Sparks

What Sparks does

Sparks is a global brand experience and experiential marketing agency headquartered in Philadelphia, Pennsylvania, with operations spanning 20 offices across the United States, EMEA, and APAC. The company serves Fortune 500 enterprises and major brands across three primary verticals — healthcare and life sciences, technology, and consumer brands — delivering integrated programs from initial strategy through on-site execution. Core service offerings include Experience Strategy & Insights, Creative & Content Development, Environmental Design & Fabrication, Digital & Hybrid Experiences, Measurement & Optimization, Event Production, Creative Technology, Virtual Experiences, Asset Fabrication, Global Execution, and Content Production. Notable enterprise clients include Siemens, Amazon, Netflix, Salesforce, Google, T-Mobile, Michelob Ultra, Medtronic, Gilead, Dolby, Workday, ServiceNow, Booking.com, and Twitch.

The business is structured around specialized practices (Sparks Healthcare, Technology Experiences & Exhibits) and operates with directly owned global infrastructure including five US fabrication shops, 15,000 rental assets, multilingual teams speaking 16 languages, and delivery capabilities across 60+ countries. The company runs approximately 4,000 annual experiences and supports flagship programs such as a 240-show annual trade show tour for Medtronic spanning US and international venues. Sparks also operates a proprietary event platform supporting registration, lead capture, live streaming, and analytics for hybrid experiences.

Sparks generates revenue through project-based professional service fees for experiential marketing engagements, with multi-year contract structures and custom pricing tied to scope, scale, and complexity. The company was acquired by Freeman Company in 2025, operating as a wholly-owned subsidiary under the brand 'Sparks, A Freeman Company,' with its UK entity rebranded from The Freeman Company (UK) Limited to Sparks Marketing (EMEA) Limited. Prior inorganic moves include the 2020 acquisition of Group Delphi, which expanded fabrication and design capacity.

Name

Sparks

Legal name

Sparks Marketing LLC

Website

https://wearesparks.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sparks is a global brand experience and experiential marketing agency serving Fortune 500 enterprises across healthcare, technology, and consumer verticals with strategy, creative, fabrication, and event production capabilities delivered through 20 offices in the US, EMEA, and APAC.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising (7310)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

Keywords

• Experiential marketing services
• Brand experience agency
• Trade show production
• Event management services
• Corporate event marketing

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experiential Marketing Services: Full-service experiential marketing agency providing strategy, creative development, event production, fabrication, digital/hybrid experiences, content production, and measurement/optimization services to enterprise clients. Revenue generated through professional service fees for design, production, and execution of brand experiences, trade shows, and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Sparks is a global experiential marketing agency that designs and produces brand experiences, trade shows, corporate events, and digital/hybrid activations for enterprise clients. The company integrates strategy, creative development, fabrication, event production, content creation, and measurement across physical and virtual touchpoints, with deep specialization in healthcare and technology verticals. Services are delivered through owned offices in the US, EMEA, and APAC, with full-service capabilities in 60+ countries.

Product overview

Sparks is a global brand experience agency that provides experiential marketing services rather than a software product platform. The company operates as a full-service agency organized around specialized practices (Healthcare, Technology Experiences) and core service offerings (Experience Strategy, Creative & Content Development, Environmental Design & Fabrication, Digital & Hybrid Experiences, Measurement & Optimization, Event Production, Creative Technology, Virtual Experiences, Asset Fabrication, Global Execution, and Content Production). Services are delivered globally across US, EMEA, and APAC with capabilities spanning in-person, virtual, and hybrid event production. Sparks does not offer a modular software platform with separate product tiers but rather provides integrated service packages tailored to client brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Strategy & Insights Strategic consulting built on data, audience intelligence, and business objectives to shape impactful experiential marketing programs for enterprise brands.
• Creative & Content Development Concepting, storytelling, and content creation designed to inspire and move audiences through experiential activations.
• Environmental Design & Fabrication Award-winning design paired with in-house fabrication and technical production for trade shows, exhibits, and brand environments, supported by 5 US fabrication shops and 15,000 rental assets.
• Digital & Hybrid Experiences Interactive, immersive, and technology-driven solutions for continuous audience engagement across physical and virtual touchpoints, including virtual event production and 3D immersive environments.
• Measurement & Optimization Analytics and real-time reporting through the EventScore measurement platform that proves ROI and informs future experiential investment decisions.
• Sparks Healthcare Dedicated healthcare and life sciences practice delivering global trade show, congress, and convention programs for biotech, diagnostics, medical device, med-tech, and pharmaceutical brands, with regulatory compliance expertise.
• Technology Experiences & Exhibits Technology-focused experiential marketing offering for tech brands at major industry events including CES, SXSW, MWC, and similar conferences.
• Virtual Experiences Virtual event spaces including Sparks' proprietary event platform, 3D immersive environments, virtual conferences and keynotes, product launches, and trade show spaces using realtime game engines and 3D world designs.
• Asset Fabrication Building and managing experiential assets including 5 full-service US fabrication shops, 15,000 rental assets, 3D printing, custom finishing, and global warehousing and shipping.
• Content Production Compelling content production services including script and copywriting, video creation, motion graphics, animations, XR stage and visualizations, and physical webcast studios.

Quantifiable outcome

• 30% year-over-year improvement in in-exhibit surveys (Siemens CES 2025)
• +4 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor, moderate and flagship.

• Inmar MediaminorGTM or Marketing Partner · 4 May 2026Sparks participated in ADWEEK House Possible panel discussion co-hosted with Inmar Media, bringing together marketing professionals from HalloweenCostumes.com, Mars, AARP, Hudson Yards Experiences, and Kepler to share strategies for building authentic audience connections.
• ADWEEKmoderateGTM or Marketing Partner · 30 March 2026Sparks sponsors the ADWEEK Marketing Vanguard newsletter, a new weekly CMO-first digest covering leadership, strategy, technology, talent and creativity topics as part of ADWEEK's broader Marketing Vanguard franchise including events, podcasts and awards.
• Creative Circle AwardsminorGTM or Marketing Partner · 2 July 2024Sparks announced as sponsors of the Creative Circle Awards 2024, an industry awards program recognizing creative excellence in advertising and marketing.
• WIREDflagshipStrategic or Co-development PartnerExclusive collaboration between WIRED and Sparks on The Connection Code series exploring how creativity and technology can bring people closer together. Series has held events at Web Summit Lisbon, MWC Barcelona, and WIRED Health London. Content production supported by Young Creators UK (YCUK).

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Jack Morton Worldwide: Jack Morton is a global brand experience agency that designs and produces events, exhibits, and experiential campaigns for major brands, directly competing with Sparks across enterprise experiential engagements. Both agencies serve Fortune 500 clients with integrated strategy, creative, and production services across global markets.
• George P. Johnson Experience Marketing: GPJ is one of the largest global experiential marketing agencies specializing in trade shows, brand experiences, and event production for enterprise clients. It directly overlaps with Sparks' service offerings across automotive, technology, and healthcare verticals with similar global delivery capabilities.
• Octagon: Octagon is a global sports and entertainment marketing agency that produces brand experiences, sponsorships, and event activations for major brands. It overlaps with Sparks on consumer brand activations and large-scale event production for enterprise clients.
• Momentum Worldwide: Momentum is a global experiential marketing agency delivering brand experiences, retail activations, and events for enterprise clients. It competes directly with Sparks on integrated experiential programs and shares a similar full-service agency model.
• Mosaic Group: Mosaic is an experiential marketing agency specializing in field marketing, retail experiences, and consumer brand activations. It overlaps with Sparks' consumer brand practice and competes for similar Fortune 500 experiential budgets.
• Derse: Derse is a full-service exhibit and event marketing company designing and fabricating trade show exhibits and brand experiences. It competes directly with Sparks' environmental design, fabrication, and trade show practice, particularly for healthcare and technology clients.
• MKG Marketing: MKG is a global experiential marketing and creative agency producing brand experiences, events, and digital activations for enterprise clients. It is comparable to Sparks in delivering integrated experiential programs with creative, content, and production services.
• 160over90: 160over90 is a global brand experience agency under Stagwell producing events, sponsorships, and creative campaigns for major brands. It competes with Sparks on enterprise experiential engagements and shares a similar integrated agency model.

Broad incumbents

• Freeman Company: Freeman is Sparks' parent company and one of the world's largest brand experience organizations, providing event planning, audiovisual production, and exhibit services globally. It is comparable as the broader incumbent that houses Sparks and offers overlapping capabilities across the same end markets.

Emerging players

• Freeman+Leonard: Freeman+Leonard is a Freeman-owned brand storytelling agency offering creative, content, and digital services. It is comparable as a sibling entity under the same parent that competes for adjacent creative-content budgets within shared enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wearesparks
• LinkedInlinkedin.com/company/sparks
• Facebookfacebook.com/SparksMarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparks