What Brooklyn Data Co. does

Brooklyn Data Co. is a US-based data and analytics consultancy founded in 2018 by Scott Breitenother and operating as the Data Studio of Velir, a data-driven experience agency, following its March 2023 acquisition. The firm delivers professional services across six interconnected practice areas: Data Strategy & Governance, Data Engineering, Analytics & Visualizations, AI & Machine Learning, Managed Cloud Services, and Training & Enablement. Its core offering is implementation of the modern data stack, centered on Snowflake (data warehouse), dbt (data transformation), Fivetran (data ingestion), and Sigma and Domo (visualization and BI), with additional depth in Hightouch, Prefect, Dagster, and Databricks. Notable proprietary assets include the open-source dbt_artifacts package and the Snowflake Cortex Analyst QuickStart, a 30-day AI-powered analytics implementation.

The company's revenue model is purely project-based professional services, with engagements delivered by cross-functional teams of certified specialists. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, combining direct enterprise outreach, partner referrals from Snowflake (Elite), dbt Labs (Platinum), Sigma (Premier), and Fivetran, content marketing through an active technical blog, and industry events such as dbt Coalesce and Snowflake Summit. Customer logos span enterprise buyers across healthcare (ZEISS, Vetsource, MyFitnessPal, large health systems), media (CNN), sports betting (FanDuel), retail (Helix, MadisonReed, johnnie-O), and nonprofit (ACLU). Operating geographies are concentrated in North America with website terms restricting service to US-located users. The firm is a private LLC with no standalone institutional funding rounds disclosed; no revenue figures are publicly available.

Name

Brooklyn Data Co.

Legal name

Brooklyn Data Company LLC

Website

https://brooklyndata.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Brooklyn Data Co. is a US data and analytics consultancy, founded in 2018 and operating as the Data Studio of Velir, that implements the modern data stack (Snowflake, dbt, Fivetran, Sigma) and AI analytics for enterprise clients across healthcare, media, retail, and financial services.

Ownership category

akta.pro rank

Product category

Data Engineering and Analytics Consulting

NAICS

Management Consulting Services (54161), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming Services (7371)

akta.pro primary industry

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

akta.pro secondary industry

Data Center Operations & Managed Services (Remote Hands, NOC/SOC) (HDABANAA)

Keywords

• Data consulting
• Data engineering
• Modern data stack
• Data analytics services
• Cloud data warehouse

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Data Consulting Services: Professional services revenue generated through consulting engagements where Brooklyn Data Co. helps clients develop data strategies, implement modern data stacks, manage data infrastructure, and deliver analytics solutions. Services include data strategy & governance, data engineering, analytics & visualizations, AI & machine learning, managed cloud services, and training & enablement.
2. Training & Enablement: Revenue from training services, including dbt training where the company was recognized as dbt Training Partner of the Year 2023. Training covers platform usage, engineering workflows, and best practices for in-house data teams.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Brooklyn Data Co. is a professional services consultancy that delivers modern data stack implementation and analytics consulting for enterprise clients. The firm provides strategy, engineering, visualization, AI/ML, managed cloud, and training services around platforms such as Snowflake, dbt, Fivetran, Sigma, and Domo, supplemented by proprietary offerings such as the Snowflake Cortex Analyst QuickStart and the open-source dbt_artifacts package.

Product overview

Brooklyn Data Co. is a data consulting firm (Velir's Data Studio) that provides full-service data and analytics consulting capabilities, not a software product company. Their offering consists of six interconnected consulting service areas: Data Strategy & Governance, Data Engineering, Analytics & Visualizations, AI & Machine Learning, Managed Cloud Services, and Training & Enablement. They implement the Modern Data Stack for clients using platforms like Snowflake (data warehouse), dbt (data transformation), Sigma/Domo (visualization), and Fivetran (data ingestion). Their proprietary service packages include the Snowflake Cortex Analyst QuickStart (30-day AI-powered analytics implementation) and the open-source dbt_artifacts package for dbt project metadata modeling.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Strategy & Governance Consulting engagement that defines the policies, procedures, architecture, and processes needed to ensure data quality and drive data-informed decision-making across an enterprise organization.
• Data Engineering Implementation service that builds modern data stacks to collect, transform, and manage data, including data warehouse development, ELT pipeline construction, and data infrastructure architecture on platforms such as Snowflake, dbt, and Fivetran.
• Analytics & Visualizations Development of dashboards, reports, and performance management systems using BI platforms such as Sigma and Domo, including embedded analytics applications that turn Snowflake data into accessible insights.
• AI & Machine Learning Data science and AI consulting that develops predictive algorithms and implements AI-powered analytics using Snowflake Cortex and related AI/ML tooling.
• Managed Cloud Services Ongoing managed services for cloud data infrastructure, including Snowflake environments, ELT pipelines, and data operations optimization.
• Training & Enablement Training programs coaching in-house data teams on dbt, Snowflake, and modern data stack engineering workflows; recognized as dbt Training Partner of the Year 2023.
• Snowflake Cortex Analyst QuickStart 30-day fixed-scope implementation package that delivers an AI-powered, headless data assistant enabling natural language queries on Snowflake data using Cortex Analyst, powered by Llama 3 and Mistral Large.
• dbt_artifacts Package Open-source dbt package providing dimensional and fact models (e.g., dim_dbt__current_models, dim_dbt__exposures, fct_dbt__invocations) for modeling dbt project run metadata and tracking project state and performance.

Quantifiable outcome

• Real-time marketing performance visibility enabling strategy iteration in days rather than months
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, supporting and flagship.

• SnowflakecoreTechnology or IntegrationSnowflake Elite Services Partner. Brooklyn Data Co. helps organizations implement Snowflake as a data warehouse, build data products, and leverage Snowflake Cortex AI features. The partnership involves strategy, architecture, and development of robust data warehouses and external data applications.
• dbt LabscoreTechnology or IntegrationPlatinum dbt Partner and dbt Training Partner of the Year 2023. Brooklyn Data Co. builds dbt models for businesses, translates KPIs into robust data models, and provides training on dbt platform and engineering workflows. Also develops the open-source dbt_artifacts package.
• FivetrancoreTechnology or IntegrationPartner for data ingestion and ELT services. Brooklyn Data Co. leverages Fivetran for extracting and loading data from various sources into data warehouses like Snowflake as part of modern data stack implementations.
• Sigma ComputingcoreTechnology or IntegrationCertified Delivery Partner and Premier Partner in Sigma's SI Partner Program. Brooklyn Data Co. helps clients leverage Sigma's user-friendly data visualization and modeling capabilities, and has developed embedded analytics applications using Sigma.
• DomosupportingTechnology or IntegrationPartner for business intelligence and analytics platform implementation. Brooklyn Data Co. helps clients implement Domo for analytics, customer churn prevention, and operational analytics.
• OmnisupportingTechnology or IntegrationPartner for analytics and data visualization. Listed as a platform partner on Brooklyn Data Co.'s website.
• PreqlsupportingTechnology or IntegrationPartnership with Preql, the no-code data access platform, announced January 2024. Extends Brooklyn Data Co.'s data tooling ecosystem.
• ZEISSflagshipStrategic or Co-development PartnerTwo-year marketing analytics partnership for SMILE laser eye surgery campaigns. Built data infrastructure using Snowflake, dbt, and Fivetran for real-time campaign reporting and customer journey tracking. Significantly increased patient engagement and conversion rates.
• VelirflagshipStrategic or Co-development PartnerAcquired by Velir in March 2023 to form a full-service data-driven digital agency. Brooklyn Data Co. operates as Velir's data studio, helping clients manage, understand, and act on audience data. Founder Scott Breitenother became Velir's first Chief Data Officer.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Snowflake Professional Services: Snowflake's own services organization competes directly for large enterprise implementations on its platform. A vertical risk to Brooklyn Data Co.'s partner-sourced pipeline if Snowflake expands captive delivery.
• Perficient: Large digital consultancy with substantial data, analytics, and cloud practices. Competes for similar enterprise data modernization engagements, particularly in healthcare and financial services verticals where Brooklyn Data Co. operates.
• Thoughtworks: Global technology consultancy with deep practices in data engineering, platform modernization, and cloud data platforms. Competes for similar enterprise modernization engagements but at substantially greater scale and breadth.
• Slalom: Large global technology and data consultancy with a substantial modern data stack practice covering Snowflake, dbt, and cloud analytics implementations. Overlaps directly with Brooklyn Data Co.'s core offering but at much greater scale and with broader portfolio capabilities.
• Databricks Professional Services: The captive consulting arm of Databricks that competes for modern data lakehouse implementation work. Represents a major alternative platform partner that could draw clients away from Snowflake-centric implementations.
• Fishtown Analytics (dbt Labs): The original dbt consultancy acquired by dbt Labs; now leads dbt's professional services and consulting partner program. Direct overlap on dbt implementation services and a key channel partner for Brooklyn Data Co.

Emerging players

• Hex: Collaborative data workspace platform for analytics and AI/ML development. Represents the software-product direction Brooklyn Data Co. could evolve toward — embedding its consulting methodology into a reusable tool.
• Prophecy: Data transformation platform enabling visual development on Spark and Snowflake. Adjacent tooling competitor for the data engineering workflow that Brooklyn Data Co. delivers via services around dbt.

Direct peers

• Analytics8: Independent data and analytics consultancy focused on data strategy, data engineering, and modern BI implementations for enterprise clients. Closely comparable in size, business model, and modern data stack focus.
• Pythian: Data and cloud consultancy specializing in managed services for Snowflake, AWS, and modern data warehouse platforms. Comparable business model with both consulting and managed services revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brooklyndata
• Xx.com/BrooklynData

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Data Co.