Finnish Education Solutions Sdn Bhd

What Finnish Education Solutions Sdn Bhd does

Finnish Education Solutions Sdn Bhd (FEDS) is a privately held Malaysian private limited company, founded in 2018 by Petri Karjalainen and headquartered at 100B-36-01 The Landmark, Tanjung Tokong, Penang. Rather than developing its own software, FEDS operates as a channel partner, distributor and education services integrator that curates, localises and bundles a portfolio of award-winning Finnish EdTech learning tools — including Moomin Language School, Eduten, GraphoGame, Code School Finland (Teachease), Kide Science, Kindiedays, School Day, Qridi, Seppo, Claned, See the Good! and Focus Tiger — for the Malaysian and Southeast Asian market. The company wraps these tools with its own service layer: the Finnish Experience® Partner School and Kindergarten programs, teacher and leadership training courses, on-the-ground education events and dialogues, tailor-made education trips and student camps to Finland, and a "Discover Finland" tourism portfolio. Underlying infrastructure is the Spinfy.com marketing and user register, hosted on EU servers under the Personal Data Act, with firewall protection and direct-marketing opt-out controls.

The company makes money across five interlocking streams: (i) licensing and resale of Finnish EdTech products to schools and kindergartens on a recurring/quote-based basis; (ii) fee-based teacher training, school-leader programs (On Fire! at RM1,300/participant) and corporate workshops (AI-Driven Leadership Simulation at RM1,300, "How to make friends" at RM400, ASEAN Data Science Capital symposium at RM670 HRDF-claimable); (iii) turnkey education trips and student camps to Finland; (iv) recurring Partner School and Flagship School engagement fees from kindergarten and school chains (UCSI Schools, The Learning Kingdom, Elithaus International Preschool, Westlake International School, UNITAR International University); and (v) corporate training subscriptions such as the 6-week Focus Tiger program. Pricing is mostly quote-based or on application, with only individual webinars, leadership workshops and trips carrying published prices.

FEDS serves a hybrid mix of customer segments: early childhood education (kindergartens and preschools), K-12 primary and secondary schools (both private and government), tertiary institutions, and corporate L&D buyers, plus individual teachers, school leaders, education officers and student groups attending trips, camps and events. Distribution is largely direct sales and inside-sales via the feds.fi website, contact forms and HubSpot, supplemented by flagship/partner-school channel partnerships, joint pilots with Malaysian district and state education offices, university co-research (Universiti Sains Malaysia, IIUM), the Embassy of Finland, and turnkey travel for education delegations and student groups. Credibility is supported by independent impact studies (15% higher learning outcomes in the Perak Moomin Language School pilot; ~20% higher achievement scores at SK Seri Selama; 85% positive attitude to coding in a USM–Code School Finland pilot), endorsements such as the HundrED award for the On Fire! leadership program, and visible diplomatic support from the Ambassador of Finland to Malaysia.

Name

Finnish Education Solutions Sdn Bhd

Legal name

Finnish Education Solutions Sdn Bhd

Website

https://feds.fi

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

FEDS is a Penang-based Malaysian company that distributes and localises award-winning Finnish EdTech learning tools, runs teacher training, events and Partner School programs, and organises turnkey education trips to Finland for Malaysian and Southeast Asian schools, kindergartens, universities, corporates and government education bodies.

Ownership category

akta.pro rank

Product category

Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ)

akta.pro secondary industries

Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL), Assistive Technology (AT) & Accessible Learning Tools (EDALAGAB)

Keywords

• Finnish EdTech distribution
• Education consulting services
• Teacher training programs
• School curriculum solutions
• Educational travel services

Headquarters

HQ city

Tanjung Tokong

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

1. Learning Tools licensing/resale: FEDS distributes and licences award-winning Finnish EdTech products (Eduten math platform, Moomin Language School, GraphoGame, Code School Finland, Kide Science, Kindiedays, School Day, Qridi, Seppo, Claned, See the Good!, Focus Tiger, Teachease) to Malaysian and Southeast Asian schools, kindergartens and corporates on a recurring licence basis.
2. Training and courses: Paid and free teacher training courses covering STEAM, coding and digital skills, play-based learning, neuroscience-based SEL, positive pedagogy, learning design, and the HundrED-awarded 'On Fire!' leadership program. Delivered to Malaysian educators.
3. Events, webinars and conferences: Income from paid webinars (e.g., €49 for 'Assessment Beyond Tests'), conferences (e.g., RM670 HRDF-claimable for ASEAN Data Science Capital symposium), education events (Finnish Experience), and corporate workshops (RM1,300 for AI Driven Leadership, RM1,300 for On Fire!, RM400 for 'How to make friends').
4. Education trips and camps to Finland: Tailor-made 'Finnish Experience®' education trips and student camps (AI Innovations Camp, Future Skills Camp) for education officers, policy makers, teachers, school leaders and student groups, covering flights, accommodation and school visits as a turnkey experience; plus expanded tourist experiences (archipelago cruises, cultural and culinary tours).
5. Finnish Experience® Partner School / Kindergarten program fees: Recurring engagement revenue from strategic 'Partner School' and 'Flagship School' programs (e.g., UCSI Schools, The Learning Kingdom, Elithaus) that include consulting, curriculum, lesson plans, teacher training, auditing, transformation package and marketing support for integration of Finnish methods.
6. Corporate training (Focus Tiger): B2B 'Focus Tiger' neuroscience-based focus/productivity program delivered as a 6-week course designed for brain workers and organisations.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

Finnish Education Solutions Sdn Bhd (FEDS) is a Malaysian-based channel partner and education services integrator that localises and distributes a curated portfolio of award-winning Finnish EdTech learning tools (Eduten, Moomin Language School, GraphoGame, Code School Finland / Teachease, Kide Science, Kindiedays, SchoolDay, Qridi, Seppo, Claned, See the Good!, Focus Tiger) for Malaysian and Southeast Asian schools and kindergartens. The company also delivers teacher and leader training courses, education events and webinars, corporate AI-driven leadership and focus programs, and turnkey 'Finnish Experience®' education trips and camps to Finland.

Product overview

Finnish Education Solutions Sdn Bhd (FEDS) is not a single unified product but a curated distribution-and-services platform-plus-portfolio that brings award-winning Finnish EdTech tools and pedagogical methods to Malaysian and Southeast Asian schools and organizations. Its offering is organized as a catalog of named third-party learning solutions — Moomin Language School, Eduten, Code School Finland / Teachease, GraphoGame, Kide Science, Qridi, See the Good!, Kindiedays, SchoolDay, Seppo, Claned and Focus Tiger — wrapped with FEDS' own service-layer products: the Finnish Experience® Partner School Program, the Finnish Experience® Kindergarten Program, Finnish Experience® education trips & camps (incl. the AI Innovations Camp and Future Skills Camp), the Discover Finland tourism experiences, the On Fire! school leadership program, the AI-Driven Leadership Simulation (PlayGain), the FEDS teacher-training course portfolio, and curated free resources (Elements of AI, This Works!, Positive Educational Leadership).

Differentiator

Problem solved

Functional benefit

Brands

• Finnish Experience®: A registered flagship program by FEDS offering Partner School and Kindergarten packages that integrate curated Finnish learning solutions and methods into partner schools' existing curricula, including tailor-made education trips to Finland.

Products and services

• Moomin Language School Play-based English language learning service for early-years learners combining a mobile game with teacher-led playful classroom sessions, grounded in Finnish implicit and spaced learning. Endorsed by Finland's Ministry of Education and Culture; Kokoa Standard certified 2018.
• Eduten Digital math learning platform combining Finnish educational excellence with gamification and AI; provides real-time learning analytics, automatic misconception analysis and differentiation for primary/secondary students.
• Code School Finland / Teachease Modular curriculum and learning content for coding, robotics and AI across grades 3-9; Teachease plans claimed to reduce teacher training cost by up to 80% and lesson-prep time by up to 90%.
• GraphoGame Award-winning adaptive literacy game helping children aged 3+ learn to read; developed with Cambridge University and proven to support children with dyslexia and neurodiversity.
• Kide Science Library of play- and story-based lesson plans and professional-development materials for teachers of 3-8 year olds, founded by Dr. Jenni Vartiainen (University Lecturer & Researcher).
• Qridi Comprehensive digital assessment platform supporting formative and summative assessments via self, peer, group and guardian evaluations, with visual learning journeys, parental involvement interfaces and analytics.
• See the Good! Educational platform with tools for teachers, students and parents delivering research-based positive pedagogy and strengths-based education.
• Kindiedays Preschool learning-management solution providing digital tools for children's learning, playful lesson plans, interactive online workshops, child portfolios, documentation, in-app messaging, attendance and events.
• SchoolDay Wellbeing-monitoring platform that asks students questions about their wellbeing, analyzes the data and provides real-time insights and implementable solutions for classroom, school and district-level SEL improvement.

Quantifiable outcome

• 15% higher average English assessment grades than control group in 2-year Moomin Language School pilot with 1,780 children across 31 schools in Perak (Mar 2020 – Feb 2022)
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability12 records

Feature3 records

Partnerships

27 partnerships are on record, tiered core, flagship and minor.

• Westlake International School (Kampar)coreTechnology or Integration · 10 October 2025Westlake International School adopted Code School Finland's coding curriculum as part of its digital education program, bringing Finnish-style coding to Malaysian students; featured as a FEDS case study.
• Qridi (digital assessment platform)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2025Easy-to-use digital assessment platform supporting holistic formative and summative assessment; present in over 25 countries and supporting 100,000+ learners, including International Baccalaureate (IB) via Qridi Core. Distributed by FEDS in secondary schools.
• Elithaus International Preschool (Taman Setia Indah, Johor Bahru)flagshipStrategic or Co-development Partner · 12 January 2024FEDS' first 'Finnish Experience®' Partner School in Johor; Elithaus teachers completed extensive training in Finnish education methods and integrate FEDS-curated Finnish EdTech solutions into their syllabus in state-of-the-art brand-new facilities.
• See the Good! (strengths-based education platform)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Educational platform with tools for teachers, students and parents based on positive pedagogy and strengths-based education. Distributed by FEDS in early education.
• Focus Tiger (Silta Education)minorOEM/ Whitelabel/ Licensing Partner · 1 January 2024Award-winning brain-research-based focus/productivity program designed for busy brain workers, delivered as a 6-week course (10 min/day). Distributed by FEDS in Malaysia as the 'Focus training program' in corporate training.
• MicrosoftminorStrategic or Co-development Partner · 1 January 2024School Day (FEDS' wellbeing-monitoring partner) teamed up with Microsoft to create a 60-minute SEL course on Microsoft Learn (three units explaining the science and practice of social-emotional enhancement).
• Technology Industries of FinlandminorGTM or Marketing Partner · 1 January 2024Sponsor of the 'This works!' technology education project for first graders (a free resource featured on FEDS' Free Stuff page).
• Penang Education Department (10 selected schools)coreImplementation/ SI/ Consulting Partner · 1 January 202234-week co-research project with FEDS and Universiti Sains Malaysia on Eduten digital math exercises; 10 Penang schools selected to swap one weekly math lesson with Eduten. Pupils using Eduten ≥15 min/week for 10 weeks showed significantly better basic number skills at post-assessment.
• Universiti Sains Malaysia (USM)flagshipStrategic or Co-development Partner · 1 January 2022Joint 'Design based project learning' pilot with FEDS, Penang State Education Department and Code School Finland for 32 Form 2 B40 students; led by Mrs. Sirkku Tahvanainen (Code School Finland head trainer). FEDS-USM also co-led the Eduten 34-week math co-research project with Penang Education Department.
• International Islamic University Malaysia (IIUM)coreImplementation/ SI/ Consulting Partner · 1 January 2022Conducted the independent impact study of the Moomin Language School Perak pilot, reporting that 100% of participating students improved English and grading was on average 15.15% higher than control group.
• Embassy of Finland (Kuala Lumpur)flagshipGTM or Marketing Partner · 14 December 2021HE Sami Leino, Ambassador of Finland to Malaysia, regularly hosts and co-sponsors FEDS events (Penang & Finland Education Collaboration dialogue, MoA signings, flagship-school sharing sessions), lending diplomatic visibility and credibility to FEDS' programs in Malaysia.
• UNITAR International UniversitycoreStrategic or Co-development Partner · 23 November 2021Memorandum of Agreement (MoA) signed 23 November 2021 between UNITAR International University and FEDS, witnessed by HE Sami Leino (Ambassador of Finland to Malaysia), Associate Prof. Dr. Mallika Vasugi A/P Govindarajoo (Dean, Faculty of Education & Humanities) and Badrie Bob Abdullah FCMI (Head of Asia Graduate School at UNITAR). FEDS' first higher-education partner, intended to be a 'prominent gateway for Finnish education in Malaysia' offering transformative and affordable online learning experiences for UNITAR students.
• The Learning Kingdom Sdn BhdflagshipStrategic or Co-development Partner · 20 October 2021Strategic agreement signed by Petri Karjalainen (FEDS Founder/CEO) and Dr. Lee Eng Wah (Founder/CEO of The Learning Kingdom) at The Exchange 106 KL, witnessed by HE Sami Leino and five Finnish EdTech executives (Anu Guttorm, Makke Leppänen, Kaisu Pallaskallio, Sari Hurme-Mehtälä, Milla Mikkola); Deputy Education Minister I YB Senator Dato' Dr. Mah Hang Soon sent video regards. The Learning Kingdom became the first 'Finnish Experience®' Flagship partner in the Kindergarten category in Malaysia and the first Flagship partner in Penang state, with mutual commitment to deliver best Finnish Education methods via CSR and teacher skill development programs.
• UCSI International School Kuala Lumpur & Sekolah Sri UCSI (UCSI Schools Group)flagshipStrategic or Co-development Partner · 5 August 2021FEDS' first 'Finnish Experience® Flagship School' in Malaysia, with online MoA signing witnessed by HE Sami Leino, Dato Peter Ng (UCSI founder), Willie Tan (UCSI Schools Group CEO), Chris Edmunds (school principal) and Petri Karjalainen (FEDS founder). UCSI introduced four new tech-based modules — Code School Finland, Eduten Playground, Grapho and School Day — starting September 2021 academic year.
• KindiedayscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2021Innovative preschool learning management platform with digital tools, playful learning lesson plans and interactive online workshops; provides 300 experiential lesson plans across 9 themes, 3 levels and 166 pedagogical objectives derived from the Finnish National Curriculum for Early Childhood and Care.
• School Day (wellbeing monitoring)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2021Wellbeing monitoring tool asking students questions about their wellbeing, analyzing data and providing real-time insight; based on Finnish education experience. Co-created a 60-minute Microsoft Learn SEL course with Microsoft. Featured in UCSI Schools flagship curriculum.
• Larut Matang Dan Selama District Education Office (Perak)flagshipImplementation/ SI/ Consulting Partner · 1 March 2020Two-year pilot (Mar 2020 – Feb 2022) with FEDS to roll out the Moomin Language School across 31 schools, 70 teachers and up to 1,780 preschool/standard one children in Perak; treatment group averaged 15.15% higher English grades than control group.
• Penang Science ClusterminorImplementation/ SI/ Consulting Partner · 1 January 2020Non-profit organisation partnering with FEDS on the Nov-Dec 2020 online coding pilot for 44 Form 2 students; Penang Science Cluster runs technology classes in Penang and supports teacher professional development.
• Eduten (math learning platform)flagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2019Digital math learning platform distributed by FEDS in Malaysia, based on 15+ years of university research on digital teaching and learning; combines Finnish educational excellence with gamification and AI. Featured in Penang Education Department/USM 34-week co-research and in flagship UCSI Schools curriculum.
• Code School Finland (Teachease)flagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2019Coding, robotics and AI curriculum and learning content developer; led Finland's national coding curriculum launched in 2016. Co-developed the Teachease plan with FEDS, deployed across UCSI Schools, Westlake International School, Treacher Methodist Girls' School, Penang Science Cluster, SMK Abdullah Munshi and SMK Datuk Haji Mohd Noor Ahmad.
• Kide SciencecoreOEM/ Whitelabel/ Licensing Partner · 1 January 2019Library of play and story-based lesson plans and professional development materials for teachers of 3-8 year olds, founded by Dr. Jenni Vartiainen (University Lecturer & Researcher); distributed by FEDS in Malaysia as 'Playful Inquiry Lesson'.
• Claned (Online Learning Community Platform)minorOEM/ Whitelabel/ Licensing Partner · 1 January 2019Online classroom platform allowing educators to create engaging online courses with any digital materials (webinars, videos, PDFs, VR games); interactive contextual commenting and social learning features. Featured in FEDS' tertiary/corporate training catalogue.
• Seppo.io (gamification platform)minorOEM/ Whitelabel/ Licensing Partner · 1 January 2019Innovative gamification platform that turns existing materials into engaging games for education, onboarding, recruitment, corporate training and change management. Distributed by FEDS as its 'Gamification Solution'.
• Nokia phones / HMD Global (and other sponsors: Moomin Language School, Qridi, Eduten, Beed, Kide Science, Rite, Invictus Leader)minorGTM or Marketing Partner · 1 January 2019Sponsors of the inaugural 'Finnish Experience' event in Taiping (April 2019) covering 278 teachers and 22 demonstration classes. Nokia phones / HMD Global is the most prominent device partner named.
• GraphoGameflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2018Award-winning educational literacy game helping kids over 3 years old learn to read; developed with Cambridge University, used by 3,000+ schools and 15+ governments. Featured in flagship UCSI Schools curriculum and FEDS' primary school portfolio.
• Malaysian Finnish Business Council (MFBC) and Eurocham MalaysiaminorGTM or Marketing Partner · 1 January 2018FEDS website footer displays membership/affiliation logos of the Malaysian Finnish Business Council (MFBC) and the European Chamber of Commerce (Eurocham) Malaysia, signalling cross-chamber visibility for FEDS' Finnish-Malaysian business activities.
• Moomin Language School (Playvation Ltd)flagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2015Concept licensed from Playvation Ltd; combines mobile game-based language learning with pre-designed on-site playful group sessions. Won Best Finnish eLearning Solution 2015, Kokoa Standard certified 2018, endorsed by the Ministry of Education and Culture of Finland. Central to FEDS' early education portfolio and flagship Perak/Thailand pilots.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FrogAsia (YTL Communications): Malaysian school-focused EdTech platform powering the 1BestariNet learning ecosystem used across public and private schools. Direct comparable to FEDS in serving Malaysian K-12 schools with a packaged digital learning solution.
• Marshall Cavendish Education: Regional education publisher and digital learning distributor serving K-12 schools across Southeast Asia. Comparable to FEDS as a multi-product content and EdTech distributor bundled with teacher training and school services.
• Sasbadi Holdings Berhad: Malaysian-listed education publisher with a growing digital learning and school services portfolio. Comparable to FEDS in providing curriculum, EdTech and teacher resources to Malaysian schools, but at significantly larger scale.
• KooBits Pte Ltd: Singapore-based adaptive math and EdTech platform with regional distribution to schools across Southeast Asia. Comparable to FEDS in providing a curated adaptive learning product to primary/secondary schools in SE Asia.

Regional players

• MindChamps Holdings: Singapore-headquartered early childhood and K-12 education group operating premium preschools and enrichment centres across Asia. Comparable to FEDS in serving the kindergarten segment with branded, curriculum-led programs.
• Sunway iLabs / Sunway University Education Group: Malaysian education and corporate training group offering K-12, tertiary and corporate L&D programs. Comparable to FEDS in selling training and education services into Malaysian enterprises and schools.

Broad incumbents

• 3P Learning (Mathletics / Reading Eggs): Global K-12 digital learning platform with a school-licensing model spanning numeracy, literacy and SEL. Comparable to FEDS' Eduten and GraphoGame distribution motion into Malaysian schools.
• Edmentum: Large US-based K-12 EdTech provider (Exact Path, Study Island, Apex Learning) selling curriculum, assessment and SEL tools to schools and districts globally. Comparable as a broad portfolio EdTech distributor that competes for the same Malaysian school wallet.
• DreamBox Learning: US-headquartered adaptive math platform sold to K-12 schools and districts. Comparable to Eduten's adaptive math positioning within FEDS' portfolio.

Emerging players

• Coding Mind / Logiscool (Malaysia franchise): Regional coding and digital skills education franchise operating in Malaysia and SE Asia. Comparable to FEDS' Code School Finland / Teachease coding curriculum offering into Malaysian schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/finnish-education-solutions-feds
• Facebookfacebook.com/finnishexperience

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finnish Education Solutions Sdn Bhd