What Emsisoft does

Emsisoft is a New Zealand-headquartered, privately held cybersecurity company founded in 2003 that develops endpoint protection software for Windows-based environments. The company serves four primary customer segments: home consumers, small and medium-sized businesses (SMBs), mid-market and large enterprises, and managed service providers (MSPs) that resell Emsisoft products to their SMB clients. The product portfolio includes Anti-Malware Home for individual users, Business Security for SMBs (priced at $1.10/device/month), and Enterprise Security + EDR for larger organizations requiring full endpoint detection and response ($2.00/device/month), all managed through a cloud-based console accessible via web browser and mobile apps.

The technical foundation rests on a dual-engine scanner combining Emsisoft's proprietary engine with Bitdefender's engine, augmented by AI/ML-powered behavioral analysis that processes approximately 500,000 new threats daily. Custom-built anti-ransomware behavioral monitoring, ransomware rollback recovery, threat hunting using the MITRE ATT&CK framework, and SIEM/Splunk integrations distinguish the Enterprise tier. The company maintains a remote-first operating model with approximately 40 employees distributed globally, including CTO Fabian Wosar (recognized by the BBC as a leading ransomware expert) and Lead Security Researcher Michael Gillespie (FBI Director's Community Leadership Award recipient). Named enterprise customers include NASA, Caterpillar, Duracell, Lonza, Western Digital, Zurich Insurance Group, and UNAM.

Emsisoft's business model combines subscription licensing (annual and multi-year terms) with usage-based monthly billing for MSP partners. Distribution is hybrid: direct online e-commerce via emsisoft.com processed through 2Checkout, a global reseller network, a dedicated MSP partner program with no signup fees and RMM/PSA integrations, and direct enterprise sales for the EDR tier, with special pricing for education, nonprofit, and government organizations. The company holds VB100, AV-Comparatives AAA enterprise, Checkmark, and AV-TEST Product of the Year 2025 certifications, and operates without external institutional funding or a parent company.

Name

Emsisoft

Legal name

Emsisoft

Website

https://emsisoft.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Emsisoft is a privately held New Zealand cybersecurity company founded in 2003 that develops anti-malware, anti-ransomware, and EDR software for home users, SMBs, enterprises, and managed service providers globally, using a proprietary dual-engine scanner and AI/ML behavioral analysis.

Ownership category

akta.pro rank

Product category

Endpoint Security Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Endpoint Detection & Response (EDR) (HDADAEAA)

akta.pro secondary industries

Endpoint Deception & Anti-Ransomware (HDADAEAL), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)

Keywords

• Endpoint security software
• Antimalware protection
• Ransomware defense
• Endpoint detection response
• Managed service security

Headquarters

HQ city

Nelson

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Endpoint Security Software Licenses: Annual and multi-year subscription licenses for Anti-Malware Home, Business Security, and Enterprise Security + EDR products, sold directly online and through MSP/partner channel. Billing available monthly (usage-based for MSPs) or annually (1/2/3 year terms).
2. MSP Usage-Based Billing: Monthly per-device billing for MSPs where only active devices are charged. MSPs can flexibly add and remove devices at any time. Volume and multi-seat discounts apply.
3. Special Pricing (Education/Non-Profit/Government): Special discounted pricing for schools, universities, charities, nonprofits, and government organizations. Revenue generated through custom quote-based sales for these segments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Emsisoft develops and sells endpoint protection software that detects, blocks, and removes malware, ransomware, phishing, and other cyber threats on Windows, Mac, and mobile devices. Its product line covers consumer (Anti-Malware Home), SMB (Business Security), enterprise (Enterprise Security + EDR), and managed service provider (MSP Security) use cases, all centrally managed through the cloud-based Emsisoft Management Console. The products combine a dual-engine scanner (proprietary plus Bitdefender), AI-driven behavioral analysis, ransomware rollback, and 24/7 signature updates processed against roughly 500,000 new threats per day.

Product overview

Emsisoft offers a portfolio of award-winning anti-malware and cybersecurity solutions designed for home users, businesses, and Managed Service Providers. The product lineup consists of three core tiers: Emsisoft Anti-Malware Home for individual users; Emsisoft Business Security for small and medium businesses providing centrally managed endpoint protection with dual-engine scanning, anti-ransomware, and server security; and Emsisoft Enterprise Security + EDR for organizations requiring advanced Endpoint Detection and Response, threat hunting, and SIEM integration. All business products include the Emsisoft Management Console for cloud-based centralized management accessible via web browser and mobile apps. Additional modules include the Commandline Scanner for automation, Ransomware Rollback for recovery, Threat Hunting for proactive detection, Behavior AI for machine learning-powered protection, and the Emergency Kit for portable scanning. The company also offers dedicated MSP Security solutions with co-branding options and RMM/PSA integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Emsisoft Anti-Malware Home: Consumer antivirus and anti-malware protection for home devices
• Emsisoft Business Security
• Emsisoft Enterprise Security + EDR
• Emsisoft Management Console
• Emsisoft Emergency Kit
• Emsisoft Remediation Kit
• Emsisoft Mobile Security
• Emsisoft Commandline Scanner

Products and services

• Emsisoft Anti-Malware Home Award-winning consumer antivirus/anti-malware solution for 1 to 5 Windows PCs providing dual-engine scanning, real-time File Guard, Web Protection, Behavior Blocker, anti-ransomware, and the Emsisoft Emergency Kit Maker. Includes remote management through MyEmsisoft and standard email/instant-messenger support.
• Emsisoft Business Security Centrally managed cybersecurity for SMB workstations, servers, and remote teams. Provides multi-layered protection (dual-engine scanning, anti-ransomware, web protection, behavior blocking) plus Windows Server protection and the Emsisoft Commandline Scanner for automated workflows. Ships with the Emsisoft Management Console for centralized administration and is licensed per device at approximately $1.10/device/month with volume discounts.
• Emsisoft Enterprise Security + EDR Enterprise-grade endpoint security with full Endpoint Detection and Response capabilities. Includes all Business Security features plus cloud-based behavioral analysis, Threat Hunting (MITRE ATT&CK framework), Ransomware Rollback, SIEM/Splunk integration, Active Directory integration, customizable Incident Response Playbooks, unlimited admins and policies, and priority support with callback service. Priced at approximately $2.00/device/month with volume discounts.
• Emsisoft MSP Security Cybersecurity solutions tailored for Managed Service Providers and VARs, built on Emsisoft Business Security and Enterprise Security platforms. Includes co-branding options, flexible monthly per-device billing for active devices only, RMM/PSA integrations, SIEM integrations, multi-tenant management through the Emsisoft Management Console, and compliance reporting.
• Emsisoft Commandline Scanner Advanced command-line interface for automated, high-performance malware scanning and integration into custom workflows such as email, chat, ticketing, and project management tools. Ships with Emsisoft Business Security and Enterprise Security for heavy-load and automated scanning environments.
• Emsisoft Emergency Kit Portable malware scanning and cleaning utility that runs without installation. Includes the Emergency Kit Maker, which lets customers create a portable scanner to clean infected computers on family and friends' devices. Included with Emsisoft Anti-Malware Home.
• Emsisoft Mobile Security Mobile security application for Android and iOS devices, managed through the Emsisoft Management Console app, that protects mobile devices alongside Windows and Mac endpoints under the same Emsisoft subscription.
• Emsisoft Remediation Kit Remediation tool used to clean and remediate existing threats on devices, including assistance from Emsisoft's certified malware removal experts for personal, hands-on help with specific incidents.
• Emsisoft Management Console Cloud-based, browser-accessible centralized security management platform with mobile app access for iOS and Android. Provides real-time alerts, customizable deployment templates, application inventory, comprehensive compliance reports, and 30-day log retention for managed endpoints across home, SMB, enterprise, and MSP environments.

Quantifiable outcome

• 500,000 new threats processed per day
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• RMM Platforms (unspecified)coreTechnology or IntegrationEmsisoft integrates with RMM (Remote Monitoring and Management) platforms used by MSPs, allowing seamless management of endpoint security within existing MSP workflows.
• PSA Platforms (unspecified)coreTechnology or IntegrationEmsisoft integrates with PSA (Professional Services Automation) platforms to streamline MSP operations including ticketing, billing, and service delivery workflows.
• SIEM Systems (unspecified)coreTechnology or IntegrationEmsisoft Enterprise Security integrates with SIEM systems, enabling centralized monitoring, enhanced threat visibility, and cross-platform data correlation. Supports Syslog CEF data and Splunk integration for real-time security event export.
• SplunkcoreTechnology or IntegrationEmsisoft EDR platform supports Splunk integration, enabling customers to forward security event data to Splunk for advanced analysis and incident response.
• 2Checkout (Verifone)coreOthers2Checkout (now part of Verifone) is Emsisoft's trusted e-commerce partner for processing online payments globally. Handles secure payment processing, order fulfillment, and subscription management for Emsisoft's online store.
• MSP Partner Network (unspecified)coreChannel Partner/ Reseller/ DistributorEmsisoft maintains a global network of MSP and reseller partners who resell and deploy Emsisoft security solutions. Partners benefit from no sign-up fees, no minimum orders, co-branding options, monthly billing, and dedicated support.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bitdefender: Bitdefender is both a technology partner (Emsisoft licenses Bitdefender's engine as half of its dual-engine scanner) and a direct competitor in the consumer and SMB endpoint security market with a comparable dual-engine strategy and pricing model.
• Webroot (OpenText): Webroot (now part of OpenText) is a direct peer in cloud-native, lightweight endpoint security with strong MSP channel penetration and a similar SMB/consumer customer profile. Competes on similar value propositions of lightweight agents and centralized cloud management.
• Kaspersky: Kaspersky is a direct peer in consumer and SMB endpoint protection with anti-malware, anti-ransomware, and EDR products at comparable price points. Both compete on independent lab certifications and ransomware defense capabilities.
• Malwarebytes: Malwarebytes is a direct peer competing in consumer and SMB endpoint security with anti-malware, anti-ransomware, and EDR products (Malwarebytes Endpoint Protection, EDR). Similar target customer (SMB, MSP, consumer), similar pricing tier ($1-3/device/month), similar focus on lightweight, non-bloated agents.
• Sophos: Sophos is a direct peer focused on SMB and mid-market endpoint security with a strong MSP channel (Sophos Central, Intercept X, Sophos EDR). Both target MSPs as a core GTM and compete head-to-head on ransomware defense and managed endpoint security.
• ESET: ESET is a direct competitor in consumer and SMB endpoint protection with a strong MSP-friendly program, lightweight agent philosophy, and global brand similar to Emsisoft's positioning. Both emphasize low system impact and have deep European roots with global reach.

Broad incumbents

• Trend Micro: Trend Micro is a broad incumbent in endpoint and cloud security with consumer, SMB, and enterprise products. Competes with Emsisoft in SMB endpoint suites and in ransomware defense narratives, with broader cross-platform coverage.
• SentinelOne: SentinelOne is the broad incumbent in AI-driven endpoint security with Singularity XDR platform covering endpoint, cloud workload, identity, and IoT. Competes with Emsisoft's Enterprise Security + EDR in the EDR evaluation cycle for mid-market and enterprise buyers.
• CrowdStrike: CrowdStrike is the broad incumbent in enterprise endpoint security with the Falcon platform spanning EDR, XDR, identity protection, cloud workload security, and SIEM. It represents the up-market competitor Emsisoft must displace when selling EDR to mid-market and enterprise buyers.
• Microsoft Defender for Endpoint: Microsoft Defender for Endpoint is the broad incumbent — pre-installed with Windows and increasingly capable EDR/XDR functionality bundled into Microsoft 365 E5 licensing. It is the primary structural threat to all third-party endpoint AV vendors including Emsisoft in the SMB and consumer segments.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/emsisoft
• YouTubeyoutube.com/emsisoft
• Facebookfacebook.com/Emsisoft
• LinkedInlinkedin.com/company/emsisoft

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emsisoft