Eyeon Group
Eyeon Group operates SafeState, a Stockholm-listed (ticker STATE) white-label cybersecurity platform that delivers AI-enhanced dark web monitoring, VPN, cyber insurance, and related tools to B2B resell partners in hosting, telecom, and insurance serving 1.1 million end-user subscriptions.
- Company typePublic
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eyeon Group does
Eyeon Group operates the SafeState (publ) platform, a Stockholm-listed (ticker STATE) cybersecurity business that delivers a white-label or API-integrated suite of consumer and SMB security products to B2B resell partners. The product portfolio spans ten integrated modules: AI-powered dark web monitoring, VPN, cyber insurance, incident response, phishing simulation, 24/7 cyber support, password manager, privacy toolbox, blacklist monitoring, and website vulnerability scanner. The underlying data platform aggregates 54 billion leaked accounts, monitors 810 billion identity assets, and scans 1.3 trillion data points, with AI applied to anomaly detection on credential exposure.
The company sells exclusively through a B2B2C channel model, with 70+ resell partners spanning hosting providers (Miss Group), telecommunications carriers (Telenor, Yettel, Gamma Communications), and insurance companies (Länsförsäkringar, If Skadeförsäkring). Partners receive a complete go-to-market playbook (pricing, sales materials, messaging) and can be live in days via API or full white-label deployment. Revenue is generated through subscription and licensing arrangements with these partners, who then monetize the products to their end customers.
SafeState holds PCI DSS, Cyber Essentials Plus, and GDPR certifications, enabling deployment into regulated sectors. The company is publicly listed on the Stockholm Stock Exchange and has signaled an M&A-led growth strategy, actively seeking acquisitions that add distribution power. End-customer reach via the partner network is reported at 1.1 million subscriptions across consumer and SMB segments, with 400,000+ businesses monitored.
Eyeon Group firmographics
Firmographics- Name
- Eyeon Group
- Legal name
- SafeState (publ)
- Website
- https://eye.world
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eyeon Group operates SafeState, a Stockholm-listed (ticker STATE) white-label cybersecurity platform that delivers AI-enhanced dark web monitoring, VPN, cyber insurance, and related tools to B2B resell partners in hosting, telecom, and insurance serving 1.1 million end-user subscriptions.
- Ownership category
- akta.pro rank
Eyeon Group industry classification
Industry- Product category
- Cybersecurity Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)
- akta.pro secondary industry
- Identity, Fraud & Insurance-Specific RegTech Platforms (FSAGAGAJ)
Keywords
Where Eyeon Group is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Eyeon Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Partner Recurring Revenue: Recurring subscription revenue from resell partners (hosting providers, telecoms, insurance companies) who white-label or resell cybersecurity tools to their end customers. Partners earn recurring revenue while the company handles backend operations.
- Enterprise Licensing: Licensing of AI-enhanced cybersecurity platform to enterprise partners for white-label deployment under their brand. Revenue generated through per-subscription or API usage-based models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | White-label/Reseller Platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Eyeon Group product offering
Product offeringCore offering
Eyeon Group operates SafeState, an AI-enhanced, white-label cybersecurity platform sold to telecom operators, insurance companies, hosting providers, and other digital service firms. Partners embed the platform under their own brand via API and resell protection modules—dark web monitoring, VPN, phishing simulation, password management, privacy toolboxes, blacklist monitoring, website vulnerability scanning, and incident response—often bundled with cyber insurance, to their downstream consumer and SMB customers.
Product overview
SafeState is a Stockholm-listed (ticker: STATE) cybersecurity platform offering a unified suite of 10 core products delivered via white-label or API to resell partners in hosting, telecoms, and insurance sectors. The product portfolio includes dark web monitoring (AI-powered breach detection), VPN, cyber insurance, incident response, phishing simulation, cyber support, password manager, privacy toolbox, blacklist monitoring, and website vulnerability scanner. The platform aggregates data from 54 billion leaked accounts and monitors 1.3 trillion data points, serving 1.1 million subscriptions through 70+ resell partners worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- SafeState Cybersecurity Platform AI-enhanced, white-label and API-based cybersecurity platform sold to telecom operators, insurance carriers, hosting providers, and other digital service firms who redistribute the protection modules under their own brand to consumer and SMB customers.
- Dark Web Monitoring Continuous monitoring of dark-web marketplaces, breach dumps, and exposed credentials to alert end users and partner security teams when personal or corporate data appears in illicit trading channels.
- VPN Service White-label VPN service that encrypts end-user internet traffic and is delivered to consumers and SMBs through telecom and digital-service partners.
- Cyber Insurance Cyber insurance products distributed through telecom and insurance partners under a white-label model, often bundled with the broader SafeState cybersecurity suite.
- Incident Response Guided incident response services offered to end users and SMBs via partner channels to help them manage data breaches, identity theft, and cyberattacks.
- Phishing Simulation Phishing simulation and awareness training tool used to test and educate end users and partner employees against phishing and social-engineering attacks.
- Cyber Support End-user cyber support service providing expert assistance to consumers and SMBs dealing with cybersecurity issues, identity theft, and account compromise.
- Password Manager White-label password manager delivered to end users through partner channels to securely store and manage credentials.
- Privacy Toolbox Suite of privacy tools for end users covering privacy hygiene, data exposure reduction, and online identity management.
- Blacklist Monitoring Continuous monitoring against public and industry blacklists to detect when an end user or their digital assets are being flagged as malicious or compromised.
- Website Vulnerability Scanner Automated website vulnerability scanning service that detects security weaknesses in customer-facing web properties and reports them to the owner.
Quantifiable outcome
- 150,000+ alerts and reports to customers within one year (Länsförsäkringar example)
- +1 more outcomes
Companies that use Eyeon Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Eyeon Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Eyeon Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- TelenorcoreTelenor Business Manager Siv Bayegan stated SafeState has played a vital part in their customer experience efforts. Telenor resells or white-labels SafeState cybersecurity to their telecom subscriber base.
- Gamma Communications PLCcoreGamma Communications enables partners to deliver cybersecurity to thousands of small businesses across the UK. SafeState provides affordable, top-tier cybersecurity solutions under white-label arrangement.
- YettelcoreProducts Management Expert Erkan Ibryamov noted SafeState services have consistently exceeded expectations and significantly supported their customers. Yettel integrates SafeState platform into their service offerings.
- Miss GroupcoreCMO Anna Jonson values the partnership built with SafeState over the past years, citing professionalism and responsiveness. Miss Group resells cybersecurity to their hosting customers.
- Länsförsäkringar ABcoreUnderwriter Jenny Laks reported over 150,000 alerts and reports provided to customers through SafeState loss prevention integration. SafeState strengthens their cyber insurance offerings in Swedish market.
- If SkadeförsäkringcoreProduct Manager Henrik Jönsson noted successful launches in Sweden and Finland with rollout to all corporate customers across Nordics. SafeState provides data breach insurance with loss prevention tools.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Eyeon Group competitors and assessment
Company assessmentDirect peers
- Aura: Aura is a direct-to-consumer digital security platform offering identity protection, VPN, password manager, and parental controls. It competes with SafeState's consumer-facing product bundle and increasingly pursues partner/white-label distribution, overlapping on both product surface and GTM motion.
- Allot: Allot supplies network intelligence and security solutions to telecom operators globally, including DDoS protection and traffic analysis. While focused on network-layer security, it competes for the same telecom-operator budget and partner relationship slot SafeState occupies.
- Nord Security (NordVPN): Nord Security provides consumer and business VPN/security products with a partner program that supplies services to ISPs and other channel partners. Comparable product portfolio (VPN, password manager, identity features) and similar B2B2C distribution approach.
- WithSecure (formerly F-Secure): Finnish-headquartered cybersecurity vendor offering endpoint protection, vulnerability management, and identity protection to consumers and SMBs through telecom and ISP partnerships. Directly comparable Nordic competitor with similar channel-led distribution model targeting the same operator customers.
- Gen Digital (Norton/LifeLock): Gen Digital's Norton/LifeLock offers consumer identity protection, dark-web monitoring, VPN, and password manager — directly overlapping with SafeState's core product suite. Both target consumers/SMBs through partner/affiliate distribution, making them the closest direct competitor in feature parity.
Broad incumbents
- ESET: ESET provides endpoint protection and consumer/SMB security products through channel partners and ISP programs across Europe. Relevant as a competing cybersecurity vendor with similar partner-led distribution patterns, particularly in the Nordics and UK.
- Bitdefender: Established cybersecurity vendor with a partner/white-label program supplying endpoint security and digital identity protection to ISPs, telecoms, and OEMs. Operates across many verticals but competes for the same partner-led deals SafeState wins, especially in Europe.
- Experian (IdentityWorks / Consumer Services): Experian offers identity protection, credit monitoring, and dark-web surveillance products to consumers and via partners, including insurance and financial-services integrations. Functions as a broader incumbent in identity-protection services with comparable white-label capabilities.
- Kaspersky: Kaspersky offers consumer and SMB cybersecurity suites (endpoint, VPN, identity, password manager) with extensive telecom and ISP partner programs. Broad incumbent that competes on feature breadth and established partner integrations.
Emerging players
- Coalition: US-headquartered cyber-insurance carrier with built-in active monitoring and risk-assessment tools for policyholders. Directly comparable to SafeState's insurance-vertical play (Länsförsäkringar/If) but operating at a different stage and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eyeon Group social profiles
Digital presenceEyeon Group compliance and trust
Trust signalCompliance3 records
Eyeon Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyeon Group leadership team
Management profileNumber of profiles
Eyeon Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyeon Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyeon Group
What does Eyeon Group do?
Eyeon Group operates SafeState, an AI-enhanced, white-label cybersecurity platform sold to telecom operators, insurance companies, hosting providers, and other digital service firms. Partners embed the platform under their own brand via API and resell protection modules—dark web monitoring, VPN, phishing simulation, password management, privacy toolboxes, blacklist monitoring, website vulnerability scanning, and incident response—often bundled with cyber insurance, to their downstream consumer and SMB customers.
Is Eyeon Group a public or private company?
Eyeon Group is a public company. It is classified as public and is currently operating.
When was Eyeon Group founded?
Eyeon Group was founded in 2015. It employs 11 to 50 people.
Where is Eyeon Group based?
Eyeon Group is headquartered in Stockholm, Sweden, in the Europe region.
How does Eyeon Group make money?
Two revenue lines are on record. Partner Recurring Revenue is the primary driver. The others are enterprise Licensing.
Who are Eyeon Group's main competitors?
Direct peers on record are Aura, Allot, Nord Security (NordVPN), WithSecure (formerly F-Secure) and Gen Digital (Norton/LifeLock). Broad incumbents are ESET, Bitdefender, Experian (IdentityWorks / Consumer Services) and Kaspersky. Coalition is listed as an emerging player.
Does Eyeon Group have an API?
Yes. SafeState offers a white-labeled or API-based cybersecurity platform for partners. Partners can integrate via API or white-label solution that is fully set up and ready to go. Specific API technical details (protocol, authentication, rate limits) are not specified in available source material.
What industry is Eyeon Group in?
Eyeon Group's product category is Cybersecurity Software. Its primary akta.pro industry code is BPAAALAN, Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse), with a secondary code of FSAGAGAJ, Identity, Fraud & Insurance-Specific RegTech Platforms. Its NAICS code is 561621 and its SIC code is 7370.