Hayneedle
Hayneedle is an Omaha-based online retailer of home and lifestyle products founded in 2002 and now a wholly-owned subsidiary of Walmart Stores, Inc. following its 2016 acquisition, serving consumers seeking home furnishings via e-commerce.
- Company typePrivate
- Founded2002
- HeadquartersOmaha, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hayneedle does
Hayneedle is an online retail company specializing in home and lifestyle products, founded in 2002 and headquartered in Omaha, Nebraska. The company operated an e-commerce storefront at hayneedle.com serving consumers shopping for home furnishings, décor, and related lifestyle goods. Hayneedle operated as an independent e-commerce retailer for roughly fourteen years, raising capital from Insight Venture Partners (a $22M Series 2 in January 2003) and Sequoia Capital (2006), building an employee base of 501–1,000 over time.
In 2016, Hayneedle was acquired by Walmart Stores, Inc., becoming a wholly-owned subsidiary of the retail conglomerate. Following the acquisition, the company's standalone presence was progressively subsumed under Walmart's broader e-commerce strategy. Current source material shows the hayneedle.com domain redirecting through Walmart's domain with a Walmart Stores, Inc. copyright notice, indicating the brand has been integrated into the parent company's operations rather than operating as an independent storefront. The company has no disclosed proprietary technology, AI/ML capabilities, product roadmap details, or active leadership roster in the available data.
Hayneedle firmographics
Firmographics- Name
- Hayneedle
- Website
- https://hayneedle.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- Hayneedle is an Omaha-based online retailer of home and lifestyle products founded in 2002 and now a wholly-owned subsidiary of Walmart Stores, Inc. following its 2016 acquisition, serving consumers seeking home furnishings via e-commerce.
- Ownership category
- akta.pro rank
Hayneedle industry classification
Industry- Product category
- Online Home Furnishings Retail
- NAICS
- Home Furnishing Merchant Wholesalers (42322)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving) (CRAIAJAG)
Keywords
Where Hayneedle is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Markets served
Hayneedle business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Hayneedle product offering
Product offeringCore offering
Hayneedle is an online retailer specializing in home and lifestyle products, offering furniture, décor, and outdoor living merchandise through its e-commerce platform. The company aggregates a wide assortment of home goods from multiple brands and ships directly to consumers across the United States. It operates as a digital storefront providing curated selections across home furnishings categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Hayneedle Online Home Store
Companies that use Hayneedle
Customer profileIdeal customer profiles1 record
Hayneedle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hayneedle partnerships and signals
Strategic signalRecent moves4 records
Hayneedle competitors and assessment
Company assessmentDirect peers
- Wayfair: Wayfair is the leading pure-play online home furnishings retailer in the U.S., directly competing with Hayneedle across furniture, décor, and home improvement categories via a drop-ship marketplace model serving the same mid-market consumer.
- Overstock (now Beyond): Overstock is a long-running online home and furniture retailer with a comparable drop-ship heavy assortment strategy, historically positioned as a discount-oriented direct competitor to Hayneedle in indoor and outdoor furniture.
- West Elm (Williams-Sonoma): West Elm is a specialty furniture and home décor retailer with strong e-commerce, overlapping directly with Hayneedle in modern indoor and outdoor furniture categories for the same mid-to-upper-middle consumer.
- RH (Restoration Hardware): RH is a premium home furnishings retailer with a large e-commerce operation, comparable to Hayneedle in product categories (furniture, décor, outdoor) while competing for incremental premium and aspirational spend in the same online channel.
- Crate & Barrel: Crate & Barrel operates a national omnichannel furniture and home décor business, directly comparable to Hayneedle on assortment, price band, and target customer for indoor and outdoor household furnishings.
- Bed Bath & Beyond: Bed Bath & Beyond was a major U.S. home goods retailer with a comparable online catalog spanning bedding, furniture, and décor—historically one of Hayneedle's most direct competitors across household furnishings.
Broad incumbents
- Amazon Home: Amazon's Home & Kitchen category is the dominant online retail destination for furniture and home goods with Prime-driven logistics and a vast third-party seller base; it competes with Hayneedle on selection, price, and fulfillment speed across the same categories.
- Target: Target operates a broad mass-market retail and e-commerce platform with a sizable home furnishings category that competes with Hayneedle on price-point assortment and fulfillment, including same-day delivery overlap.
- IKEA: IKEA is a global furniture and home furnishings leader with growing U.S. e-commerce; it competes with Hayneedle in ready-to-assemble and mid-priced furniture while expanding online delivery capabilities.
- Walmart Home: Walmart, Hayneedle's parent, operates a broad online home category that directly competes with and now houses Hayneedle's capabilities; this is the inside-the-fence comparison for any internal allocation of traffic, assortment, and fulfillment investment.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Hayneedle social profiles
Digital presenceHayneedle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hayneedle leadership team
Management profileNumber of profiles
Profiles1 record
Hayneedle funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hayneedle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hayneedle
What does Hayneedle do?
Hayneedle is an online retailer specializing in home and lifestyle products, offering furniture, décor, and outdoor living merchandise through its e-commerce platform. The company aggregates a wide assortment of home goods from multiple brands and ships directly to consumers across the United States. It operates as a digital storefront providing curated selections across home furnishings categories.
Is Hayneedle a public or private company?
Hayneedle is a private company. It is classified as corporate owned and is currently acquired.
When was Hayneedle founded?
Hayneedle was founded in 2002. It employs 501 to 1,000 people.
Where is Hayneedle based?
Hayneedle is headquartered in Omaha, United States, in the North America region.
Who are Hayneedle's main competitors?
Direct peers on record are Wayfair, Overstock (now Beyond), West Elm (Williams-Sonoma), RH (Restoration Hardware), Crate & Barrel and Bed Bath & Beyond. Broad incumbents are Amazon Home, Target, IKEA and Walmart Home.
Does Hayneedle have an API?
No public API is recorded for Hayneedle.
What industry is Hayneedle in?
Hayneedle's product category is Online Home Furnishings Retail. Its primary akta.pro industry code is CRAIAJAG, Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving). Its NAICS code is 42322 and its SIC code is 5700.