Wootric
Wootric is a SaaS customer experience feedback management platform that helps enterprises capture NPS, CSAT, and CES microsurveys across digital channels and applies ML-based text and sentiment analytics to act on customer and employee feedback in real time.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wootric does
Wootric is a SaaS customer experience (CX) feedback management platform founded in 2013 and headquartered in San Francisco, California (with operational offices in South Jordan and Salt Lake City, Utah). The platform enables companies to capture customer and employee feedback through single-question microsurveys built around three standardized CX methodologies — Net Promoter Score (NPS), Customer Satisfaction (CSAT/PSAT), and Customer Effort Score (CES) — deployed across in-app, email, mobile, SMS, Intercom Messenger, and link/QR code channels. The technical core combines this multi-channel microsurvey engine with CXInsight Analytics, a machine-learning layer that applies natural-language processing for real-time topic categorization and sentiment scoring, auto-categorizes open-ended feedback into themes, and unifies data ingested from external sources such as third-party survey vendors, online reviews, and social media. A REST API and outgoing webhooks extend the platform into customer-built workflows.
Wootric monetizes through a three-tier annual SaaS subscription model: Professional (one journey point, up to 5 seats, self-service support, priced via sales), Growth (three journey points, SMS channel, up to 10 seats, premium support — labeled "most popular"), and Voice of the Customer (every Growth feature plus CXInsight Analytics, text/sentiment analytics, multi-source import, and custom dashboards/reporting). A 30-day free trial of the Professional tier serves as the self-serve entry point, while Growth and Voice of the Customer tiers are sold via a consultative demo-led motion. Distribution combines direct enterprise sales, the Salesforce AppExchange marketplace listing, and an extensive two-way integration ecosystem (Salesforce, HubSpot, Intercom, Zendesk, Gainsight, Totango, Mixpanel, Segment, Slack, Zapier, mParticle, ServiceNow, Freshdesk, Heap, Microsoft, plus email platforms Mailchimp, Marketo, Campaign Monitor, Vero, PersistIQ, and Zoho) that embeds Wootric inside the systems of record its customers already operate. The platform is recognized as a G2 Crowd Momentum Leader and Leader in Feedback Analytics, with a 5-star rating on both G2 and the Salesforce AppExchange, and counts HSBC, Zoom, DocuSign, HubSpot, Visma, Glassdoor, Hootsuite, Ancestry, MindTouch, and PandaDoc among its named enterprise customers.
The company is led by co-founder and CEO Deepa Subramanian and co-founder and Chief Customer Officer Jessica Pfeifer, with Aric Martinez serving as Director of Sales. The firm has disclosed $2.6 million in cumulative external funding (a 2016 round led by Cloud Apps Capital Partners with Alumni Ventures, Array Ventures, CSC Upshot, and Green D Ventures participating, plus a follow-on from Alumni Ventures); no subsequent funding rounds, ownership changes, or M&A activity are evidenced in the source material.
Wootric firmographics
Firmographics- Name
- Wootric
- Legal name
- Wootric
- Website
- https://wootric.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wootric is a SaaS customer experience feedback management platform that helps enterprises capture NPS, CSAT, and CES microsurveys across digital channels and applies ML-based text and sentiment analytics to act on customer and employee feedback in real time.
- Ownership category
- akta.pro rank
Wootric industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where Wootric is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wootric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Tiered SaaS subscriptions: Recurring SaaS revenue across three tiers: Professional (one journey point, up to 5 seats, self-service support), Growth (three journey points, SMS channel, up to 10 seats, premium support), and Voice of the Customer (every Growth feature plus CXInsight™, text/sentiment analytics, multi-source import, custom dashboards/reporting). Add-on service such as the ReviewTrackers integration is sold on top.
- 30-day free trial of Professional: 30-day free trial of the Professional package serves as a freemium entry point that converts into paid subscriptions; pricing beyond the trial requires sales engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional — act on one journey point with a single metric (NPS, CSAT, or CES); up to 5 seats; self-service support. |
| Subscription | Annual | Growth — three journey points, SMS channel, advanced survey targeting, up to 10 seats, premium support; 'most popular' plan. |
| Subscription | Annual | Voice of the Customer — every Growth feature plus CXInsight™, text and sentiment analytics, multi-source import, custom dashboards and reporting. |
| Other | Annual | ReviewTrackers add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Wootric product offering
Product offeringCore offering
Wootric is a customer experience (CX) management platform that delivers standardized Net Promoter Score (NPS), Customer Satisfaction (CSAT/PSAT), and Customer Effort Score (CES) microsurveys across in-app, email, mobile, SMS, Intercom Messenger, and link/QR channels. The product is sold in three tiers — Professional, Growth, and Voice of the Customer — with the top tier adding CXInsight, an ML-driven text and sentiment analytics module that auto-categorizes feedback themes and unifies imported feedback from external sources.
Product overview
Wootric is a single unified customer experience management and customer feedback platform, augmented by named sub-products and an analytics add-on. Its core consists of three survey modules — Net Promoter Score (NPS), Customer Satisfaction (CSAT/PSAT), and Customer Effort Score (CES) — that can be deployed as targeted microsurveys across in-app, email, mobile, SMS, Intercom Messenger, and link/QR code channels. Layered on top is CXInsight Analytics, an add-on available in the Voice of the Customer plan that applies machine learning to text and sentiment analytics, auto-categorizes feedback themes, imports feedback from any source, and powers custom dashboards and reporting.
Differentiator
Problem solved
Functional benefit
Brands
- CXInsight: CXInsight™ analytics module — a premium feature offering text and sentiment analytics, import and analyze feedback from any source, and custom dashboards and reporting, included in the Voice of the Customer plan.
Products and services
- Wootric Customer Experience Management Platform Modern CX software for enterprises that maximizes customer lifetime value by collecting feedback at key journey points via multi-channel microsurveys, applying ML-powered analytics to qualitative responses, and routing feedback into downstream CRM, helpdesk, and customer-success workflows. Sold in three tiers — Professional, Growth, and Voice of the Customer — and exposed through a REST API and webhooks.
- Net Promoter Score (NPS) Microsurveys Single-question NPS microsurvey module that measures customer loyalty and predicts growth. Supports custom filters, ML-driven theme identification, closed-loop routing, NPS insights over time, and deployment across in-app, email, mobile, SMS, Intercom Messenger, and link/QR channels.
- Customer Satisfaction (CSAT/PSAT) Microsurveys Satisfaction-score microsurvey module covering Customer Satisfaction (recent interaction) and Product/Service Satisfaction (product or feature satisfaction). Supports cross-functional use across Product/Engineering and CX teams, predictive insights to mitigate risk and reduce churn, and deployment via the same set of multi-channel delivery options as NPS.
- Customer Effort Score (CES) Microsurveys Single-question Customer Effort Score microsurvey module that measures ease of completing tasks such as support interactions, onboarding, order completion, and training. Supports customizable surveys triggered at touchpoints like case closure or feature use, and the same set of delivery channels as NPS and CSAT.
- CXInsight Analytics Premium analytics module that applies machine learning to qualitative feedback for real-time topic and sentiment analysis, auto-categorizes feedback themes (with ML-suggested tags), and produces a unified view of themes and sentiment across feedback sources. Powers custom dashboards, watch list reports, and user views, and is included with the Voice of the Customer plan.
- ReviewTrackers Integration Add-on Add-on integration that ingests Apple App Store and Google Play Store customer reviews into a Wootric Microsurvey CSAT project, allowing mobile app teams to unify app store review sentiment with their in-app CX feedback.
Quantifiable outcome
- Tripled survey response rate for a target customer segment (Hootsuite)
- +2 more outcomes
Companies that use Wootric
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
Wootric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability4 records
Feature6 records
Wootric partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- SalesforceflagshipTwo-way integration listed on the Salesforce AppExchange — syncs Wootric customer feedback and scores into Salesforce, and triggers surveys from Salesforce workflows.
- IntercomcoreSurvey customers in Intercom Messenger, view feedback data in Intercom user records, and trigger follow-up directly in Intercom.
- HubSpotcoreSee survey responses in HubSpot and set up workflows by score to close the loop with customers; HubSpot is also a Growth-tier email integration.
- ZendeskcoreTwo-way integration: trigger surveys based on ticket events and view responses inside Zendesk.
- Twilio SegmentcoreOne-click activation; trigger surveys and analyze using Segment data, and send CX data out via Segment.
- GainsightcoreSync customer feedback, create campaigns, and trigger surveys in Gainsight.
- ZapiercoreConnect Wootric to thousands of other apps via Zapier and trigger surveys or follow-up actions.
- ReviewTrackerscoreAdd-on integration that brings Apple App Store and Google Play Store customer reviews into a Microsurvey CSAT project.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Wootric competitors and assessment
Company assessmentDirect peers
- Qualtrics: Qualtrics is the leading enterprise experience management platform offering NPS, CSAT, CES, and advanced text/sentiment analytics across customer, employee, product, and brand experiences. It is the most direct full-stack competitor to Wootric's CX and VoC offering, especially at the enterprise tier.
- Medallia: Medallia is an enterprise customer experience management platform that captures feedback across channels and applies AI-driven text and sentiment analytics for VoC programs. Like Wootric, it targets enterprise CX teams and emphasizes closed-loop actioning, making it a direct competitor at the high end.
- Gainsight: Gainsight is a leading customer success platform that includes NPS and customer health surveys, scorecards, and closed-loop workflows. It is both a deep integration partner of Wootric and a partial competitor where customers choose between Gainsight's native survey module and a best-of-breed tool like Wootric.
- Totango: Totango is a customer success platform offering health scoring, journey orchestration, and integrated NPS/CSAT surveys for SaaS and subscription businesses. It overlaps with Wootric's Voice of the Customer tier and shares an integration partnership and direct competitive overlap.
- AskNicely: AskNicely is a customer experience platform focused on NPS and CX surveys with frontline actioning and integrations to CRM and helpdesk systems. It competes head-to-head with Wootric for the same Customer Success and CX personas, particularly in SaaS and services.
- Delighted: Delighted (a Qualtrics company) provides lightweight NPS, CSAT, and CES microsurvey tools with strong CRM and helpdesk integrations, directly overlapping Wootric's core Professional and Growth tiers for SMB and mid-market customers.
Emerging players
- Typeform: Typeform is a conversational form and survey platform increasingly used for customer feedback and lead qualification. Its product-led growth motion and design-forward UX put it into consideration alongside Wootric for SMB and mid-market CX survey use cases.
- Hotjar: Hotjar offers on-site surveys, feedback widgets, and behavioral analytics for digital product teams. It overlaps with Wootric's in-app and microsurvey delivery and is a common alternative for product-led organizations focused on digital customer experience.
Broad incumbents
- Zendesk (Zendesk CX Suite / Survey): Zendesk is a broad customer service and customer experience platform with native CSAT and customer satisfaction survey capabilities tightly integrated with its helpdesk. It is both a key integration partner of Wootric and a competitive incumbent that bundles similar functionality into a much larger CX suite.
- SurveyMonkey: SurveyMonkey is a broad survey and feedback platform with enterprise CX use cases (NPS, CSAT) and a much larger customer base. While less specialized than Wootric for in-product microsurveys and CRM-embedded CX, it competes for the same enterprise CX budget and is a frequent substitute.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wootric social profiles
Digital presenceWootric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wootric leadership team
Management profileNumber of profiles
Profiles3 records
Wootric funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wootric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wootric
What does Wootric do?
Wootric is a customer experience (CX) management platform that delivers standardized Net Promoter Score (NPS), Customer Satisfaction (CSAT/PSAT), and Customer Effort Score (CES) microsurveys across in-app, email, mobile, SMS, Intercom Messenger, and link/QR channels. The product is sold in three tiers — Professional, Growth, and Voice of the Customer — with the top tier adding CXInsight, an ML-driven text and sentiment analytics module that auto-categorizes feedback themes and unifies imported feedback from external sources.
Is Wootric a public or private company?
Wootric is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wootric founded?
Wootric was founded in 2013. It employs 11 to 50 people.
Where is Wootric based?
Wootric is headquartered in San Francisco, United States, in the North America region.
How does Wootric make money?
Two revenue lines are on record. Tiered SaaS subscriptions are the primary driver. The others are 30-day free trial of Professional.
Who are Wootric's main competitors?
Direct peers on record are Qualtrics, Medallia, Gainsight, Totango, AskNicely and Delighted. Emerging players are Typeform and Hotjar. Broad incumbents are Zendesk (Zendesk CX Suite / Survey) and SurveyMonkey.
Does Wootric have an API?
Yes. Wootric offers a REST API that developers can use to access and update end users, responses, and declines. Webhooks are also supported to deliver data to other applications as events happen. Every Wootric plan includes API Access. Developer documentation is at docs.wootric.com/api.
What industry is Wootric in?
Wootric's product category is Customer Experience Management Software. Its primary akta.pro industry code is MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research). Its NAICS code is 541910 and its SIC code is 7311.