myUpchar

What myUpchar does

myUpchar, operated by DoctorVahini Private Limited and headquartered in New Delhi, is a multi-language digital health platform positioned by the company as India's No. 1 Digital Hospital. The platform connects consumers with more than 3,500 doctors across Ayurveda, Allopathy, and Homeopathy via call- and chat-based telemedicine, and runs an integrated marketplace for Ayurvedic medicines, generic medicines, and health supplements. Health information, articles, videos, and web stories are published across six Indian languages (Hindi, English, Marathi, Telugu, Tamil, Bengali), targeting India's regional-language consumer base and small-town healthcare access gap.

The product surface spans the myUpchar website, a consumer Android app, a doctor-facing Android app, an A-Z health content library, and a doctor/hospital search directory. The company owns eight proprietary Ayurvedic sub-brands (Urjas, KeshArt, Sprowt, Prajnas, Medarodh, Manamrit, Madhurodh, Hridyas) covering men's health, women's health, hair/skin care, weight management, and chronic disease categories such as diabetes, hypertension, liver, joint, and respiratory support, with 75+ doctor-formulated SKUs sold through the platform. Reported scale includes 100M+ monthly visitors, 1.5 crore cumulative consumers, 50,000 doctors and 10,000 hospitals in the affiliated network, and 100,000+ satisfied families.

The business model combines transaction fees on medicine sales, marketplace commissions on doctor consultations (Company Fee retained from user payments, Practitioner Fee paid monthly to doctors), and an affiliate/referral program paying 15% commission on referred sales. Distribution is product-led across website, mobile apps, social channels (YouTube, Facebook, LinkedIn, X, Instagram, WhatsApp, Telegram), content marketing, and Google Play. The company raised approximately $5.3M in disclosed equity funding (2017, 2018) led by Nexus Venture Partners with Omidyar Network India, Shunwei Capital, and LVX Ventures, and in November 2025 announced a new funding round led by Sunil Sundaram to develop India's first AI-driven digital hospital, including AI-driven health recommendations and health micro-apps.

Name

myUpchar

Legal name

DOCTORVAHINI PRIVATE LIMITED

Website

https://myupchar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

myUpchar is a New Delhi-based multi-language digital health platform connecting Indian consumers with 3,500+ doctors for telemedicine consultations and selling 75+ Ayurvedic medicines under owned sub-brands across six Indian languages.

Ownership category

akta.pro rank

Product category

Digital Healthcare Platform

NAICS

Offices of Physicians (6211), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)

Keywords

• Digital health platform
• Online doctor consultations
• Ayurvedic medicines
• Telemedicine services
• Health information portal

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Medicine Sales: Sale of Ayurvedic medicines and generic medicines through the platform. Products include supplements, hair care, skin care, men's health, women's health, and chronic disease management products.
2. Doctor Consultations: Consultation fees from connecting patients with doctors via call and chat for Ayurveda, Allopathy, and Homeopathy consultations
3. Platform Commission from Doctors: Revenue share arrangement where the company collects payments from users for doctor services and retains a portion as Company Fee while paying doctors their Practitioner Fee monthly
4. Affiliate and Referral Programs: Share and earn program where affiliates earn commission on sales through referral links (15% commission on each sale)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

myUpchar runs a multi-language digital hospital platform that connects patients with 3500+ doctors across Ayurveda, Allopathy, and Homeopathy for online consultations via call and chat. The platform also sells its own portfolio of Ayurvedic medicines, generic medicines, and health supplements organized under proprietary sub-brands targeting men's health, women's health, hair care, weight management, and chronic conditions, alongside an extensive health A-Z content library in six Indian languages.

Product overview

myUpchar operates as a comprehensive digital health platform and online marketplace positioned as India's No. 1 Digital Hospital. The core offering combines a multi-sided platform — connecting 100M+ monthly visitors with 3500+ doctors via call and chat consultation — alongside a growing portfolio of proprietary Ayurvedic and health supplement sub-brands sold through the same marketplace. The product ecosystem consists of: the myUpchar Digital Hospital platform (myUpchar.com) and its companion mobile apps (user app and doctor app); Ayurvedic sub-brands myUpchar Ayurveda (targeting chronic conditions: Hridyas for heart/BP, Madhurodh for diabetes, Yakritas for liver, Sarv Sukham for joints, Kaphaja for respiratory, Manamrit for sleep) and Urjas (men's sexual health); women's health sub-brand Prajnas; hair care sub-brand KeshArt; and health supplement sub-brand Sprowt. The platform also offers generic medicines, a doctor/hospital search directory, and extensive health A-Z content. Recent news (November 2025) indicates new funding to develop India's first AI-driven digital hospital with AI health recommendations and micro-apps.

Differentiator

Problem solved

Functional benefit

Brands

• Urjas: Ayurvedic massage oils and supplements for men's health including Urjas massage oil, delay sprays, and power capsules
• KeshArt
• Sprowt
• Prajnas
• Medarodh
• Manamrit
• Madhurodh
• Hridyas

Products and services

• Online Doctor Consultation Remote consultation service connecting users with 3500+ doctors across Ayurveda, Allopathy, and Homeopathy via call and chat, available through the myUpchar website and mobile app.
• Generic Medicines Pharmacy Generic/bioequivalent medicines offered at discounted prices as part of the in-house pharmacy service.
• Health A-Z Content Platform Extensive health information library covering diseases, treatments, home remedies, herbs, surgery, lab tests, yoga, fitness, women's health, pregnancy, and childcare across multiple Indian languages.
• Doctor & Hospital Search Search and discovery directory for finding doctors and hospitals near the user's location, integrated within the myUpchar platform.
• myUpchar Ayurveda (Product Line) Sub-brand of Ayurvedic formulations developed by myUpchar's doctors, including Hridyas (heart/BP), Madhurodh (diabetes), Yakritas (liver), Sarv Sukham (joints), Kaphaja (respiratory), and Manamrit (sleep).
• Urjas (Men's Health Product Line) Product line focused on men's sexual health and performance, including Urjas Massage Oil, Urjas Delay Spray, Urjas Energy Power Capsule, and Urjas Gold Topical Delay Spray.
• Prajnas (Women's Health Product Line) Product line focused on women's health, including Prajnas Women Health Capsule, Prajnas Bosom Oil, and Prajnas Pushyanug Churna.
• KeshArt (Hair Care Product Line) Hair care product line including Kesh Art Hair Serum (promotes hair regrowth), Kesh Art Intense Hair Oil, and Kesh Art Anti-Hairfall Shampoo.
• Sprowt (Health Supplements Product Line) Health and nutrition supplement product line including Sprowt Biotin Plus Tablet, Calcium Magnesium Zinc with Vitamin D3 B12 Vegetarian Tablets, Spirulina Capsule, L-Arginine 1000mg Veg Capsules, and Vitamin B12 Capsules.
• Medarodh (Weight Management Product) Ayurvedic fat metabolism recovery support capsule for active men and women, marketed as part of weight control offerings.

Quantifiable outcome

• 100M+ monthly visitors
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• HealthifyMe: AI-led nutrition and wellness platform with coaching and weight management. Adjacent rather than directly competitive — overlaps with myUpchar's weight management and wellness segments but not pharmacy/consultations.
• MFine: AI-driven on-demand telemedicine platform connecting patients with specialists. Competes with myUpchar in online consultations with a stronger AI/digital-hospital positioning, though narrower AYUSH coverage.

Direct peers

• Practo: India's leading doctor discovery and telemedicine platform. Direct competitor in online consultations, with a much larger funding base and broader allopathy coverage; myUpchar differentiates via Ayurveda integration and regional language content.
• Tata 1mg: Online pharmacy and digital health platform offering medicine delivery, lab tests, and doctor consultations. Competes head-on with myUpchar's medicine sales and consultation business, with significantly greater scale and the Tata brand.
• PharmEasy: India's largest online pharmacy (merged with Thyrocare and Medlife). Direct competitor in e-pharmacy and chronic-condition medicine delivery, with a much larger consumer base and well-funded logistics infrastructure.
• Apollo 24/7: Apollo Hospitals' digital health platform offering online consultations, medicine delivery, and lab tests. Leverages Apollo's hospital brand and physician network; competes directly with myUpchar's consultation and pharmacy offerings.
• Netmeds: Online pharmacy platform acquired by Reliance. Competes with myUpchar in medicine delivery and basic teleconsultation, with deep Indian distribution and now Reliance corporate backing.
• MediBuddy: Indian digital healthcare platform offering online doctor consultations, lab tests, and medicine delivery. Differentiates via corporate/insurance partnerships; comparable platform model to myUpchar.
• Lybrate: Doctor-patient communication and consultation platform focused on India. Overlaps with myUpchar's consultation marketplace and health content model.

Broad incumbents

• Patanjali Ayurved: India's largest Ayurvedic FMCG and wellness brand. Competes with myUpchar's Ayurvedic product portfolio (Hridyas, Madhurodh, Manamrit, etc.) at massive scale, with established distribution and brand trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/myUpchar
• YouTubeyoutube.com/c/myUpchar?sub_confirmation=1
• Facebookfacebook.com/healthbeautywellnesstips
• LinkedInin.linkedin.com/company/myupchar.com
• Instagraminstagram.com/myupchar.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myUpchar