Simple Energy
Simple Energy is a Boulder, Colorado-based B2B SaaS company founded in 2011 that builds customer-engagement platforms for North American utility companies, supporting energy-efficiency and demand-side programs.
- Company typePrivate
- Founded2011
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Simple Energy does
Simple Energy is a Boulder, Colorado-based software company founded in 2011 that builds customer-engagement platforms for utility companies, supporting programs such as energy efficiency, demand response, and rate engagement across utility customer bases. The firm is positioned as a vertical B2B SaaS provider in the North American utility market, with a headcount band of 11–50 employees and a go-to-market model oriented to enterprise utility clients. The company's underlying technology, based on the available data, centers on software-driven customer-engagement workflows for utilities; no specific product modules, patents, or platform architecture details are disclosed in the input beyond the tagline-equivalent description of "changing how utilities engage their customers."
The business model centers on software sales to utilities, with capital sourced from specialty clean-energy and accelerator investors. Per the funding history in the input, Simple Energy raised approximately $9.0M cumulatively across six tranches from April 2011 through May 2015, with lead investors including The Westly Group (2014) and Techstars (multiple rounds), alongside Vision Ridge Capital Partners, Green Tree Equity, Jove Equity Partners, Five Mill Ventures, and Techstars Ventures. Pricing models and revenue mechanics are not publicly disclosed, consistent with an early-to-mid-stage vertical SaaS company selling into procurement-oriented utility buyers.
The dataset also contains unrelated content describing a separate India-headquartered EV startup also called "Simple Energy" (Bengaluru, Series A, $20M from family offices and Apar Industries' promoter group) and Uplight website material describing energy-efficiency, demand-response, DER management, virtual power plant, and battery program solutions. These appear to be conflated within the aggregated source feed and are not consistent with the Boulder, US, utility-engagement Simple Energy described in firmographics. Customers and named logos are not disclosed in the available data.
Simple Energy firmographics
Firmographics- Name
- Simple Energy
- Legal name
- Simple Energy
- Website
- https://simpleenergy.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simple Energy is a Boulder, Colorado-based B2B SaaS company founded in 2011 that builds customer-engagement platforms for North American utility companies, supporting energy-efficiency and demand-side programs.
- Ownership category
- akta.pro rank
Simple Energy industry classification
Industry- Product category
- Utility Customer Engagement Software
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- akta.pro primary industry
- Building Energy Management & Demand Flexibility Software (BEMS, Optimization) (EUAFAGAK)
Keywords
Where Simple Energy is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simple Energy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Electric vehicle sales: Simple Energy generates revenue through the sale of electric vehicles, targeting both retail customers and potentially fleet buyers through its expanding dealership network across India.
Go-to-market motion1 record
Distribution channels1 record
Simple Energy product offering
Product offeringCore offering
Simple Energy provides a software platform that enables electric and gas utilities to engage customers on energy efficiency, electrification, dynamic rates, demand response, distributed energy resources, virtual power plants, and battery programs. Its offerings include customer portals, energy marketplaces, home energy reports, rates engagement tools, demand response programs, DER management systems, and virtual power plant capabilities, delivered as integrated software solutions to utility clients.
Product overview
Simple Energy is a Bengaluru-based electric vehicle (EV) startup. Based on the available source data, no detailed product portfolio, platform architecture, or named product modules have been identified.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Efficiency & Electrification
Companies that use Simple Energy
Customer profileIdeal customer profiles1 record
Simple Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simple Energy partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Simple Energy competitors and assessment
Company assessmentDirect peers
- Tendril: Tendril (now part of Uplight) historically provided a customer engagement and energy analytics platform for utilities. Directly comparable in product scope — energy reports, customer portals, and program marketing — and target customers.
- Uplight: Uplight is the most direct functional peer — a Boulder-based platform offering utility customer engagement, energy reports, customer portals, marketplace, rates engagement, demand response, and DER management. Highly comparable in product surface area and target buyers (utilities).
- EnergyHub: EnergyHub provides a DER management platform for utilities, including customer engagement and demand response orchestration. Directly comparable as a software platform sold to utilities for behind-the-meter program management.
- GridPoint: GridPoint provides energy management and submetering solutions to commercial/retail customers, and offers demand response programs to utilities. Comparable as a behind-the-meter platform with utility-side DR and customer engagement capabilities.
- Clean Power Research: Clean Power Research offers PowerClerk and SolarAnywhere products that power utility solar incentive programs, customer-facing portals, and program analytics. Comparable in providing customer-engagement and program-management software to utilities.
Broad incumbents
- Oracle Utilities: Oracle Utilities provides a broad suite of CIS, MDM, and customer engagement solutions to electric, gas, and water utilities. Comparable as a large incumbent selling customer-side software (portals, energy reports, marketplace) into the same utility buyer base.
- AutoGrid (Schneider Electric): AutoGrid, now part of Schneider Electric's Grid Operations, offers a distributed energy resources management platform with utility customer-facing analytics. Comparable as an enterprise DER/DR platform sold to utilities, with broader incumbent backing.
- Enel X Way: Enel X (and its Wayline EV charging arm) provides demand response, energy management, and EV managed-charging solutions to utilities and C&I customers. Comparable as a large incumbent offering customer-facing energy and EV programs.
- Itron (formerly Silver Spring Networks): Itron offers AMI, smart-grid networking, and utility IoT platforms with adjacent customer engagement analytics. Comparable as a large utility-focused platform selling into the same electric utility buyer base, though broader in scope.
Emerging players
- Recurve: Recurve provides a meter data analytics platform for utilities, including customer engagement and demand flexibility analytics. Comparable as an analytics-first, utility-focused software peer focused on DER/DR portfolio analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Simple Energy social profiles
Digital presenceSimple Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Energy leadership team
Management profileNumber of profiles
Simple Energy funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Energy
What does Simple Energy do?
Simple Energy provides a software platform that enables electric and gas utilities to engage customers on energy efficiency, electrification, dynamic rates, demand response, distributed energy resources, virtual power plants, and battery programs. Its offerings include customer portals, energy marketplaces, home energy reports, rates engagement tools, demand response programs, DER management systems, and virtual power plant capabilities, delivered as integrated software solutions to utility clients.
Is Simple Energy a public or private company?
Simple Energy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Simple Energy founded?
Simple Energy was founded in 2011. It employs 11 to 50 people.
Where is Simple Energy based?
Simple Energy is headquartered in Boulder, United States, in the North America region.
How does Simple Energy make money?
One revenue line is on record: electric vehicle sales.
Who are Simple Energy's main competitors?
Direct peers on record are Tendril, Uplight, EnergyHub, GridPoint and Clean Power Research. Broad incumbents are Oracle Utilities, AutoGrid (Schneider Electric), Enel X Way and Itron (formerly Silver Spring Networks). Recurve is listed as an emerging player.
Does Simple Energy have an API?
No public API is recorded for Simple Energy.
What industry is Simple Energy in?
Simple Energy's product category is Utility Customer Engagement Software. Its primary akta.pro industry code is EUAFAGAK, Building Energy Management & Demand Flexibility Software (BEMS, Optimization). Its NAICS code is 2211.