WorldViz
WorldViz sells turnkey VR laboratories and research-grade software (Vizard, SightLab VR Pro, VizMove PRISM) to universities, healthcare training programs, and enterprises for behavioral research, immersive simulation, and design visualization.
- Company typePrivate
- Founded2003
- HeadquartersSanta Barbara, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WorldViz does
WorldViz, Inc. is a Santa Barbara, California-based private company founded in 2002–2003 that sells turnkey VR laboratories and software to academic researchers, healthcare training institutions, and enterprise customers. Its core software platform, Vizard, is a Python-based VR development toolkit purpose-built for scientific experiments, offering millisecond-level timing precision, native integration with eye trackers, EEG/GSR biometric devices, and motion-capture systems, plus access to Python scientific libraries (NumPy, Pandas, TensorFlow, SciPy). Complementary products include SightLab VR Pro (a GUI-based eye-tracking experiment generator), Vizible (multi-user collaboration software), and the VizMove hardware family — Projection VR systems, headset-based Walking VR labs, the PRISM 360-degree virtual simulation room used in nursing and EMS training, and the portable VizBox.
The company monetizes through a mix of hardware sales (complete lab systems typically priced via custom quote), one-time and multi-year software licenses (Vizard, SightLab), custom VR application development services (with disclosed work for NIH, Stanford, UC, and University of Houston), and enterprise VR consulting aimed at Fortune 500 buyers. Go-to-market is primarily direct enterprise field sales supported by a global reseller channel, event-driven demand generation (workshops, industry conferences), and an unusually heavy content-marketing motion targeting academic grant cycles — including grant-writing guides, budgeting templates, and published case studies from institutions such as Yale, Stanford, ETH Zurich, and the Max Planck Institute.
WorldViz has raised approximately $6.8M in disclosed funding across 2014–2018, including a $2.5M Intel Capital round in 2015 and two SeedInvest crowdfunding rounds in 2018, and appears to have been self-funded through operations since. The leadership team consists of co-founder and President Peter Schlueer, co-founder Matthias Pusch (EVP, Business Development), and Chief Scientist Andrew Beall. The company maintains 11–50 employees and serves thousands of universities and enterprises globally, with named deployments spanning academic research, nursing/EMS education, architecture and construction (HKS, Flad), medical equipment (STERIS), and consumer products (Deckers Brands).
WorldViz firmographics
Firmographics- Name
- WorldViz
- Legal name
- WorldViz, Inc.
- Website
- https://worldviz.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WorldViz sells turnkey VR laboratories and research-grade software (Vizard, SightLab VR Pro, VizMove PRISM) to universities, healthcare training programs, and enterprises for behavioral research, immersive simulation, and design visualization.
- Ownership category
- akta.pro rank
WorldViz industry classification
Industry- Product category
- Virtual Reality Software and Lab Solutions
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
- akta.pro secondary industry
- VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)
Keywords
Where WorldViz is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WorldViz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- VR Lab Systems (Hardware): WorldViz sells complete VR lab systems including VizMove Projection VR, VizMove Walking VR (headset), VizMove PRISM simulation rooms, and VizBox portable VR solutions. These are turnkey systems that include hardware, installation, and configuration services.
- VR Software Licenses: Vizard VR software development platform and SightLab VR Pro are offered as software licenses. Vizard is a specialized VR development toolkit designed for academic researchers with precision timing requirements. SightLab VR Pro provides eye tracking experiment generation capabilities.
- Custom VR Development: WorldViz offers custom VR application development services using their in-house studio. The company has delivered research applications for NIH, Stanford, University of California, and University of Houston.
- VR Consulting Services: Consulting services for organizations looking to implement VR solutions, particularly popular with Fortune 500 companies seeking to integrate VR into their operations, training, or product development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise VR lab solutions with personalized pricing based on hardware configuration, software requirements, and integration complexity. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
WorldViz product offering
Product offeringCore offering
WorldViz builds and sells VR lab solutions for academic research, healthcare training, and enterprise applications. Its core software offering is Vizard, a Python-based VR development platform with millisecond timing precision, complemented by SightLab VR Pro for eye tracking experiments and Vizible for multi-user collaboration. On the hardware side, it delivers turnkey VizMove systems including Projection VR, Walking VR headsets, the PRISM 360-degree simulation room, VizBox portable VR, and PPT research-grade motion tracking, all sold with professional design, development, and consulting services.
Product overview
WorldViz offers a modular VR platform combining specialized software and hardware solutions for academic research, healthcare training, and enterprise applications. The core software stack includes Vizard (Python-based VR development platform with millisecond-level precision timing for research), SightLab VR Pro (eye tracking experiment extension), and Vizible (collaboration software). Hardware offerings encompass VizMove Projection VR (large-scale projection environments), VizMove PRISM (simulation rooms for healthcare/professional training), VizMove Walking VR (headset-based systems), VizBox (portable solutions), and PPT motion tracking. All components are designed to work together through the unified Vizard platform, enabling researchers and organizations to build complete VR labs for academic research, medical training, and enterprise visualization.
Differentiator
Problem solved
Functional benefit
Brands
- Vizard: All-in-one VR software development platform designed for academic researchers and professionals, featuring Python-based scripting and extensive hardware support.
- SightLab VR Pro
- VizMove
- PRISM
- Vizible
- VizBox
- Vizard Live Characters
- Auralizer
Products and services
- Vizard VR Software Development Platform Python-based VR software development platform designed specifically for academic researchers and professionals, offering millisecond-level timing precision, native hardware integration with scientific devices, and built-in experiment design tools and data collection for psychology, neuroscience, psychophysics, and behavioral research.
- SightLab VR Pro VR eye tracking software and experiment generator extension to Vizard, providing GUI-based configuration for eye tracking experiments with drag-and-drop menus while retaining access to the underlying Vizard Python scripting for customization and advanced use cases.
- Vizible VR Collaboration Software VR collaboration software enabling multi-user social interaction and collaborative virtual environments for distributed teams and research groups, supporting networked multiple users with synchronized avatar behavior.
- VizMove Projection VR Projection-based VR lab system providing large-scale immersive environments using wrap-around visual projection, designed for group collaboration and academic research applications where shared immersive experiences are required.
- VizMove PRISM Virtual Simulation Room 360-degree immersive virtual simulation room combining high-resolution surround projection, directional sound, scent diffusers, controllable lighting, and touch interactivity to create realistic and rapidly reconfigurable training environments for healthcare, EMS, and career/technical education.
- VizMove Walking VR (Headset VR) Headset-based VR lab system with integrated support for eye tracking, biofeedback, and data gloves, designed for portable, modular multi-user social collaborative virtual environments and research applications.
- VizBox Portable VR Portable VR solution enabling professional VR experiences to be deployed offsite or combined with other systems, providing flexible lab configurations for field research and offsite training applications.
- PPT (Precision Position Tracking) Motion Tracking System Research-grade VR motion tracking system providing precise position and movement data for academic and professional VR applications, designed to integrate with WorldViz software and lab systems.
- VR Lab Design & Development Services Professional services for designing and developing custom VR lab solutions, including custom experiment development, consultation, and turnkey VR system implementation for universities, healthcare institutions, and enterprise customers such as NIH, Stanford, University of California, and University of Houston.
- VR Consulting Services Expert consulting services helping enterprises and Fortune 500 companies design VR strategies, evaluate use cases, and plan VR implementations for training, product development, and business visualization needs.
Quantifiable outcome
- Undergraduate students with no programming background can create VR experiments and collect meaningful research data in a short time period
- +1 more outcomes
Companies that use WorldViz
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles3 records
WorldViz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature8 records
WorldViz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- California Simulation AllianceminorWorldViz is a proud partner of the California Simulation Alliance, supporting healthcare simulation education initiatives in California.
- WorldViz Software PartnerscoreGlobal network of authorized resellers and software partners distributing WorldViz products internationally with local sales and support capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WorldViz competitors and assessment
Company assessmentDirect peers
- FundamentalVR: FundamentalVR provides haptic VR surgical training with HapticVR engine, directly competing with WorldViz in the healthcare simulation market. Both target academic and enterprise medical training customers with full-stack VR solutions.
- STRIVR: STRIVR provides VR training solutions for enterprise and sports, with similar immersive learning platform approach to WorldViz. Both sell VR training systems to Fortune 500 customers and have shifted from sports into enterprise training.
- SimX: SimX builds VR medical simulation software for healthcare training, directly competing with WorldViz's PRISM offering in nursing and clinical education segments. Both target similar academic medical center customers with immersive VR scenarios.
- Osso VR: Osso VR specializes in VR surgical training and assessment, competing with WorldViz for healthcare simulation budgets. Both sell immersive training platforms to academic medical centers and teaching hospitals, though Osso is more focused on surgical procedures.
- Engage XR (formerly VR Education Holdings): Engage XR provides a VR collaboration and training platform for education and enterprise, similar to WorldViz's Vizible offering. Both target academic institutions and enterprises with multi-user VR environments for training and meetings.
- Mursion: Mursion provides VR-based soft skills training for enterprises and educators, competing with WorldViz's PRISM in workforce development. Both target similar education and corporate training use cases with immersive simulation environments.
Broad incumbents
- Laerdal Medical: Laerdal Medical is a global leader in healthcare simulation with manikins, simulation software, and training programs used in most nursing schools. As a broad incumbent, Laerdal competes with WorldViz's PRISM for healthcare simulation budgets and established clinical training relationships.
- Unity Technologies: Unity is a general-purpose game engine widely used for VR development across research and enterprise. WorldViz explicitly positions Vizard against Unity/Unreal for academic researchers needing precision timing and pre-built scientific integrations.
- CAE Healthcare: CAE Healthcare is a dominant medical simulation provider with manikin-based and VR simulation products used across medical schools and hospitals. As a broad incumbent with FDA-cleared products, CAE competes with WorldViz's PRISM offering in nursing and clinical skills training.
- Epic Games (Unreal Engine): Unreal Engine is a leading 3D creation platform used for VR/AR development in research and enterprise. Like Unity, it competes with WorldViz's Vizard as a general-purpose alternative that researchers could choose for custom VR development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WorldViz social profiles
Digital presenceWorldViz financial estimates
Financial estimateRevenue estimate
Valuation estimate
WorldViz leadership team
Management profileNumber of profiles
Profiles4 records
WorldViz funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WorldViz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WorldViz
What does WorldViz do?
WorldViz builds and sells VR lab solutions for academic research, healthcare training, and enterprise applications. Its core software offering is Vizard, a Python-based VR development platform with millisecond timing precision, complemented by SightLab VR Pro for eye tracking experiments and Vizible for multi-user collaboration. On the hardware side, it delivers turnkey VizMove systems including Projection VR, Walking VR headsets, the PRISM 360-degree simulation room, VizBox portable VR, and PPT research-grade motion tracking, all sold with professional design, development, and consulting services.
Is WorldViz a public or private company?
WorldViz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WorldViz founded?
WorldViz was founded in 2003. It employs 11 to 50 people.
Where is WorldViz based?
WorldViz is headquartered in Santa Barbara, United States, in the North America region.
How does WorldViz make money?
Four revenue lines are on record. VR Lab Systems (Hardware) is the primary driver. The others are VR Software Licenses, custom VR Development and VR Consulting Services.
Who are WorldViz's main competitors?
Direct peers on record are FundamentalVR, STRIVR, SimX, Osso VR, Engage XR (formerly VR Education Holdings) and Mursion. Broad incumbents are Laerdal Medical, Unity Technologies, CAE Healthcare and Epic Games (Unreal Engine).
Does WorldViz have an API?
No public API is recorded for WorldViz.
What industry is WorldViz in?
WorldViz's product category is Virtual Reality Software and Lab Solutions. Its primary akta.pro industry code is MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics), with a secondary code of EDAFAJAA, VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership). Its NAICS code is 541512 and its SIC code is 7373.