Apogee Interactive
Apogee Interactive provides the AI-powered Brillion customer engagement SaaS to electric, gas, municipal, and C&I utilities across North America, driving energy efficiency program participation, behavioral savings, and regulatory compliance on a Salesforce-native platform.
- Company typePrivate
- Founded1993
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Apogee Interactive does
Apogee Interactive, founded in 1993 and headquartered in Atlanta, Georgia, is a privately held utility-technology company that sells the Brillion platform — an AI-powered customer engagement suite purpose-built for regulated electric, gas, investor-owned, and municipal utilities. The platform consists of four integrated modules (Engage, Educate, Fulfill, and Commercial & Industrial) that together cover the full residential and C&I energy-efficiency customer lifecycle: personalized communications (including video bills and Home Energy Reports), AI-driven program recommendations and frictionless enrollment, and centralized program management with revenue-grade statistical analysis used for regulatory compliance reporting. The technology stack is built natively on Salesforce for enterprise reliability and integration with utility back-office systems, augmented by proprietary machine-learning capability such as precision targeting and the RetrofitAI virtual building audit technology acquired from EnergyX Solutions in February 2024.
Revenue is generated through enterprise SaaS subscriptions sold on an annual, quote-based cadence tailored to each utility's program mix and regulatory obligations, with no public price list. The go-to-market is a direct enterprise field-sales motion supported by content marketing (case studies, on-demand webinars, newsletter, LinkedIn) targeted at utility program managers and executives; named customers include Focus on Energy (Wisconsin), Arizona Public Service, Cascade Natural Gas, and Gainesville Regional Utilities. The company has executed two acquisitions (AIQUEOUS in June 2023 and EnergyX Solutions in February 2024), expanded into Canada via the EnergyX deal, and launched Brillion 2.0 in December 2025 as a generational product refresh emphasizing modern engagement across all customer segments. Headcount is reported at 11–50 employees, with no disclosed institutional funding, suggesting a founder/management-owned operating profile rather than a venture-backed hyper-scaler.
Apogee Interactive firmographics
Firmographics- Name
- Apogee Interactive
- Legal name
- Apogee Interactive
- Website
- https://apogee.net
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apogee Interactive provides the AI-powered Brillion customer engagement SaaS to electric, gas, municipal, and C&I utilities across North America, driving energy efficiency program participation, behavioral savings, and regulatory compliance on a Salesforce-native platform.
- Ownership category
- akta.pro rank
Apogee Interactive industry classification
Industry- Product category
- Utility Customer Engagement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Apogee Interactive is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apogee Interactive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Utility Customer Engagement Platform Subscription: SaaS platform providing Engage, Educate, and Fulfill modules for utility customer engagement, program management, and regulatory compliance. Revenue derived from platform subscriptions to utilities seeking to drive energy efficiency program participation and reduce operational costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform subscription for utilities |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Apogee Interactive product offering
Product offeringCore offering
Apogee Interactive sells the Brillion platform, an AI-powered, Salesforce-based SaaS solution for utility customer engagement and energy efficiency program management. The platform comprises four modules — Engage (personalized video bills, energy reports, AI recommendations), Educate (personalized program recommendations and frictionless enrollment), Fulfill (centralized program management and regulatory compliance), and Commercial & Industrial (energy analytics and benchmarking) — and is sold on an enterprise subscription basis to electric, gas, investor-owned, and municipal utilities.
Product overview
Apogee Interactive offers the Brillion platform, a comprehensive utility customer engagement solution consisting of four integrated modules: Engage (personalized video bills, energy reports, and AI recommendations), Educate (personalized program recommendations and frictionless enrollment), Fulfill (centralized program management and regulatory compliance), and C&I (commercial and industrial energy analytics). The platform is built on Salesforce for enterprise reliability and integrates proprietary AI technology with 25 years of utility expertise. The company also acquired EnergyX Solutions and its RetrofitAI technology to enhance virtual building audit capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Brillion: Utility customer engagement platform providing AI-powered personalized digital experiences for energy efficiency programs, including Engage, Educate, Fulfill, and Commercial & Industrial solutions.
Products and services
- Brillion Platform End-to-end utility customer engagement SaaS platform providing AI-powered personalized digital experiences across residential and commercial/industrial customer segments through the Engage, Educate, Fulfill, and C&I modules; built on Salesforce and targeted at electric, gas, and municipal utilities running energy efficiency programs.
- Brillion Engage Personalized engagement module delivering video bills, energy reports, and AI-powered recommendations to residential customers while providing C&I account managers with intelligent tools to prioritize outreach and deepen commercial relationships.
- Brillion Educate Personalized program recommendation and frictionless enrollment module that matches customers to relevant energy conservation programs, increasing participation and improving program results for utility stakeholders.
- Brillion Fulfill Centralized program management and regulatory compliance module that reduces the administrative burden of energy efficiency/DSM program delivery and helps utilities achieve regulatory goals through one integrated platform.
- Brillion Commercial & Industrial (C&I) Module providing sophisticated energy analytics, benchmarking tools, and customized program recommendations for commercial and industrial customers, enabling data-driven insights and streamlined project management for utility C&I account teams.
- RetrofitAI AI technology acquired from EnergyX Solutions that enables virtual building audits and automated customer engagement for utility energy efficiency programs, operating in the United States and Canada, and now integrated into the Brillion platform.
Quantifiable outcome
- 1-2% energy consumption reduction through personalized Home Energy Reports
- +5 more outcomes
Companies that use Apogee Interactive
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Apogee Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature6 records
Apogee Interactive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EnergyX SolutionscoreApogee Interactive announced the acquisition of EnergyX Solutions, an Ontario-based AI software provider for utilities operating in the United States and Canada. The acquisition aims to enhance energy efficiency programs for utilities through EnergyX's RetrofitAI technology, facilitating virtual building audits and customer engagement.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Apogee Interactive competitors and assessment
Company assessmentDirect peers
- Franklin Energy: Utility energy efficiency program implementation and customer engagement provider — directly overlapping with Apogee's regulated energy efficiency program delivery and customer outreach work.
- EnergyHub: Provides utility customer engagement and DER management platforms, including Home Energy Reports and device orchestration — overlapping with Brillion's Engage and Educate modules for residential utility programs.
- CLEAResult: Large energy efficiency program designer and implementer for utilities, offering behavioral programs and customer engagement services — overlapping with Apogee's behavioral savings and program delivery offerings.
- Uplight: Largest dedicated utility customer engagement and energy efficiency platform, offering personalized insights, program management, and behavioral savings solutions to electric and gas utilities — directly competing with Apogee's Brillion platform across the same buyer personas.
- Resource Innovations: Energy efficiency consulting and program implementation firm serving utilities — comparable to Apogee in delivering regulatory program outcomes, though heavier on services and lighter on proprietary SaaS.
- Simple Energy: Utility customer engagement platform focused on energy efficiency program participation and behavioral marketing — a directly comparable niche SaaS peer serving electric and gas utilities with personalized outreach.
- GridPoint: Energy management platform serving commercial customers and utilities with submetering, analytics, and efficiency program enablement — comparable to Apogee's Brillion C&I module and energy analytics capabilities.
Broad incumbents
- Salesforce Energy and Utilities Cloud: Salesforce's own vertical cloud for utilities — Apogee is built on Salesforce, so this incumbent is both Apogee's platform foundation and a competing vendor that could absorb more of the utility customer engagement workflow natively.
- Oracle Energy and Water: Large incumbent enterprise software suite including customer information systems (CIS) and analytics for utilities — represents competitive threat as a broad incumbent offering overlapping capabilities around utility customer data and engagement.
Emerging players
- Bidgely: AI-driven energy disaggregation platform providing appliance-level insights for utilities — competing in the same utility customer engagement category with an emerging AI-led approach to personalization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Apogee Interactive social profiles
Digital presenceApogee Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apogee Interactive leadership team
Management profileNumber of profiles
Profiles3 records
Apogee Interactive subsidiaries and ownership
Company hierarchySubsidiaries1 record
Apogee Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apogee Interactive M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apogee Interactive
What does Apogee Interactive do?
Apogee Interactive sells the Brillion platform, an AI-powered, Salesforce-based SaaS solution for utility customer engagement and energy efficiency program management. The platform comprises four modules — Engage (personalized video bills, energy reports, AI recommendations), Educate (personalized program recommendations and frictionless enrollment), Fulfill (centralized program management and regulatory compliance), and Commercial & Industrial (energy analytics and benchmarking) — and is sold on an enterprise subscription basis to electric, gas, investor-owned, and municipal utilities.
Is Apogee Interactive a public or private company?
Apogee Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apogee Interactive founded?
Apogee Interactive was founded in 1993. It employs 11 to 50 people.
Where is Apogee Interactive based?
Apogee Interactive is headquartered in Atlanta, United States, in the North America region.
How does Apogee Interactive make money?
One revenue line is on record: utility Customer Engagement Platform Subscription.
Who are Apogee Interactive's main competitors?
Direct peers on record are Franklin Energy, EnergyHub, CLEAResult, Uplight, Resource Innovations, Simple Energy and GridPoint. Broad incumbents are Salesforce Energy and Utilities Cloud and Oracle Energy and Water. Bidgely is listed as an emerging player.
Does Apogee Interactive have an API?
No public API is recorded for Apogee Interactive.
What industry is Apogee Interactive in?
Apogee Interactive's product category is Utility Customer Engagement Software. Its primary akta.pro industry code is EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.