Sena

What Sena does

Sena Technologies, Inc. is a privately held US technology company headquartered in Irvine, California, founded in 1998, that designs and manufactures Bluetooth and Mesh Intercom communication devices, smart helmets, and accessories for motorcyclists, cyclists, outdoor/snow sports enthusiasts, and marine users. Its core technology platform is built on proprietary Mesh Intercom for multi-rider group communication, the Wave Intercom cross-brand unlimited-range communication platform using cellular data with automatic Mesh fallback, and AI-enabled voice assistants in next-generation helmets. The portfolio is anchored by multiple product lines including the 60 Series, 50 Series, SRL Series, SPIDER Series, 10 Series, 5 Series, 3 Series, and SF Series motorcycle headsets; PHANTOM, SPECTER, OUTLANDER, and LATITUDE S2 smart helmets; the 50C action camera; BiKom 20 cycling communicator; EXPAND Mesh, SUMMIT X, and Snowtalk 2 outdoor devices; and the NAUTITALK marine product family. Premium audio is delivered through co-development partnerships with Bose and Harman Kardon, and the company maintains a portfolio of trademarks including SENA, RIDE CONNECTED, WAVE INTERCOM, and NAUTITALK.

Sena generates revenue primarily through hardware sales of communication devices, smart helmets, action cameras, and accessories, supported by a comprehensive suite of companion mobile applications (Sena Motorcycles, Wave Intercom, Cycling, Outdoor, Marine, Industrial, and Camera apps) for device management. The company enforces premium brand positioning through a Minimum Advertised Price (MAP) Policy in effect since January 2022, with violations triggering order cancellation and 60-day supply suspension. Distribution combines direct-to-consumer e-commerce via owned US and EU online stores, the STAR authorized dealer network, Amazon marketplace presence (including Japan), and physical retailers, with wholly-owned regional subsidiaries Sena Europe GmbH (Cologne, Germany) and Sena SAS France supporting European operations. Customer segments are horizontal and consumer-led, with motorcyclists as the primary persona, and the company maintains GDPR and CCPA-compliant data practices across US, EU, and UK jurisdictions.

Name

Sena

Legal name

Sena Technologies, Inc.

Website

https://sena.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Sena Technologies is a private US company that designs and manufactures Bluetooth and Mesh Intercom communication devices, smart helmets, and accessories for motorcyclists, cyclists, outdoor enthusiasts, and marine users across global markets.

Ownership category

akta.pro rank

Product category

Motorcycle Communication Devices

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industries

Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)

Keywords

• Bluetooth motorcycle communication
• Mesh intercom devices
• Smart motorcycle helmets
• Cycling communication systems
• Marine crew communication

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales - Communication Devices: Primary revenue stream from selling Bluetooth and Mesh intercom devices for motorcycles, cycling, outdoor activities, and marine use. Products range from entry-level 3 Series to premium 60 Series headsets, with prices varying by features and capability.
2. Smart Helmet Sales: Integrated smart helmets with built-in communication systems for motorcycling, cycling, outdoor snow sports, and marine applications. Includes Full Face, Modular, Open Face, and Half Face configurations.
3. Camera Products: Action cameras and camera systems integrated with communication devices, such as the 50C motorcycle camera with intercom capabilities.
4. Mobile Applications: Companion apps for device setup, customization, and management including Sena Motorcycles App, Wave Intercom App, Sena Cycling App, Sena Outdoor App, Sena Marine App, and camera management apps. Apps enable device configuration and add functionality to hardware purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sena Technologies designs, manufactures, and sells Bluetooth and Mesh Intercom communication devices, smart helmets, and integrated action cameras for motorcycling, cycling, outdoor/snow sports, and marine applications. Its portfolio spans the premium 60 Series motorcycle headsets, WAVE Intercom cross-brand cellular platform, NAUTITALK marine bone-conduction headsets, BiKom cycling communicators, smart helmets (PHANTOM, SPECTER, OUTLANDER, LATITUDE S2), and a suite of companion mobile apps for device configuration and group communication.

Product overview

Sena is a communication technology company offering an integrated ecosystem of Mesh and Bluetooth communication devices and smart helmets for motorcycling, cycling, outdoor activities, marine, and industrial applications. The product portfolio centers on the WAVE Intercom platform enabling cross-brand unlimited-range communication, complemented by dedicated product lines across multiple segments: motorcycle communication devices (60 Series, 50 Series, SRL Series, SPIDER Series, 10 Series, 5 Series, 3 Series, SF Series), smart helmets (PHANTOM, SPECTER, OUTLANDER, LATITUDE S2), cameras (50C), cycling communication (BiKom 20), outdoor Mesh devices (EXPAND Mesh, SUMMIT X, Snowtalk 2), marine crew communication (NAUTITALK OPEN, NAUTITALK EASY, NAUTITALK CREW, NAUTITALK BOSUN, NAUTITALK N2R, NAUTITALK ACTIVE), and a comprehensive suite of mobile apps. Key differentiators include Harman Kardon audio, IPX7 waterproofing, over-the-air updates, and AI-enabled voice assistants in next-generation helmets. The ecosystem is supported by the Sena Connect app and Sena Device Manager for device management.

Differentiator

Problem solved

Functional benefit

Brands

• NAUTITALK: Marine communication devices and headsets designed for optimal situational awareness and hands-free crew communication on vessels.
• WAVE Intercom
• TALKIE
• BiKom

Products and services

• 60S EVO Motorcycle Headset Premium motorcycle communication headset integrating Mesh and Bluetooth connectivity, designed for motorcyclists seeking a flagship headset with Mesh 3.0 and Harman Kardon audio.
• SPIDER X SLIM Communication System Compact Mesh-only communication system for motorcyclists seeking streamlined intercom without Bluetooth backward compatibility.
• SPECTER Modular Smart Helmet Premium modular smart helmet integrating communication technology into the helmet shell, engineered for long-haul motorcycling.
• OUTLANDER Dual Sport Smart Helmet Versatile dual sport smart helmet with integrated communication for both on-road and off-road adventure motorcycling.
• PHANTOM Family Motorcycle Smart Helmet Purpose-built motorcycle smart helmet integrating communication, audio, and connectivity features specifically engineered for motorcycling.
• WAVE Intercom Platform Cross-brand unlimited-range motorcycle communication platform using cellular connectivity, with geo-based and friends-based intercom modes and real-time location tracking.
• BiKom 20 Cycling Communicator World's most compact and lightweight Bluetooth cycling communicator at 20 grams, designed for performance cyclists needing minimal weight impact.
• LATITUDE S2 Snow Sports Helmet Snow sports helmet with integrated Mesh Intercom technology for freestyle skiers, snowboarders, and recreational riders seeking lightweight communication.
• NAUTITALK OPEN Marine Bone Conduction Headset Bone conduction headset for marine crew designed for optimal situational awareness and hands-free communication on vessels.
• 60 Series Motorcycle Communication Headsets Premium motorcycle communication headset product line featuring Mesh 3.0, Bluetooth 5.3, Harman Kardon audio, and over-the-air firmware updates.
• 50 Series Motorcycle Communication Devices Mid-range motorcycle communication devices offering Mesh and Bluetooth connectivity with quality audio performance.
• SRL Series Sena-Integrated Helmets and Communication Systems Sena-integrated helmets and communication systems designed for specific helmet brands including HJC (e.g., SMART HJC 50B).
• SPIDER Series Mesh-Only Communication Systems Mesh-only communication systems with streamlined design for simplified group riding connectivity.
• 10 Series Entry to Mid-Range Motorcycle Communication Devices Entry-level to mid-range motorcycle communication devices with Bluetooth connectivity for rider-to-rider intercom.
• 5 Series Compact Motorcycle Communication Devices Compact motorcycle communication devices offering essential intercom features at accessible price points.
• 3 Series Entry-Level Motorcycle Bluetooth Intercom Devices Entry-level motorcycle Bluetooth intercom devices for casual riders needing basic group communication.
• SF Series Motorcycle Communication Systems Motorcycle communication systems with focus on simplicity and ease of use for everyday riding situations.
• NAUTITALK Marine Communication Product Line Marine communication devices including NAUTITALK OPEN (bone conduction), NAUTITALK EASY, NAUTITALK CREW, NAUTITALK BOSUN, NAUTITALK N2R, and NAUTITALK ACTIVE, designed for various maritime crew communication needs.
• EXPAND Mesh Outdoor Intercom Device Outdoor Mesh intercom device for group communication during activities like skiing, climbing, and hiking.
• SUMMIT X Outdoor Communication Device High-performance outdoor communication device with Mesh Intercom for extreme sports and adventure activities.
• Snowtalk 2 Snow Helmet Communication System Snow helmet communication system enabling group intercom for skiers and snowboarders on the slopes.
• 50C Motorcycle Camera and Communication System Motorcycle camera and communication system combining 4K camera recording with Bluetooth intercom capabilities in a single helmet-compatible device.

Quantifiable outcome

• Mesh communication effective over 20+ miles using cellular data via Wave app
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• TEN AdvertisingcoreGTM or Marketing Partner · 30 May 2026TEN Advertising produced Sena's 'The Instinct' brand campaign and hero film, a strategic marketing initiative marking Sena's shift from product-focused to identity-based positioning for next-generation U.S. motorcycle riders.
• BoseflagshipStrategic or Co-development Partner · 1 May 2026Sound by Bose technology partnership bringing premium audio experience to helmet-mounted headsets, representing strategic audio technology collaboration for enhanced sound quality across Sena's product line.
• Harman KardonflagshipStrategic or Co-development Partner · 1 May 2026Premium audio partnership delivering exceptional sound quality through Harman Kardon speakers integrated into Sena devices, part of Sena's premium audio experience differentiation strategy.
• OEM GPS NavigationcoreTechnology or Integration · 9 February 2026OEM GPS Navigation added Sena's Mesh Intercom Adapter to product offerings, enabling motorcyclists to integrate intercom devices with GPS navigation systems for coordinated communication across extended distances.
• Isle of Man TT RacesflagshipGTM or Marketing Partner · 1 January 2026Three-year official partnership (2026, 2027, 2028) as the Official Motorcycle Communications Partner for the iconic Isle of Man TT Races, reinforcing Sena's 'RIDE CONNECTED' brand philosophy with the motorcycle community.
• HJCcoreTechnology or Integration · 23 June 2025HJC helmets integrated with Sena's SMART HJC 50B Bluetooth & Mesh Communication System, offering seamless intercom integration for select HJC helmet models with features including music sharing and long battery life.
• Gran Fondo National SeriesminorGTM or Marketing Partner · 1 January 2025Marketing collaboration with Gran Fondo National Series for cycling market penetration, featuring Sena products in cycling event context.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cardo Systems: Cardo Systems is Sena's closest direct competitor in motorcycle Bluetooth and Mesh intercom communication systems, offering the Freecom and Packtalk product lines that overlap 1:1 with Sena's 10/50/60 Series. The two companies have historically defined the motorcycle communication category together, making Cardo the single most comparable peer for Sena.
• Schuberth: Schuberth is a premium motorcycle helmet manufacturer that integrates Sena Mesh intercom technology into its smart helmets, making it both an OEM partner and a head-to-head competitor in the premium smart helmet category alongside Sena's PHANTOM and SPECTER lines.

Broad incumbents

• HJC Helmets: HJC is a major global helmet manufacturer that integrates Sena's SMART HJC 50B system into select models. While primarily a helmet maker rather than a comms specialist, HJC competes with Sena in the integrated smart helmet segment and represents a critical OEM channel partner.
• Shoei: Shoei is a premium motorcycle helmet manufacturer with its own SRL communication system family developed in partnership with Sena, competing directly with Sena's premium integrated helmet offerings at the high end of the market.
• AGV: AGV is a premium motorcycle helmet manufacturer (owner of the Valentino Rossi legacy brand) that competes with Sena's integrated smart helmets at the premium end of the motorcycling market, though AGV's communication integrations are more limited.
• Bell Helmets: Bell Helmets is a long-established powersports helmet manufacturer covering motorcycle, bicycle, and snow segments. Bell's category breadth across motorcycle, cycling, and snow parallels Sena's vertical expansion strategy, making it a broad incumbent peer.

Emerging players

• LIVALL: LIVALL is an emerging smart helmet maker focused on cycling and urban e-bike markets with integrated lighting, communication, and fall-detection features. It overlaps with Sena's cycling and outdoor verticals and represents a digitally native challenger in the connected helmet space.
• Lumos: Lumos is an emerging smart helmet company specializing in cycling helmets with integrated LED lighting and connectivity features. It competes with Sena's cycling helmet and BiKom 20 product line in the connected urban cycling segment.

Others

• GoPro: GoPro is an action camera company whose HERO line competes with Sena's 50C motorcycle camera in the action sports recording category. While not a direct comms peer, GoPro is an adjacent ecosystem player relevant to Sena's camera-plus-intercom bundle strategy.
• Harman International (JBL): Harman Kardon is one of Sena's flagship audio partners for premium headset sound, but Harman also sells its own JBL-branded consumer audio products. As a partnership-plus-adjacent audio competitor, Harman represents both a key supplier dependency and an adjacent branded audio competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/senabluetooth
• YouTubeyoutube.com/senabluetooth
• Facebookfacebook.com/senabluetooth
• LinkedInlinkedin.com/company/sena-technologies
• Instagraminstagram.com/senabluetooth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sena