Allma

What Allma does

Allma is a developer and provider of an incident and operations collaborative management tool, headquartered in Tacoma, Washington. The company was founded in 2019 by Madeleine Reese, who continues to lead as founder and CEO. Operating as a private for-profit business, Allma maintains a workforce in the 11-50 employee band and a web presence at allma.io. The company is positioned in the incident response and IT operations management software category, an area populated by established competitors such as PagerDuty, Opsgenie, and incident.io, with Allma targeting operations teams that require coordinated workflows during incident handling.

The available public data does not provide a detailed feature inventory, integration footprint, or underlying technology architecture for the Allma product. The detailed technology, pricing, and customer segment data block in the source material describes a Vietnamese live sports streaming service and is not attributable to Allma, so it is not used here. On the basis of the firmographic description alone, the product appears to be a B2B SaaS tool for collaborative incident and operations management, with platform delivery via a self-serve web offering. Specific functionality, deployment model, and AI/ML capabilities are not disclosed.

Allma's go-to-market and revenue mechanics are not publicly disclosed in the available data. The company has raised venture funding from a credible syndicate of institutional investors, including Pillar VC, Atlassian Ventures, and Founder Collective, across two funding events in 2020 and 2021. Funding amounts are not disclosed, and there is no public revenue, ARR, pricing model, or named customer information in the source material. The combination of a small early-stage team, undisclosed funding scale, and a known product category positions Allma as an early-stage entrant whose commercial traction is not assessable from public data.

Name

Allma

Website

https://allma.io

Company type

Private

Founded year

2019

Headcount range

11–50 employees

Short description

Allma develops incident and operations collaborative management tools for operations teams. Founded in 2019 in Tacoma, Washington, the company is led by founder and CEO Madeleine Reese and backed by Pillar VC, Atlassian Ventures, and Founder Collective.

Ownership category

akta.pro rank

Product category

Live Sports Streaming

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Operations, Event & Incident Management (NOC/SOC-to-ITSM) (BPAEAJAH)

akta.pro secondary industries

ITSM Tooling Integration, Automation & Orchestration (BPAEAJAD), ITSM Reporting, SLA/XLA & Service Performance Management (BPAEAJAL)

Keywords

• Incident management software
• Operations management platform
• Team collaboration tools
• Incident response software
• Ops coordination software

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Free Streaming Service: The platform offers free streaming services to viewers, positioning itself as a free service for watching live football matches. Revenue appears to be generated through advertising and potential affiliate relationships.

Pricing tiers

Distribution channels1 record

Marketing channels7 records

Core offering

Allma is a developer and provider of an incident and operations collaborative management tool. The platform supports team-based coordination around operational issues, with capabilities spanning live broadcasting, multi-quality streaming, real-time score and schedule updates, league standings, smart reminders, and expert match analysis for live football coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Allma Incident & Operations Collaborative Management Tool A collaborative management tool that helps teams coordinate, respond to, and resolve incidents and operational issues. Built for organizations that need structured incident response and operations coordination capabilities.
• Live Football Streaming Service (Xoilac TV)

Quantifiable outcome

• Free access to all streaming content without subscription fees

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Squadcast: Incident response, on-call scheduling and SRE platform; competes for the same DevOps buyer with comparable feature breadth.
• PagerDuty: Publicly traded incident response and operations platform serving DevOps/SRE teams — directly competes with Allma in the collaborative incident management category.
• incident.io: Incident management workflow tool built natively for Slack/Teams; competes head-to-head with Allma for modern, collaboration-first incident response.
• FireHydrant: Incident response and post-incident analysis platform with strong DevOps/SRE positioning; directly comparable product surface to Allma.
• Rootly: Slack-native incident management and on-call platform; offers collaborative workflows that overlap directly with Allma's positioning.

Broad incumbents

• Atlassian (Jira Service Management / Opsgenie): Owns the dominant ITSM suite and Opsgenie for incident/on-call; an incumbent whose ecosystem Allma integrates with — and the most consequential competitive threat.
• ServiceNow: Enterprise ITSM and operations platform; competes for the same buyer via a much broader portfolio rather than a collaborative-incident niche.
• Splunk On-Call (formerly VictorOps): Splunk's incident response and on-call offering; an incumbent with adjacent capabilities bundled into a larger observability stack.

Emerging players

• Statuspage (Atlassian): Status communication tool for incidents; partial overlap with Allma's incident workflow scope as a complementary or competing adjacent product.
• Grafana Labs (IRM / Incident): Grafana Incident and OnCall within the broader observability stack; intersects Allma's category via integrated alerting and incident response.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allma