UserVoice
- Company typePrivate
- Founded2008
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What UserVoice does
UserVoice is a private SaaS customer intelligence company founded in 2008 and headquartered in Raleigh, North Carolina. The company operates a cloud-based platform that ingests customer signals from support tickets, NPS verbatims, product feedback portals, and CRM systems, and applies revenue-weighted analytics to surface churn risk 6-12 months in advance and to prioritize product roadmap decisions by ACV, NRR, and expansion impact. Its core offering is a horizontal Customer Intelligence Platform targeted at product, customer success, and cross-functional leadership buyers, complemented by three developer-facing APIs (Admin API v2, Helpdesk API, and Idea Collection API) and an integration catalog spanning Salesforce, Slack, Zendesk, Jira, Microsoft Teams, Gainsight, Azure DevOps, FullStory, Dragonboat, and Skyvia. UserVoice is SOC 2 Type 2, GDPR-compliant, and WCAG 2.0 Level AA certified, with named customers including Optimizely, Freewheel, and FactsSecurity.
The company generates revenue through tiered SaaS subscriptions and quote-based enterprise licensing, with a 30-day self-serve trial as the lower-funnel entry point and 'Talk to an Expert' / demo-led consultative sales for enterprise deals. Distribution is a hybrid of sales-led direct enterprise motion and a developer/API ecosystem, supported by SEO-oriented comparison pages versus Aha, Productboard, and Canny. UserVoice Inc. is a Delaware C-corp, founder-led (CEO and founder Richard White), and has been operating without disclosed external funding since a $7.5 million round in September 2015; cumulative disclosed funding totals approximately $9.6 million across four rounds from 2008 to 2015, with Baseline Ventures as a repeat lead investor.
UserVoice firmographics
Firmographics- Name
- UserVoice
- Legal name
- UserVoice Inc.
- Website
- https://uservoice.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
UserVoice industry classification
Industry- Product category
- Customer Feedback Management / Customer Intelligence Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where UserVoice is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UserVoice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with tiered plans based on team size. Offers 30-day trial period for new customers. Enterprise and professional tiers with varying feature sets.
- Enterprise Licensing: Enterprise-grade licensing with custom pricing based on organizational requirements and scale. Includes premium features, dedicated support, and advanced integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 30-day trial available for evaluation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
UserVoice product offering
Product offeringCore offering
UserVoice sells a cloud-based customer intelligence SaaS platform that ingests and unifies fragmented customer signals (support tickets, NPS verbatims, product feedback, CRM data) into revenue-weighted insights, enabling product, customer success, sales, and support teams to prioritize feature development, identify churn risk, and align around a single shared view of customer needs. The platform is delivered with three developer APIs (Admin API v2, Helpdesk API, Idea Collection API) and a broad integration ecosystem spanning Salesforce, Slack, Zendesk, Jira, Gainsight, Microsoft Teams, and Azure DevOps.
Product overview
UserVoice offers a Customer Intelligence Platform that unifies customer feedback and signals into actionable product insights. The platform consists of the core Customer Intelligence Platform (which consolidates support tickets, NPS verbatims, product feedback, and CRM data into revenue-weighted insights) along with three developer-facing APIs: the Admin API (for managing feedback data programmatically), the Helpdesk API (for integrating helpdesk functionality), and the Idea Collection API (for public-facing idea submission). The platform integrates with enterprise tools including Salesforce, Slack, Zendesk, Jira, and Microsoft Teams.
Differentiator
Problem solved
Functional benefit
Products and services
- UserVoice Customer Intelligence Platform Cloud-based SaaS customer intelligence platform that ingests and unifies support tickets, NPS verbatims, product feedback, and CRM data into revenue-weighted insights, with role-specific views for sales, customer support, and product teams, churn-risk detection, and automated theme surfacing. Built for product, customer success, and cross-functional leadership at mid-market and enterprise B2B companies.
- UserVoice Admin API v2 RESTful JSON API for building client applications and custom integrations with the UserVoice platform, supporting data operations on suggestions, users, forums, and attachments, cursor and page-based pagination, file uploads up to 50MB, per-minute rate limiting, Bearer token authentication, and side-loading of associated records. Targeted at developers and integration teams.
- UserVoice Helpdesk API API exposing core end-user and admin functionality of the UserVoice helpdesk system, supporting unauthenticated requests, 3-legged OAuth 1.0a for user-authorized actions, and 2-legged OAuth 1.0a for trusted client operations. For developers integrating helpdesk functionality.
- UserVoice Idea Collection API OAuth 2-based API for collecting end-user ideas and feedback through public clients, using Authorization Code Grant flow with PKCE for secure authentication. For developers building public-facing idea submission experiences.
Quantifiable outcome
- Surfaces customer problems correlating with larger ACV deals, faster expansion, and higher NRR
- +1 more outcomes
Companies that use UserVoice
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
UserVoice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
UserVoice partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecoreNative integration with Salesforce CRM enabling customer feedback data to be connected with CRM records and customer lifecycle data. Allows customer intelligence to flow between platforms.
- SlackcoreIntegration with Slack for real-time notifications and team collaboration around customer feedback and product priorities.
- ZendeskcoreIntegration with Zendesk support platform enabling support ticket data to feed into customer intelligence analysis.
- JiracoreIntegration with Jira for product feedback to be linked to development tracking and feature implementation workflows.
- Microsoft TeamscoreIntegration with Microsoft Teams enabling collaboration around customer feedback within Teams environment.
- GainsightcoreIntegration with Gainsight customer success platform to connect feedback intelligence with customer health scoring and retention workflows.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
UserVoice competitors and assessment
Company assessmentDirect peers
- Aha!: Product roadmap and strategy platform that also captures customer feedback; UserVoice publishes a direct head-to-head comparison, indicating overlapping buyer and feature sets.
- Canny: Customer feedback and feature request management platform explicitly named in UserVoice's comparison pages, competing for the same product-led feedback collection use case.
- Productboard: Product management platform with feedback collection and prioritization capabilities; UserVoice maintains a direct comparison page against Productboard, signaling direct competition for product team wallet share.
- ProductPlan: Product roadmap and prioritization platform serving product leaders; competes with UserVoice's prioritization and alignment use cases for mid-market and enterprise product organizations.
Broad incumbents
- Zendesk: Customer support platform that provides a major data input to UserVoice; Zendesk's own CX and feedback features compete directly with UserVoice's role for support-driven customer intelligence.
- Medallia: Enterprise customer experience and feedback analytics platform with significantly larger scale; competes with UserVoice at the high end of enterprise for unified customer intelligence across channels.
- Qualtrics: Experience management platform offering survey, NPS, and feedback analytics with deep enterprise reach; competes for the same revenue-weighted customer insight narrative UserVoice uses.
- Gainsight: Customer success platform with deep integration partnership with UserVoice; Gainsight's expansion into customer health and product feedback threatens to absorb UserVoice's customer success use case.
- Pendo: Product analytics and in-app guidance platform that increasingly bundles NPS and feedback collection, competing for the same product team budget as UserVoice but with broader analytics capabilities.
Emerging players
- ProdPad: Lean product management tool with feedback collection and prioritization; smaller and more SMB-focused than UserVoice but overlaps on the prioritization and customer feedback use case.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
UserVoice social profiles
Digital presenceUserVoice compliance and trust
Trust signalCompliance3 records
UserVoice financial estimates
Financial estimateRevenue estimate
Valuation estimate
UserVoice leadership team
Management profileNumber of profiles
Profiles3 records
UserVoice funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UserVoice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UserVoice
What does UserVoice do?
UserVoice sells a cloud-based customer intelligence SaaS platform that ingests and unifies fragmented customer signals (support tickets, NPS verbatims, product feedback, CRM data) into revenue-weighted insights, enabling product, customer success, sales, and support teams to prioritize feature development, identify churn risk, and align around a single shared view of customer needs. The platform is delivered with three developer APIs (Admin API v2, Helpdesk API, Idea Collection API) and a broad integration ecosystem spanning Salesforce, Slack, Zendesk, Jira, Gainsight, Microsoft Teams, and Azure DevOps.
Is UserVoice a public or private company?
UserVoice is a private company. It is classified as venture growth investor backed and is currently operating.
When was UserVoice founded?
UserVoice was founded in 2008. It employs 11 to 50 people.
Where is UserVoice based?
UserVoice is headquartered in Raleigh, United States, in the North America region.
How does UserVoice make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are enterprise Licensing.
Who are UserVoice's main competitors?
Direct peers on record are Aha!, Canny, Productboard and ProductPlan. Broad incumbents are Zendesk, Medallia, Qualtrics, Gainsight and Pendo. ProdPad is listed as an emerging player.
Does UserVoice have an API?
Yes. UserVoice offers multiple APIs: (1) Admin API v2 - a JSON-based REST API for building client applications and custom integrations, supporting both cursor-based and page-based pagination, file uploads up to 50MB, and per-minute rate limiting; (2) Helpdesk API - exposes core end-user and admin functionality with OAuth 1.0a authentication (3-legged for user actions, 2-legged for trusted clients); (3) Idea Collection API - uses OAuth 2 Authorization Code Flow with PKCE for public clients. Admin API supports Bearer token authentication and side-loading of associated records. Developer documentation is at developer.uservoice.com/docs/api/v2/reference.
What industry is UserVoice in?
UserVoice's product category is Customer Feedback Management / Customer Intelligence Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.