at defined touchpoints.
Quantifiable outcome
- 50% reduction in churn
- +5 more outcomes
Companies that use SatisMeter
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
SatisMeter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature13 records
SatisMeter partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- ProductboardcoreSatisMeter was acquired by Productboard in May 2022. The acquisition brought SatisMeter's customer feedback collection capabilities into Productboard's product management platform. SatisMeter now operates as part of Productboard's ecosystem, with security documentation, DPA, and trust information hosted on Productboard's domains. The CEOs of SatisMeter (Ondrej and Jakub) founded the company in 2015 to address the lack of actionable feedback services.
- SegmentcoreSatisMeter offers a bi-directional integration with Segment — data flows both to and from SatisMeter. Segment directs necessary customer data (customer IDs) to SatisMeter, and SatisMeter sends NPS data back through Segment to over 100 downstream apps. SatisMeter claims to be the only NPS platform with bi-directional Segment integration. Customers can use Segment for one-click installation of SatisMeter.
- IntercomcoreNative integration with Intercom for customer communication. Survey responses and NPS data can be directed to Intercom for conversation management. Enables in-app responses and live chat follow-up with customers directly within Intercom.
- SlackcoreNative Slack integration to send NPS data and survey responses to Slack channels for team-wide visibility. Some customers (e.g., Aircall) announce NPS scores weekly to the entire company via Slack.
- ZapiermajorZapier integration enabling automated workflows between SatisMeter and hundreds of other applications. SatisMeter joined the Zapier public app directory with over 1,000 apps. Custom automations allow triggering actions based on NPS survey responses.
- ProductboardcoreNative integration with Productboard to send survey responses directly to the product management platform, enabling teams to prioritize feedback and build it into the product roadmap.
- SalesforcemajorNative Salesforce integration to route NPS survey responses and customer feedback data into Salesforce CRM records for sales and customer success teams.
- HubSpotmajorNative HubSpot integration to connect customer feedback data with HubSpot's marketing and CRM platform.
- MailchimpmajorNative Mailchimp integration for email marketing automation. SatisMeter provides pre-made HTML email templates for survey delivery through Mailchimp.
- AmplitudemajorIntegration with Amplitude for product analytics. NPS data from SatisMeter can be combined with behavioral analytics data in Amplitude.
- MixpanelmajorIntegration with Mixpanel for product analytics, combining NPS feedback with product usage data.
- Customer.iomajorIntegration with Customer.io for automated email campaigns triggered by NPS survey responses. Used by customers like Mention to automate follow-up emails to promoters and passives.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SatisMeter competitors and assessment
Company assessmentDirect peers
- Delighted: Delighted (acquired by Qualtrics) is a direct NPS, CSAT, and CES survey platform serving the same SMB and mid-market SaaS buyer with similar in-app, email, and link survey delivery models — direct product overlap with SatisMeter's core offering.
- Wootric: Wootric (now part of InMoment) is a customer feedback platform offering NPS, CSAT, and CES in-app and email surveys with a similar PLG onboarding flow and integration footprint — the closest head-to-head peer for SatisMeter.
- AskNicely: AskNicely is an NPS-focused customer experience platform with deep CRM, helpdesk, and Slack integrations, serving the same frontline and customer success teams as SatisMeter with comparable in-app and email deployment.
- Promoter.io: Promoter.io is an NPS and customer feedback platform focused on SaaS businesses with event-triggered surveys and CRM integrations — directly competing with SatisMeter for the same product-led growth buyer.
- Hotjar: Hotjar combines in-product surveys (including NPS) with heatmaps and session recordings, offering SMB and mid-market product teams an alternative survey channel alongside richer behavioral analytics than SatisMeter provides.
Broad incumbents
- Qualtrics CustomerXM: Qualtrics offers a broad experience management platform spanning NPS, CSAT, customer journey, and advanced text analytics — a much larger incumbent that subsumes the NPS use case SatisMeter targets at the high end of the market.
- Medallia: Medallia is an enterprise experience management platform with deep survey, speech, and text analytics capabilities, positioning as a broad incumbent competing for large enterprise feedback budgets that SatisMeter's enterprise customers also evaluate.
- SurveyMonkey: SurveyMonkey's CX suite (GetFeedback) offers NPS, CSAT, and CES surveys with broad enterprise distribution — a scaled incumbent that competes against SatisMeter particularly in mid-market accounts.
Emerging players
- Refiner: Refiner is a lightweight, PLG-oriented survey and NPS tool targeting SaaS product teams — overlapping with SatisMeter on in-product micro-surveys and event-triggered feedback, but with a narrower feature set.
Others
- Productboard: Productboard is SatisMeter's parent company and the product management platform into which SatisMeter is now embedded — included as an ecosystem participant given the deep native integration and acquisition context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SatisMeter social profiles
Digital presenceSatisMeter compliance and trust
Trust signalCompliance1 record
SatisMeter financial estimates
Financial estimateRevenue estimate
Valuation estimate
SatisMeter leadership team
Management profileNumber of profiles
Profiles1 record
SatisMeter funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SatisMeter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SatisMeter
What does SatisMeter do?
SatisMeter is a SaaS survey platform that enables businesses to collect customer feedback through Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES), and Product-Market Fit (PMF) surveys delivered in-app, via email, mobile (iOS/Android), or shareable public links. The platform includes a customizable survey designer with conditional logic, multilingual support, survey throttling and sampling, and pushes responses into CRMs, product management tools, communication apps, and analytics platforms via deep integrations (including a claimed bi-directional Segment integration).
Is SatisMeter a public or private company?
SatisMeter is a private company. It is classified as corporate owned and is currently operating.
When was SatisMeter founded?
SatisMeter was founded in 2015. It employs 1 to 10 people.
Where is SatisMeter based?
SatisMeter is headquartered in Prague, Czechia, in the Europe region.
How does SatisMeter make money?
One revenue line is on record: subscription SaaS.
Who are SatisMeter's main competitors?
Direct peers on record are Delighted, Wootric, AskNicely, Promoter.io and Hotjar. Broad incumbents are Qualtrics CustomerXM, Medallia and SurveyMonkey. Refiner is listed as an emerging player. Productboard is listed as an others.
Does SatisMeter have an API?
Yes. SatisMeter provides an Authorized API that allows customers to access certain functionality of the Subscription Services. The platform supports webhooks for real-time data integration. Custom integrations can be built using the API, webhooks, Zapier, and Make (formerly Integromat). Developer documentation is at support.satismeter.com.
What industry is SatisMeter in?
SatisMeter's product category is Customer Feedback & Survey Software. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 541910 and its SIC code is 7370.